Online digital marketing course with INDUSTRYCredsâ„¢ Certification
The Marketing Launchpad is a 20 week, online, full-time digital marketing course
that includes an 8 week internship.
We select, train and invest in high potential graduates to help them
kickstart their marketing career. You only pay when you land a job with a minimum
CTC of ₹4.5 lakhs.
The Launchpad is the Future of EducationPractical. Personalised.Performance-Driven.
A pay-after-placement online marketing course
Practical
Created by industry's top practitioners with focus on the latest digital marketing examples, case studies and tools
Personalised
50 people in a classroom doesnt help. At Kraftshala, you are coached in smaller groups, to build your individual strengths.
Performance - driven
This is a pay after placement program. The more you earn, the more we earn. And if you earn less than ₹4.5 lakhs / year, we earn nothing.
Rahul Nagpal | Trainee Analyst @ Performics
Rahul Nagpal | Trainee Analyst @ Performics
The entire experience at Kraftshala was amazing as there was a lot more emphasis on practical knowledge, projects and learning from your mistakes rather than just mugging up concepts. In under 3 months of training, I got an offer from Performics, the largest agency in India and one of my dream companies. So I'm really, really excited about it.If you are willing to fully immerse yourself, there is just so much you can get out of this experience that you won’t find anywhere else.Rahul graduated from IHM Chandigarh in 2017 and was working with Hyatt Hotels before joining the 1st batch of MLP in Nov 2020. You can check out his Linkedin Profile
Here’s how you learn digital marketing & get placed in 20 weeks
0-12 weeks : Full time training
Here is our learning methodology:
- 70% through hands-on projects that you work on in groups
- 20% through mentorship and coaching from expert practitioners
- 10% through online lectures on digital marketing examples, frameworks & concepts from top marketing and business leaders
Week 13 - Week 20: Internship
You will be spending your weekdays as a digital marketing intern, and Sundays with us to further sharpen your skill sets. At the end of 8 weeks, you might also have a chance to get confirmed with the same company as well.
Behavioural training
Having worked with 1,000’s of students we know that functional knowledge can land you the job, but behavioural skills will make your career. This is thus a core aspect of your training.
Final placements
For this you work with our placement teams who will help you source, interview, and finally land a job with a minimum CTC of ₹4.5 lakhs.
Placements
You do not pay us anything if you don't get a job making at least ₹4.5 lakhs a year or more.The more you earn, the more we earn. And so our incentives are aligned to getting you placed in top digital marketing roles.
Performance Marketing Analyst / Manager
SEO Analyst / Manager
Client Manager
Account Manager
Category Management
Marketing Associate
Influencer Marketing
What Digital Marketing roles will I get placed in?
Digital Marketing Analyst / ManagerPerformance Marketing Analyst / Manager
SEO Analyst / Manager
Client Manager
Account Manager
Category Management
Marketing Associate
Influencer Marketing
RECRUITING PARTNERS
100% conversion from internships to final offers for all students of batch 1! The placements for the second and third batch are underway and here are some companies that have hired across the 3 batches:
Who Should Apply?
Digital Marketing Course Eligibility: Anyone who wishes to kickstart their marketing career in a high potential role are eligible to apply to our digital marketing course
No prior work experience is necessary.
How much does it Cost?
We believe in making education performance-driven.Hence, it is a pay after placement program.
This puts us on the same team as our students.
The better you do, the better we do.
*All amounts can be facilitated through our EMI partners.
A few examples to show how the fee calculation works:
| Not getting a job | Any offer less than 4.5L eg. CTC 4L | CTC 4.5L | CTC 6L | |
|---|---|---|---|---|
| Upfront Payment | ₹14,000 | ₹14,000 | ₹14,000 | ₹14,000 |
| After getting a job | ₹ 0 | ₹ 0 | 3/12*4.5L= 112,500 | 3/12*6L = 150,000 |
| Total Fees | ₹ 0 ₹14K refunded | ₹ 0 ₹14K refunded | ₹126,500 | ₹164,000 |
All amounts can be facilitated through EMI partners and are exclusive of GST
We know this is a crucial step for you and here is a simple chart to make the decision easy.
It shows you a comparison of digital marketing courses & career trajectories
Admissions Process
We receive over 200 applications for every seat. Students are selected through a week-long process where they are tested on their quant and logical aptitude, communications skills, marketing acumen and overall learnability.
Here's a quick overview:
Step 1: Apply to Kraftshala
Tell us briefly about your background, and book a slot for the Screening Test.
Apply Now
Step 2: Appear for the Screening Test
Take the Launchpad Screening Test, which evaluates you on your logical ability, marketing acumen and your overall learnability. Practice material will be shared with you as soon as you finish applying in Step 1. This is an elimination step.
Step 3: Submit your SOP
If shortlisted, you will be asked to submit a Statement of Purpose for joining the program, along with a few additional details. We will release the final offers post this stage.
Step 4: Enrollment
Based on your performance in the Screening Test, SOP and your overall profile, we will extend an offer to join the Marketing Launchpad
Welcome to the ride 🙂
WHO WILL BE TRAINING?
Here’s where our alumni are working
Our digital marketing course curriculum is designed to get you hired
The average digital marketing talent in this market knows the theory about tools, pulling out reports and some theory about optimizations - all of which is stuff that you can learn for freeAnd in case you want to know from where, we will be happy to helpThe Marketing Launchpad candidates, on the other hand, will excel because through our digital marketing course curriculum, they will be trained to do more.
Here’s a summary of the 20 weeks:
Week
0
1
2-3
4-6
7-8
9-10
11
12
13-20
End
Functional
Behavioural
Kraftshala Huddles:
OnboardingBusiness Fundamentals
Converting a business problem into a marketing strategy
Paid Media: Facebook Ads
Building brands and driving sales
Fixing your product: SEO Training
Mastering all principles of SEO to drive engagement and sales
Paid Media: Google Ads
Building brands and driving sales
Learning Google Analytics & more
How to make effective analysis and business related decisions.
Integrated Digital Marketing Strategy
Getting ready for the internship
Digital Marketing Internship
Weekdays: Internship in a digital marketing role to apply and showcase and your learning
Weekends: Refinement of your concepts and behavioural skills basis your individual progress
Final placements starting INR 4.5 lakhs / year
Communication Skills
People Skills
Leadership Skills
CV and Interview Prep continues throughout
What will a typical day look like?
Classes take place between Monday - Friday. You will have a test every week to assess your mastery of the objectives set for the week.
Here is how an average day might look like.
10 - 12 AM
Review of lectures for the day
12 - 1 PM
Practice of the concepts through exercises
1 - 2 PM
Lunch
2 - 4 PM
Project work in groups
4 - 5 PM
Feedback on exercises and doubt resolutions
5 - 7 PM
Communication Classes including role plays, activities, writing etc.
7 - 8:30 PM
Additional huddles with experts for clarifying any concept
Here are some heartfelt stories from our alumni!
We’ve put together some of them but you can also connect with them directly to hear it yourself if you clear the screening test!
FAQ's
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