PGP in AI-Led Sales,
Marketing and Business

with INDUSTRYCreds^® Certification

Hiring
partners

Start your Application

Get screening process details on *

Get screening test details on

Yes

Hiring
partners

Duration

9 months

Learning

Full-time | Online OR
Offline (Gurugram)

Placements

Highest: 22L
Average: 10.3L

LIVE Projects

7 AI Integrated Projects with Real brands

Accountability

If job < 7.5L,
60% refund

Batch Starts

May 2026 (Online)
June 2026 (Offline)

Duration

9 Months

Learning

Full-time,
Online OR
Offline (Gurugram)

Placements

Highest: 22LPA
Average: 10.3LPA

LIVE Projects

7 AI Integrated
Projects with
Real brands

Accountability

If job < 7.5L, 60%
refund

Batch Starts

May 2026 (Online)
June 2026 (Offline)

10,000+ Students Trained

GET Better Results, Faster!

Higher ROI than 99.6% of all MBA programs

Today

2026

2027

Roi

(Salary-Fee) / Fee*100

Time to deliver ROI

MBAs (except top 20)

KRAFTSHALA VS OTHERS

On ROI, Skills & Community

Choosing the right B-School is a crucial step for landing top-tier sales and marketing roles.
Here's what makes Kraftshala School of Business better than 99.6% of MBAs.

Choosing the right B-School is a crucial step for landing top-tier sales and marketing roles. Here's what makes Kraftshala School of Business better than 99.6% of MBAs.

		MBA (beyond top 20)	Online Business & Sales Programs
Time Investment	9 Months	2 years	4-12 Months
Core Benefit	₹7.5-22L jobs + Certification + Network	Degree + ₹6-12L Jobs	Certifications
Fee	Online - ₹2.5L Offline - ₹4.1L	₹6-15L	₹3-7L
Accountability of placements	Yes 60% fee refunded if job < ₹7.5L	Yes 60% fee refunded if job < ₹7.5L	No	No

WHY START WITH SALES?

Exponential Growth in your Salary, Business Understanding,
Problem Solving and People Leadership!

A role that prepares you for the top from Day One.

Hear directly from our alumni!

I was very confused whether I should go for an MBA. If i didn't get an IIM, then ROI is not good.
Kraftshala was offering much better ROI on my time and money. 2 of my friends were already placed in large companies from them.

I am now placed at

which was a dream company for me!

Abhishek
Nimawat
Sales Executive trainee, Nestlé
Ex-Biotech graduate

I was a fresher. And in the B2B industry, if you need a job you need to have experience but to have experience you need a job. It's like a vicious cycle and that's what Kraftshala’s program helped me break. For me, it wasn’t just a program, it was rather a series of projects which helped me gain real work experience.

I got placed at in a remote role. I don't have any freshers working alongside me. So I am still amazed that I could break in!
Deeksha
Yadav
Sales Development Representative,
Browserstack
Fresher

I left my quality management job to switch to sales, but stayed home for 6 months to join Kraftshala without telling my parents. The PGP was like a real job – 9-to-8 grind, daily live B2B/FMCG projects, and brutally honest mentor feedback that turned my failures into confidence. I eventually cracked 3 jobs!
Today, I'm an Area Sales Executive handling Delhi-NCR at a dream role I never thought was possible.
Tushar
Tyagi
Area Sales Executive,
Mensa Brands
Ex - Quality Executive, Jubilant Foods

The PG program came at a stage where I was clear about the kind of roles I wanted, but not about how to position myself for them.

The program shifted how I think, how I speak, and how I show up. It prepared me so well that the placement process was so much easier. Interviewers could sense that I wasn’t just interested in a job, but in their business. By the end of the process, I actually had 3 OFFERS
Prerana
Das
Assistant Manager,
Cross Identity
Ex - Masters in International
Management, CEMS

I was originally planning to pursue an MBA, but I chose the SMBL program at Kraftshala instead and looking back, it was absolutely worth it. The 8 months were intense in the best way possible. It wasn’t passive learning. It was hands-on, high accountability, and very real. The access to mentors who are actually working in the industry made a huge difference.. I’m proud to say I got placed at one of the most sought-after companies, and I genuinely credit the program for sharpening my fundamentals and confidence.
Ashish
Yakri
Outbound Sales Development
Representative, Rippling
EX - Head of Sales and Business Development, Ped Partner

I come from a Psychology background and realised early on that Sales was the right fit for me. While cold calling was challenging at first, continuous practice and real projects at Kraftshala helped me improve rapidly.

