Why is this Part-Time Digital Marketing Course the best way
to start your marketing career along with your job or college?

Your training will happen every Sunday from 10 - 7 PM. You will also have some project work for 2 hours on 2 days of the week in the evenings (Tues and Thurs). You get 1 Sunday off once every 10 weeks to reset :)

You will have classes on 2 days of the week for 2 hours each. These could be classes or projects based on what you have learnt on Sunday. Additionally, module interviews (which happen 1-1) or some additional refreshers or sessions might happen depending on your individual / batch progress. These instances will be communicated in advance.

The weekend sessions will be a mix of live sessions, recorded modules, doubt sessions with industry experts, case building sessions, group assignments & catch-ups with the academic teams.

We would suggest you take out time for self-revision whenever you can in order to strengthen your concepts. We will also be conducting frequent assessments before the Sunday sessions begin.

Yes, you get to run live campaigns as a part of your group project during the course. You will be running live campaigns on Meta and Google Ads during the course.

Yes - The full-time batch which is a 6 Months (8-10 hours a day) batch includes all topics that Part time course includes plus Search Engine Optimization (SEO). The Part-time batch which is a 11 months long program, will have much more revision sessions for topics being taught as it is a longer program and retention is critical. Thus, to accommodate those revision sessions, we have not included SEO in the Part-Time Curriculum. However, if required, students can be provided with additional training material for SEO once the course period is over for self-learning.

Module interviews will be organized before or after classes at the conclusion of each module to assess your readiness in the respective subject matter. Your presence and availability during these designated times are expected. Anticipate a total of 2-3 such mock interviews to be conducted over the course duration.

No. This part-time online digital marketing course is an extensive functional and behavioral training which can only be taken up by candidates who are willing to give it their all. Since it requires a lot of group work, live sessions, and group feedback, self-pacing our digital marketing course is not an option. The classes will be on Sunday and 2 hours each on Tuesday and Thursday and it's been designed like that so that all the folks who are working or in college can put in the hours. There will be some additional work during the week which you can self pace though.

Yes, the Marketing Launchpad Program is an online digital marketing certification course. After completing the digital marketing training, you will get INDUSTRYCreds^® Certification which is recognized by top companies in the industry. But Kraftshala does not provide any degree. We believe in skills > degrees and focus on getting you hired!

Yes, the course is extremely rigorous and thus attendance is a crucial part of your success - not just physical but also being mentally aware and present is very crucial for success. You need to mandatorily have attendance >90% for all digital marketing classes, tests and project work. In case of any exceptions, we will ensure that you get a recording - but you will need to get prior approval from the Kraftshala team to do that.

Step 1: Fill up the application form and get your process started.

Step 2: There are 2 parts here

1. Free Screening Test- This is a 60 min test with 3 questions that evaluates you on your Logical Ability and Decision Making. This has been created in discussion with top experts and has proven to be highly successful in ensuring we assemble a batch of high potential candidates. If you give the first attempt within 3 days, you will also be evaluated for the Kraftshala Changemakers’ scholarship. Give practice test here.


2. Career Chat with Admissions team - You also speak to the Admissions Team at this stage to get your doubts clarified and also to know more about the program and its placements. The call also helps us figure out your motivation and intent towards the course.

Step 3: Within 3-4 working days, you will get your results. And if accepted, you can complete the payment formalities and enroll and start your journey towards a fantastic career!

Kraftshala Changemakers Scholarships will be given to folks who do exceptionally well in the admission process. Since they will only be rolled out to 5% of the batch, we will look at a bunch of things - Screening Test scores, your intent towards Kraftshala and how you can contribute to our alumni community. This is based on your first attempt of the Screening Test, if given within 72 hours of submitting your application.

If you get the Scholarship based on your Screening Test results, you are eligible for a fee waiver of ₹30,000 on your digital marketing course fees. Please note that if you get enrolled via the Scholarship, you will not be eligible for a refund. The Scholarship discount cant be combined with any other discount (e.g. Propel Discount).

You will get to know within 3-4 days after giving your Screening Test.

No. Marketing Launchpad is not a job-guarantee program.

We place each of our students in roles of 4.5L or more. With 3000+ students placed, we are the largest and most reputed trainer and provider of marketing talent in the industry. We measure our success by the success of our students (which means jobs, not side projects or freelancing gigs). Hence we will dedicate every last resource to helping you get the opportunities you deserve.

