with INDUSTRYCreds™ Certification
Education that gets you hired
A 20 week, online, full-time program.
Pay the fees ONLY when you land a job with a
minimum CTC of INR ₹4.5 lakhs.
underlines
The Marketing Launchpad is a 20 week, online, full-time program
We select, train and invest in high potential graduates to help them kickstart their marketing career. You only pay when you land a job with a minimum CTC of ₹4.5 lakhs.strokes
Batch Starts: 27th January
Have a recommendation code?
Only complete and accurate applications will be processed.
The Marketing Launchpad trains candidates to deliver on the job from Day 1. Here’s how:
Practical
Practical
You’re trained for 12 weeks by top experts.
Personalised
Personalised
Coaching 50 people together doesn't help. At Kraftshala, you get feedback in smaller groups on your work to build your individual strengths.
Performance-driven
Performance-driven
You don't pay us anything if you don't get a job of min 4.5 lakhs / year.

Admission Process
round 1
Aptitude (Quant, Logical), Marketing Aptitude and
Writing skills
Aptitude (Quant, Logical), Marketing Aptitude and Writing skills
round 2
Statement of Purpose
You will receive further details on the prep material once you complete your application.

Placements Results
100% placements in roles with CTC >= 4.5 lakhs Companies hiring across the different batches thus far:
We offer the following 2 specialisations:
Student testimonials
Vikash Kumar Sahu
Vikash Kumar Sahu
BTech 2018
Placed @ Team Pumpkin
If you have a passion for marketing and need a streamlined industrial training, then there is no better place than Kraftshala.
Ruchi Jaiswal
Ruchi Jaiswal
MBA, University of Mumbai’21
Placed @ Performics
I loved the most was that people were encouraged to ask the silliest and the stupidest of the questions without making us feel bad.
Kalpesh Nikhare
Kalpesh Nikhare
B.E. Mechanical, Mumbai University’18
Placed @ Sif Homes
Getting into marketing is tough - its either MBA or nothing at all. But then I joined Kraftshala and here I am today!
Here’s a summary of the 20 weeks:

Team Huddles + Onboardings

Business Fundamentals

Communication Skills

SEO (Search Engine Optimization)

Introduction to Facebook Ads

Leadership Skills

FB Ads:

On-Page & Tech SEO

Google Ads:

Off-Page SEO

People Skills

Work Ethics

Amazon Ads

ASO: App-store optimization

CV and Interview Prop continues throughout

Placements

Internships

Final placements starting INR 4.5 lakhs / year

Team Huddles + Onboardings

Business Fundamentals

Writing Basics

Communication Skills

Social Media Management:

Writing for Blogs

Leadership Skills

Influencer Management:

Writing for Social Media

People Skills

Design Principles

Writing for Website / Ads

Work Ethics

SEO:

Portfolio Building

CV and Interview Prep continues throughout

Placements

Internships

Final placements starting INR 4.5 lakhs / year

Week
Functional skill
Human skill
0
Team Huddles + Onboardings
1
Business Fundamentals

Converting a business problem into a marketing strategy
Communication Skills
Communic-
ation Skills
2
SEO (Search Engine Optimization)

Driving traffic and sales
3
Introduction to Facebook Ads
Basis your scores, you get mapped to either of SEO / Paid Media Track
Leadership Skills
4-6
FB Ads:

How to build brands and drive growth


Integrated project
On-Page & Tech SEO

Creating and optimizing your websites to rank higher on search
7-9
Google Ads:

How to build brands and drive growth


Integrated project
Off-Page SEO

Getting more links for your website Making content strategy to drive business growth
People Skills
10Integrated Project
Work Ethics
11-12
Amazon Ads
ASO: App-store optimization
CV and Interview Prop continues throughout
13-20
Placement Drive + Finishing School / Internships
Post 20 weeks
Final Placements starting INR 4.5 Lakhs / year

You either get a full-time role directly or you get an internship post which you get a full-time role. In either case, you only pay us once you get a full-time job of CTC ₹4.5L or more.
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