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Search Engine Optimisation(SEO) Specialisation Course
Education that gets you hired
A 20 week, online, full-time program including 8 weeks of internship. Pay the fees ONLY if you land a job with a minimum CTC of INR ₹4.5 lakhs.
The Marketing Launchpad with Search Engine Optimisation (SEO) Specialization is a 20 week, online, full-time program
We select, train and invest in high potential graduates to help them kickstart their marketing career. You only pay if you land a job with a minimum CTC of ₹4.5 lakhs.
Batch Start Date : 27th January
Have a recommendation code?
Only complete and accurate applications will be processed.
The Marketing Launchpad trains candidates to deliver on the job from Day 1. Here’s how:
You’re trained by top experts to help you start delivering on Search Engine Optimization(SEO) roles from Day 1
Coaching 50 people together doesn't help. At Kraftshala, you get feedback in smaller groups on your work to build your individual strengths
This is a job focused program. The more you earn, the more we earn. And if you earn less than ₹4.5 lakhs/year, we earn nothing.
Students are selected through a week-long process where they are tested on their quant and logical aptitude, communications skills, marketing acumen and overall learnability. Here's a quick overview:
Step 1: Apply to Kraftshala
Tell us briefly about your background, and book a slot for the Screening Test.
Step 2: Appear for the Screening Test
Take the Common Screening Test, which evaluates you on your logical ability, marketing acumen, your overall learnability and written communication (only for content and social media applicants). Practice material will be shared with you as soon as you finish applying in Step 1. This is an elimination step.
Step 3: Submit your SOP
If shortlisted, you will be asked to submit a Statement of Purpose for joining the program, along with a few additional details. We will release the final offers for both specialisations (digital marketing, content & social media) post this stage.
Step 4: Enrollment
Based on your performance in the Screening Test, SOP and your overall profile, we will extend an offer to join a specialisation under the Marketing Launchpad.
Welcome to the ride 🙂
SEO Course Placements
You do not pay us anything if you don't get a job making at least ₹4.5 lakhs a year or more.The more you earn, the more we earn. And so our incentives are aligned to getting you placed in top digital marketing roles
100% placements in roles with CTC >= 4.5 lakhs Companies hiring across the different batches thus far:
What Search Engine Optimisation(SEO) roles will I get placed in?
Digital Marketing Analyst
SEO Outreach Specialist
What will my career trajectory look like?
How much does it cost - SEO Course Fees?
We believe in making education performance-driven.Hence, it is a Search Engine Optimization (SEO) course with pay-after-placement
We believe in making education performance-driven. Hence, it is a Search Engine Optimization (SEO) course with pay-after-placement.
This puts us on the same team as our students.
The better you do, the better we do.
*All amounts can be facilitated through our EMI partners.
Here’s how the maths works:
If your salary is... 4.5 Lakhs/Year
Total Fees Payable: 1,26,500 + GST
A few examples to show how the fee calculation works:
|Not getting a job||Any offer less than 4.5L eg. CTC 4L||CTC 4.5L||CTC 6L|
|After getting a job||₹ 0||₹ 0||3/12*4.5L= 112,500||3/12*6L = 150,000|
|Total Fees||₹ 0 ₹14K refunded||₹ 0 ₹14K refunded||₹126,500||₹164,000|
All amounts can be facilitated through EMI partners and are exclusive of GST
Here’s a summary of the 20 weeks:
Team Huddles + Onboardings
Final placements starting INR 4.5 lakhs / year
Social Media Management:
Writing for Blogs
Writing for Social Media
Writing for Website / Ads
CV and Interview Prep continues throughout
Team Huddles and Orientation
Converting a business problem into a marketing strategy
SEO (Search Engine Optimization)
Driving traffic and sales
Introduction to Facebook Ads
|You get divided into your tracks|
On-Page & Tech SEO:
Creating and optimizing your websites
to rank higher on search
Getting more links for your website
making content strategy to drive
ASO: App-store optimization
CV and Interview Prop continues throughout
Placement Drive + Finishing School / Internships
|Post 20 weeks|
Final Placements starting INR 4.5 Lakhs / year
You either get a full-time role directly or you get an internship post which you get a full-time role. In either case, you only pay us once you get a full-time job of CTC ₹4.5L or more.
Here are some heartfelt stories from our alumni!
We’ve put together some of them but you can also connect with them directly to hear it yourself if you clear the screening test!
Placed @ Carat
I myself belong from Panna district. The district where people didn't know about digital marketing, they only know what sales job is. I now work for Carat, the oldest agency in the world for media and now I'm planning media for Phillips and H&M. So, if I can do it with MLP program, you can also. Just go for it!
Digital Marketing Executive
Placed @ Sesa Care
This experience, I really cannot put into words because I've just always felt so lucky. Like this is the standard to which I feel if the education sector is working, the kind of quality which is going to come out of kids is going to be next level. Like definitely!
Placed @ Thrive
It was much more than what I expected. Honestly, I came in expecting to learn all functional skills, get the practical exposure by availing an internship. So, that was my only goal when I entered Kraftshala. But as soon as I got to feel the vibe around here, it was just much more enriching and fulfilling as an experience than what I thought it would be.