PGP in Sales, Marketing
and Business Leadership
with INDUSTRYCreds® Certification

#1Full-Time Online MBA equivalent program
for top-tier sales and marketing roles

₹17.5L Highest CTC
94% Placement Rate
Real accountability- If the job < ₹7.5L, we refund 60%If the job < ₹7.5L, we refund 60%

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partners

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India

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partners

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Duration
7 Months
900 hours
Learning
Full-time,
Online,Live
Projects
7 Live Projects
with real brands
Outcome
Jobs upto ₹18LPA &
INDUSTRYCreds®
Certification
Batch Starts
31st July, 2025
Sand glass timer
Duration
7 months
900 hours
Clock
Mode
Full-time, ,
Online, LIVE
Calendar
Projects
7 LIVE Projects ,
with real brands
Bag
Outcomes
Jobs upto ₹18LPA +
INDUSTRYCreds® Certification
Calendar
Eligibility
Any field or
background
Calendar
Batch Starts
31st July, 2025

10,000+ Students Trained

GET Better Results, Faster!

Higher ROI than 99.6% of all MBA programs

Today
2025
2026
Roi
(Salary-Fee) / Fee*100
Time to deliver ROI
MBAs (except top 20)
KRAFTSHALA VS OTHERS

On ROI, Skills & Community

Kraftshala’s PGP delivers better ROI than 99.6% of all MBA programs

Kraftshala’s PGP delivers better ROI than 99.6% of all MBA programs

MBA
(beyond top 20)
Online Business &
Sales Programs
Time Investment7 Months2 years4-12 Months
Core Benefit₹7.5-17L jobs +
Certification + Network
Degree +
₹6-12L Jobs
Certifications
Fee₹2.15L₹6-15L₹3-7L
Accountability of placementsYes 60% fee refunded if job < ₹7.5L60% fee refunded
if job < ₹7.5L
NoNo
Cost of travelNo Cost as
program is online
Full-Time Offline,
needs relocation
Full-Time Offline,
needs relocation
No
WHY START WITH SALES?

Exponential Growth in your Salary, Business Understanding,
Problem Solving and People Leadership!

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A role that prepares you for the top from Day One.

 A role that prepares you for the top from Day One.

Hear directly from our alumni!
I was very confused whether I should go for an MBA. If i didn't get an IIM, then ROI is not good.
Kraftshala was offering much better ROI on my time and money. 2 of my friends were already placed in large companies from them.

I am now placed at
which was a dream company for me!

Abhishek
Nimawat

Sales Executive trainee, Nestlé

Ex-Biotech graduate

Kraftshala’s PGP in Sales, Marketing
and Business Leadership

Built on 4 core pillars

Kraft /krɑːft/
noun
Krafts are skills that help you create value for the world and exponential career growth for yourself. You’ll learn frameworks, gain insights, apply them on business problems and practice them relentlessly to achieve an in-depth mastery of the skill.
01

