Kraftshala PGP in AI-led Sales Placement Report (October 2026)

Kraftshala's PGP in AI-Led Sales, Marketing and Business placed 100% of Batches 5 and 6 at an average CTC of ₹10.78 LPA. The highest offer was ₹22 LPA, and it went to a fresher. 75% of students were direct hires, and over 60% started as SDRs at SaaS companies like Rippling, CleverTap and LeadSquared. Across all six batches since the 2023 launch, the average CTC is ₹10.67 LPA, and every batch has averaged above ₹10 LPA.

Kraftshala School of Business publishes a placement report for every batch, and all of them are on the Kraftshala placement reports page. Very few institutes outside India's top B-schools publish batch-wise results like this.

Placements at a glance

What is the PGP in AI-Led Sales, Marketing and Business?

It is Kraftshala's 9-month, full-time postgraduate program for sales and business roles. It was launched in September 2023 and earlier ran as the PGP in Sales and Business Leadership.

You can take it in two ways: online from anywhere in India, or offline at Kraftshala's Gurugram campus (8th Floor, Tower A1, DLF World Tech Park, Sector 30, Gurugram). Graduates and final-year students can apply, and you don't need work experience.

The program is best for someone who wants a high-growth revenue or business role. Many students join it as an alternative to a 2-year MBA.

Where can you see every batch's placement numbers?

Kraftshala has published a separate placement report for every PGP batch since the first one in 2023. The October 2026 results cover Batches 5 and 6, along with the average CTC of all six batches. The previous report covered Batch 4 (2025 to 2026).

You can read every report, for the PGP and the Marketing Launchpad, on the Kraftshala placement reports page.

What salary do graduates get?

For Batches 5 and 6, the average CTC was ₹10.78 LPA and the highest was ₹22 LPA. Across all six batches so far, the average is ₹10.67 LPA.

Here is the average CTC of every batch so far:

Every batch has averaged above ₹10 LPA. The goal from the start was to place every student at ₹9 to 22 LPA.

Can freshers get placed?

Yes. The highest offer of ₹22 LPA to date went to a fresher. This year's freshers started as Sales Development Representatives (SDRs) at CleverTap and LeadSquared. If you are wondering whether to start your career in sales, here is why sales works well as a first job for freshers.

Here are some freshers from Batches 5 and 6 and where they joined:

Rudra had already worked as a sales rep for two B2B companies, Stuv.ai and Thyleads, while he was still in the program.

"I graduated from Mithibai last year, and this is my first job, placed through Kraftshala." Rudra Trivedi, SDR, CleverTap

Is it worth leaving a job to join the PGP?

For most career switchers in this batch, it paid off. One student left an account manager role in US logistics and raised her CTC by about 150%. Another moved from quality operations at Jubilant FoodWorks into sales at Mensa Brands.

If you are planning a similar move, read our guide on how to start a career in sales.

Career switchers from Batches 5 and 6:

Vijeta had weighed a Tier 2 MBA before choosing Kraftshala:

"Leaving my job for 2 years was a hard decision too, and an MBA covers every field when I only wanted sales. With Kraftshala, I could see the ROI in 7 months, and it was only sales. Now my CTC is up about 150% and I'm on Skit.ai's North America GTM team." Vijeta Singh Rajput, Sales and Growth, Skit.ai

Can you move from your own business into a corporate role?

Yes. One student left a family business for a role at about ₹15 LPA, and another closed his café and joined Nestlé.

Two students from Batches 5 and 6 came from running a business:

• Deep Roy Chowdhury sold tea with his father in Darjeeling from Class 10. He is now an Assistant Manager at Ergode. He says the 9 months of projects made the company's VP offer him a managerial role.

• Anchal Porwal did a BBA and ran a yoga coaching practice. She is now an SDR at LeadSquared.

Which companies hire from Kraftshala?

Over 60% of Batches 5 and 6 were hired as SDRs at SaaS companies such as Rippling, CleverTap and LeadSquared. In these sectors, revenue roles grow fastest and good work gets noticed early. Here is what a day in B2B sales looks like.

Companies where students from Batches 5 and 6 work now:

• SaaS and tech: Rippling, CleverTap, LeadSquared, Adobe, BrowserStack, MyGate, Skit.ai, Procol, Datazop, Zetexa, Pazcare, betterplace, AdSocial.ai

• Consumer brands and FMCG: Nestlé, Mensa Brands, Prasuma, Impresario Handmade Restaurants

• Others: Piramal, Inflection Point Ventures, Kraftshala School of Business

Kraftshala is on that list because it hires from every PGP cohort itself.

Why do recruiters keep hiring PGP graduates?

Because the graduates hit their numbers. PGP graduates have reached 120 to 150% of their sales targets in their first 4 months in their new jobs.

"The truth is that recruiters got an excellent deal: our graduates have hit 120-150% of target in their first 4 months, won awards, and stood first in pan-India rankings. We hire from every cohort ourselves." Varun Satia, Founder and CEO, Kraftshala School of Business

What roles do graduates get placed in?

Most start in revenue roles: SDR (inbound and outbound), business development, key accounts, partnerships, area sales and sales and growth. If the titles sound similar, this explains the difference between sales and business development. A few go straight into manager-level titles, such as Business Development Manager at Unicommerce and Assistant Manager at Ergode.

The SDR role is the most common starting point. An SDR finds and qualifies potential customers and books meetings for the sales team. At a SaaS company, it is usually the first step toward account executive and sales leadership roles. You can see the full sales career path and salary at each level.

What did students do before placements?

Before the offers came, students put in months of real work. They sold in the field and worked on live problems from real companies, across both B2B and B2C sales.

