Online digital marketing course with INDUSTRYCreds™ Certification

Education that gets you hired

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Batch Starts: 27th January
The Marketing Launchpad Hero

The Marketing Launchpad is a 20 week, online, full-time
digital marketing course with specialisations in Digital Media and Content & Social Media that includes an 8 week internship.

We select, train and invest in high potential graduates to help them
kickstart their marketing career. You only pay when you land a job with a minimum
CTC of ₹4.5 lakhs.

The Launchpad is the Future of EducationPractical. Personalised.Performance-Driven.

A pay-after-placement online marketing course

Why is Marketing Launchpad Practical

Practical

Created by industry's top practitioners with focus on the latest digital marketing examples, case studies and tools

How does Marketing Launchpad deliver Personalized Coaching

Personalised

Coaching 50 people together doesn't help. At Kraftshala, you get feedback in smaller groups on your work to build your individual strengths.

How is Marketing Launchpad Performance Driven?

Performance - driven

This is a pay after placement program. The more you earn, the more we earn. And if you earn less than ₹4.5 lakhs / year, we earn nothing.

Rahul Nagpal, Digital Marketing Analyst, Performics
Rahul Nagpal, Digital Marketing Analyst, Performics
Rahul Nagpal | Trainee Analyst @ Performics
Rahul Nagpal | Trainee Analyst @ Performics
The entire experience at Kraftshala was amazing as there was a lot more emphasis on practical knowledge, projects and learning from your mistakes rather than just mugging up concepts. In under 3 months of training, I got an offer from Performics, the largest agency in India and one of my dream companies. So I'm really, really excited about it.If you are willing to fully immerse yourself, there is just so much you can get out of this experience that you won’t find anywhere else.Rahul graduated from IHM Chandigarh in 2017 and was working with Hyatt Hotels before joining the 1st batch of MLP in Nov 2020. You can check out his Linkedin Profile

Here’s how you learn digital marketing & get placed in 20 weeks

While there are two specialisations - Digital Media Marketing and Content & Social Media,the route for excelling in Digital Marketing and getting places is the same for both.

0-12 weeks : Full time training

Here is our learning methodology:
  • 70% through hands-on projects that you work on in groups
  • 20% through mentorship and coaching from expert practitioners
  • 10% through online lectures on digital marketing examples, frameworks & concepts from top marketing and business leaders

13-20 weeks: Internship

You will be spending your weekdays as a Digital Marketing Intern ( Interning in Digital Media Marketing or Content and social media ), and Sundays with us to further sharpen your skill sets. At the end of 8 weeks, you might also have a chance to get confirmed with the same company as well.

Behavioural training

Having worked with 1,000’s of students we know that functional knowledge can land you the job, but behavioural skills will make your career. This is thus a core aspect of your training.

Final placements

For this you work with our placement teams who will help you source, interview, and finally land a job with a minimum CTC of ₹4.5 lakhs.

Placements

You do not pay us anything if you don't get a job making at least ₹4.5 lakhs a year or more.The more you earn, the more we earn. And so our incentives are aligned to getting you placed in top digital marketing roles
Placements Results
100% placements in roles with CTC >= 4.5 lakhs Companies hiring across the different batches thus far:
Digital Marketing Recruiting Partners for The Marketing Launchpad
Digital Marketing Recruiting Partners for The Marketing Launchpad

What Digital Marketing roles will I get placed in?

Digital Media Marketing

Performance Marketing Analyst | Digital Marketing Analyst | Marketing Associate | Category Management | Account Manager | SEO Analyst

Content & Social Media Management

Social Media Specialist | Creative Writing & Content Marketing | Influencer Marketing Specialist