LEARNING

Learning through
cases to Build
9 Key Krafts
title underlines

LEARNING

Learning through cases to
Build 9 Key Krafts
title underlines
Strategic Business Pillars
You learn the fundamentals of commercial functions - marketing, sales and supply chain including User Understanding, Operations Management, Financial Intelligence (P&L and Cash Flow Management) - to help you understand how to drive overall business health.
Strategic Business Pillars
Sales and Persuasion Strategies
You’ll learn how sales involves moving others. You master Kraftshala’s framework - The Sales Bridge - for building trust, gathering intelligence, probing, problem solving and objection handling.
Sales and Persuasion Strategies
B2B Sales Excellence: SaaS
You master the end-to-end process of a B2B SaaS Sales cycle. From prospecting, lead generation & qualification, strategic research, cold calling, conducting demos, leveraging tools and more. 
B2B Sales Excellence: SaaS
Category Management & FMCG Sales
You get into the details of the B2C: FMCG sector by learning about distribution structures, Category Management (including Modern trade, Q-comm, Ecomm), Distributor, ROI & Credit Management, Trade & Marketing plans, and reporting
Category Management & FMCG Sales
Organic and Content Marketing
You will learn how to drive growth by creating content that attracts and engages the right audience organically, leveraging cutting edge AI and SEO techniques. You’ll go hands-on with keyword research, content, on-page and off-page SEO.
Organic and Content Marketing
Performance Marketing
Master the art of running campaigns across key paid marketing channels, understanding which creatives and audience combinations work best, plan budgets and optimise for results. You’ll go hands-on on Google Ads, Linkedin Ads and Google analytics to maximise the ROI for your business.
Performance Marketing
Ecommerce Marketing
In an age where online growth outpaces traditional retail year on year, learn how consumer brands grow on marketplaces across e-com- and q-com. You’ll go hands-on with setting up stores, planning media & visibility strategies, pitching to stakeholders, running ads, revenue forecasting, pricing and discounts, revenue forecasting, and using analytics to make the best decisions. 
Ecommerce Marketing
Better Problem Solving
You learn to view the world through the lens of problems to be solved. Using case studies to internalize Kraftshala’s DIG DEEP to solve problems rigorously, systematically and quickly. You learn to use Excel for data driven decision making..
Better Problem Solving
Human Skills
You learn transferable skills which form the basis of your success - impactful and empathetic communication, work product training, building a digital presence, active listening and reflection skills.
Human Skills
Strategic Business Pillars
You learn the fundamentals of commercial functions - marketing, sales and supply chain including User Understanding, Operations Management, Financial Intelligence (P&L and Cash Flow Management) - to help you understand how to drive overall business health.
Strategic Business Pillars
02

LIVE PROJECTS

Gain real experience with LIVE Projects
even before you start working
Gain experience even
before you start working
Project 1:
Business Challenge
duration-IconDuration: 35-40 Hours
goal-IconGoal: Immersion into the business world
scope-IconScope: You solve a business problem by doing research,
identifying gaps & applying first principles for solutions.
-> Problem Understanding
-> Category, Industry and Business deep-dive
-> Customer profiles / needs mapping
-> Process Understanding
-> Gap Identification
-> First-Principle Solutioning
-> Feedback & Iteration
Final Showcase
Project 1:
Business Challenge
duration-IconDuration: 35-40 Hours
goal-IconGoal: Immersion into the business world
scope-IconScope: You solve a business problem by doing research, identifying gaps & applying first principles for solutions
-> Problem Understanding
-> Category, Industry and Business deep-dive
-> Customer profiles / needs mapping
-> Process Understanding
-> Gap Identification
-> First-Principle Solutioning
-> Feedback & Iteration
Final Showcase
IN THE TRENCHES...
IN THE TRENCHES...
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See more on Instagram
03
COMMUNITY
 Learn and Network with
the BEST in the country
 Learn and Network with the BEST in the country
Not just a network, get an inner circle of amazing leaders and professionals in Sales and Marketing
04
OUTCOMES
India’s only PGP with accountability of placements
Sales / Business Development Representative (SDR / BDR)
Account Managers
Partnerships Manager
Area Sales Executive
Category Manager
Inbound Marketing
Organic and Content Marketing
B2B Marketing Executive
Lead Gen Manager
Business Development Rep
Account-based Marketing
Client Relationship Manager
04
OUTCOMES
India’s only PGP with accountability of placements
Sales Development Representative (SDR)
Category Manager
Account Managers
Inbound / Outbound Marketing
Lead Gen Manager
Partnerships Manager
Organic / Content Marketing
The better you do, the better your chances are of a higher CTC.
But guess what? It's not all up to you. If your job < ₹ 7.5L, we refund 60% fee
Kraftshala’s journey is an intense experience -
Years of insights are packed into an 7 month program to deliver better results, faster.
Kraftshala is an intense experience Years of insights are packed into a
7 month PG program to
deliver  better results, faster.
Learning happens through
Cases, LIVE Projects, Coaching, Workshops and 1-1 interviews
Case-Based Learning
Term 1
Strategic Business Pillars
Commercial
Functions
KPI/ Value Chain
Understanding
P&L
Statement 
Cash Flows
and ROI
Term 2
Sales &
Persuasion
Building Trust
Intelligence
Gathering
Probing
Finding Value
Prop
Objection
Handling
Term 3
B2B Sales
B2B sales cycles, Revenue & Pricing models
Building ICPs & User Personas
Prospecting & Qualification
Building Cadences
Demos, Account Management
Term 4
FMCG Sales
FMCG Sales Levers, KPIs, Stakeholders
Channel Management
Sales Levers & Margin
Inventory & Pipeline Management
Ecom and Category Management
Term 5
Organic Marketing
Why Organic matters & Keyword Research
On-Page SEO & Optimizations
Content Strategy and Clusters
Off-Page SEO & Link Building
Technical SEO & Google Analytics
Term 6
Performance Marketing
Metrics & Understanding algorithms
Search: Campaign Structuring & Keywords
Audiences, RLSA, Bidding and Budgeting
Linkedin Ads: Overview & Targeting
Campaign Types and Optimizations
Term 7
Ecommerce / Category Management
Identifying business opportunity
Media Planning- , Ads, Targeting &more
Sales forecasting Strategy
Visibility, event based merchandizing
Optimizations across platforms
Projects
All Terms
Sales
Business Challenge
Sales and Persuasion
B2B Sales Revenue -
Generation Project
FMCG Sales Project
All Terms
Marketing
Business Challenge
Organic Marketing
Performance Marketing
Ecommerce Marketing
Workshops
All Terms
Better Problem Solving (BPS)
BPS Mindset Building
How do Brands Grow
Excel as an Analysis tool
Transferable consulting frameworks
BPS on Your Projects
All Terms
Digital and AI Literacy
Intel Gathering & Data Enrichment
Outbound & Calling tools
Using & Leveraging CRMs
Automating workflows
Building a Tech Mindset
All Terms
Human Skills
Building your profile and narrative
CV and Linkedin Optimization
Voice and Accent training
Building a Strong Work ethic
Creating Decks like a consultant
Evals
Sales
Interviews
and Feedback
Baseline Assessment - Voice & Accent
Core Sales Presentation
B2B Mock Interview + Roadmap on improvements
FMCG Mock Interview + Roadmap on improvements
Behavioral Mock Interview + Roadmap on improvements
Marketing
Interviews
and Feedback
Brand Marketing Challenge
Organic Growth Presentation + Roadmap on Improvement
Paid Ads Interview + Roadmap on Improvement
Category Management Interview + Roadmap on Improvement 
Term 1
Term 2
Term 3
Term 4
Term 5
Term 6
Term 7
Case-Based Learning
Strategic Business Pillars
  • Commercial functions
  • KPI and Value Chain Understanding
  • P&L Statement
  • Cash Flows, Ratios and ROI
      Projects
      Workshops
      Evals