It will, however, not be a free pass. Krafshala requires dedication and hard work from you. We encourage each of you to speak to our alumni and watch their videos here! This is crucial so you understand what you are getting into. You WILL need to put in the work and we will support and cheer you all along. And post that, if you don't succeed, we will share the accountability with you.

Thus, if you don't get placed at 4.5L or more post 15 months of training completion, we refund 60% of the fee back.
Any refund of fees will be as per the T&Cs outlined.

If you have a constraint to be in one of the following cities for your placements (Delhi NCR, Mumbai, Bangalore, Pune), then you can opt for our Location Specific model once you get selected for Kraftshala’s digital marketing program.“Within this, you will have to pay an additional amount of ₹17,000 + GST for Delhi NCR, Mumbai or Bangalore and ₹19,000 + GST for Pune”. You can make this decision at the time of enrolment or before moving to placements.

In case you opt for this, you will need to pay additional fees. This fee is to account for the additional effort that the Kraftshala team will put in to bring in more companies operating in a given location as well as the additional risk that the team assumes in placing students in a particular city.

If you have a different preference of location outside of “Delhi NCR, Mumbai, Bangalore or Pune”: You can still come into the program, but we will have to “remove the refund clause for you as Delhi, Mumbai, Bangalore and Pune” are hubs of digital marketing that bring in a lot of exposure for students to grow. You may continue to apply to roles floated by Kraftshala and also parallelly look for roles yourself with our support in training, evaluation, and interviews.

No. You get a certain amount of passes which you can utilize to let an opportunity pass. All the information about the company is made available before you apply. Once applied, you should not back out as it impacts the chances of everyone else as well.

Yes. Once the placement process begins, we will recommend you to MNCs and startups in our network. You need to accept the job offer if you clear the selection process.

We get both kinds of roles. You can apply to the job after going through all details beforehand. Whether the candidate gets an internship or a full-time offer depends on the company’s requirements, internal process and the candidate's performance in the interview.

Thus far, 50% of our students have gotten direct roles post completion of their training and majority of the folks who go into the internships convert it into a full time role of 4.5L or more.

The remaining students who are unable to convert their internship are brought back into the process.

Yes, all internships we offer are paid. More importantly, we focus on placing you in roles that provide meaningful work, strong learning, and high-quality exposure.

Once folks move to placements after clearing all assessments, majority students get placed within 6-8 weeks. The bottom 20% take slightly longer (another 4-8 weeks) as these are typically folks who would need more help or have a location constraint that they have opted for

• Total 60% of our students get placed by Week 6 of the placement drive
• Total 80% of students get placed by Week 8 of the placement drive
• Remaining 20% get placed over the next 4-6 weeks as these are students who typically need more help or have a very specific constraint in terms of location etc.

If you have a constraint to be in one of the following cities for your placements (Delhi NCR, Mumbai, Bangalore, Pune and Hyderabad), then you can opt for our Location Specific model once you get selected for Kraftshala’s digital marketing program. Within this, you will have to pay an additional amount of ₹17,000 + GST for Delhi NCR, Mumbai or Bangalore and ₹19,000 + GST for Pune & Hyderabad. You can make this decision at the time of enrolment or before moving to placements.

This fee is to account for the additional effort that the Kraftshala team will put in to bring in more companies operating in a given location as well as the additional risk that the team assumes in placing students in a particular city.

You’re eligible for a refund when you are not able to get a job that pays you ₹ 4.5 LPA or above within 15 months of the digital marketing course completion. In this case, we refund 60% of your fee.

Any refund of fees will be as per the T&Cs outlined.

While one of the main features of the launchpad is that we help you get into the job market out there, we also understand that each individual has their own set of goals and aspirations. In case you wish to not go ahead with a job opportunity at the end of the launchpad, you can choose to opt out of placements but you will not be eligible for refunds.

CTC (Cost to Company) is defined as “Your total salary (including variable pay), compensations, and gross income and including, but not limited to, benefits such as insurance, HRA, fitness/health benefits, other benefits and allowances including, but not limited to, house rent allowance, leave travel allowance, conveyance and travelling allowance, phone allowance, vehicle allowance and other allowances provided to you from employment or pursuant to self-employment” .