with INDUSTRYCreds™ Certification

Part-time Content Writing and Social Media Marketing Course

Part-time
Content Writing and Social Media Marketing Course

A 32-week, full-time, Part-time Content Writing and Social Media Marketing Course with placements from ₹4.5-9LPA.

Digital Marketing Recruiting Partners for The Marketing Launchpad

A Part-time Course so good,
you only pay-after-placement.

A 32-week, online, Part-time Content Writing and Social Media Marketing Course with placements from ₹4.5-9LPA

Your Application has been submitted!

Welcome Aboard

85% of selected students.

completed their application in one go.

Complete Your Application Now I’ll do it later

Next steps have been shared on your email

Help Desk

If you have any questions, mail them to us at hi@kraftshala.com

1600+

Students Trained

₹4.5-9 LPA

Packages Received

400+

Recruiting Partners

20:00 - 22:30 on weekdays

10:00 - 17:30 on weekends

EMIs

Starting from ₹4,993/month

5th October

Next Batch Starts

1600+

Students Trained

₹4.5-8 lakhs

packages with CTC

400+

Recruiters Companies

EMIs

Starting from ₹4,993/month

20:00 - 22:30

Session timing on weekdays

10:00 to 17:30

Session timing on weekends

5th October

Next Batch Starts

We select, train, and invest in high-potential graduates to help them kickstart their content writing and social media marketing careers. The best part?
You only pay if you land a job with a minimum CTC of ₹4.5 lakhs.

Why is Marketing Launchpad Considered the Best Part-time
Course for Content Writing and Social Media Marketing?

The Launchpad is the Future of Education

Practical

Created by the industry’s top practitioners, to drive success in the digital age

How does Marketing Launchpad deliver Personalized Coaching

Personalised

Coaching 50 people together doesn't help. At Kraftshala, you get feedback in smaller groups on your work to build your individual strengths

Performance - driven

This is a pay-after-placement program.
The more you earn, the more we earn.
And if you earn less than
₹4.5 lakhs/year, we earn nothing.

Here Are the Placements Results from our Full-time Course

You do not pay us anything if you don't get a job making at least ₹4.5 LPA or more.
The more you earn, the more we earn. And so our incentives are aligned to getting you placed in top content writing and social media marketing roles.

Placement Results

All placements are in roles with CTC ₹4.5L or more.
Since, we are in our initial part-time batches,
Here are the companies which are hiring across different full-time batches thus far:

What Content Writing and Social Media Marketing Roles will you get placed in?

Social Media Specialist

Creative Writing & Content Marketing

Influencer Marketing Specialist

Brand Associate

ORM Specialist

SEO Content Writer

Here’s What Your Career Trajectory Will Look Like:

Hear What Our Full-time Course Alumni Have to Say

We are currently in our initial part-time batches. So, here are some stories of our full-time course alumni.

Srishti Agnihotri

Content Marketer @ Skyline Construction

Specialisation: Content Writing and Social Media Marketing Course | 2022

I think the biggest differentiator for Kraftshala is practical exercises for every module that we studied on which we used to get feedback and we had to resubmit it after working on that feedback. What’s even better is its pay-after-placement feature. You can say the modules are unlocked before you have subscribed.

Gazal Chawla

Trainee Account Executive @ Adfactors PR

I came across Kraftshala’s website two years ago, but couldn’t join since I was still in college. College ended, and I joined! Even though we had to sit for 12 hours straight for our classes, it left us feeling rather good about t... show more

Srishti Agnihotri

Content Marketer @ Skyline Construction

Tushar Sharma

Trainee Account Executive @ Adfactors PR

When I was considering where I could learn Digital Marketing, I was sure I did not want to borrow money from my parents anymore. I liked the confidence that Kraftshala showed in its education and offered this Pay after Placement p... show more

Here’s How You’ll Be Learning Content Writing and
Social Media Marketing & Getting Placed in roles
of ₹4.5L or more

Here’s How You’ll Be Learning Content Writing and Social Media Marketing & Getting Placed in roles of ₹4.5L or more

0-24 Weeks: Functional Training (8:00-10:30 PM on Weekdays, 10:00-5:30 PM on Saturdays)

Here is our training methodology

70% learning through hands-on projects, typically in groups
20% learning through mentorship and coaching from expert practitioners
10% learning through online lectures on content marketing examples, frameworks & concepts from top marketing and business leaders

0-24 Weeks: Human Skills Training

Having worked with 1,000’s of students we know that functional knowledge can land you the job, but behavioral skills will make your career. This is thus a core aspect of your part-time training.