I secured a role at as an SDR even before completing the program. Kraftshala helped me build real confidence, skills, and clarity to grow fast in my sales career
Anjana
Jose
Sales Development
Representative,Rippling
Ex - Growth and Training
Associate, Fresh Prints

Kraftshala has been a complete game-changer for me. The 1:1 mentorship, rigorous mock interviews, and constant feedback built a level of clarity and confidence I didn’t think was possible in just 8–9 months. The curriculum is deeply practical covering Sales and Marketing with real projects and execution focus. All of this collectively helped me crack a 14 LPA role. If you’re serious about building a career in Sales & Marketing, Kraftshala delivers.
Deep Roy Chowdhury
Assistant Manager ,Vendor
Partnership, Ergode
Ex - Sales & Business lead, Family Business (Retail Venture)

I am a Science graduate from 2023 and joined a BPO and I LOVED talking to people. Thats how i realised i want to be in sales and got into Kraftshala’s program.

And what a decision it was!
I got placed at where I now take care of a full territory! I am responsible for new business development, managing the team from the DS, to the merchandiser and driving revenue. It is a dream to be here at Nestle and I am enjoying each moment.
Kritika
Yadav
Sales Executive trainee, Nestlé
Ex-Subject Matter Expert
@Task Us

I joined the program to enhance my business knowledge, and it was absolutely worth it. The curriculum is ‘too practical,’ taught by professionals working in the industry. The rigorous structure kept me on my toes, and the live projects were a game-changer—calling 300 real customers, facing rejections, and finally cracking conversions was an unmatched experience. The mentorship, real-world exposure, and placements made this better than an MBA for sure! It was learning by doing, and it changed everything for me!
Niyati
Madhavani
Business Manager - Enterprise
Sales, Analytics Vidya
Ex-Content Writer

Kraftshala has been a highly structured, outcome-driven learning experience for me. Coming from a non-traditional background, I was looking for practical learning, not just theory and that’s exactly what I found here. The 1:1 mentorship and direct feedback really helped me improve how I think and execute. More than anything, it gave me clarity on approaching real business roles.
Sanskar
Khulape
Business Development
Manager, Mygate
Ex - GTM, Sales & Operations,
Social Pillow

Kraftshala’s PGP in Sales, Marketing
and Business Leadership

Built on 4 core pillars

Kraft /krɑːft/

noun

Krafts are skills that help you create value for the world and exponential career growth for yourself. You’ll learn frameworks, gain insights, apply them on business problems and practice them relentlessly to achieve an in-depth mastery of the skill.

LEARNING

Learning through
cases to Build

10 Key Krafts

LEARNING

Learning through cases to

Build 10 Key Krafts

Business Strategy & Go-To-Market

You learn the fundamentals of commercial functions – marketing, sales and supply chain including User Understanding, Financial Intelligence (P&L and Cash Flow Management) – to help you understand how to drive overall business health.

CASES

UnileverNykaaZomatoSalesforceAmazonWebEngage

APPLIED AI

Perplexity / NotebookLM

Used for primary and secondary market research and synthesis.

Clay

Used for ICP research, account mapping for designing outreach strategy.

Sales and Persuasion Strategies

You'll learn how sales involves moving others. You master Kraftshala's framework – The Sales Bridge – for building trust, gathering intelligence, probing, problem solving and objection handling.

CASES

WingifyDarwinboxLeadsquaredTonetagCleverTapLead

APPLIED AI

Hyperbound

Used for doing roleplays with an AI prospect

Lavender.ai

Used for iterating project outreach communication

AI Led B2B Sales: SaaS

You master the end-to-end process of a B2B SaaS Sales cycle. From prospecting, lead generation & qualification, strategic research, cold calling and emailing, conducting demos, leveraging You learn all of it from cases and insights from some of India's best practitioners.