      What will a typical
      day look like?

      Classes take place between Monday - Saturday.
      Here is how an average day might look like
      Classes take place between
      Monday - Saturday.
      Here's how a day could look like :

      10:00 - 12:00 PM
      Classes for the day
      12:15 - 1:00 PM
      Practice of the concepts through exercises
      1:00 - 2:00 PM
      Lunch
      2:00 - 4:00 PM
      Project work in groups
      4:15 - 5:45 PM
      Feedback on your work
      6:00 - 7:00 PM
      Human Skills including Voice and Accent Training
      7:15 - 8:15 PM
      Additional huddles with experts for clarifying any concept
      80+ hours of career prep
      Placement process
      Appear in the
      Placement
      Process
      Crack a Full-Time Eligible Offer
      directly
      Conversion:
      An eligible offer
      Crack a
      Traineeship Offer
      Non-conversion: You're back into the placement pool and your traineeship experience helps you crack a job
      Admission Process

      4-step process which takes up 7-10 days from
      application to final decision

      Online Application
      Fill up your details, your professional goals and a reflection on how this program can help you get there
      Alignment Call
      Speak to your Program Counselor. The call allows us to understand your goals and whether Kraftshala would be a good fit
      1-1 Interview
      You next meet the Program Team. You’re assessed on problem solving, ownership and learning agility.
      Decision
      We roll out the offers along with the scholarship decisions. If you’re offered, you start your enrollment process and join the ride :)
      Online Application
      Fill up your details, your professional goals and a reflection on how this program can help you get there
      Alignment Call
      Speak to your Program Counselor. The call allows us to understand your goals and whether Kraftshala would be a good fit
      1-1 Interview
      You next meet the Program Team. You’re assessed on problem solving, ownership and learning agility.
      Decision
      We roll out the offers along with the scholarship decisions. If you’re offered, you start your enrollment process and join the ride :)
      Eligibility criteria
      Education
      We encourage students from all educational fields to apply
      Professional Experience
      0-4 years of experience is ideal but not a necessity
      Intent
      Deep interest & intent in building a sales and marketing career

