Shalini Saraswat | IIM Lucknow
Varun does his magic again! Combining Bollywood to explain marketing concepts is a master stroke. Really loved the session, all the ad campaigns, examples etc. Proud to be a part of Kraftshala's Brand building program
Gitanjali | Hero MotoCorp
I have completed PBM, this was a good session to refresh those concepts and also to build up and update on those concepts. The team's responses to the questions asked in the chat added to the better understanding of those concepts. Everyone's questions also give a wider perspective on these topics.
Rishabh Drolia | IIFT, Delhi
I loved how its important to see most revenue streams as a brand around us. Seeing how praduct attributes are just a small chunk of their PnL but also how ppl percive your brand is extremely important. Can't really think of doing anything else on a tuesday evening. Really intresting choice of topics. Thank you so much.