CASES

CleverTapDarwinboxFreshworksTurbohireLeadsquaredOnsurity

APPLIED AI

Apollo.io

Used for prospecting and outbound sequencing. Students build targeted lists, enrich contact data, and launch email sequences.

Claude AI

Used for building automation workflows – for research, qualification, communication and content repurposing.

Category Management & FMCG Sales

You get into the details of the B2C: FMCG sector by learning about distribution structures, Category Management (including Modern trade, Q-comm, Ecomm), Distributor, ROI & Credit Management, Trade & Marketing plans, and reporting

CASES

NestleUnileverITCNykaaCourseraMamaearth

APPLIED AI

Julius AI / Rows.ai

Used for data analysis.

Gamma

Used for building business review decks for team and distributors.

AI Led Organic & Content Marketing

You will learn how to drive growth by creating content that attracts and engages the right audience organically, leveraging cutting edge AI and SEO techniques. You'll go hands-on with keyword research, content, on-page and off-page SEO.

CASES

Zoho CRMWebengageFreshworksRazorpayChargebeeClevertap

APPLIED AI

ChatGPT / Claude

Use an LLM to analyze your brand's past successful blog posts and create a Brand Voice DNA prompt that generates new headlines in that exact style.

ChatGPT / Claude

Used for style tuning - feeding an AI your specific brand guidelines so it generates scripts and visuals that actually sound like your brand.

Go-To-Market Automation

You master how modern GTM systems actually run. Build end-to-end automation flows that connect tools, data, and AI to drive faster, more efficient execution.

APPLIED AI

N8n / Zapier

Used for building workflows like: inbound lead → AI qualifier → CRM entry → follow-up email.

Claude (Anthropic)

Used for building AI steps inside automation workflows — document analysis, lead qualification, email drafting, content repurposing.

AI Led Performance Marketing

Master the art of running campaigns across key paid marketing channels, understanding which creatives and audiences work best, plan budgets and optimize for results. You'll go hands-on on Google Ads, Linkedin Ads and Google analytics to maximize the ROI for your business, esp in a B2B context.

CASES

HubspotSalesforceMarketo

APPLIED AI

Perplexity / Notebook LM

Used for primary and secondary market research and synthesis for brand, category and user understanding

Meta Advantage+

Used for understanding buying types that use conversion signals to find audiences

AI Led Ecommerce Marketing

In an age where online growth outpaces traditional retail year on year, learn how consumer brands grow on marketplaces across ecommerce and quick commerce. You'll go hands-on with setting up stores, planning media & visibility strategies, pitching to internal and external stakeholders, running ads, revenue forecasting, determining pricing and discounts, revenue forecasting, and using analytics to make the best decisions.

FRAMEWORKS

TAM/SOMRetail Media FunnelSales ForecastingSales Forecasting

TOOLS

Helium10Amazon Marketing CloudShopifyFlipkart Seller HubAmazon Marketing Services,Amazon Seller Central

APPLIED AI

Hektor AI

Used for scraping e-commerce websites to make tactical and strategical decisions

ChatGPT / Claude

Used for generating titles, bullet points and product descriptions, images, and A+ content. Analyze competitors

AI Led Better Problem Solving

View the world through the lens of problems to be solved. Using case studies to internalize Kraftshala's DIG DEEP principles to solve problems rigorously, systematically and quickly, esp in your work context. Use Excel as a problem solving tool to enable data driven decision making.

APPLIED PROJECTS

NestleKraftshalaStuvThyleads

APPLIED AI

AI Triage Simulation

Used for partnering with AI in real-time to separate hard facts from rumors and diagnose a bleeding campaign before it's too late.

Julius AI / Rows.ai

Used for analysis by integrating AI with spreadsheets

Human Skills

You learn transferable skills which form the basis of your success - impactful and empathetic communication, work product training, building a digital presence, active listening and reflection skills.

FRAMEWORKS

CV FormulaSARL FrameworkRICE FrameworkHow to make decks like a consultantInterview prep worksheetChatGPT

APPLIED AI

ChatGPT / Notion / MIRO

Used for reverse-engineering your target role into a week-by-week skill backlog with measurable milestones.