      Fees of PGP in Sales, Marketing & Business Leadership

      Admission
      Rounds
      Program FeeApply Now
      Final Admission₹ 215,000
      EMIs starting ~₹13,000/month are available with our non-banking financing companies
      Fee amounts mentioned above are exclusive of 18% GST
      Final Admission
      Fee: ₹ 215,000
      1. EMIs starting ~₹13,000/month are available with our NBFC partners
      2. Fee amounts mentioned above are exclusive of 18% GST
      PGP in Sales, Marketing and Business Leadership has comes with
      Kraftshala’s Placement Accountability Pledge
      If your job pays < ₹7.5L, you get a 60% refund
      Scholarships of upto ₹40,000 are available under 6 categories.
      If you’ve got the skill, we will not let financing get in the way of your aspirations.
      Check eligibility with your counselor.
      Women in Sales
      Scholarship
      For women who want to join the sales trenches and demonstrate high capability for it
      Entrepreneurial
      Ambition Scholarship
      For folks who want to start-up with a strong sales muscle
      Sales Excellence
      Scholarship
      For folks who have prior
      sales experience and
      have excelled at it
      Young India
      Scholarship
      For freshers who have
      delivered exceptional results in their extra/co-curriculars
      Need Based
      Scholarship
      For folks from families who dont have enough means to finance their education
      Standout Performance
      Scholarship
      For folks who ace it in
      Admission Process
      Women in Sales Scholarship
      For women who are not afraid to challenge gender disparity in Sales
      Entrepreneurial Ambition Scholarship
      For candidates who want to build skills for their business ambition
      Sales Excellence Scholarship
      For candidates with relevant experience in Sales
      Need Based Scholarship
      For candidates with a household income < 8L per annums
      Merit Based Scholarship
      For candidates with exceptional academic scores/ professional achievements 
      Standout Performance Scholarship
       For candidates who’ve done exceptionally well in the admission process
      Lifelong relationships with your cohort.
      Open access to events across the country
      doted-line
      7 Terms
      4-5 weeks each
      900+
      Hours
      7
      LIVE projects
      Rs 17.5L
      Highest CTC
      50+
      CXOs and Leaders
      80+
      Hours of career prep

      Hear from some amazing Kraftshala alumni
      from the last 9 years

      Hear from some amazing
      Kraftshala alumni from the
      last 9 years

      Shubhanan Nath
      Ops Strategy, Justdial; Ex-Sales, Tata Motors
      IIM Kashipur

      Kraftshala's sales leadership program is one of the most unique opportunities any sales and marketing enthusiast could take up. Seldom do we get to work on projects that give us hands-on experience on how retailing actually works.... show more
      Vagisha Sharma
      ex-Area Sales Manager, Nestle
      IIM Lucknow

      I enrolled for Kraftshala's program and what really excited me was that the course kept me on my toes throughout. There were specific guidelines & feedback from industry professionals for the project which made the whole proc... show more
      Niharika Bhatnagar
      Brand Strategy and Comms, Ola Campus
      SIIB

      I had the opportunity to be a part of Kraftshala's course and the experience has left me so much wiser. There was so much to learn, so much to absorb, and such eye opening perspectives which I would've never come across in my acad... show more
      Rohan Rawat
      Area Sales Manager, Mahindra and Mahindra
      Fore School of Management

      Kraftshala's live projects provided a chance to work on practical solutions for retail growth and category expansion, along with enabling me with the sales know-how to draw insights from the analysis. The interactions with ind... show more
      Deepon Das
      Area Business Manager, Bluestone
      TAPMI

      Kraftshala has given me access to some amazing humans - as friends, guides/mentors and well-wishers. I did 2 programs with them during my BSchool. The takeaways transformed from just awareness and exposure to application-based lea... show more

      In the News

      FAQs

      All
      Eligibility
      Admission Process
      Outcome
      Have more questions?
      Available from 10 AM - 8 PM, Monday-Saturday
      Call
      +91 7827135490
      Have more questions?
      Available from 10 AM - 8 PM, Monday-Saturday
      Call
      +91 7827135490