Hear From our Recruiters

Shravani Rangaswamy
HR Analyst, Indigenesis Consulting Pvt. Ltd.
Our association with Kraftshala, in my personal capacity has been by far a positive one. Their professionalism, quality, response time is faultless. We were able to hire the right interns for our firm within a very short period of time. I strongly recommend Kraftshala for hiring marketing talent.
Aviral Chandra
CEO and Founder, Sif Homes
Kraftshala team deserves accolades for turning digital marketing enthusiasts into battle marketing professionals, ready for waging guerrilla marketing wars with their focused skills and market readiness. We closed 2 positions and we feel we won’t need to train these guys as Kraftshala has already done the hard work to that end. Kraftshals has my endorsement for hiring digital marketing professionals!
Suchit Sikaria
Managing Partner, Performics India
Performics India is extremely satisfied about our first experience with the Marketing Launchpad Program. First, it allows us to interact with students across different colleges & cities. Also saves a lot of effort at our end. Second and more importantly, we get a curated pool of talent with extremely relevant training.
We are optimistic of shifting a large part of our graduate hiring to the Launchpad program over the next year.

Who Should Apply?

Digital Marketing Course Eligibility: Anyone who wishes to kickstart their marketing career in a high potential role are eligible to apply to our digital marketing course.

No prior work experience is necessary.

How much does it Cost?

We believe in making education performance-driven.Hence, it is a pay after placement program.
We believe in making education performance-driven. Hence, it is a pay after placement program.
This puts us on the same team as our students.
The better you do, the better we do.

Option 1

₹14,000 Upfront + You pay 3 months salary after your placement

You pay the balance fees - which is 3 months of your salary only after you get a job with a minimum CTC of ₹4.5 lakhs. Capped at a maximum of ₹2.5 lakhs (Plus GST@ 18% ).
Registration fees is ₹14,000 (Plus GST@ 18% ) at the time of enrolment. This fee is refundable, if you want to opt-out within the first 3 weeks or if you don't get placed within 12 months of the program completion

Option 2

₹1.5 lakh upfront

You can also go for the fixed ₹ 1.5 lakh fee (Plus GST@ 18% ). This fee Is refundable in case you want to opt-out within the first 3 weeks or if you don't get placed within 12 months of program completion.
*All amounts can be facilitated through our EMI partners.
Here’s how the maths works:
If your salary is... 4.5 Lakhs/Year
₹4,50,000
₹15,00,000
Total Fees Payable: 1,26,500 + GST
A few examples to show how the fee calculation works:
Not getting a jobAny offer less than 4.5L eg. CTC 4LCTC 4.5LCTC 6L
Upfront Payment₹14,000₹14,000₹14,000₹14,000
After getting a job₹ 0₹ 03/12*4.5L= 112,5003/12*6L = 150,000
All amounts can be facilitated through EMI partners and are exclusive of GST

We know this is a crucial step for you and here is a simple chart to make the decision easy.

It shows you a comparison of digital marketing courses & career trajectories

Comparison of Digital Marketing Courses & Career Trajectories
Comparison of Digital Marketing Courses & Career Trajectories

Admissions Process

title underlines
We receive lots of applications for every seat. Students are selected through a week-long process where they are tested on their quant and logical aptitude, communications skills, marketing acumen and overall learnability.
Here's a quick overview:

Step 1: Apply to Kraftshala

Tell us briefly about your background, and book a slot for the Screening Test.
Apply Now

Step 2: Appear for the Screening Test

Take the Common Screening Test, which evaluates you on your logical ability, marketing acumen, your overall learnability and written communication (only for content and social media applicants). Practice material will be shared with you as soon as you finish applying in Step 1. This is an elimination step.

Step 3: Submit your SOP

If shortlisted, you will be asked to submit a Statement of Purpose for joining the program, along with a few additional details. We will release the final offers for both specialisations (digital marketing, content & social media) post this stage.

Step 4: Enrollment

Based on your performance in the Screening Test, SOP and your overall profile, we will extend an offer to join a specialisation under the Marketing Launchpad.
Welcome to the ride 🙂

WHO WILL BE TRAINING?

