Learn How Google Search Console Can Be the Master of Your SEO

Ever wanted a master that not just gave you scores on how you performed on your test but also showed you where you had gone wrong and how could you get better?

Or, have you met your master Oogway?

Google Search Console is like Master Oogway for SEO
Well, if not the personal life coach like Master Oogway, then meet the Master Oogway for your Search Engine Optimization - Google Search Console.

Now, let’s get to it.

What Is Google Search Console?

Google Search Console (GSC) is a free tool by Google that helps you track, analyze and get better at your website’s appearance in search results. Previously known as Webmaster Tools, and now we understand why. Similar to how our mentors provide feedback on our performance, GSC has a range of tools and reports that help you understand how well you’re performing, how Google crawls and indexes your website, and if there are any potential issues that may affect your site's performance in search results.

Let’s show you what it looks like when you connect Google Search Console to your website.

This is an overview of what GSC looks like for Kraftshala’s website:

Overview of Google Search Console
As you dig deeper, like when you click on “full report” or on any of the sections on the left, you’re given detailed insights into what is happening with your website.

And like any good coach, Google Search Console holds a mirror to your face. While it lets you in how you how well you’re performing, it also shows where you might be going wrong. But doesn’t solve them for you. Why should it? It knows you’ve got to learn and ace. So, you can even call it a navigating tool.

For example, you can use Google Search Console to submit pages for indexing, which will help determine if your site URLs are healthy, to check across domains for errors.

How Google Search Console Can Help You

When you’re into content marketing and search engine optimization, google search console works like a charm. It keeps updating you with feedback by accumulating every piece of data from the search algorithm and also the users to give you well-rounded feedback on how your website is performing, which pages of your website need some tweaking, and which pages of yours are well-loved by the users and of course, the algorithm!

Here are some examples of how you can use Google Search Console:

Monitor your website's performance in Google search results:

Google Search Console provides data on the number of impressions, clicks, and average position of your website in search results. You can use this data to understand how well your website is ranking and identify any potential issues that may be affecting its performance.

To make this easier for you to understand -

Say, you have recently published a blog, and you are unaware of the impact it has created on the internet. Now, with the help of Google Search Console, you can have a closer look at the effect.

Like the master that Google Search Console is, it helps you get an idea of how your blog is performing by helping you gain insights into what your target audience is looking for. GSC also tells you how your target audience is finding your content and if your content has high visibility in search results.

For example, look at the insights we get for a blog of ours on Amazon Leadership Principles:

Search queries taken out from Google Search Console

Identify and fix indexing issues:

If Google is having trouble crawling or indexing your website, Search Console can help you identify the problem and provide guidance on how to fix it.

Here’s how they prompt you:

fix indexing issues in search console
Not only that, it helps maintain a steady site presence and makes sure errors do not affect your rankings. When you’re prompted with errors, you get an overview of what you’re facing so you can fix it as soon as possible.

Submit sitemaps and individual URLs for crawling:

You can use Search Console to tell Google about new or updated pages on your website, so they can be crawled and indexed more quickly.

Here’s what the feature looks like on GSC:

Adding sitemaps on Google Search Console

Monitor and resolve security issues:

Search Console can alert you to any security issues with your website, such as malware or spam, and provide guidance on how to fix them.

Monitor and improve your website's mobile usability:

Search Console provides data on how well your website is performing on mobile devices and can help you identify and fix any issues with your website's mobile usability.

Here’s how you can get an overview of your website’s mobile usability on Google Search Console:

Mobile Usability Feature on Google Search Console

Getting You Started With Google Search Console

Setting up an account at GSC is the first step in understanding how it works.

Step 1: Head over to Google Search Console - click start now.

Step 2: Sign in to the site through the google account that you’d like to associate with your potential GSC account.

Step 3: There, you’ll find two options based on what property type you want to create, namely domain property and URL prefix property.

Screenshot of Getting You Started With Google Search Console

Step 4: Are you...You? You have to verify that you are the owner of the domain/URL.

Step 5: Add a sitemap to your Google Search Console.

How? Simply choose “Sitemaps” from the menu, paste the URL of your XML sitemap into the box labeled “Enter sitemap URL,” and then hit “Submit.”

And you’re good to go! Hop on. Get insights on what is working out for you, what isn’t working, improvise and get better. :)