Online digital marketing course with INDUSTRYCreds™ Certification
The Marketing Launchpad is a 20 week, online, full-time
digital marketing course with specialisations in Digital Media and Content & Social Media that includes an 8 week internship.
We select, train and invest in high potential graduates to help them
kickstart their marketing career. You only pay when you land a job with a minimum CTC of ₹4.5 lakhs.
The Launchpad is the Future of EducationPractical. Personalised.Performance-Driven.
A pay-after-placement online marketing course
Practical
Created by industry's top practitioners with focus on the latest digital marketing examples, case studies and tools
Personalised
Coaching 50 people together doesn't help. At Kraftshala, you get feedback in smaller groups on your work to build your individual strengths.
Performance - driven
This is a pay after placement program. The more you earn, the more we earn. And if you earn less than ₹4.5 lakhs / year, we earn nothing.
Rahul Nagpal | Trainee Analyst @ Performics
Rahul Nagpal | Trainee Analyst @ Performics
The entire experience at Kraftshala was amazing as there was a lot more emphasis on practical knowledge, projects and learning from your mistakes rather than just mugging up concepts. In under 3 months of training, I got an offer from Performics, the largest agency in India and one of my dream companies. So I'm really, really excited about it.If you are willing to fully immerse yourself, there is just so much you can get out of this experience that you won’t find anywhere else.Rahul graduated from IHM Chandigarh in 2017 and was working with Hyatt Hotels before joining the 1st batch of MLP in Nov 2020. You can check out his Linkedin Profile
Here’s how you learn digital marketing & get placed in 20 weeks
While there are two specialisations - Digital Media Marketing and Content & Social Media,the route for excelling in Digital Marketing and getting places is the same for both.
0-12 weeks : Full time training
Here is our learning methodology:
- 70% through hands-on projects that you work on in groups
- 20% through mentorship and coaching from expert practitioners
- 10% through online lectures on digital marketing examples, frameworks & concepts from top marketing and business leaders
13-20 weeks: Internship
You will be spending your weekdays as a Digital Marketing Intern ( Interning in Digital Media Marketing or Content and social media ), and Sundays with us to further sharpen your skill sets. At the end of 8 weeks, you might also have a chance to get confirmed with the same company as well.
Behavioural training
Having worked with 1,000’s of students we know that functional knowledge can land you the job, but behavioural skills will make your career. This is thus a core aspect of your training.
Final placements
For this you work with our placement teams who will help you source, interview, and finally land a job with a minimum CTC of ₹4.5 lakhs.
Placements
You do not pay us anything if you don't get a job making at least ₹4.5 lakhs a year or more.The more you earn, the more we earn. And so our incentives are aligned to getting you placed in top digital marketing roles
What Digital Marketing roles will I get placed in?
Digital Media Marketing
Performance Marketing Analyst | Digital Marketing Analyst | Marketing Associate | Category Management | Account Manager | SEO Analyst
Content & Social Media Management
Social Media Specialist | Creative Writing & Content Marketing | Influencer Marketing Specialist
Who Should Apply?
Digital Marketing Course Eligibility: Anyone who wishes to kickstart their marketing career in a high potential role are eligible to apply to our digital marketing course.
No prior work experience is necessary.
How much does it Cost?
We believe in making education performance-driven.Hence, it is a pay after placement program.
We believe in making education performance-driven. Hence, it is a pay after placement program.
This puts us on the same team as our students.
The better you do, the better we do.
*All amounts can be facilitated through our EMI partners.
A few examples to show how the fee calculation works:
| Not getting a job | Any offer less than 4.5L eg. CTC 4L | CTC 4.5L | CTC 6L | |
|---|---|---|---|---|
| Upfront Payment | ₹14,000 | ₹14,000 | ₹14,000 | ₹14,000 |
| After getting a job | ₹ 0 | ₹ 0 | 3/12*4.5L= 112,500 | 3/12*6L = 150,000 |
| Total Fees | ₹ 0 ₹14K refunded | ₹ 0 ₹14K refunded | ₹126,500 | ₹164,000 |
All amounts can be facilitated through EMI partners and are exclusive of GST
We know this is a crucial step for you and here is a simple chart to make the decision easy.
It shows you a comparison of digital marketing courses & career trajectories
Admissions Process
We receive lots of applications for every seat. Students are selected through a week-long process where they are tested on their quant and logical aptitude, communications skills, marketing acumen and overall learnability.
Here's a quick overview:
Step 1: Apply to Kraftshala
Tell us briefly about your background, and book a slot for the Screening Test.
Apply Now
Step 2: Appear for the Screening Test
Take the Common Screening Test, which evaluates you on your logical ability, marketing acumen, your overall learnability and written communication (only for content and social media applicants). Practice material will be shared with you as soon as you finish applying in Step 1. This is an elimination step.