25-32 Weeks: Placement Drive & Internship

You will start sitting for placement opportunities after successfully completing training. During this period, you might also be attending additional refresher sessions / projects / assessments to get better prepared to ace your interviews and jobs.

Approx. half of our students obtain a full-time job offer immediately after training, while another half first join as interns and then convert that into a full time job offer. Placement drives can take longer to finish for students who are struggling to reach the requisite skill level, but more than 94% students thus far have cracked a job offer of ₹4.5L or more.

Final placement

You pay us only when you land a full time job offer with a CTC of ₹4.5L or more.

Deep Dive Into Your Part-time Course Syllabus:

The average content marketing talent in this market knows the theory about writing, grammar, pulling out data reports, and has some theory about optimizing content - all of which is stuff you can learn for free. And in case you want to know from where we are happy to help!

The Marketing Launchpad candidates, on the other hand, excel because, through our part-time course syllabus, they are trained to do more.

Team Huddles + Onboardings

Business Fundamentals

Communication Skills

Leadership Skills

People Skills

Work Ethics

Placements

Internships

Final placements starting INR 4.5 lakhs / year

Writing Basics

Social Media Management:

Writing for Blogs

Influencer Management:

Writing for Social Media

Design Principles

Writing for Website / Ads

SEO:

Portfolio Building

CV and Interview Prep continues throughout

Week	Functional skill	Human skill
0	Team Huddles & Orientation Introducing you to your team and onboarding you to how our part-time training for content writing and social media marketing works over the course of 14 weeks.
1-2	Fundamentals of Marketing in Business Get acquainted with the foundations of marketing. Here, you’ll learn to break down business problems into marketing opportunities. Learn more about targeting the right audience for a business and the role of content in digital marketing to set the base for your content writing and social media marketing career.	Communication Skills Communic- ation Skills
3-9	LONG-FORM WRITING Learn different approaches to writing long-form blogs with a keen focus on your writing structure and tone. Learn how to create thumb stopping headlines and outlines for your blogs. Learn about different social platforms where you can showcase your writing portfolio. Learn to use AI tools like ChatGPT to get you to research and execute better ideas.	Leadership Skills
10-20	Social Media Marketing and Copywriting Course Strategize social media marketing across Instagram, LinkedIn, Twitter, and YouTube. Learn content-strategy frameworks and dive deep into copywriting using real-world case studies of brands. The course takes you through social media management, analytics, copywriting for ads, online reputation management, and much more. By the end of this social media marketing and copywriting course, you’ll emerge as a budding social media marketer, creating strategies, and copies for various brands.	People Skills
21-22	SEO Content Writing Course: This course focuses on strategizing content spaces for a brand and writing great content using the writing frameworks to deliver quality. Once you’ve mastered content writing, the course teaches you how to rank #1 on search engines through SEO optimization, On-Page SEO, and Off-Page SEO. And track your results through Google Analytics.	Work Ethics
23	Influencer Marketing Course Learn to drive brand and business goals through influencer marketing campaigns by strategizing, planning, and executing influencer marketing efforts. It will teach you how to shortlist influencers for a brand by working on creating brand narratives, planning a budget, and a lot more. By the end of this influencer marketing course, you’ll be able to create kickass narratives for the influencers of your choice!	CV and Interview Prep continues throughout
24	Email Marketing Course Learn the fundamentals of email marketing from writing catchy subject lines to strategizing email marketing campaigns. We’ll teach you how to write email subject lines that increase the click-through rate and drive conversions. Not just catchy email marketing subject lines, this course will make sure that you add value to your users through the email body and generate leads through strategies and frameworks.	CV and Interview Prep continues throughout
25-32	Placement Drive You will start sitting for placement opportunities after successfully completing training. During this period, you might also be attending additional refresher sessions / projects / assessments to get better prepared to ace your interviews and jobs.
Post 32	Final Placements You either get a full-time role or you get an internship post which you get a full-time role. In either case, you only pay us once you get a full-time job of CTC ₹4.5L or more.

What Will Your Typical Week Look Like?

Classes take place between Monday - Saturday. You will have a test every week to assess your mastery of the objectives set for the week.

Here is what an average week might look like.

Weekdays - Monday to Friday

8 - 9 PM

Review of lectures for the day

9 - 10:30 PM

Practice of the concepts through exercises

7:30 - 9:30 PM

Live Functional Classes

9:30 - 10:30 PM

Live Exercises With Experts

Weekends - Saturday

10 AM - 12 PM

Project work in groups

12 - 1 PM

Feedback on exercises and doubt resolutions

1 - 1:30 PM

Lunch

1:30 - 3:30 PM

Communication classes, including role-plays, activities, writing etc writing etc.

