Shefali Mathur | Impiger Technologies

Loved the example based explanation. I am not from a marketing background but I am very interesting in learning about brands, positioning and similar subjects. So it was a pleasant experience for me to learn the concepts without having to google the jargon.

Aparna Vadlamani | IIM Raipur

Honestly, it'd have been a surprise had the session not been as amazing as it was. I have learnt a lot of interesting, seemingly simple yet paramount concepts today. One of my favourite parts was the brand-friend comparison - North Star when in doubt. Thank you for conducting such wonderful webinars. Looking forward to the next one.

Hiren Mehta | LR Active Pvt Ltd

The session was really insightful, the examples were absolutely appropriate & since had an experience working at HLL could absolutely relate to them. Also the detail explanation about branding of Blackberry was impressive. The session really helped in understanding the different factors effective in brand building & then leveraging it for creating brand essence.

Shalini Saraswat | IIM Lucknow

Varun does his magic again! Combining Bollywood to explain marketing concepts is a master stroke. Really loved the session, all the ad campaigns, examples etc. Proud to be a part of Kraftshala's Brand building program

Gitanjali | Hero MotoCorp

I have completed PBM, this was a good session to refresh those concepts and also to build up and update on those concepts. The team's responses to the questions asked in the chat added to the better understanding of those concepts. Everyone's questions also give a wider perspective on these topics.

Rishabh Drolia | IIFT, Delhi

I loved how its important to see most revenue streams as a brand around us. Seeing how praduct attributes are just a small chunk of their PnL but also how ppl percive your brand is extremely important. Can't really think of doing anything else on a tuesday evening. Really intresting choice of topics. Thank you so much.

Alex Jachin Samraj | Jain University

The session was filled with brand essence insights and was very useful. Hoping to look forward for more wonderful informative sessions with you guys.. keep sharing

Pratibha Goenka | MDI Gurgaon

Absolutely loved the session and looking forward to the future ones. It was indeed a productive use of this quarantine time and I must appreciate the initiative by Kraftshala. The questions were answered by Varun very clearly and ofcourse helped to build a better marketing mindset. Thanks

Poorvashree Pimpley | Tata

It was a very insightful session. Very Crisp and the session really interested me in working out the explained framework to understand Brand essence of other brands.

Nikhil | Amazon

I loved and was elated by the idea of ascribing a person to a brand. That somehow simplifies lots of challenges in brand building as it's much easier to think how a person should speak, think and act! Thanks for the warm and insightful session!

Shefali Mathur | Impiger Technologies

Loved the example based explanation. I am not from a marketing background but I am very interesting in learning about brands, positioning and similar subjects. So it was a pleasant experience for me to learn the concepts without having to google the jargon.

Aparna Vadlamani | IIM Raipur

Honestly, it'd have been a surprise had the session not been as amazing as it was. I have learnt a lot of interesting, seemingly simple yet paramount concepts today. One of my favourite parts was the brand-friend comparison - North Star when in doubt. Thank you for conducting such wonderful webinars. Looking forward to the next one.

Hiren Mehta | LR Active Pvt Ltd

The session was really insightful, the examples were absolutely appropriate & since had an experience working at HLL could absolutely relate to them. Also the detail explanation about branding of Blackberry was impressive. The session really helped in understanding the different factors effective in brand building & then leveraging it for creating brand essence.