Interview Co-Pilot

Used for writing their interview answers into Native AI and receiving instant, structured feedback on clarity, structure, and impact - before they ever sit in front of a hiring manager

Business Strategy & Go-To-Market
You learn the fundamentals of commercial functions – marketing, sales and supply chain including User Understanding, Financial Intelligence (P&L and Cash Flow Management) – to help you understand how to drive overall business health.
CASES
UnileverNykaaZomatoSalesforceAmazonWebEngage
APPLIED AI
Perplexity / NotebookLM
Used for primary and secondary market research and synthesis.
Clay
Used for ICP research, account mapping for designing outreach strategy.
Sales and Persuasion Strategies
You'll learn how sales involves moving others. You master Kraftshala's framework – The Sales Bridge – for building trust, gathering intelligence, probing, problem solving and objection handling.
CASES
WingifyDarwinboxLeadsquaredTonetagCleverTapLead
APPLIED AI
Hyperbound
Used for doing roleplays with an AI prospect
Lavender.ai
Used for iterating project outreach communication
AI Led B2B Sales: SaaS
You master the end-to-end process of a B2B SaaS Sales cycle. From prospecting, lead generation & qualification, strategic research, cold calling and emailing, conducting demos, leveraging You learn all of it from cases and insights from some of India's best practitioners.
CASES
CleverTapDarwinboxFreshworksTurbohireLeadsquaredOnsurity
APPLIED AI
Apollo.io
Used for prospecting and outbound sequencing. Students build targeted lists, enrich contact data, and launch email sequences.
Claude AI
Used for building automation workflows – for research, qualification, communication and content repurposing.
Category Management & FMCG Sales
You get into the details of the B2C: FMCG sector by learning about distribution structures, Category Management (including Modern trade, Q-comm, Ecomm), Distributor, ROI & Credit Management, Trade & Marketing plans, and reporting
CASES
NestleUnileverITCNykaaCourseraMamaearth
APPLIED AI
Julius AI / Rows.ai
Used for data analysis.
Gamma
Used for building business review decks for team and distributors.
AI Led Organic & Content Marketing
You will learn how to drive growth by creating content that attracts and engages the right audience organically, leveraging cutting edge AI and SEO techniques. You'll go hands-on with keyword research, content, on-page and off-page SEO.
CASES
Zoho CRMWebengageFreshworksRazorpayChargebeeClevertap
APPLIED AI
ChatGPT / Claude
Use an LLM to analyze your brand's past successful blog posts and create a Brand Voice DNA prompt that generates new headlines in that exact style.
ChatGPT / Claude
Used for style tuning - feeding an AI your specific brand guidelines so it generates scripts and visuals that actually sound like your brand.
Go-To-Market Automation
You master how modern GTM systems actually run. Build end-to-end automation flows that connect tools, data, and AI to drive faster, more efficient execution.
APPLIED AI
N8n / Zapier
Used for building workflows like: inbound lead → AI qualifier → CRM entry → follow-up email.
Claude (Anthropic)
Used for building AI steps inside automation workflows — document analysis, lead qualification, email drafting, content repurposing.
AI Led Performance Marketing
Master the art of running campaigns across key paid marketing channels, understanding which creatives and audiences work best, plan budgets and optimize for results. You'll go hands-on on Google Ads, Linkedin Ads and Google analytics to maximize the ROI for your business, esp in a B2B context.
CASES
HubspotSalesforceMarketo
APPLIED AI
Perplexity / Notebook LM
Used for primary and secondary market research and synthesis for brand, category and user understanding
Meta Advantage+
Used for understanding buying types that use conversion signals to find audiences
AI Led Ecommerce Marketing
In an age where online growth outpaces traditional retail year on year, learn how consumer brands grow on marketplaces across ecommerce and quick commerce. You'll go hands-on with setting up stores, planning media & visibility strategies, pitching to internal and external stakeholders, running ads, revenue forecasting, determining pricing and discounts, revenue forecasting, and using analytics to make the best decisions.
FRAMEWORKS
TAM/SOMRetail Media FunnelSales ForecastingSales Forecasting
TOOLS
Helium10Amazon Marketing CloudShopifyFlipkart Seller HubAmazon Marketing Services,Amazon Seller Central
APPLIED AI
Hektor AI
Used for scraping e-commerce websites to make tactical and strategical decisions
ChatGPT / Claude
Used for generating titles, bullet points and product descriptions, images, and A+ content. Analyze competitors
AI Led Better Problem Solving
View the world through the lens of problems to be solved. Using case studies to internalize Kraftshala's DIG DEEP principles to solve problems rigorously, systematically and quickly, esp in your work context. Use Excel as a problem solving tool to enable data driven decision making.
APPLIED PROJECTS
NestleKraftshalaStuvThyleads
APPLIED AI
AI Triage Simulation
Used for partnering with AI in real-time to separate hard facts from rumors and diagnose a bleeding campaign before it's too late.
Julius AI / Rows.ai
Used for analysis by integrating AI with spreadsheets
Human Skills
You learn transferable skills which form the basis of your success - impactful and empathetic communication, work product training, building a digital presence, active listening and reflection skills.
FRAMEWORKS
CV FormulaSARL FrameworkRICE FrameworkHow to make decks like a consultantInterview prep worksheetChatGPT
APPLIED AI
ChatGPT / Notion / MIRO
Used for reverse-engineering your target role into a week-by-week skill backlog with measurable milestones.
Interview Co-Pilot
Used for writing their interview answers into Native AI and receiving instant, structured feedback on clarity, structure, and impact - before they ever sit in front of a hiring manager

