What is the eligibility criteria for Kraftshala’s online digital marketing course with placement?

You need a laptop, internet, English skills, and 12th pass. No experience required. Must be job-ready post-course.

Is the Marketing Launchpad a job guarantee digital marketing course?

No job guarantee, but if you're not placed at ₹4.5L+ in 15 months, 60% fee is refunded (T&Cs apply).

What are the terms and conditions for a refund?

You’re eligible if not placed at ₹4.5L+ within 15 months. 60% fee is refunded as per T&Cs.

How long does it take to get placed?

60% are placed by Week 6, 80% by Week 8, and the rest in the next 4–6 weeks.

Do I directly get a job of 4.5L+ or do I get to do an internship first?

It depends on the company. Around 50% get direct jobs; others start with internships that often convert to jobs.

Can I get any discount on the program fee?

Yes, the Changemakers Scholarship offers a ₹30,000 fee waiver to the top 5% performers.

After completing the online digital marketing course, what kind of job roles can I expect to find?

Roles include Digital Marketing Analyst, SEO Manager, Client Manager, and other strategy + execution roles.

Digital Marketing Course
with Placement

94% placement rate & 2000+ students placed in Digital Marketing

Real accountability- If the job< ₹4.5L, we refund 60%

Projects on Meta & Google Ads, SEO, Ecom, Programmatic, Content & Social

Recruiters include world’s largest agencies and top brands

Apply for the Marketing Launchpad

Apply for the Marketing Launchpad

Get screening test details on

Yes

Scholarship Deadline: 21 Jul 2025

LIVE Program

22 weeks | 850+ hours

Get Certified and Hired

Jobs of ₹4.5-9.2L + INDUSTRYCreds® Certification

Flexibility to Study

Choose Full-Time (Weekdays) / Part-Time (Sunday) Batch

LIVE Program

22 weeks |
850+ hours

Open for all

Any field or
background

Get Certified
and Hired

Jobs of ₹4.5-9.2L + INDUSTRYCreds® Certification

Work on Real Brands

Meta & Google Ads, SEO, Ecommerce, Programmatic, Content & Social Media

Flexibility to Study

Full-Time (Weekdays) / Part-Time (Sunday)

Next Batch Starts

Aug 7, 2025

KRAFTSHALA VS OTHERS

Why Learn Digital
Marketing With Kraftshala?

We know this is a crucial step for you and here is a simple chart to make the decision easy.

		Internships	MBA T2/T3	Other Digital Courses
Cost (excluding GST)	₹1.4L, if you get a job of ₹4.5L or more	N/A	₹ 8L - 15 L	₹ 0.7 - 3 L
Cost, if unemployed poston completion	₹ 56K	N/A	₹ 8L - 15 L	₹ 0.7 - 3 L
Time investment	22 weeks	3-6 Months	12-24 months	4 - 12 months
Cost of travel	No Cost as Program is Online	May need relocation	Full Time, needs relocation	Yes, if Offline
Practical exposure in marketing	High Industry-focused learning	Medium	Low	Low-Medium
Behavioural skill development	High	Low-Medium	Medium	Low

DIGITAL MARKETING TOOLS

Hands-on Digital Marketing Training on Industry's Leading Tools

Here’s a list of various digital marketing tools that you’ll be introduced to for measurement, analysis and optimizations. However,
always remember, tools can keep changing, the approach is what needs to be mastered. And that will be a core focus of the course!

DIGITAL MARKETing CERTIFICATion

Kraftshala’s Digital Marketing Certification
Helps You Get Hired!

About Kraftshala’s INDUSTRYCreds® certification

INDUSTRYCreds® by Kraftshala is the only digital marketing certification that helps you stand out and shows the recruiter that you are ready to deliver from Day 1. This digital marketing certificate is earned once you learn digital marketing upon successful completion of Kraftshala’s Marketing Launchpad program .

Kraftshala is now a 9-year old brand. With so many alumni out there, doing amazing work in digital marketing, recruiters know what Kraftshala and its INDUSTRYCreds® certification means.

So this is not going to be just another CV point but actually help you stand out and land high potential roles of CTC ₹4.5-9L in some amazing companies!

DIGITAL MARKETING Placements

Real Accountability of High Quality Placements

A placement process that has delivered excellent talent to the 1000-crore brands as well as the
starry eyed startups, the big daddy agencies as well as the upcoming ingenious ones.

