Kraftshala School of Business, formerly Kraftshala, is a job-linked business school for careers in marketing, sales and business. We believe education becomes a lot more fruitful, and a lot more fun, when you get kickass practitioners - the real experts - to train emerging talent. So our programs are taught by people who do the work, built backwards from live job descriptions, and updated constantly with the tools and learnings coming off the field. Every program carries an INDUSTRYCreds™ certification and a placement accountability.

That’s why 3,300+ students have been placed in the last three years, at a 94% placement rate, across 800+ recruiting partners - from GroupM, Performics and Dentsu to Nykaa, Mamaearth and Nestlé. And why our Advocacy Score sits at 95%.

Five programs now - online and on campus in Gurugram, entry level to postgraduate. We’re a team gunning to bring transformative change to India’s higher education ecosystem. Welcome to the ride.

Kraftshala School of Business, formerly Kraftshala, is a job-linked business school for careers in marketing, sales and business. We believe education becomes a lot more fruitful, and a lot more fun, when you get kickass practitioners - the real experts - to train emerging talent. So our programs are taught by people who do the work, built backwards from live job descriptions, and updated constantly with the tools and learnings coming off the field. Every program carries an INDUSTRYCreds™ certification and a placement accountability.

That’s why 3,300+ students have been placed in the last three years, at a 94% placement rate, across 800+ recruiting partners - from GroupM, Performics and Dentsu to Nykaa, Mamaearth and Nestlé. And why our Advocacy Score sits at 95%.

Five programs now - online and on campus in Gurugram, entry level to postgraduate. We’re a team gunning to bring transformative change to India’s higher education ecosystem. Welcome to the ride.

Our Story

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Kraftshala School of Business, formerly Kraftshala, was founded in 2016 by Varun Satia (ex-Nestlé, ex-FMS) and Eshu Sharma (ex-HUL, ex-FMS) with the premise that most jobs (even entry-level) require candidates to start delivering from Day 1 and that’s not how anyone is training people today!
2017
- We began our journey by offering an online program in marketing to current B-School students, starting with the top 12 campuses (IIMs/ ISB/ XLRI etc).
2018
- Expanded to 50 B-School campuses and 3 programs (Brand Building, Digital Brand Building and Sales Leadership) of 8-11 weeks each.
2019
- The second audience we created a program for was working professionals, called Professional Brand Management in the Digital Age (PBM) taken up by early stage managers to accelerate their marketing careers.
2020
- In late 2020, we launched a digital marketing program called The Marketing Launchpad for entry-level roles.
2026
- Kraftshala became Kraftshala School of Business - five programs now, online and on campus in Gurugram.

meet our investors/gurus

nandkishore

nandu nandkishore

Former Fortune 100 CEO Ex-Head of Asia, Oceania, Africa for Nestlé & Global CEO for Nestlé Nutrition

nandkishore

pallav jain

Co-CEO at Performics India MBA from IIM Ahmedabad batch of 2007

nandkishore

sarfaraz khimani

Co-CEO at Performics India MBA from IIM Calcutta batch of 2008

Our Founders

Varun Satia, Co-Founder & CEO
Varun Satia
Co-Founder & CEO
Varun has over 10 years of experience in marketing, training and entrepreneurship. He’s worked at Nestlé as Brand Manager for Maggi Noodles, conducted over 200+ sessions for students and corporates alike, has headed Placement Cell at FMS and has even founded a business with 2 graduate students of Harvard University which was acquired by the Ewing Marion Kauffman Foundation in 2009.
At Kraftshala School of Business, he leads the overall growth, strategy, product, team building and placements. He is an FMS and BITS Goa Alum.