The PGP in AI-Led Marketing is a 9-month, full-time program conducted on campus in Gurgaon. The program is designed for digital and AI-first careers of today. Companies today need folks with real depth, hands-on practice, and AI built into how they think and work.

Kraftshala School of Business has launched the PGP in AI-Led Marketing for exactly that. Students here build campaigns, analyse performance, work with AI tools, and solve real business problems. The goal is simple: by the time you graduate, you should be ready to deliver from day 1.

Traditional MBAs are outdated. Many programs still rely heavily on lectures and case discussions and often struggle to keep pace with how businesses operate in a digital and AI-driven world.

The PGP in AI-Led Marketing is designed for that reality. It functions as a practical MBA alternative focused on real work rather than classroom-only learning. Students spend less time studying theory and more time working on the kinds of problems modern companies actually face - building campaigns, analysing data, using AI tools, and making decisions based on real signals.

What companies increasingly value today is depth, proof of work, and the ability to solve real problems using AI.

This program is built around that reality. Instead of mostly studying frameworks, you spend the program building campaigns, analysing data, and solving real business problems with AI tools.

So by the time you graduate, you don’t just have theoretical knowledge - you have real work to show and the ability to apply it. You also spend less time and less money, which typically leads to better ROI on both your time and your investment.

Kraftshala School of Business’s PGP in AI-Led Marketing program is best suited for people who are early in their careers and want to build strong capability in how modern businesses grow.

This usually includes final-year students, recent graduates, and professionals with up to two or three years of experience who want to work in digital-first companies, brands, agencies, or high-growth startups.

We’re not looking for perfect resumes.

What matters much more is how you think. We look for people who show curiosity about how businesses work, strong problem-solving ability, and the ownership to take responsibility for their own learning.

The program admits a small cohort of around 30 students. This allows us to maintain a selective admissions process and ensures that students learn alongside peers who are serious about building meaningful careers.

Students typically come from diverse academic backgrounds but share a strong interest in working in digital-first businesses.

By the end of the program, students graduate with clear understanding of how growth actually happens inside businesses and with the ability to demonstrate that capability in interviews.

Based on the roles the program prepares students for, we expect average outcomes to fall in the ₹6.5-7L range in top companies, with highest roles reaching ₹11-12L. Students with relevant prior work experience can expect 50-100% increase in salaries.

Most graduates from PGP in Marketing (AI-led) move into roles across growth, marketing, and digital strategy functions.

These can include roles in performance marketing, ecommerce growth, brand and communication strategy, digital media planning, content systems, and marketing analytics.

These roles exist across consumer brands, agencies, and digital-first companies.

Many MBA programs take two years and involve significantly higher fees, and outcomes can vary widely across institutions.

Kraftshala’s programs focus on building practical capability and preparing students directly for the kinds of roles companies hire for today. Over the last decade, our programs have delivered strong placement rates and career outcomes across marketing and revenue roles.

Ultimately, the metric that matters to us is whether students move into roles that meaningfully improve their career trajectory.

Industry exposure is built directly into the structure of the program.

Students work on real projects, participate in industry sprints led by practitioners, and engage in immersions where they observe how decisions are actually made inside companies. The goal is that learning doesn’t remain theoretical but connects directly to how businesses operate.

The program runs for nine months and is conducted full-time on campus in Gurgaon.

Learning happens through a mix of structured coursework, applied projects where students execute real campaigns, practitioner-led industry sprints, and industry immersions. Concepts and execution reinforce each other throughout the program.

Students who successfully complete the program receive a Post Graduate Program certificate called the INDUSTRYCreds™ from Kraftshala School of Business.

The focus of the program is on building real capability and helping students launch strong careers rather than pursuing a traditional academic degree structure.

The program fee is ₹3.95L + 18% GST.

Kraftshala School of Business operates with placement accountability. If a graduate secures a role below the defined minimum salary threshold, 60% of the fee is refunded. The idea is simple: if outcomes are not strong enough, the institution should share that responsibility.

Kraftshala’s pricing philosophy is simple. We try to charge the lowest fee at which we can run a high-quality institution sustainably.

Instead of spending heavily on infrastructure or marketing optics, we invest most of our resources in practitioners, continuously improving the marketing syllabus, and building strong career support systems. This allows us to keep fees reasonable while still focusing on outcomes that matter.

Applicants should hold a bachelor’s degree, although final-year students who will graduate before the program ends can also apply, provided they can commit to a full-time on-campus program.

The program is typically best suited for individuals with zero to three years of experience. More important than experience, however, is a clear intent to build a career in AI and digital-first marketing roles.

Admissions follow a structured process designed to understand how you think and how quickly you learn.

You begin with an online application. After that you complete a short screening exercise where you analyse a marketing communication. If that goes well, you’ll have a conversation with the admissions team and then a personal interview with the program team. After the evaluation, applicants receive an admit, waitlist, or decline decision.

If you have an offer, you can complete the formalities. And you’re in!

The program is conducted on campus in Gurgaon, which has become one of the largest hubs for digital businesses, agencies, and marketing teams in India.

Being located in this ecosystem allows students to interact frequently with industry practitioners and participate in sessions and projects connected to real business environments.

Everyday classes are held for 5 hours and the rest of the 3-4 hours are spent in projects, immersions, or challenges.

Yes. The admissions team can guide students in finding PGs and housing options close to the campus.

Many students prefer staying nearby so they can fully participate in the immersive schedule of the program.

Yes, of course.

You can connect with the admissions team to understand whether the program is the right fit for you, ask questions about career paths, or even visit the campus. You can call us on +91-7827135490 to set this up.

Yes, you can choose to restrict your placements to a specific city.

If you have a preference for Delhi NCR, Mumbai, Bangalore, Pune, or Hyderabad, you can opt for our Location-Specific Model after getting selected for Kraftshala’s PGP in AI-Led Marketing program.

Additional Fee:

1. ₹25,000 + GST → Delhi NCR, Mumbai, Bangalore
2. ₹27,000 + GST → Pune, Hyderabad

You can opt for this either at the time of enrolment or before placements begin. This fee covers the extra effort by the team to onboard more companies in your chosen city and the additional placement risk involved in limiting opportunities to a single location.

We get both kinds of roles. You can apply to the job after going through all details beforehand. Whether the candidate gets an internship or a full-time offer depends on the company’s requirements, internal process and the candidate's performance in the interview.

Basis our past records for online programs, 50% of our students have gotten direct roles post completion of their training and majority of the folks who go into the internships convert it into a full time role. The remaining students who are unable to convert their internship are brought back into the process.

In the PGP in AI Led Marketing, we expect average outcomes to be in the ₹6.5–7L range, with top roles going up to ₹11–12L.

Yes, all internships we offer are paid. More importantly, we focus on placing you in roles that provide meaningful work, strong learning, and high-quality exposure.