Placement Rate

Highest CTC

Recruiting partners

Students Placed

Placement Rate

Highest CTC

Recruiting partners

Students Placed

View Placement Reports

I recommend Kraftshala as their hands-on learning, and practical training ensures candidates are ready for real-world business challenges.

I recommend Kraftshala to businesses like Z1 for their industry. Their hands-on learning, and practical training ensures candidates gain practical skills and insights helping drive results tailored to real-world business challenges.

Vidhi

Senior Associate, Talent Acquisition, Z1 Tech

We are grateful for the strong partnership with Kraftshala. We value the quality of talent that we consistently get. We look forward to an even longer and more fruitful association.

We are grateful for the strong partnership with Kraftshala over the past two years, which has been instrumental in our hiring process at SRV Media. We value the quality of talent that we consistently get from Kraftshala. As we continue to grow, we look forward to an even longer and more fruitful association.

Roma Chandwani

Senior HR, SRV Media

Kraftshala has been a reliable hiring partner, helping us close key roles. Their talent pool helped us find candidates who integrated well into our team

Kraftshala has been a reliable hiring partner, helping us close key roles like Performance Marketing Executive, Digital Marketing Trainee, and Content Writer. Their talent pool ensured we found candidates who integrated well into our team

Riya Panchal

TA Executive, QI Spine

Kraftshala team deserves accolades for turning digital marketing enthusiasts into battle-ready marketing professionals. We closed 2 positions and we won’t need to train these guys as Kraftshala has already done the hard work.

Kraftshala team deserves accolades for turning digital marketing enthusiasts into battle marketing professionals, ready for waging guerrilla marketing wars with their focused skills and market readiness. We closed 2 positions and we feel we won’t need to train these guys as Kraftshala has already done the hard work to that end. Kraftshala has my endorsement for hiring digital marketing professionals!

Aviral Chandra

CEO and Founder, Sif Homes

Performics India is extremely satisfied with our experience with MLP. First, it allows us to interact with students across different backgrounds. Second, we get a pool of talent with extremely relevant training. We are optimistic about shifting a large part of our hiring to KS.

Performics India is extremely satisfied with our first experience with the Marketing Launchpad Program. First, it allows us to interact with students across different colleges & cities. Also saves a lot of effort on our end. Second and more importantly, we get a curated pool of talent with extremely relevant digital marketing training. We are optimistic about shifting a large part of our graduate hiring to the Launchpad program over the next year.

Suchit Sikaria

Managing Partner, Performics

Kraftshala has truly positioned itself right, the syllabus is as apt as it can be and the quality of candidates was overwhelming to an extent that we made more offers than planned.

Kraftshala has truly positioned itself right, the syllabus is as apt as it can be and the quality of candidates was overwhelming to an extent that we made more offers than planned. The team working behind the scene was true support right from detailing the candidates to understanding the role and pitching it well to the potential candidates. We certainly look forward to hiring from Kraftshala again.

Sarung Subnani

Senior Manager, Talent Acquisition, Splash Learn

Our association with Kraftshala, in my personal capacity, has been by far a positive one. We were able to hire within a very short period of time. I strongly recommend Kraftshala for hiring marketing talent.

Our association with Kraftshala, in my personal capacity, has been by far a positive one. Their professionalism, quality, and response time are flawless. We were able to hire the right interns for our firm within a very short period of time. I strongly recommend Kraftshala for hiring marketing talent.

Shravani Rangaswamy

HR Analyst, Indigenesis Consulting Pvt. Ltd.

We've now recruited our 9th batch from Kraftshala. Their professionalism, commitment to quality are commendable. With their assistance, we were able to swiftly onboard the right candidates for our firm.

We've now recruited our 9th batch from Kraftshala, and our experience has been incredibly positive. Their professionalism, commitment to quality and swift response time are commendable. With their assistance, we were able to swiftly onboard the right candidates for our firm.

G Lavanya

HR, Media Mint

The students trained by Kraftshala show exceptional preparedness, particularly in technical aspects. Our hires from Kraftshala have truly distinguished themselves as strong candidates.

The students trained by Kraftshala show exceptional preparedness, particularly in technical aspects. Their presentations and manners reflect a high level of professionalism. Our hires from Kraftshala have truly distinguished themselves as strong candidates.

Roohi Jaiswal

Recruitment, M&C Saatchi Performance

I got 3 candidates hired in just a week. The team is highly professional and cooperative. We highly recommend interviewing MLP candidates for Digital Marketing roles.

