

AI-Integrated Digital Marketing
Recruiters include world’s largest agencies and top brands
Recruiters include world’s largest agencies and top brands












850+ hours

background

and Hired






Why Choose
Kraftshala’s Digital
Marketing Course in India?

Choosing the right online digital marketing course is a
crucial step to learn digital marketing online.
Here's what makes Kraftshala the best
digital marketing course in India with placement.
![]() | Internships | MBA T2/T3 | Other Digital Courses | |
|---|---|---|---|---|
| Cost (excluding GST) | ₹1.53L, if you get a job of ₹4.5L or more | N/A | ₹ 8L - 15 L | ₹ 0.7 - 3 L |
| Cost, if unemployed poston completion | ₹ 61.2K | N/A | ₹ 8L - 15 L | ₹ 0.7 - 3 L |
| Time investment | 6 Months | 3-6 Months | 12-24 months | 4 - 12 months |
| Cost of travel | No Cost as Program is Online | May need relocation | Full Time, needs relocation | Yes, if Offline |
| Practical exposure in marketing | High Industry-focused learning | Medium | Low | Low-Medium |
| Behavioural skill development | High | Low-Medium | Medium | Low |
| AI Integration | Fully Integrated | N/A | 1-2 lectures on what is AI and its importance | Basic ChatGPT usage |

Real Accountability of High Quality Placements

brands as well as the starry eyed startups, the big daddy agencies as well as the upcoming ingenious ones.
Why Recruiters Love Hiring From Kraftshala


Digital Marketing Course Syllabus
AI Powered. 0% Fluff

At Kraftshala, you learn digital marketing strategy by doing. And doing so under the guidance of digital marketing industry leaders and expert practitioners. Now with AI tools built into every module.
Because in today's market, knowing strategy isn't enough. You need to execute it. Faster and smarter, with AI as your co-pilot.
about tools, reports etc – all of which you can
learn for free.
At Kraftshala, you learn digital marketing strategy by doing. And doing so under the guidance of digital marketing industry leaders and expert practitioners. Now with AI tools built into every module.
Because in today's market, knowing strategy isn't enough. You need to execute it. Faster and smarter, with AI as your co-pilot.



AI-Powered Curriculum
Brand Strategy
Meta Ads (FB and Instagram)
Ecommerce & Quick Commerce
Google Search Ads
Advanced Google Ads
Search Engine Optimization
Programmatic Advertising
Content and Social Media
Google Analytics and Dashboards
Human Skills
Problem Solving
Excel & Data Analysis


20 hours

Projects: Build a marketing brief for a new product category

AI in Action: Use AI tools to generate user personas, mine reviews to find pain points and white spaces, analyze competition, brand conversations, & stress-test ideas
AI in Action
Use AI tools to generate user personas, mine reviews to find pain points and white spaces, analyze competition, brand conversations, & stress-test ideas
Hands-on Digital Marketing Training on Industry's Leading Tools

always remember, tools can keep changing, the approach is what needs to be mastered. And that will be a core focus of the course!

Digital Marketing Skills
That You’ll Learn

Performance Marketing
AI & Automation Skills
Brand Marketing
Programmatic Advertising
LLM optimization
Conversion Rate Optimization
Search Engine Optimization
Answer Engine Optimization
Content Marketing
Search Engine Marketing
AI-Powered Audience Targeting
Analytics & Data Interpretation
Copywriting & Creative Thinking
Generative AI for Content
Social Media Marketing
Problem Solving
AI Creative & Ad Generation
Workplace Communication
CV and Interview Prep
Predictive Analytics & Forecasting
Personal Storytelling
Excel Reporting and Analysis
AI Prompt Engineering
Interpersonal & behavioral skills
DIGITAL MARKETING LIVE PROJECTS
hands-on Digital Marketing Learning