LIVE PROJECTS

Gain real experience with LIVE Projects
even before you start working

Gain experience even
before you start working

PROJECT 1:
Business & GTM Automation Capstone
Duration: 120–150 Hours
Goal: Build and sell an AI-powered SaaS product for a real business pain point
Scope: You solve a business problem by doing research, identifying gaps, building an AI tool to solve it, design the GTM and sell it!
1
Identify the Problem Statement
2
Build an AI Tool / automation
3
Design and execute the GTM
4
Sell your solution
Working demo + GTM deck
★ OFFLINE ENHANCERSPhysical outreach ✦ In-person demos ✦ In-person pitches ✦ Higher conversion probability
PROJECT 2:
Core Sales and Persuasion
Duration: 75-80 Hours
Goal: Doing value additive conversations
Scope: Work with a firm & call 250+ leads for conversions, then identify & solve a bottleneck in the sales funnel.
1
Company orientation & Mock calls
2
Cold calls & Objection handling
3
Mentorship & Artifact building
4
Report making & Iterations
Final Showcase
★ OFFLINE ENHANCERSLive software selling ✦ Objection drills ✦ Negotiation challenges ✦ Feedback on body language
PROJECT 3:
B2B Sales
Duration: 120 Hours
Goal: Learn B2B SaaS sales via driving real impact
Scope: Do outbound for a B2B SaaS firm – find customers, make calls, follow-up & set up meetings. Identify & solve bottlenecks in the sales funnel.
1
Orientation & ICP / User Journey clarity
2
Mock calls, then SDR / BDR lead gen & meetings
3
Tracking sales metrics & weekly mentorship
4
Artifact building, reporting & iterations
Final Showcase
★ OFFLINE ENHANCERSOffline area mapping ✦ SDR / AE shadowing ✦ In-person presentations
PROJECT 5:
Growing Brands using Organic SEO
Duration: 35-40 Hours
Goal: Drive content-led growth for a business
Scope: Drive business growth using keyword research, writing and optimizing content, technical and off-page audits, and publishing content.
1
Keyword Research & Topic Selection
2
Content Brief & Writing
3
On-Page & Technical SEO Optimization
4
Off-Page Analysis & Live Publishing
5
Outreach & Growth Strategy
Final Showcase
PROJECT 6:
Growing Brands using Paid Ads
Duration: 35-40 Hours
Goal: Drive revenue using Ads
Scope: Plan and launch a performance marketing campaign — map business objectives, understand users, create media plans and optimise to drive results.
1
Briefing & User / Business Understanding
2
Media Plan & Asset Creation
3
Campaign Launch & Budget Management
4
Campaign Optimization
5
Report Submission
Final Showcase
PROJECT 1:
Business & GTM Automation Capstone
Duration: 120–150 Hours
Goal: Build and sell an AI-powered SaaS product for a real business pain point
Scope: You solve a business problem by doing research, identifying gaps, building an AI tool to solve it, design the GTM and sell it!
1
Identify the Problem Statement
2
Build an AI Tool / automation
3
Design and execute the GTM
4
Sell your solution
Working demo + GTM deck
★ OFFLINE ENHANCERSPhysical outreach ✦ In-person demos ✦ In-person pitches ✦ Higher conversion probability
PROJECT 2:
Core Sales and Persuasion
Duration: 75-80 Hours
Goal: Doing value additive conversations
Scope: Work with a firm & call 250+ leads for conversions, then identify & solve a bottleneck in the sales funnel.
1
Company orientation & Mock calls
2
Cold calls & Objection handling
3
Mentorship & Artifact building
4
Report making & Iterations
Final Showcase
★ OFFLINE ENHANCERSLive software selling ✦ Objection drills ✦ Negotiation challenges ✦ Feedback on body language
PROJECT 3:
B2B Sales
Duration: 120 Hours
Goal: Learn B2B SaaS sales via driving real impact
Scope: Do outbound for a B2B SaaS firm – find customers, make calls, follow-up & set up meetings. Identify & solve bottlenecks in the sales funnel.
1
Orientation & ICP / User Journey clarity
2
Mock calls, then SDR / BDR lead gen & meetings
3
Tracking sales metrics & weekly mentorship
4
Artifact building, reporting & iterations
Final Showcase
★ OFFLINE ENHANCERSOffline area mapping ✦ SDR / AE shadowing ✦ In-person presentations
PROJECT 5:
Growing Brands using Organic SEO
Duration: 35-40 Hours
Goal: Drive content-led growth for a business
Scope: Drive business growth using keyword research, writing and optimizing content, technical and off-page audits, and publishing content.
1
Keyword Research & Topic Selection
2
Content Brief & Writing
3
On-Page & Technical SEO Optimization
4
Off-Page Analysis & Live Publishing
5
Outreach & Growth Strategy
Final Showcase
PROJECT 6:
Growing Brands using Paid Ads
Duration: 35-40 Hours
Goal: Drive revenue using Ads
Scope: Plan and launch a performance marketing campaign — map business objectives, understand users, create media plans and optimise to drive results.
1
Briefing & User / Business Understanding
2
Media Plan & Asset Creation
3
Campaign Launch & Budget Management
4
Campaign Optimization
5
Report Submission
Final Showcase