Step 3: Submit your SOP
If shortlisted, you will be asked to submit a Statement of Purpose for joining the program, along with a few additional details. We will release the final offers for both specialisations (digital marketing, content & social media) post this stage.
Step 4: Enrollment
Based on your performance in the Screening Test, SOP and your overall profile, we will extend an offer to join a specialisation under the Marketing Launchpad.
Welcome to the ride 🙂
WHO WILL BE TRAINING?
Specialisations
Digital Media Marketing
Excel in paid media platforms and tools widely used by marketers around the world. Master the principles of SEO to build brands and drive sales.
So, what will I learn?
Designing Integrated Digital Marketing Campaigns with Facebook ads, Google ads, Google Analytics, SEO and more.
Is this for me?
Yes, if you are interested in marketing and have decent quant and logical ability.
What could my career trajectory look like?
Content & Social Media Marketing
Master how to write creatively, create stellar content, handle a buzzing social media account and create fabulous influencer marketing plans.
So, what will I learn?
Creating social media calendars, increasing brand engagement, partnering with influencers, optimizing content basis SEO, and writing for Blogs, Social Media etc.
Is this for me?
Yes, if you have good writing skills and an interest in marketing.
Yes, if you have good writing skills and an interest in
marketing.
marketing.
What could my career trajectory look like?
Digital Media Marketing
Content & Social Media Marketing
Excel in paid media platforms and tools widely used by marketers around the world. Master the principles of SEO to build brands and drive sales.
So, what will I learn?
Designing Integrated Digital Marketing Campaigns with Facebook ads, Google ads, Google Analytics, SEO and more.
Is this for me?
Yes, if you are interested in marketing and have decent quant and logical ability.
What could my career trajectory look like?
Our digital marketing course curriculum is designed to get you hired
The average digital marketing talent in this market knows the theory about tools, pulling out reports and some theory about optimizations - all of which is stuff that you can learn for freeAnd in case you want to know from where, we will be happy to helpThe Marketing Launchpad candidates, on the other hand, will excel because through our digital marketing course curriculum, they will be trained to do more.
Here’s a summary of the 20 weeks:
Digital Media Marketing
Content & Social Media Marketing
Team Huddles + Onboardings
Business Fundamentals
Communication Skills
SEO (Search Engine Optimization)
Introduction to Facebook Ads
Leadership Skills
FB Ads:
On-Page & Tech SEO
Google Ads:
Off-Page SEO
People Skills
Work Ethics
Amazon Ads
ASO: App-store optimization
CV and Interview Prop continues throughout
Placements
Internships
Final placements starting INR 4.5 lakhs / year
Team Huddles + Onboardings
Business Fundamentals
Writing Basics
Communication Skills
Social Media Management:
Writing for Blogs
Leadership Skills
Influencer Management:
Writing for Social Media
People Skills
Design Principles
Writing for Website / Ads
Work Ethics
SEO:
Portfolio Building
CV and Interview Prep continues throughout
Placements
Internships
Final placements starting INR 4.5 lakhs / year
| Week | Functional skill | Human skill | |
|---|---|---|---|
| 0 | Team Huddles + Onboardings | ||
| 1 | Business Fundamentals Converting a business problem into a marketing strategy | Communication Skills Communic- ation Skills | |
| 2 | SEO (Search Engine Optimization) Driving traffic and sales | ||
| 3 | Introduction to Facebook Ads | ||
| Basis your scores, you get mapped to either of SEO / Paid Media Track | Leadership Skills | ||
| 4-6 | FB Ads: How to build brands and drive growth Integrated project | On-Page & Tech SEO Creating and optimizing your websites to rank higher on search | |
| 7-9 | Google Ads: How to build brands and drive growth Integrated project | Off-Page SEO Getting more links for your website Making content strategy to drive business growth | People Skills |
| 10 | Integrated Project | Work Ethics | |
| 11-12 | Amazon Ads | ASO: App-store optimization | CV and Interview Prop continues throughout |
Placements | |||
| 13-20 | Internships Weekdays: Internship in a digital marketing role to apply and showcase and your learning Weekends: Refinement of your concepts and behavioural skills basis your individual progress | ||
Final placements starting INR 4.5 lakhs / year | |||
What will a typical day look like?
Classes take place between Monday - Friday and sometimes on Saturday. You will have a test every week to assess your mastery of the objectives set for the week.
Here is how an average day might look like.
10 - 12 AM
Review of lectures for the day
12 - 1 PM
Practice of the concepts through exercises
1 - 2 PM
Lunch
2 - 4 PM
Project work in groups
4 - 5 PM
Feedback on exercises and doubt resolutions
5 - 7 PM
Communication Classes including role plays, activities, writing etc.
7 - 8:30 PM
Additional huddles with experts for clarifying any concept
Here are some heartfelt stories from our alumni!
We’ve put together some of them but you can also connect with them directly to hear it yourself if you clear the screening test!
FAQ's
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