You’ll be creating and executing a FB and Instagram campaign for the brand Unleavables*. From the business objectives, target audience to creating media plans, ads and placements. You take the campaigns live and optimize to meet the targets.
Projects Briefing
Meeting with the industry experts
Making the campaigns live with the given budget
Media Strategy Submission & Campaign Optimization
Presentations and Mock Interviews
Projects Briefing
Meeting with the industry experts
Making the campaigns live with the given budget
Media Strategy Submission & Campaign Optimization
Presentations and Mock InterviewsApplied AI Examples
Persona Building with AI: Mine reviews, map consumer triggers & barriers, and build detailed audience personas – cutting research time from days to hours.
AI-Powered Ad Copy: Generate and test multiple headline and hook variations at scale, so you always have fresh creative to fight ad fatigue.
You’ll be running live campaigns on Amazon for Seasoned Snack*. It will include creating a strategy based on business and user understanding, creating a media plan using past data, taking the campaign live on Amazon and optimizing it to meet the goals.
Project Briefing
Meeting with the industry experts
Making the campaigns live with the given budget
Media Strategy Submission & Campaign Optimization
Campaign Ends and Final Reports are Created
Presentations and Mock Interviews
Project Briefing
Meeting with the industry experts
Making the campaigns live with the given budget
Media Strategy Submission & Campaign Optimization
Campaign Ends and Final Reports are Created
Presentations and Mock InterviewsApplied AI Examples
Listing Optimisation: Analyse competitor listings, identify keyword gaps, and generate product titles and descriptions that improve search ranking.
Search Term Analysis: Process large search term reports, surface winning and wasteful keywords faster, and make smarter bid decisions.
You’ll be creating and executing a Search campaign for the brand Unleavables*. Right from the business objectives, target audience to creating media plans, ads to bidding strategies. You take the campaigns live and optimize the performance to meet the targets.
Project Briefing
Meeting with the industry experts
Making the campaigns LIVE with the given budget
Media Strategy Submission & Campaign Optimization
Presentations and Mock Interviews
Project Briefing
Meeting with the industry experts
Making the campaigns LIVE with the given budget
Media Strategy Submission & Campaign Optimization
Presentations and Mock InterviewsApplied AI Examples
Ad Copy at Scale: Generate dozens of headline and description variations in minutes, letting you A/B test more aggressively without the manual effort.
Negative Keyword Checks: Scan search term reports and identify irrelevant query patterns, protecting your budget from wasted spend automatically.
You’ll be creating a SEO strategy for Unleavables*. This will include conducting on-page audits, technical audits and backlink audits of the website. You will also create a content strategy, create briefs for SEO optimized blogs and publish them using Wordpress.
Project Briefing
Catchup with the experts
SEO and Content Strategy Submission
Blog Publishing Using Wordpress
Presentations
Project Briefing
Catchup with the experts
SEO and Content Strategy Submission
Blog Publishing Using Wordpress
PresentationsApplied AI Examples
AI Content Briefs: Generate structured, intent-matched content briefs in minutes. Covering headings, keywords, and competitor gaps. All before writing a single word.
Answer Engine Optimisation: Restructure content for Google's AI Overviews and featured snippets, so your pages rank in the new era of search.
You will plan a media campaign for Axis Bank. Your job is to create an end to end programmatic media plan using DV360: provide details for campaigns, line orders, insertion orders, adgroups, targeting, budget segregation, bidding strategies, and creatives.
Project Briefing
Attempting the media plan on DV360
Catchup with the experts
Finalisation of media plan
Presentations
Project Briefing
Attempting the media plan on DV360
Catchup with the experts
Finalisation of media plan
PresentationsApplied AI Examples
Audience Segment Modelling: Identify which demographic, interest, and behavioural targeting combinations are most likely to perform for your campaign objective
You will create SEO optimised blogs, publish them and analyse performance for two brands: Top of the funnel for Kraftshala: Dissecting a brand strategy, Middle and Bottom of the funnel for Unleavables- for your own Shopify Page
Project briefing
Creating the blog strategy
Writing and Optimizing the blogs
Publishing the blogs
Presentations
Project briefing
Creating the blog strategy
Writing and Optimizing the blogs
Publishing the blogs
PresentationsApplied AI Examples
Content Outlining: Deep LLM aware content research, identify high-intent topics, generate detailed blog outlines, and blog quality evaluation.
SEO Optimisation: Refine meta titles, descriptions, and on-page structure, ensuring every blog is optimised before it goes live.
You will create the Go-to-Market Organic Social Strategy for a Brand Launch case. You will be deciding the Campaign Idea, Campaign Stages (Pre-Launch, Launch, Post-Launch) and then executing social media posts and videos to drive the brand objective.
Project briefing
Creating the Organic Content Strategy
Making social media posts
Publishing the social media posts
Presentations
Project briefing
Creating the Organic Content Strategy
Making social media posts
Publishing the social media posts
PresentationsApplied AI Examples
Competitor Content Analysis: Scan competitor social pages, identify content gaps and high-performing formats, and build a differentiated campaign strategy faster.
You will script, shoot, create edit plans, edit, and post short form videos (Instagram Reels/YT shorts) that drive objectives for 3 brands: Top of the Funnel, Bottom of the Funnel on instagram, bottom of the funnel on Linkedin
Project briefing
Understanding user, brand and objectives
Creating and Revising content
Publishing Content
Presentations
Project briefing
Understanding user, brand and objectives
Creating and Revising content
Publishing Content
PresentationsApplied AI Examples
AI Scriptwriting: Generate and stress-test video scripts across different hooks and formats.
What Will Your Typical Day Look Like?

