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Content & Social Media Copywriting Specialization

Education that gets you hired
A 20 week, online, full-time program.
Pay the fees ONLY when you land a job with a
minimum CTC of INR ₹4.5 lakhs.
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The Marketing Launchpad with Content & Social Media Specialization is a 20 week, online, full-time program
We select, train and invest in high potential graduates to help them kickstart their marketing career. You only pay when you land a job with a minimum CTC of ₹4.5 lakhs.strokes
Batch Start Date : 27th January
Have a recommendation code?
Only complete and accurate applications will be processed.
The Marketing Launchpad trains candidates to deliver on the job from Day 1. Here’s how:
Practical
Practical
You’re trained by top experts to help you start delivering on Content & Social Media copywriting roles from Day 1
Personalised
Personalised
Coaching 50 people together doesn't help. At Kraftshala, you get feedback in smaller groups on your work to build your individual strengths
Performance-driven
Performance-driven
This is a job focused program. The more you earn, the more we earn. And if you earn less than ₹4.5 lakhs/year, we earn nothing.

Admissions Process

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Students are selected through a week-long process where they are tested on their communications skills, marketing acumen, quant and logical aptitude, and overall learnability.
Here's a quick overview:

Step 1: Apply to Kraftshala

Tell us briefly about your background, and book a slot for the Screening Test.
Apply Now

Step 2: Appear for the Screening Test

Take the Common Screening Test, which evaluates you on your written communication (only for content and social media applicants), marketing acumen, logical ability, and your overall learnability. Practice material will be shared with you as soon as you finish applying in Step 1. This is an elimination step.

Step 3: Submit your SOP

If shortlisted, you will be asked to submit a Statement of Purpose for joining the program, along with a few additional details. We will release the final offers post this stage.

Step 4: Enrollment

Based on your performance in the Screening Test, SOP and your overall profile, we will extend an offer to join a specialisation under the Marketing Launchpad.
Welcome to the ride 🙂

Content & Social Media Course Placements

100% placements in roles with CTC >= 4.5 lakhs Companies hiring across the different batches thus far:
Digital Marketing Recruiting Partners for The Marketing Launchpad
Digital Marketing Recruiting Partners for The Marketing Launchpad

What Content and Social Media Copywriting roles will I get placed in?

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Social Media Manager
Social Media Executive
Creative Writer
Influencer Marketing Specialist
Social Media Content Writer
SEO Content Writer
Copywriter

WHAT COULD MY CAREER TRAJECTORY LOOK LIKE?

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How much does it cost?

We believe in making education performance-driven.Hence, it is a pay-after-placement course.
We believe in making education performance-driven. Hence, it is a pay after placement program.
This puts us on the same team as our students.
The better you do, the better we do.

Option 1

₹14,000 Upfront + You pay 3 months salary after your placement

You pay the balance fees - which is 3 months of your salary only after you get a job with a minimum CTC of ₹4.5 lakhs. Capped at a maximum of ₹2.5 lakhs (Plus GST@ 18% ).
Registration fees is ₹14,000 (Plus GST@ 18% ) at the time of enrolment. This fee is refundable, if you want to opt-out within the first 3 weeks (till review 1) or if you don't get placed within 15 months from program completion

Option 2

₹1.5 lakh upfront

You can also go for the fixed ₹ 1.5 lakh fee (Plus GST@ 18% ). This fee Is refundable in case you want to opt-out within the first 3 weeks (till review 1) or if you don't get placed within 15 months from program completion.
*All amounts can be facilitated through our EMI partners.
Here’s how the maths works:
If your salary is... 4.5 Lakhs/Year
₹4,50,000
₹15,00,000
Total Fees Payable: 1,26,500 + GST
A few examples to show how the fee calculation works:
Not getting a jobAny offer less than 4.5L eg. CTC 4LCTC 4.5LCTC 6L
Upfront Payment₹14,000₹14,000₹14,000₹14,000
After getting a job₹ 0₹ 03/12*4.5L= 112,5003/12*6L = 150,000
All amounts can be facilitated through EMI partners and are exclusive of GST

Here’s a summary of the 20 weeks:

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Team Huddles + Onboardings

Business Fundamentals

Communication Skills

Leadership Skills

People Skills

Work Ethics

Placements

Internships

Final placements starting INR 4.5 lakhs / year

Writing Basics

Social Media Management:

Writing for Blogs

Influencer Management:

Writing for Social Media

Design Principles

Writing for Website / Ads

SEO:

Portfolio Building

CV and Interview Prep continues throughout

Week
Functional skill
Human skill
0
Team Huddles + Onboardings
1
Business Fundamentals

Converting a business problem into a marketing strategy
Writing Basics
Communication Skills
Communic-
ation Skills
2Role of content in marketing
3-5
Social Media Management:

Building a content plan to drive brand growth
Writing for Blogs
Leadership Skills
6-7
Influencer Management:

Deciding partners to drive brand awareness and growth
Writing for Social Media
People Skills
8
Design Principles

How to build brands and drive growth
Writing for Website / Ads
Work Ethics
9-12
SEO:

How to create and structure content that drive business results
Portfolio Building
CV and Interview Prep continues throughout
13-20
Placement Drive + Finishing School / Internships
Post 20 weeks
Final Placements starting INR 4.5 Lakhs / year

You either get a full-time role directly or you get an internship post which you get a full-time role. In either case, you only pay us once you get a full-time job of CTC ₹4.5L or more.

Tools covered

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Digital marketing tools taught by Kraftshala
Digital marketing tools taught by Kraftshala

Here are some heartfelt stories from our alumni!

We’ve put together some of them but you can also connect with them directly to hear it yourself if you clear the screening test!
Akshaya
Akshaya
Executive Planning
Placed @ Carat
I myself belong from Panna district. The district where people didn't know about digital marketing, they only know what sales job is. I now work for Carat, the oldest agency in the world for media and now I'm planning media for Phillips and H&M. So, if I can do it with MLP program, you can also. Just go for it!
Nilta
Nilta
Digital Marketing Executive
Placed @ Sesa Care
This experience, I really cannot put into words because I've just always felt so lucky. Like this is the standard to which I feel if the education sector is working, the kind of quality which is going to come out of kids is going to be next level. Like definitely!
Adarsh
Adarsh
Marketing Associate
Placed @ Thrive
It was much more than what I expected. Honestly, I came in expecting to learn all functional skills, get the practical exposure by availing an internship. So, that was my only goal when I entered Kraftshala. But as soon as I got to feel the vibe around here, it was just much more enriching and fulfilling as an experience than what I thought it would be.

Content Writing & Social Media Copywriting FAQs