How to Crack Kraftshala Screening Test for The Marketing Launchpad? (Updated)

So you are interested in getting into Kraftshala’s Marketing Launchpad. But then, there’s this hurdle called the “Screening Test” that you have to get through. And since you’ve stumbled upon this blog, you’re probably confused about how to prepare for the test. 

Let’s help you crack it.

Key Takeaways from the Blog: 

This blog aims to help you crack the Marketing Launchpad’s 60-Minutes Screening Test so you can finally get to the side of building your marketing career!

What you’ll read:

• The Details About Kraftshala’s Screening Test
• Why We Have A Screening Test
• Kraftshala Screening Test: Reverse Marketing
• How to Solve the Kraftshala Screening Test Questions with Kraft Tips and Resources
• How to Practice for the Screening Test on our Mock Test Platform

So, let’s get started!

This is how the screening test will look like – Mock Test Platform by Kraftshala.

First, A Quick Summary of Kraftshala’s Screening Test

• Total Duration of the Test: 60 Minutes
• Different Sections of the Test: 3 Subjective Questions on Reverse Marketing
• Who is the Screening Test for: Anyone with a knack for marketing, aiming to build a career in marketing, and wants to get enrolled in the Marketing Launchpad Program
• 3 Attempts to Clear the Screening Test: Out of the three attempts, if you take the screening test within 72 hours of your registration, your attempt will be evaluated for a scholarship that reduces your fee by Rs. 30,000.

For any candidate like you who enrolls in our digital marketing course, we provide this material that helps them prepare. But, let’s take it a step further in this blog. 

Let’s dive into the Reverse Marketing concept in Kraftshala’s Screening Test.

Reverse Marketing

Reverse marketing is one skill that answers that is the art of deducing the strategy of an advertisement.

The marketing industry is a user-centric world and demands its people to keep users at the center of their operations. And reverse marketing is one way that helps you think from the user’s point of view, understanding what makes a user tick. 

Here, you approach an advertisement from a marketer’s point of view and figure out what problem a brand is trying to solve. And more importantly, try to figure out whose problem they’re trying to solve.

Key Areas to Focus on in Reverse Marketing

Reverse marketing consists of figuring out four things:

1. Business Objective: What is the brand trying to achieve through this advertising campaign?
2. Target Audience: Who are they targeting? Here’s a blog that can help you understand target audience.
3. Communication Challenge: What is that one core communication objective that the target audience cares about? Something that the brand solves? To understand the communication challenge, read this blog.

Now, a way to figure out a brand’s business objective is to understand the Growth Equation, which you will learn in the videos here. 

Some Resources To Help You Learn Reverse Marketing

To ace this section, you MUST go through these videos linked below in the same order to get a better understanding of reverse marketing.

The Framework Covers: 

1. Introduction to Reverse Marketing
2. Growth Equation
3. Business Objective Amazon
4. Is Uber trying to gain new Users?
5. Is Uber trying to Increase frequency? 
6. Defining a User
7. User – Thums Up
8. Defining Communication Challenge

If you want to learn even further, read the blogs linked below: 

Relevant Blog: Bringing your innovation to life

Relevant Blog: Why is defining a Target Audience critical for a brand?

KraftTips for Reverse Marketing:

The only way to ace this screening test is to watch the reverse marketing videos again and again. You can make notes of the concepts and create a flowchart for yourself if it helps. 

We’re strict about Reverse Marketing as it helps us understand your intent of applying to our digital marketing course.

It’s not that you have to get all the answers right here. Understanding reverse marketing and communication challenge takes time and a lot of practice. So, what we focus on here is your approach to solving the questions we ask you. 

We also evaluate your written English, grammar, and the way you articulate your thoughts. If you’re interested in our content writing and social media marketing course, it’s an absolute must that you are good at writing skills and grammar. And the best way to show this is by writing well in this section.

Get Access to Kraftshala Screening Test Sample Questions: 

Visit this Practice Test Platform that will help you practice for the Kraftshala screening test and allow you to get a scholarship of Rs 30,000 on your fee if you take the test within 72 hours of your registration.

In conclusion…

It’s not a tough test to crack. It doesn’t test your memory or intelligence. All it tests is your potential and your ability to learn.

All the best for the screening test. See you on the other side soon!

Frequently Asked Questions: 

Q.1 How competitive is the application process for the Kraftshala Screening Test? What factors are considered during the selection?

Answer: The screening test is moderate in difficulty. The test evaluates your learning ability and written communication through the Marketing acumen questions which have to be answered basis your learning from the content that is sent to you while applying. 

Q.2 Is there a minimum score or threshold that applicants need to achieve in Kraftshala’s Screening Test to be considered for enrollment?

Answer: The screening test is subjective in nature, hence would not have a minimum score. However, the qualifying criteria are basis how much the applicant is able to absorb and apply while answering the marketing acumen questions.

Q.3 When do I get the Kraftshala Screening Test’s Result? 

Answer: Your screening test results are declared 3-4 days after your test. To view your results, keep checking your email!

Q.4 What is the format of Kraftshala’s Screening Test? Will something happen if I don’t keep my camera/mic on? 

Answer: The Kraftshala’s Screening Test is a proctored test and hence requires the applicant to keep their camera own and to make sure there is no one else present in the room while they are applying for the test. If the camera/mic is not on or is switched off while the test is being conducted the applicant will be rejected based on proctoring and will not be allowed to apply in that batch.

Q.5 Can I take Kraftshala’s Screening Test on my phone? 

Answer: It is advised to take the test on a system with a working camera however in case of unavailability of the same the test can be given on a phone but the applicant has to make sure that there are no interruptions (phone calls etc.) while the test is being conducted.