IN THE TRENCHES...

See more on Instagram

COMMUNITY

Learn and Network with
the BEST in the country

Learn and Network with the BEST in the country

Not just a network, get an inner circle of amazing leaders and professionals in Sales and Marketing

04
OUTCOMES
India’s only PGP with accountability of placements
Sales / Business Development Representative (SDR / BDR)
Account Managers
Partnerships Manager
Area Sales Executive
Category Manager
Inbound Marketing
Organic and Content Marketing
B2B Marketing Executive
Lead Gen Manager
Business Development Rep
Account-based Marketing
Client Relationship Manager
04
OUTCOMES
India’s only PGP with
accountability of placements
Sales Development Representative (SDR)
Category Manager
Account Managers
Inbound / Outbound Marketing
Lead Gen Manager
Partnerships Manager
Organic / Content Marketing
The better you do, the better your chances are of a higher CTC.
But guess what? It's not all up to you. If your job < ₹ 7.5L, we refund 60% fee

Kraftshala’s journey is an immersive experience -

Years of insights are packed into an 9 month program to deliver better results, faster.

Kraftshala is an intense experience Years of insights are packed into a
9 month PG program to
deliver better results, faster.

Learning happens through
Cases, LIVE Projects, Coaching, Workshops and 1-1 interviews

Case-Based Learning

Term 1
Strategic Business Pillars

Commercial
Functions

KPI/ Value Chain
Understanding

P&L
Statement

Cash Flows
and ROI

Term 2
Sales &
Persuasion

Building Trust

Intelligence
Gathering

Probing

Finding Value
Prop

Objection
Handling

Term 3
B2B Sales

B2B sales cycles, Revenue & Pricing models

Building ICPs & User Personas

Prospecting & Qualification

Building Cadences

Demos, Account Management

Term 4
FMCG Sales

FMCG Sales Levers, KPIs, Stakeholders

Channel Management

Sales Levers & Margin

Inventory & Pipeline Management

Ecom and Category Management

Term 5
Organic Marketing

Why Organic matters & Keyword Research

On-Page SEO & Optimizations

Content Strategy and Clusters

Off-Page SEO & Link Building

Technical SEO & Google Analytics

Term 6
Performance Marketing

Metrics & Understanding algorithms

Search: Campaign Structuring & Keywords

Audiences, RLSA, Bidding and Budgeting

Linkedin Ads: Overview & Targeting

Campaign Types and Optimizations

Term 7
Ecommerce / Category Management

Identifying business opportunity

Media Planning- , Ads, Targeting &more

Sales forecasting Strategy

Visibility, event based merchandizing

Optimizations across platforms

Projects

All Terms
Sales

Business Challenge

Sales and Persuasion

B2B Sales Revenue -
Generation Project

FMCG Sales Project

All Terms
Marketing

Business Challenge

Organic Marketing

Performance Marketing

Ecommerce Marketing

Workshops

All Terms
Better Problem Solving (BPS)

BPS Mindset Building

How do Brands Grow

Excel as an Analysis tool

Transferable consulting frameworks

BPS on Your Projects

All Terms
Digital and AI Literacy

Intel Gathering & Data Enrichment