Field work:

• Pitched kirana store owners in person (general trade)

• Sold 39 of 40 brownie boxes in one day on Indore's food street, and got a 50-cupcake bulk order from one buyer

• Ran a sattu stall, where they also fixed the vendor's water supply, starting with as little as ₹500 of stock

• Practised objection handling with price, urgency and upsell cases

• Visited The Whole Truth for its 4th anniversary

Live projects and results:

Anuj Thakur, who managed over ₹30 lakh in Meta ad spend before the program, made 550+ cold calls on the Assessify B2B SaaS project. He booked 16 demos, contributed to 3 deals and presented to Assessify's VP of Sales. He is now Growth Partnerships Manager at AdSocial.ai.

Who teaches the program?

Students learn from industry leaders who do sales and marketing every day. PGP faculty include:

• Deepak Lamba, Chief Revenue Officer, CleverTap

• Amit Agarwal, author of The Ultimate Sales Accelerator; IIM Ahmedabad

• Suvikas Bhandari, Enterprise Sales and Partnerships, Mindtickle

• Anshul Vijay, Global Director, Partnerships and Strategic Alliances, Darwinbox

• Pamela Kundu, Director, Global Transformation and AI Market Development, Celonis

• Melwyn Coelho, Senior Director, Sales and Revenue Operations, WebEngage

• Shyam Parthasarathy, Sales Lead, DACH and BFSI (EMEA), Whatfix

• Chintan Bhaskar, Vice President, WPP Media

• Gopichandar J, Director, Dairy and Nutrition, Nestlé

• Mohit Gaur, VP, Global Sales and Strategy, FieldAssist

• Pramukh G, Sales Leader, Alaan; ex-Rippling

• Vinesh Paperwala, ex-VP, Enterprise Sales, Icertis; ex-Oracle and Reliance Jio

Other faculty include leaders from Taggd, Procol AI, Superleap, fleetx.io, Scallor and Dentsu, and Ishan Manchanda, co-founder of GrowthSpree.

Leaders who came to the Gurugram campus in the last few months include Kunal Malhotra (CMO, Taco Bell India), Mehak Gulati (ex-Chief Brand Officer, Airtel), Sushrut Nallulwar (Sales Director, Nestlé India), Pallav Jain (ex-Co-CEO, Performics India), Deep Bajaj (CEO, Sirona Hygiene), Nischal Kandula (founder, CurryIt, featured on Shark Tank India Season 5) and Tejashree Bhaskar (Client Services Director, Ogilvy).

What do students say?

"I'm from Tirupati, and after my BBA I spent two years in business development, but I wanted to learn sales systematically. For a middle-class family the fees was not easy for me and leaving my job was the boldest decision I've made. Today I'm in a partnerships role, and I talk about business with a confidence I didn't have two years ago." Pandluru Thanuja, Partnerships, Zetexa

"After my B.Com I spent 1.7 years on reconciliations and balance sheets at an auditing firm, with no customers. Today I handle Tier 1 HoReCa accounts at Prasuma, the youngest in my company to do so." Ashwath Vinod, Key Account Trainee, Meatigo by Prasuma

"I was preparing for CAT, but a gap year made less sense than work experience, and the ROI made Kraftshala the choice. Live B2C and B2B projects taught me to talk to prospects and run a proper cadence." Sounav Naskar, Inbound SDR (US), LeadSquared

"I booked meetings for Assessify, an early-stage SaaS startup planning its India GTM. I came out with a structure for B2B sales: the right leads, objection handling, and clarity on what I want to do." Sanskar, Business Development Manager, Unicommerce

Prerana Das did a BBA in Guwahati and a master's in Budapest, and had worked as a consultant but never sold. After her first role at Cross Identity, IMA's Country Head reached out to her on LinkedIn. She now builds IMA's presence across Northeast India as a Relationship Development Officer.

You can read more PGP alumni stories, like those of Kratika Yadav and Abhishek Nimawat.

How does the PGP compare with a traditional MBA?

Because the program ends in 9 months, you start earning about 15 months earlier than you would after a 2-year MBA. For a detailed comparison, read PGP vs MBA.

At the Batch 5 and 6 average of ₹10.78 LPA, the first-year salary is about 3.4 times the online fee and about 2 times the offline fee.

The program also comes with Kraftshala's Placement Accountability Pledge: if your job pays less than ₹7.5 LPA, you get 60% of your fee back.

What does Kraftshala's founder say about these results?

Varun Satia, Founder and CEO of Kraftshala School of Business, admits the program almost shut down three times. Kraftshala started building it in 2018, paused it, revived it in 2021 and launched it in September 2023. The first 18 months were hard. Finding students who wanted a sales career and placing every one of them at ₹9 to 22 LPA took a lot of work.

He believes sales is what every business leader does every day, and that most of India's 5,000 B-schools teach strategy when most business careers start in sales. He also points out that you don't need 2 years and ₹20 lakh for a generic MBA to get a well-paying role.

"The truth is that in the age of AI, the ability to sell matters more, which is why average salaries are consistently high across batches." Varun Satia, Founder and CEO, Kraftshala School of Business

Every student in Batches 5 and 6 of Kraftshala's PGP in AI-Led Sales, Marketing and Business was placed, at an average CTC of ₹10.78 LPA and a highest of ₹22 LPA. Three in four were direct hires, and over 60% started as SDRs at SaaS companies like Rippling, CleverTap and LeadSquared. Freshers, career switchers and people leaving family businesses all moved into sales and business roles, and every batch since 2023 has averaged above ₹10 LPA.

If you are a graduate, a final-year student or a working professional weighing an MBA, the PGP runs for 9 months, online or at the Gurugram campus, and comes with the Placement Accountability Pledge. You can see the curriculum, fees and admission steps on the PGP in AI-Led Sales, Marketing and Business page.