5 Reasons to Choose a Pay-After-Placement Program

It’s no surprise that a majority of Indian students aren’t financially backed to pursue high-end courses and build high-growth careers. Mainstream colleges and universities are almost becoming unaffordable for the average joe out there. Most of the students have no option but to take huge loans to get access to quality higher education. And yet when they graduate, their careers might still be in jeopardy, given the lack of skills.

9 million students graduate every year but a massive 75% aren't able to make it to the corporate, white-collar workforce. Moreover, only 35% of students get hired at the end of an MBA program.

Their loans are counting on their heads and they don’t even have a job to pay back.\ According to an article in the Times of India, 9.55% of loans extended by public sector banks were declared as non-performing assets for the financial year 2021. This amounts to about 3.5 lakh students who fell behind on their installments for more than 3 months.

This is indeed a sad state for the Indian Education ecosystem.

Prepaid college fees and colleges’ inability to provide ample placement opportunities (job-oriented education) put students in a downward spiral.

But what’s the alternative? Do they even have other options?

In comes - Pay after Placement

Pay after placement is a concept where a student only pays for the education & training after getting placed at a suitable salary. This concept is facilitated by a financial agreement between the student and the institute termed Income Share Agreement.

In other words, an individual can start studying at no upfront fee, finish the course, get a job, and then pay back for the training in the form of a fixed share of their monthly income.

In India, Pay after Placement has been emerging as a debt-free alternative to student loans, filling the voids created by the traditional education model. Outcome-driven institutes such as Kraftshala and  Masai School have come up today to provide industry-relevant training and placement in the areas of marketing and software development.

But we can't ignore the rumors around pay after placement courses as well. It's hard to fathom that such options can exist and that's why we see a few contradicting videos and articles about them.

In this article, we'll debunk all the myths and tell you 5 solid reasons why you should join a pay-after-placement program :

Easy Accessibility

With pay after placement programs, money/finance is no bar to quality education. Anyone regardless of their financial background can enrol in these courses and pursue their goals.\ Where traditional colleges demand huge fees, to begin with, these ‘study now, pay later’ courses start at zero upfront fee, thus giving the financially backward students an equal shot at career success.

In most cases, you take an entrance test and get admission without much hassle.

Job Oriented Education

Another shortcoming with college administrations as we discussed earlier is - the lack of practical education. According to a  Business Insider report, 80% of engineers are not deemed fit for professional roles in the industry.

Outdated syllabi in colleges don’t provide students with the know-how of the modern industry. This comes to light during college placements when students face rejection after rejection due to their inability to demonstrate hard skills.

Pay after placement courses solve this quality conundrum by providing education that fits their respective job roles. At institutes like Kraftshala and Masai, students become equipped with the latest tools and technologies, thus enabling them to easily adapt to the employers’ demands from the get-go. After all, what’s the purpose of studying if one can’t translate their skills to work?

Shared Accountability between students and institutes

Unlike traditional colleges, ISA Bootcamps take accountability for students’ success. As their growth depends upon their placement numbers, Bootcamps enable students in ways to build their careers, from finding ample placement opportunities to being there with students through thick and thin.

Even if a student isn’t able to crack a job in the initial placement rounds, they remain in the hiring pipelines and wait for the right opportunity to arrive, and more often than not they eventually get placed.

That’s another reason why pay after placement Bootcamps have much higher placement rates compared to colleges and universities.

Eliminates the Student Loan risk

Many college students are under the constant pressure of repaying the huge loans they've taken for the course. As a result, they're not able to enjoy the learning process and instead get distracted by the ever-mounting pressure. Moreover, this might also lead to bad career decisions made in haste.

Pay after placement Bootcamps eliminate this risk with their post-paid fee structure. As the repayment completely depends on the student's success, they no longer have to worry about what-ifs and whatnots and they can focus on the subject at hand.

High-Growth Career

Owing to the industry-relevant education, students often get placed in high-paying jobs with greater future scope. Most of the Income Share Agreement modeled programs declare a threshold income for students, and they are only supposed to pay for the course once they get a package above this threshold. For example, in the case of the  Marketing Launchpad Program at Kraftshala, you only need to pay when you bag a job worth INR 4.5 LPA or more.

This minimum threshold income ensures that students start their careers on a high note and climb the ladder of success faster.


So, these were the 5 major reasons why you should consider pay after placement programs to build your career.

However, we'll advise you to do thorough research on the Bootcamp and its contract before making the decision to join. Also, if you have other plans for a start-up or further education then ISA Bootcamps might not be the best option for you as most of the institutes require you to start working a job after the course so you can complete the payment process.

Pay-after-placement programs have been emerging fast and they are focused on promoting an outcome-driven education system in the country, one that we truly needed. Especially for tier 2 and tier 3 students, institutes like Kraftshala and Masai are turning out to be the gateway to success.

If you're looking to build a professional career without risking a fortune, a pay after placement Bootcamp is the best thing there is. Period!

Check out the best courses in  digital marketing for entry level roles or freshers with no previous experience. If you're interested in learning web development and building a high-end career in the software industry, head over to  Masai School .

Frequently Asked Questions (FAQs)

What happens if I don't get a job after the program?

If you don’t get a job above the threshold income within one year, you don’t need to pay anything for the program.

What are the interest rates for ISA?

There’s no interest levied on the ISA payment as it’s not a loan. ISA companies work in partnership with NBFC partners, and they are the ones responsible for arranging the cash/money.

What happens if I don't get a job after the program?

It varies from institute to institute. Case in point, both Kraftshala and Masai require 15% of your monthly income, and the payments are capped at a certain amount.

For how long do we need to pay the installments for the program?

Again, the maximum time period under which you can pay the ISA amount is different for different institutes. It's 6-12 months in Kraftshala’s case. However, you can opt for quicker payment options as well.

What if I don't get placed in the placement cycles?

In the rare case, if you don’t get a job offer in the placement cycle after your program, the institute would still keep finding placement opportunities for you for a year.