I got 3 candidates hired in just a week without taking any pain. The team is highly professional, supportive and cooperative. We highly recommend interviewing Marketing Launchpad candidates for Digital Marketing roles.

Shruti Garg

Assistant Manager- HR, AdMedia

I recommend Kraftshala as their hands-on learning, and practical training ensures candidates are ready for real-world business challenges.

Vidhi

Senior Associate, Talent Acquisition, Z1 Tech

We are grateful for the strong partnership with Kraftshala. We value the quality of talent that we consistently get. We look forward to an even longer and more fruitful association.

Roma Chandwani

Senior HR, SRV Media

Kraftshala has been a reliable hiring partner, helping us close key roles. Their talent pool helped us find candidates who integrated well into our team

Riya Panchal

TA Executive, QI Spine

Aviral Chandra

CEO and Founder, Sif Homes

Suchit Sikaria

Managing Partner, Performics

Kraftshala has truly positioned itself right, the syllabus is as apt as it can be and the quality of candidates was overwhelming to an extent that we made more offers than planned.

Sarung Subnani

Senior Manager, Talent Acquisition, Splash Learn

Shravani Rangaswamy

HR Analyst, Indigenesis Consulting Pvt. Ltd.

G Lavanya

HR, Media Mint

The students trained by Kraftshala show exceptional preparedness, particularly in technical aspects. Our hires from Kraftshala have truly distinguished themselves as strong candidates.

Roohi Jaiswal

Recruitment, M&C Saatchi Performance

I got 3 candidates hired in just a week. The team is highly professional and cooperative. We highly recommend interviewing MLP candidates for Digital Marketing roles.

Shruti Garg

Assistant Manager- HR, AdMedia

I recommend Kraftshala as their hands-on learning, and practical training ensures candidates are ready for real-world business challenges.

Vidhi

Senior Associate, Talent Acquisition, Z1 Tech

We are grateful for the strong partnership with Kraftshala. We value the quality of talent that we consistently get. We look forward to an even longer and more fruitful association.

Roma Chandwani

Senior HR, SRV Media

Kraftshala has been a reliable hiring partner, helping us close key roles. Their talent pool helped us find candidates who integrated well into our team

Riya Panchal

TA Executive, QI Spine

Hear What Our Alumni Have to Say...

Paulson Joseph

Media Planner @ Madison World

Paid Ads

The stakes I took were very high. So, I wanted the program to be very strict and into us. And, that's what I got. Because there were long hours, 8 - 10 hours per day. It was very systematic and it was very well organised.

Vishal Jaiprakash Nair

Digital Intern @ Team Pumpkin

I have never been used to these kinds of learning experiences where everyone is so ready to help you at whatever point it is, and whatever time it is, or you know, ready to explain things to you no matter how many times until the ... show more

Vidisha Lad

SEO @ Performics

When Performics came, as a part of our placement process. I remember, it was so super fast that it really happened in two days time. Like, I've never seen such a super fast placement process. I couldn't believe myself that I actua... show more

Paulson Joseph

Media Planner @ Madison World

Pratyush Sarkar

Media Performance Analyst @ Publicis Global Delivery

Kraftshala was a unique experience since it wasn't just the theoritical learning but practical learning along with expert sessions with people from the industry which were very fruitful. Also, for entire 3 months we had Human skil... show more

Anurag Singh

Senior Marketing Analyst @ Hiveminds

I joined Kraftshala just from the point of view that I will learn digital marketing but then after I joined, I not only got the functional aspect of digital marketing, but also the behavioural and communication skills which are re... show more

Hear more stories

100% Practical
Curriculum. 0% Fluff

An average digital marketing talent knows the theory about tools, reports etc - all of which you can learn for free.

At Kraftshala, you learn by doing. And doing under the guidance of expert practitioners.

An average digital marketer knows the theory
about tools, reports etc - all of which you can
learn for
free.

At Kraftshala, you learn by doing. And doing under the guidance of expert practitioners.

Detailed curriculum

Week 0

Week 1-6

Week 7-9

Week 10

Week 11-17

Week 18

Week 19-22

Placement Drive

Week 0

Here are the details of your week:

Functional Skills Track 1

20 hours

Brand Strategy Fundamentals

Brand Strategy Fundamentals including consumer funnels, segmentation, targeting, creative evaluation and more

Human Skills

Orientation to Human Skills

Excel Skills

Fundamentals of Excel

*The weekly plans can be re-structured as we keep enhancing learning designs basis ongoing recruiter and student feedback.