3:30 - 5:30 PM

Additional huddles with experts for clarifying any concept

If you are available full time and want to end the program in 22 weeks instead of 32 weeks, you can check out our

What Content Writing and Social Media Marketing tools will Be Covered?

Here’s a list of various content writing and social media marketing tools that you’ll be introduced to in our course. You’ll be taught how to use these, as knowing about these tools is going to make your life easier as you grow further in your career.

Know about Kraftshala’s Content Writing And Social Media Marketing Certification

INDUSTRYCreds™ by Kraftshala is the only content writing and social media marketing certification that gets you ready to deliver from Day 1.

This is earned upon successful completion of The Marketing Launchpad program. This certification showcases your potential to recruiters in content writing and social media marketing and increases your chances to get hired!

The best part? This is not going to be just a CV point. In our part-time content writing and social media marketing course, you pay the fee AND get the certificate only once you get a job of ₹4.5L or more.

Who Will Be Providing You with Part-time Training?

You do not learn by just listening to people. You learn by doing, and by doing under the guidance of practitioners.

We’ve designed the training for this online part-time course on this foundational insight. And thus, you will be trained by experts who have been in senior marketing and content writing and social media marketing job roles who will help you get ready to deliver on your roles from Day 1.

And a range of external experts

Who Should Apply?

Eligibility for Part-time Content Writing and Social Media Marketing Course

Intent to build a career in content writing and social media marketing
Available for a part-time course (8:00 PM-10:30 PM on Weekdays, 10:00 AM -5:30 PM on Saturdays)
Ready to take a job immediately after course completion
No prior experience required

Admissions Process

We receive lots of applications for every seat. Students are selected through a week-long process where they are tested on their quant and logical aptitude, communications skills, marketing acumen and overall learnability.

Here's a quick overview:

Step 1: Apply to Kraftshala

Tell us briefly about your background, and book a slot for the Screening Test.

Apply Now

Step 2: Appear for the Screening Test

Take the Common Screening Test, which evaluates you on your logical ability, marketing acumen, your overall learnability, and written communication (crucial for content and social media marketing course applicants). Practice material will be shared with you as soon as you finish applying in Step 1. This is an elimination step.

Step 3: Submit your SOP

If shortlisted, you will be asked to submit a Statement of Purpose for joining the program, along with a few additional details. We will release the final offers post this stage.

Step 4: Enrollment

Based on your performance in the Screening Test, SOP, and your overall profile, we will extend an offer to join the specialization under the Marketing Launchpad.

Welcome to the ride!

How Much Does it Cost? - Fees for Part-time
Content Writing and Social Media Marketing Course

We believe in making education performance-driven.
Hence, it is a pay-after-placement part time course

We believe in making education performance-driven. Hence, it is a pay-after-placement part time course

This puts us on the same team as our students.

The better you do, the better we do.

Option 1

₹15,000 Upfront + You pay 3 months' salary after your placement

You pay the balance digital marketing course fees - which is 3 months of your salary only after you get a job with a minimum CTC of ₹4.5 lakhs. Capped at a maximum of ₹2.5 lakhs (Plus GST@ 18% ).

Registration fees is ₹15,000 (Plus GST@ 18%) at the time of enrolment. This fee is refundable if you want to opt out within the first 3 weeks (till review 1) or if you don't get placed within 15 months of the program completion.

Option 2

₹1.5 lakh upfront

You can also go for the fixed ₹ 1.5 lakh fee (Plus GST@ 18%). This part-time course fee is refundable in case you want to opt out within the first 3 weeks (till review 1) or if you don't get placed within 15 months of program completion.

*All amounts can be facilitated through our EMI partners.

Here’s how the maths works:

If your salary is... ₹4.5 Lakhs/Year

₹4,50,000

₹15,00,000

Total Fees Payable: ₹1,26,500 + GST

A few examples to show how the fee calculation works:

	Not getting a job	Any offer less than 4.5L eg. CTC 4L	CTC 4.5L	CTC 6L
Upfront Payment	₹15,000	₹15,000	₹15,000	₹15,000
After getting a job	₹ 0	₹ 0	3/12*4.5L= 112,500	3/12*6L = 150,000
Total Fees	₹ 0 ₹15K refunded	₹ 0 ₹15K refunded	₹126,500	₹164,000

All amounts can be facilitated through EMI partners and are exclusive of GST

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