And a range of external experts

Specialisations

title underlines
Digital Media Marketing

Digital Media Marketing

Excel in paid media platforms and tools widely used by marketers around the world. Master the principles of SEO to build brands and drive sales.
So, what will I learn?
Designing Integrated Digital Marketing Campaigns with Facebook ads, Google ads, Google Analytics, SEO and more.
Is this for me?
Yes, if you are interested in marketing and have decent quant and logical ability.
What could my career trajectory look like?
Content & Social Media Marketing

Content & Social Media Marketing

Master how to write creatively, create stellar content, handle a buzzing social media account and create fabulous influencer marketing plans.
So, what will I learn?
Creating social media calendars, increasing brand engagement, partnering with influencers, optimizing content basis SEO, and writing for Blogs, Social Media etc.
Is this for me?
Yes, if you have good writing skills and an interest in marketing.
Yes, if you have good writing skills and an interest in
marketing.
What could my career trajectory look like?
Excel in paid media platforms and tools widely used by marketers around the world. Master the principles of SEO to build brands and drive sales.
So, what will I learn?
Designing Integrated Digital Marketing Campaigns with Facebook ads, Google ads, Google Analytics, SEO and more.
Is this for me?
Yes, if you are interested in marketing and have decent quant and logical ability.
What could my career trajectory look like?

Our digital marketing course curriculum is designed to get you hired

The average digital marketing talent in this market knows the theory about tools, pulling out reports and some theory about optimizations - all of which is stuff that you can learn for freeAnd in case you want to know from where, we will be happy to helpThe Marketing Launchpad candidates, on the other hand, will excel because through our digital marketing course curriculum, they will be trained to do more.
Here’s a summary of the 20 weeks:

Team Huddles + Onboardings

Business Fundamentals

Communication Skills

SEO (Search Engine Optimization)

Introduction to Facebook Ads

Leadership Skills

FB Ads:

On-Page & Tech SEO

Google Ads:

Off-Page SEO

People Skills

Work Ethics

Amazon Ads

ASO: App-store optimization

CV and Interview Prop continues throughout

Placements

Internships

Final placements starting INR 4.5 lakhs / year

Team Huddles + Onboardings

Business Fundamentals

Writing Basics

Communication Skills

Social Media Management:

Writing for Blogs

Leadership Skills

Influencer Management:

Writing for Social Media

People Skills

Design Principles

Writing for Website / Ads

Work Ethics

SEO:

Portfolio Building

CV and Interview Prep continues throughout

Placements

Internships

Final placements starting INR 4.5 lakhs / year

Week
Functional skill
Human skill
0
Team Huddles + Onboardings
1
Business Fundamentals

Converting a business problem into a marketing strategy
Communication Skills
Communic-
ation Skills
2
SEO (Search Engine Optimization)

Driving traffic and sales
3
Introduction to Facebook Ads
Basis your scores, you get mapped to either of SEO / Paid Media Track
Leadership Skills
4-6
FB Ads:

How to build brands and drive growth

Integrated project
On-Page & Tech SEO

Creating and optimizing your websites to rank higher on search
7-9
Google Ads:

How to build brands and drive growth

Integrated project
Off-Page SEO

Getting more links for your website Making content strategy to drive business growth
People Skills
10Integrated Project
Work Ethics
11-12
Amazon Ads
ASO: App-store optimization
CV and Interview Prop continues throughout
Placements
13-20
Internships

Weekdays: Internship in a digital marketing role to apply and showcase and your learning

Weekends: Refinement of your concepts and behavioural skills basis your individual progress
Final placements starting INR 4.5 lakhs / year

What will a typical day look like?

Classes take place between Monday - Friday. You will have a test every week to assess your mastery of the objectives set for the week.
Here is how an average day might look like.
10 - 12 AM
Review of lectures for the day
12 - 1 PM
Practice of the concepts through exercises
1 - 2 PM
Lunch
2 - 4 PM
Project work in groups
4 - 5 PM
Feedback on exercises and doubt resolutions
5 - 7 PM
Communication Classes including role plays, activities, writing etc.
7 - 8:30 PM
Additional huddles with experts for clarifying any concept

Here are some heartfelt stories from our alumni!

We’ve put together some of them but you can also connect with them directly to hear it yourself if you clear the screening test!

FAQ's