Week 0

Week 1-6

Week 7-9

Week 10

Week 11-17

Week 18

Week 19-22

Placement Drive

Week 0

Track 1

Brand Strategy Fundamentals

Human Skills

Excel Skills

*The weekly plans can be re-structured as we keep enhancing learning designs basis ongoing recruiter and student feedback.

PROJECTS

Gain Real Experience With LIVE Projects
Even Before You Start Working

Project 1:

Meta Ads

Duration: 15 Hours (& 15 Days of Live Campaign)

Description:
You’ll be creating and executing a FB and Instagram campaign for the brand Unleavables*. From the business objectives, target audience to creating media plans, ads and placements. You take the campaigns live and optimize to meet the targets.

Projects Briefing

Meeting with the industry experts

Making the campaigns live with the given budget

Media Strategy Submission & Campaign Optimization

Presentations and Mock Interviews

*Brands change every batch

Project Flow:

Projects Briefing

Meeting with the industry experts

Making the campaigns live with the given budget

Media Strategy Submission & Campaign Optimization

Presentations and Mock Interviews

*Brands change every batch

Project 2:

Ecom project

Duration: 15 Hours (& 7 Days of Live Campaign)

Description:
You’ll be running live campaigns on Amazon for Seasoned Snack*. It will include creating a strategy based on business and user understanding, creating a media plan using past data, taking the campaign live on Amazon and optimizing it to meet the goals.

Project Briefing

Meeting with the industry experts

Making the campaigns live with the given budget

Media Strategy Submission & Campaign Optimization

Campaign Ends and Final Reports are Created

Presentations and Mock Interviews

*Brands change every batch

Project Flow:

Project Briefing

Meeting with the industry experts

Making the campaigns live with the given budget

Media Strategy Submission & Campaign Optimization

Campaign Ends and Final Reports are Created

Presentations and Mock Interviews

*Brands change every batch

Project 3:

Google Ads

Duration: 15 Hours (& 7 Days of Live Campaign)

Description:
You’ll be creating and executing a Search campaign for the brand Unleavables*. Right from the business objectives, target audience to creating media plans, ads to bidding strategies. You take the campaigns live and optimize the performance to meet the targets.

Project Briefing

Meeting with the industry experts

Making the campaigns LIVE with the given budget

Media Strategy Submission & Campaign Optimization

Presentations and Mock Interviews

*Brands change every batch

Project Flow:

Project Briefing

Meeting with the industry experts

Making the campaigns LIVE with the given budget

Media Strategy Submission & Campaign Optimization

Presentations and Mock Interviews

*Brands change every batch

Project 4:

SEO project

Duration: 11.5 Hours (& 7 days of Performance Tracking)

Description:
You’ll be creating a SEO strategy for Unleavables*. This will include conducting on-page audits, technical audits and backlink audits of the website. You will also create a content strategy, create briefs for SEO optimized blogs and publish them using Wordpress.

Project Briefing

Catchup with the experts

SEO and Content Strategy Submission

Blog Publishing Using Wordpress

Presentations

*Brands change every batch

Project Flow:

Project Briefing

Catchup with the experts

SEO and Content Strategy Submission

Blog Publishing Using Wordpress

Presentations

*Brands change every batch

Project 5:

Programmatic

Duration: 10 hours

Description:
You will plan a media campaign for Axis Bank. Your job is to create an end to end programmatic media plan using DV360: provide details for campaigns, line orders, insertion orders, adgroups, targeting, budget segregation, bidding strategies, and creatives.

Project Briefing

Attempting the media plan on DV360

Catchup with the experts

Finalisation of media plan

Presentations

*Brands change every batch

Project Flow:

Project Briefing

Attempting the media plan on DV360

Catchup with the experts

Finalisation of media plan

Presentations

*Brands change every batch

Project 6:

Blog creation Projects

Duration: 30 hours

Description:
You will create SEO optimised blogs, publish them and analyse performance for two brands: Top of the funnel for Kraftshala: Dissecting a brand strategy, Middle and Bottom of the funnel for Unleavables- for your own Shopify Page

Project briefing

Creating the blog strategy

Writing and Optimizing the blogs

Publishing the blogs

Presentations

*Brands change every batch

Project Flow:

Project briefing

Creating the blog strategy

Writing and Optimizing the blogs

Publishing the blogs

Presentations

*Brands change every batch

Project 7:

Social Media Strategy Project

Duration: 30 hours

Description:
You will create the Go-to-Market Organic Social Strategy for a Brand Launch case. You will be deciding the Campaign Idea, Campaign Stages (Pre-Launch, Launch, Post-Launch) and then executing social media posts and videos to drive the brand objective.