Digital Marketing training takes place between Monday - Saturday.
You will have an assessment every week to gauge your progress on the objectives based on the digital marketing concepts taught during the week.
Function Skills - Live Lectures
9 am - 11 am
Practice of digital marketing concepts through exercises
11 am - 1 pm
Lunch,
1 - 2 pm
Project work / Excel / Aptitude,
2 - 3 pm
Expert feedback / Coaching,
3 - 4:30 pm
Tea Break,
4:30 - 5 pm
Human Skills / Problem Solving Sessions
5 - 7 pm
Digital Marketing Training From Industry’s
Top Leaders

Digital Marketing Certification
Kraftshala’s Digital Marketing Course
in India Helps You Get Hired!

generic certificates, this digital marketing certificate comes with the credibility of Kraftshala - one of the leading digital marketing training institutes in India with 9+ years of building talent and 3000+ alumni working at top companies.
Earned on completing Kraftshala’s Marketing Launchpad program - ranked among the best digital marketing courses in India, this certification equips you with: Digital Marketing Basics, Paid Marketing, Meta and Google Ads, Social media marketing, SEO,
Content writing, analytics, and the use of AI tools in marketing. The digital marketing course curriculum is continuously updated to align with industry’s requirements and ensures you are always a step ahead.
So this is not just another CV point but its a launchpad to high-potential roles of CTCs ₹4.5-10.05L in some amazing companies!



KRAFTSHALA Digital Marketing Course Reviews

Kraftshala Digital Marketing Course Highlights


Gain Practical Experience
Spend 8–10 hours /day on digital marketing strategy & execution. You do 8+ live projects where you run ads, create content, and build ecom sites. You master digital marketing concepts while learning AI tools. You gain experience and graduate with a tangible proof of work.

Full-stack digital marketing training
You learn all the in-demand digital marketing skills: Meta Ads, Google Ads, SEO and GEO (Generative Engine Optimization), E-commerce & Quick-commerce, Programmatic, Content and Social Media - all digital marketing channels relevant in the post AI world.

100% AI-powered curriculum
You'll learn to use AI to create better content, create and optimise ads, and build smarter strategies - to help you drive better results.

Daily LIVE coaching from Experts
Get honest, practical feedback every day from professionals who’ve worked at companies like Nestlé, HUL, Google, and Publicis etc.

Get High-Potential Roles
Get opportunities to work on digital marketing campaigns in amazing brands and companies and join the largest alumni community working at Amazon, Nykaa, Google, Publicis, and more. The only digital marketing training course that helps you earn CTCs of ₹4.5–10LPA.

Be Backed by Real Accountability
Kraftshala’s Digital Marketing Course comes with Placement Accountability - if your job offer is below ₹4.5L, we refund 60% of your fees. The better you do, the better we do.


Admission Process

The programs help you graduate with a job and not just a certificate. Thus, the screening process is a mandatory step to ensure we enroll folks who can derive value from the program.
website

Screening Test

counselor

your journey

Who Should Join Kraftshala’s Digital Marketing Course in India

all educational fields to apply
professionals can apply
building a marketing career
Digital Marketing Course Fees in India

We believe in making education performance-driven. Hence, it is a placement-linked digital marketing course in India.
If your job < 4.5L, you get a 60% refund!
The better you do, the better we do.

you get a 60% fee refund


Join the Most Successful Marketing Community

Become a part of the network which is winning it in the industry - with awards, promotions and amazing hikes and growth!




















































In the News



Have More Questions?

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Check out the details for the other courses


