Learn How Google Search Console Can Be the Master of Your SEO
Or, have you met your master Oogway?
Now, let’s get to it.
What Is Google Search Console?
Let’s show you what it looks like when you connect Google Search Console to your website.
This is an overview of what GSC looks like for Kraftshala’s website:
And like any good coach, Google Search Console holds a mirror to your face. While it lets you in how you how well you’re performing, it also shows where you might be going wrong. But doesn’t solve them for you. Why should it? It knows you’ve got to learn and ace. So, you can even call it a navigating tool.
For example, you can use Google Search Console to submit pages for indexing, which will help determine if your site URLs are healthy, to check across domains for errors.
How Google Search Console Can Help You
Here are some examples of how you can use Google Search Console:
Monitor your website's performance in Google search results:
To make this easier for you to understand -
Say, you have recently published a blog, and you are unaware of the impact it has created on the internet. Now, with the help of Google Search Console, you can have a closer look at the effect.
Like the master that Google Search Console is, it helps you get an idea of how your blog is performing by helping you gain insights into what your target audience is looking for. GSC also tells you how your target audience is finding your content and if your content has high visibility in search results.
For example, look at the insights we get for a blog of ours on Amazon Leadership Principles:
Identify and fix indexing issues:
Here’s how they prompt you:
Submit sitemaps and individual URLs for crawling:
Here’s what the feature looks like on GSC:
Monitor and resolve security issues:
Monitor and improve your website's mobile usability:
Here’s how you can get an overview of your website’s mobile usability on Google Search Console:
Getting You Started With Google Search Console
Step 1: Head over to Google Search Console - click start now.
Step 2: Sign in to the site through the google account that you’d like to associate with your potential GSC account.
Step 3: There, you’ll find two options based on what property type you want to create, namely domain property and URL prefix property.
Step 4: Are you...You? You have to verify that you are the owner of the domain/URL.
Step 5: Add a sitemap to your Google Search Console.
How? Simply choose “Sitemaps” from the menu, paste the URL of your XML sitemap into the box labeled “Enter sitemap URL,” and then hit “Submit.”
And you’re good to go! Hop on. Get insights on what is working out for you, what isn’t working, improvise and get better. :)