What Are Keywords - Learn Where You Can Use Them

What Are Keywords?

Picture this: you’re a marketer and have an upcoming digital marketing campaign. You want it to be successful to the point that when someone searches for the product you’re offering, your brand should appear on top of the search results.

How do you do this? Well, through keywords!

“Keywords” are words and phrases that marketers use in their content or marketing campaigns that help rank their content on search engines (Google, Bing, Yahoo, etc.). They bring you closer to your audience.

But how do you find keywords? The answer is through keyword research.

There are tools that catalog the number of times a keyword is searched every month, like Google Keyword Planner . For instance, if you’re wondering how many people like you must have searched for “keywords” in a month, it is 50,000.

See for yourself -

Example of Keyword Research on Google Keyword Planner

But Why Keywords?

If we talk about the importance of keywords, they are the backbone of helping you rank your page better in the list of results that come up on Google when your audience searches for a particular topic. But that’s not all. There are several use cases of keywords that are explained below.

1. Keywords play a role in context-setting on your page:

The most known and widely used reason for using keywords is to help your audience find your content. They do so by ranking your page better in the search results when your audience searches for what you provide.

Let’s understand this through our blog - Amazon Interview Questions. This particular blog has given us a lot of organic traffic, which has led to conversions. It couldn’t have done so if it didn’t rank well in the search.

How we made it rank better was simply by making it rank for keywords like - Amazon Interview Questions , Amazon Leadership Principles, and the likes.

Example of Keyword Research for Amazon Interview Questions
The result of ranking better is, well, you know now!

2. Keywords can be used to create new content

Remember Jet Airways? The literal crash landing due to financial troubles back in 2019? People started searching if they could book a jet, about its financial troubles, etc. Jet Airways’ search volume skyrocketed as it appeared in the Keyword Planner. Plenty of content was created on Jet Airways and its financial setback, and now you know how they found the content to make!
Keyword Research for Jet Airways Fiasco
Now we have news that Jet Airways is coming back in September 2022. Guess how we content creators will find ideas to create content on them? Through keywords!

3. Keywords can help run ads that get you business

Let’s go back to 2015. Tamasha has just been released, and people have gone bonkers at the place where Tamasha was shot. They find out it was Corsica, and bam! The number of searches for Corsica shoots up.
Keyword research for Tamasha Corsica
If you work for a brand that sells flights + hotels, you see this as an opportunity to run ads about Corsica and your travel deals with the rising demand. People see this and buy the deals, and your business flourishes.

4. Keywords help you suggest new product categories

Let’s assume that you work at Goibibo. From looking at people and their searches on Keyword Planner, you find out that people often search for “couple hostels”.
Keyword Research for GoIbibo
Your brand already offers hostel deals, but “couple hostels”? No. But you see a demand here, and it becomes an opportunity for you to launch a product category exclusively for couples. Keywords help you fulfill your audience’s demands.

5. Keywords help you name your products better

Picture yourself working in an Education Firm, say Kraftshala . You offer digital marketing programs that are called “programs” (like the Marketing Launchpad), whereas you find out that a lot of people are searching for digital marketing “courses” instead of “programs”.
Difference in Search volume in the keywords - digital marketing courses and programs
And this becomes your cue to change the name of your education programs to courses.

These use cases point in one direction and that is the goal any industry, person, or business has - the company’s growth with minimal to no cost investment.

We hope this article helps you understand the importance of keywords as you hop aboard the SEO journey!