Outbound & Calling tools

Using & Leveraging CRMs

Automating workflows

Building a Tech Mindset

All Terms
Human Skills

Building your profile and narrative

CV and Linkedin Optimization

Voice and Accent training

Building a Strong Work ethic

Creating Decks like a consultant

Evals

Sales
Interviews
and Feedback

Baseline Assessment - Voice & Accent

Core Sales Presentation

B2B Mock Interview + Roadmap on improvements

FMCG Mock Interview + Roadmap on improvements

Behavioral Mock Interview + Roadmap on improvements

Marketing
Interviews
and Feedback

Brand Marketing Challenge

Organic Growth Presentation + Roadmap on Improvement

Paid Ads Interview + Roadmap on Improvement

Category Management Interview + Roadmap on Improvement

Term 1

Term 2

Term 3

Term 4

Term 5

Term 6

Term 7

Case-Based Learning

Strategic Business Pillars

Commercial functions
KPI and Value Chain Understanding
P&L Statement
Cash Flows, Ratios and ROI

Projects

Workshops

Evals

What will a
day look like?
Classes take place between Monday - Saturday.
Here is how an average day might look like
Classes take place between
Monday - Saturday.
Here is how an average day might look like:
9:00 - 10:30 PM
Feedback on your work from previous day
10:45 - 12:15 PM
Classes for the day
12:30 - 2:00 PM
Human Skills / Excel / Problem Solving
2:00 - 3:00 PM
Lunch
3:00 - 6:00 PM
Project work in groups
6:15 - 7:30 PM
Additional huddles for clarifying any concept

80+ hours of career prep

Eligibility criteria

Education
All education fields eligible. You
should have completed / about to complete your graduation.
Professional Experience
Experience doesn’t matter. We value potential and intent over years.
Experience doesn’t matter. We
value potential and intent over years.
Intent
Deep interest & intent
in building a sales and
marketing career.
Deep interest & intent in building
a sales and marketing career.

Admission Process

4-step process which takes up 7-10 days from
application to final decision
Online Application
Fill up your details, your professional goals and a reflection on how this program can help you get there
Alignment Call
Speak to your Program Counselor. The call allows us to understand your goals and whether Kraftshala would be a good fit
1-1 Interview
You next meet the Program Team. You’re assessed on problem solving, ownership and learning agility.
Decision
We roll out the offers along with the scholarship decisions. If you’re offered, you start your enrollment process and join the ride :)
Online Application
Fill up your details, your professional goals and a reflection on how this program can help you get there
Alignment Call
Speak to your Program Counselor. The call allows us to understand your goals and whether Kraftshala would be a good fit
1-1 Interview
You next meet the Program Team. You’re assessed on problem solving, ownership and learning agility.
Decision
We roll out the offers along with the scholarship decisions. If you’re offered, you start your enrollment process and join the ride :)

