
Online Digital Marketing Course with INDUSTRYCreds™ Certification

The Marketing Launchpad is a 20 week, online, full-time
digital marketing course with specialisations in Digital Media and Content & Social Media that includes an 8-week internship.
We select, train, and invest in high potential graduates to help them
kickstart their digital marketing careers. You only pay when you land a job with a minimum CTC of ₹4.5 lakhs.
An Online Digital Marketing Pay-after-Placement Course
Practical. Personalised.Performance-Driven.The Launchpad is the Future of Education

Practical
Created by industry's top practitioners with focus on the latest digital marketing fundamentals, examples, case studies and tools

Personalised
Coaching 50 people together doesn't help. At Kraftshala, you get feedback in smaller groups on your work to build your individual strengths.

Performance - driven
This is a pay-after-placement program. The more you earn, the more we earn. And if you earn less than ₹4.5 lakhs/year, we earn nothing.
Learning experience in Kraftshala’s Digital Marketing Certification Course


Here’s how you learn digital marketing & get placed in 20 weeks
0-12 weeks : Full-time training
- 70% through hands-on projects that you work on in groups
- 20% through mentorship and coaching from expert practitioners
- 10% through online lectures on digital marketing examples, frameworks & concepts from top marketing and business leaders
13-20 weeks: Internship
Behavioural training
Final placements
Digital Marketing Course Placements
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What Digital Marketing roles will I get placed in?
Digital Media Marketing
Content & Social Media Management
Who Should Apply?
Digital Marketing Course Eligibility: Anyone who wishes to kickstart their digital marketing career in a high potential role is eligible to apply to our digital marketing course and learn right from the fundamentals.
Digital Marketing Course Fees
Not getting a job | Any offer less than 4.5L eg. CTC 4L | CTC 4.5L | CTC 6L | |
---|---|---|---|---|
Upfront Payment | ₹14,000 | ₹14,000 | ₹14,000 | ₹14,000 |
After getting a job | ₹ 0 | ₹ 0 | 3/12*4.5L= 112,500 | 3/12*6L = 150,000 |
Total Fees | ₹ 0 ₹14K refunded | ₹ 0 ₹14K refunded | ₹126,500 | ₹164,000 |
Comparison of Digital Marketing Courses & Career Trajectories
We know this is a crucial step for you and here is a simple chart to make the decision easy.


Admissions Process

Step 1: Apply to Kraftshala
Step 2: Appear for the Screening Test
Step 3: Submit your SOP
Step 4: Enrollment
WHO WILL BE TRAINING?
Specialisations

Digital Media Marketing
Content & Social Media Marketing
marketing.
Our Online Digital Marketing course curriculum is designed to get you hired
Digital Media Marketing
Content & Social Media Marketing
Team Huddles + Onboardings
Business Fundamentals
Communication Skills
SEO (Search Engine Optimization)
Introduction to Facebook Ads
Leadership Skills
FB Ads:
On-Page & Tech SEO
Google Ads:
Off-Page SEO
People Skills
Work Ethics
Amazon Ads
ASO: App-store optimization
CV and Interview Prop continues throughout
Placements
Internships
Final placements starting INR 4.5 lakhs / year
Team Huddles + Onboardings
Business Fundamentals
Writing Basics
Communication Skills
Social Media Management:
Writing for Blogs
Leadership Skills
Influencer Management:
Writing for Social Media
People Skills
Design Principles
Writing for Website / Ads
Work Ethics
SEO:
Portfolio Building
CV and Interview Prep continues throughout
Placements
Internships
Final placements starting INR 4.5 lakhs / year
Week | Functional skill | Human skill | |
---|---|---|---|
0 | Team Huddles + Onboardings | ||
1 | Business Fundamentals Converting a business problem into a marketing strategy | Communication Skills Communic- ation Skills | |
2 | SEO (Search Engine Optimization) Driving traffic and sales | ||
3 | Introduction to Facebook Ads | ||
Basis your scores, you get mapped to either of SEO / Paid Media Track | Leadership Skills | ||
4-6 | FB Ads: How to build brands and drive growth Integrated project | On-Page & Tech SEO Creating and optimizing your websites to rank higher on search | |
7-9 | Google Ads: How to build brands and drive growth Integrated project | Off-Page SEO Getting more links for your website Making content strategy to drive business growth | People Skills |
10 | Integrated Project | Work Ethics | |
11-12 | Amazon Ads | ASO: App-store optimization | CV and Interview Prop continues throughout |
Placements | |||
13-20 | Internships Weekdays: Internship in a digital marketing job roles to apply and showcase your learning Weekends: Refinement of your concepts and behavioural skills basis your individual progress | ||
Final placements starting INR 4.5 lakhs/year |