with INDUSTRYCreds™ Certification

Search Engine Optimisation(SEO) Specialisation Course

Education that gets you hired
A 20 week, online, full-time program including 8 weeks of internship. Pay the fees ONLY if you land a job with a minimum CTC of INR ₹4.5 lakhs.
Digital Marketing Recruiting Partners for The Marketing Launchpad
The Marketing Launchpad with Search Engine Optimisation (SEO) Specialization is a 20 week, online, full-time program
We select, train and invest in high potential graduates to help them kickstart their marketing career. You only pay if you land a job with a minimum CTC of ₹4.5 lakhs.strokes
Batch Start Date : 27th January
Have a recommendation code?
Only complete and accurate applications will be processed.
The Marketing Launchpad trains candidates to deliver on the job from Day 1. Here’s how:
Practical
Practical
You’re trained by top experts to help you start delivering on Search Engine Optimization(SEO) roles from Day 1
Personalised
Personalised
Coaching 50 people together doesn't help. At Kraftshala, you get feedback in smaller groups on your work to build your individual strengths
Performance-driven
Performance-driven
This is a job focused program. The more you earn, the more we earn. And if you earn less than ₹4.5 lakhs/year, we earn nothing.

Admissions Process

title underlines
Students are selected through a week-long process where they are tested on their quant and logical aptitude, communications skills, marketing acumen and overall learnability. Here's a quick overview:

Step 1: Apply to Kraftshala

Tell us briefly about your background, and book a slot for the Screening Test.
Apply Now

Step 2: Appear for the Screening Test

Take the Common Screening Test, which evaluates you on your logical ability, marketing acumen, your overall learnability and written communication (only for content and social media applicants). Practice material will be shared with you as soon as you finish applying in Step 1. This is an elimination step.

Step 3: Submit your SOP

If shortlisted, you will be asked to submit a Statement of Purpose for joining the program, along with a few additional details. We will release the final offers for both specialisations (digital marketing, content & social media) post this stage.

Step 4: Enrollment

Based on your performance in the Screening Test, SOP and your overall profile, we will extend an offer to join a specialisation under the Marketing Launchpad.
Welcome to the ride 🙂

SEO Course Placements

You do not pay us anything if you don't get a job making at least ₹4.5 lakhs a year or more.The more you earn, the more we earn. And so our incentives are aligned to getting you placed in top digital marketing roles
Placements Results
100% placements in roles with CTC >= 4.5 lakhs Companies hiring across the different batches thus far:
Digital Marketing Recruiting Partners for The Marketing Launchpad
Digital Marketing Recruiting Partners for The Marketing Launchpad

What Search Engine Optimisation(SEO) roles will I get placed in?

title underlines
SEO Analyst
Digital Marketing Analyst
SEO Executive
Marketing Executive
Marketing Analyst
SEO Outreach Specialist
SEO Specialist

What will my career trajectory look like?

title underlines
Digital Marketing Recruiting Partners for The Marketing Launchpad
Digital Marketing Recruiting Partners for The Marketing Launchpad

How much does it cost - SEO Course Fees?

We believe in making education performance-driven.Hence, it is a Search Engine Optimization (SEO) course with pay-after-placement
We believe in making education performance-driven. Hence, it is a Search Engine Optimization (SEO) course with pay-after-placement.
This puts us on the same team as our students.
The better you do, the better we do.

Option 1

₹14,000 Upfront + You pay 3 months salary after your placement

Registration fees is ₹14,000 (Plus GST@ 18% ) at the time of enrolment. This fee is refundable, if you want to opt-out within the first 3 weeks (till review 1) or if you don't get placed within 15 months of the program completion
You can also go for the fixed ₹ 1.5 lakh fee (Plus GST@ 18% ). This fee Is refundable in case you want to opt-out within the first 3 weeks (till review 1) or if you don't get placed within 15 months of program completion.

Option 2

₹1.5 lakh upfront

You can also go for the fixed ₹ 1.5 lakh fee (Plus GST@ 18% ). This fee Is refundable in case you want to opt-out within the first 3 weeks (till Review 1) or if you don't get placed within 15 months of program completion.
*All amounts can be facilitated through our EMI partners.
Here’s how the maths works:
If your salary is... 4.5 Lakhs/Year
₹4,50,000
₹15,00,000
Total Fees Payable: 1,26,500 + GST
A few examples to show how the fee calculation works:
Not getting a jobAny offer less than 4.5L eg. CTC 4LCTC 4.5LCTC 6L
Upfront Payment₹14,000₹14,000₹14,000₹14,000
After getting a job₹ 0₹ 03/12*4.5L= 112,5003/12*6L = 150,000
All amounts can be facilitated through EMI partners and are exclusive of GST

Here’s a summary of the 20 weeks:

title underlines

Team Huddles + Onboardings

Business Fundamentals

Communication Skills

Leadership Skills

People Skills

Work Ethics

Placements

Internships

Final placements starting INR 4.5 lakhs / year

Writing Basics

Social Media Management:

Writing for Blogs

Influencer Management:

Writing for Social Media

Design Principles

Writing for Website / Ads

SEO:

Portfolio Building

CV and Interview Prep continues throughout

Week
Functional Skills
Human Skills
0
Team Huddles and Orientation
1
Business Fundamentals

Converting a business problem into a marketing strategy
Communication Skills
Communic-
ation Skills
2
SEO (Search Engine Optimization)

Driving traffic and sales
3
Introduction to Facebook Ads
You get divided into your tracks
4-6
On-Page & Tech SEO:

Creating and optimizing your websites
to rank higher on search
Leadership Skills
7-9
Off-Page SEO

Getting more links for your website
making content strategy to drive
business growth
People Skills
10
Integrated Project
Work Ethics
11-12
ASO: App-store optimization
CV and Interview Prop continues throughout
13-20
Placement Drive + Finishing School / Internships
Post 20 weeks
Final Placements starting INR 4.5 Lakhs / year

You either get a full-time role directly or you get an internship post which you get a full-time role. In either case, you only pay us once you get a full-time job of CTC ₹4.5L or more.

Tools covered

title underlines
Digital marketing tools taught by Kraftshala
Digital marketing tools taught by Kraftshala

Here are some heartfelt stories from our alumni!

We’ve put together some of them but you can also connect with them directly to hear it yourself if you clear the screening test!
Akshaya
Akshaya
Executive Planning
Placed @ Carat
I myself belong from Panna district. The district where people didn't know about digital marketing, they only know what sales job is. I now work for Carat, the oldest agency in the world for media and now I'm planning media for Phillips and H&M. So, if I can do it with MLP program, you can also. Just go for it!
Nilta
Nilta
Digital Marketing Executive
Placed @ Sesa Care
This experience, I really cannot put into words because I've just always felt so lucky. Like this is the standard to which I feel if the education sector is working, the kind of quality which is going to come out of kids is going to be next level. Like definitely!
Adarsh
Adarsh
Marketing Associate
Placed @ Thrive
It was much more than what I expected. Honestly, I came in expecting to learn all functional skills, get the practical exposure by availing an internship. So, that was my only goal when I entered Kraftshala. But as soon as I got to feel the vibe around here, it was just much more enriching and fulfilling as an experience than what I thought it would be.

Search Engine Optimisation Course (SEO) FAQs

Check out our other popular courses

title underlines
Content & Social Media CopyWriting Course
20 Weeks | Full-Time
Facebook & Google Ads Course
20 Weeks | Full-Time
Facebook & Google Ads Course
30 Weeks | Part-Time