Fees of PGP in Sales, Marketing & Business Leadership
Online
₹2,50,000
+18% GST applicable Inclusive of all program costs
EMIs starting ~10,899/month via our NBFC partners
WHAT'S INCLUDED
9 months of immersive training
1,400+ hours of learning & practice
7 live projects with real brands
Placements in top-tier companies
Interactions with industry leaders & expert mentorship
Applied AI in every module
Offline (Gurugram)
₹4,10,000
+18% GST applicable Inclusive of all program costs
EMIs starting ~17,499/month via our NBFC partners
WHAT'S INCLUDED
9 months of immersive training
1,400+ hours of learning & practice
7 live projects with real brands
Placements in top-tier companies
Interactions with industry leaders & expert mentorship
Applied AI in every module
Immersions: In-person sales labs, Offline Mock Shark Tank
Project+: B2B Area mapping, SDR shadowing, Physical Outreach
Peer learning environment
Cross-module capstone project
In-person placement prep
Scholarship of ₹40,000 will be awarded to the top 5% of applicants
PGP in Sales, Marketing and Business Leadership comes with
Kraftshala’s Placement Accountability Pledge
If your job pays < ₹7.5L, you get a 60% refund

Lifelong relationships with your cohort.
Open access to events across the country

Hear from some amazing Kraftshala alumni
from the last 9 years

Hear from some amazing
Kraftshala alumni from the
last 9 years

Shubhanan Nath
Ops Strategy, Justdial; Ex-Sales, Tata Motors
IIM Kashipur
Kraftshala's sales leadership program is one of the most unique opportunities any sales and marketing enthusiast could take up. Seldom do we get to work on projects that give us hands-on experience on how retailing actually works.... show more
Vagisha Sharma
ex-Area Sales Manager, Nestle
IIM Lucknow
I enrolled for Kraftshala's program and what really excited me was that the course kept me on my toes throughout. There were specific guidelines & feedback from industry professionals for the project which made the whole proc... show more
Niharika Bhatnagar
Brand Strategy and Comms, Ola Campus
SIIB
I had the opportunity to be a part of Kraftshala's course and the experience has left me so much wiser. There was so much to learn, so much to absorb, and such eye opening perspectives which I would've never come across in my acad... show more
Rohan Rawat
Area Sales Manager, Mahindra and Mahindra
Fore School of Management
Kraftshala's live projects provided a chance to work on practical solutions for retail growth and category expansion, along with enabling me with the sales know-how to draw insights from the analysis. The interactions with ind... show more
Deepon Das
Area Business Manager, Bluestone
TAPMI
Kraftshala has given me access to some amazing humans - as friends, guides/mentors and well-wishers. I did 2 programs with them during my BSchool. The takeaways transformed from just awareness and exposure to application-based lea... show more

In the News

FAQs

All

Eligibility

Admission Process

Outcome

Have more questions?

Available from 10 AM - 8 PM, Monday-Saturday

Call

+91 7827135490

Email

contact@kraftshala.com

Learn Sales & Marketing with India's #1 Post Graduate Program

Higher ROI than 99.6% of all MBA programs

On ROI, Skills & Community

Exponential Growth in your Salary, Business Understanding, Problem Solving and People Leadership!

A role that prepares you for the top from Day One.

A role that prepares you for the top from Day One.

Abhishek Nimawat

Built on 4 core pillars

What will a day look like?

Fees of PGP in Sales, Marketing & Business Leadership

WHAT'S INCLUDED

WHAT'S INCLUDED

Hear from some amazing Kraftshala alumni from the last 9 years

Hear from some amazing Kraftshala alumni from the last 9 years

FAQs

Learn Sales & Marketing with
India's #1 Post Graduate Program

Exponential Growth in your Salary, Business Understanding,
Problem Solving and People Leadership!

Abhishek
Nimawat

What will a
day look like?

Hear from some amazing Kraftshala alumni
from the last 9 years

Hear from some amazing
Kraftshala alumni from the
last 9 years