Merit Access
8X IMPACT
Get into India's #1 job-linked digital marketing program — even if you can't afford the fee right now.
8X Impact is for hand-picked, high-potential students from low-income backgrounds. Pay 20% of the fee upfront, and the remaining 80% only after you land a ₹4.5 LPA+ job.
Recruiters include the world's largest agencies and top brands
& 490+ moreApply for 8X Impact — Merit Access
Please read the eligibility before applying. Application takes ~3 minutes.
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What is 8X Impact?
A new path for driven students considering the Marketing Launchpad program (MLP).
Not a scholarship. Not a loan. Not charity.
A way to enrol in MLP if the EMI route is not feasible for your family. 8X Impact is not pay-after-placement for everyone. It is gated on both merit and genuine financial need. If you meet the criteria, here's what happens:
20%
Is what you pay upfront
To secure your spot and as a signal of your commitment
80%
Covered by Kraftshala initially
No monthly EMI, no interest accruing while you study.
You repay once placed
Once you land a role at ₹4.5L+ CTC, you repay the 80% via our NBFC partners
Your repayment funds the next deserving student, creating a wave. ~Eight lives change. That's why we call it impact, not aid.
The 8X Profile
Who is 8X Impact for?
Not for everyone. For students who have excelled in the MLP screening test and have the drive but not the means.
Strong communication
Ability to sustain a conversation in decent English — not polished, just enough to handle workplace communication with light coaching.
Past achievements
Strong marks, ranks, sports, debates, internships, business, project, IG or YT channel that you've grown. Any proof that you show up & deliver.
Genuine financial need
For students from low-income families - ₹6 LPA household income or lower; however, this is not a hard cut-off as we evaluate each case holistically.
High intent
Very curious, quick to learn & adapt, demonstrated grit when things get tough, intrinsically motivated, some clarity on career goals etc.
Application & Selection
How to apply for 8X Impact?
Designed to be rigorous on potential, generous on access ensuring 8X reaches students who need it and will run with it. The process takes 4–6 weeks from application to selection.
1
Apply for the Marketing Launchpad
Apply for MLP. Give the screening test — watch marketing concepts and apply them (max 3 attempts).
2
Fill the 8X intent form
Share basic details so our counsellor can discuss your fitment and walk you through the process.
3
Fill the 8X detailed form
Detailed form with documents on yourself, family, financials, and an essay.
4
Document verification & assessment
Document verification and assessment happens on merit and need. Expect a surprise video call for added verification.
5
Final interview
A live conversation (sometimes with your parents) to assess merit, motivation, and fit.
6
Once selected, pay 20% fee to enrol
Selected students pay 20% upfront, sign the T&C, and join the Marketing Launchpad.
7
You land a job. You repay.
Once placed at ₹4.5 LPA+, you repay the balance 80% fee through EMIs via our NBFC partners. This, in turn, funds the next candidate.
The 8X track runs parallel to — but independent of — your MLP application. Being accepted to the Marketing Launchpad doesn't guarantee an 8X seat, and an 8X rejection doesn't affect your MLP decision.
Stories from Kraftshala
The numbers speak for themselves.
Ten years of placements. One consistent result — careers that change family trajectories.
0%
Placement rate
₹0.00L
Highest CTC
0+
Recruiting partners
0+
Students placed
& 490+ moreSame students. Same hunger. A few of the stories that shaped 8X.
Shailesh Shinde
Trainee Analyst @ Publicis Media
₹0 (fresher)→₹4.5L CTC
I am from a village where no one even knows what digital marketing means. My father is a farmer and my other 2 brothers only studied till 3rd grade. My father always wished that one of his sons gets a job outside of farming. I was the first in my entire extended family of 50 homes to get a job and just at 22! When I got placed, my mom offered 10 kgs of Prasad to God, so you can imagine what a proud moment it was for my whole family!
Annesha Dasgupta
Media Performance Analyst @ PGD
₹4.3L (Merchandiser)→₹7.4L CTC*
*Current CTC, 1 year post completing MLP
My family was in a huge financial crisis due to my father's serious and chronic medical condition. All our savings were going towards his treatment. I wanted to do something concrete to support my family financially and in a tangible way. So I decided to quit my job, take a loan, join MLP and give the course everything I had! I got placed at PGD even before my training ended and now I have more liquidity to pay the high medical bills.
Abdul Afreed
Performance Marketer @ Razorpay
₹0 (MBA Aspirant)→₹16L CTC*
*Current CTC, 5 years post completing MLP
I am from a lower middle class background and before joining Kraftshala our family had financial stability issues. My father was the only earning member, who had to retire soon and my mother had high health expenses. I was in dire need to join some job as I had to help clear our home loan. Fast forward 5 years and I have achieved so many of my dreams - I've been able to buy my own bike, do trips every quarter and take my family on their first trip via a flight!
Common questions
Everything you wanted to ask, but didn't.
If you're hovering over Apply but still not sure — chances are someone else asked the same thing.
Still stuck? Email contact@kraftshala.com — a real human reads every message.