Project briefing

Creating the Organic Content Strategy

Making social media posts

Publishing the social media posts

Presentations

*Brands change every batch

Project Flow:

Project briefing

Creating the Organic Content Strategy

Making social media posts

Publishing the social media posts

Presentations

*Brands change every batch

Project 8:

Content Creation Project

Duration: 30 hours

Description:
You will script, shoot, create edit plans, edit, and post short form videos (Instagram Reels/YT shorts) that drive objectives for 3 brands: Top of the Funnel, Bottom of the Funnel on instagram, bottom of the funnel on Linkedin

Project briefing

Understanding user, brand and objectives

Creating and Revising content

Publishing Content

Presentations

*Brands change every batch

Project Flow:

Project briefing

Understanding user, brand and objectives

Creating and Revising content

Publishing Content

Presentations

*Brands change every batch

What Will Your Typical Day Look Like?

Digital Marketing classes take place between Monday - Saturday. You will have a test every week to assess your mastery of the objectives set for the week.

Here’s what your day could look like.

Function Skills - Live Lectures

10 am - 12 pm

Practice of concepts through group exercises,

12 - 1 pm

Lunch,

1 - 2 pm

Human Skills / Problem Solving Sessions

2 - 4 pm

Excel Sessions,

4 - 5 pm

Tea Break,

5 - 5:30 pm

Project work and Expert Feedback

5:30 - 7:30 pm

If this doesn’t work for you, you can also check out our

Learn and Network with the BEST

Digital Marketing Training From Industry’s
Top Leaders

Get ready to deliver on your jobs from Day 1 under 100+ internal and external experts who've worked at top brands and taught at IIMs, ISB, SP Jain.

Admission Process

The programs help you graduate with a job and not just a certificate.
Thus, the screening process is a mandatory step to ensure we enroll folks who can derive value from the program.

Apply on
website

Fill up the application form and get your process started.

Take the
Screening Test

Watch marketing concepts that we share and apply them on an Ad. You get 3 attempts.If you give the first attempt within 3 days, you will also be evaluated for the scholarship of ₹30,000.

Talk to your
counselor

A counselor will get in touch to understand your goals and help you with your results.

Enroll and start
your journey

If accepted, you can complete the payment formalities and get started with the program

Welcome to the ride!

Apply on
website

Fill up the application form and get your process started.

Take the
Screening Test

Watch marketing concepts we share and apply them on an Ad.
You get 3 attempts. If you give the first attempt within 3 days, you will also be evaluated for the scholarship of ₹30,000.

Talk to your
counselor

A counselor will get in touch to understand your goals and help you with your results.

Enroll and start
your journey

If accepted, you can complete the payment formalities and get started with the program

Welcome to the ride!

Eligibility Criteria

Education

We encourage students from
all educational fields to apply

Experience

Freshers and working
professionals can apply

Intent

Deep interest & intent in
building a marketing career

Online Digital Marketing Course Fees

We believe in making education performance-driven. Hence, it is a placement-linked digital marketing course in undefined.
If your job < 4.5L, you get a 60% refund!

This puts us on the same team as our students.
The better you do, the better we do.

Enroll with super affordable

Scholarship of ₹30,000 will be awarded to the top 5% of applicants

Kraftshala’s Placement Accountability Pledge

If your job pays < 4.5L,
you get a 60% fee refund

Here’s how the maths works:

Here’s how the maths works

If your salary is...
₹4.5 Lakhs/Year

₹3,00,000

₹15,00,000

Total Fees Payable:

₹1,40,000 +18% GST

If your salary is... ₹4.5 Lakhs/Year

₹3,00,000

₹15,00,000

Total Fees Payable:
₹1,40,000 +18% GST

EMI Partner	Amount (incl. GST)	Duration (Months)	Interest / annum	Monthly Payments
EMI Partner	₹1,65,200	24	11%	₹8,398
		21	11%	₹9,381
		18	11%	₹10,692
		15	11%	₹12,528
		12	11%	₹15,281
		6	11%	₹29,048

Terms and Conditions

The credit facility is provided by a third-party credit facility provider and any arrangement with such a third party is outside Kraftshala’s purview.
You can choose to avail EMI options from your credit card providers
The tenures of lesser months are also available subject to approval from the NBFC partner.
A processing fee will be charged on the basis of the payment method selected.

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