FAQs

Can I self pace the program?
No. This online digital marketing course is an extensive functional and behavioral training which can only be taken up by candidates who are willing to pursue it full time. Since it requires a lot of group work, live marketing sessions, and group feedback, self-pacing our digital marketing course is not an option. You can check out our Part-time Digital Marketing Course, if that suits you better.
Is attendance mandatory? What if I miss a digital marketing class? Will I get a make-up class? Or a recorded version of the class?
Yes, the course is extremely rigorous and thus attendance is a crucial part of your success. You need to mandatorily have attendance >90% for all digital marketing classes, tests and project work. In case of any exceptions, we will ensure that you get a recording - but you will need to get prior approval from the Kraftshala team to do that.
What if I want to leave the digital marketing course midway?
Our job is to train you and get you placed. If we are not able to do this, we will share accountability.
Your job is to put in your effort in the digital marketing course. However, if your effort is lacking / you change your mind about doing the course, we won't be able to help you further. In that case you are not eligible for refunds
What are the requirements for Kraftshala’s online digital marketing course with placement?
To pursue Kraftshala’s digital marketing course you must-have :
General-
- You are required to have a laptop and a good internet connection.
- Basic knowledge of the English language.
- Interest in digital landscape and marketing
- You need to be available to take a full-time job immediately after course completion.
- Available for full time digital marketing classes on all weekdays + Saturday (if you are final year student / working professional, you can also check out our 48 week Part-time Digital Marketing Course
Education/ Experience-
- Cleared 12th standard
- No prior marketing experience needed
I have just taken my final exams and have not received my degree yet. Can I still apply?
Yes. You can still take up the digital marketing strategy and execution course. Please discuss this with your Admissions Counselor.
What is the Kraftshala Changemakers Scholarship and how can I be eligible for it?
Kraftshala Changemakers Scholarships will be given to folks who do exceptionally well in the admission process. Since they will only be rolled out to 5% of the batch, we will look at a bunch of things - Screening Test scores, your intent towards Kraftshala and how you can contribute to our alumni community. This is based on your first attempt of the Screening Test, if given within 72 hours of submitting your application.
If you get the Scholarship based on your Screening Test results, you are eligible for a fee waiver of ₹30,000 on your digital marketing course fees. Please note that if you get enrolled via the Scholarship, you will not be eligible for a refund. The Scholarship discount cant be combined with any other discount (e.g. Propel Discount).
After completing the online digital marketing course, what kind of job roles can I expect to find?
After the Marketing Launchpad by Kraftshala, you get placed in roles like Digital Marketing Analyst, Performance Marketing, Ecommerce Marketing, Programmatic Executive, SEO Analyst, Client Manager, Account Manager, Marketing analyst, Content and Social Media Manager etc.
You can check out the detailed placements reports here.
Is the Marketing Launchpad a job guarantee digital marketing course?
No. Marketing Launchpad is not a job-guarantee program.
The program takes accountability for delivering solid results measured by the success of our students (which means jobs, not side projects or freelancing gigs) given that you are putting in the work needed.
And post that, if you don't succeed, we will share the accountability with you. If you don't get placed at 4.5L or more post 15 months of training completion, we refund 60% of the fee back.
Any refund of fees will be as per the T&Cs outlined.
When do the placements start?
Placements begin after the completion of the course timeline, i.e. post 6 Months for the full-time batch and post 44 weeks for the part-time batch.
Is it possible to restrict my placements to one city without relocating?
If you have a constraint to be in one of the following cities for your placements (Delhi NCR, Mumbai, Bangalore, Pune and Hyderabad), then you can opt for our Location Specific model once you get selected for Kraftshala’s digital marketing program. Within this, you will have to pay an additional amount of ₹17,000 + GST for Delhi NCR, Mumbai or Bangalore and ₹19,000 + GST for Pune & Hyderabad. You can make this decision at the time of enrolment or before moving to placements.
This fee is to account for the additional effort that the Kraftshala team will put in to bring in more companies operating in a given location as well as the additional risk that the team assumes in placing students in a particular city.
How long does it take to get placed?
- Total 60% of our students get placed by Week 6 of the placement drive
- Total 80% of students get placed by Week 8 of the placement drive
- Remaining 20% get placed over the next 4-6 weeks as these are students who typically need more help or have a very specific constraint in terms of location etc.
What are the terms and conditions for a refund?
You’re eligible for a refund when you are not able to get a job that pays you ₹ 4.5 LPA or above within 15 months of the digital marketing course completion. In this case, we refund 60% of your fee.
Any refund of fees will be as per the T&Cs outlined.
Do I directly get a job of 4.5L+ or do I get to do an internship first?
We get both kinds of roles. You can apply to the job after going through all details beforehand. Whether the candidate gets an internship or a full-time offer depends on the company’s requirements, internal process and the candidate's performance in the interview.
Thus far, 50% of our students have gotten direct roles post completion of their training and majority of the folks who go into the internships convert it into a full time role of 4.5L or more.
The remaining students who are unable to convert their internship are brought back into the process.
If I get an internship first, will that have a stipend?
Yes, all internships we offer are paid. More importantly, we focus on placing you in roles that provide meaningful work, strong learning, and high-quality exposure.



































