An exclusive program for handpicked students from B-Schools across the country.
A digital branding course covering communication and media built to give you a distinctive edge in internships, placements & beyond. This is an active industry immersion which features a unique industry forward approach paired with a practical, hands-on experience of creating and building a brand campaign in today's digital age.
Access to content built from experiences of top industry experts converted into simple frameworks
Real immersion in the role of a marketer in today’s digital age by working on a guided LIVE Project for 12 weeks
Personalised Coaching on how to strategize and execute campaigns from highly experienced brand / performance marketing managers
INDUSTRYCreds™ certification score, a performance matrix that helps you signal your potential to top recruiters
1-1 mentorships and additional sessions for assistance during internships and placements
Digital Tools you'll learn:
Ayush Goel | IMT Ghaziabad, 2020 Batch
PPO from GroupM
“It will not be wrong to say that Kraftshala became an integral part of my journey from selection in GroupM for my internship to doing well in the same. Apart from practical knowledge gained through Kraftshala’s digital branding courses, it acted as my mentor throughout via additional sessions taken by Varun Satia such as How to crack PPO and mentorship available on Kraftshala platform from industry experts. Overall, it has been an enriching experience so far and looking forward to working with Kraftshala to build it as a community of future leaders.”
WHO SHOULD APPLY?
With increasing number of recruiters preferring candidates with digital experience for even traditional roles, and even case competitions increasingly testing you on crafting digital plans and strategies, this digital branding course with communication and media planning would be suited for all current B-School students irrespective of the field and the industry that you plan to get into.
Our past students have ranged from campuses like IIM A, IIM B, IIM C, IIM I, IIM L, IIM K, SPJAIN, MDI, ISB and also BIMTECH, SIIB, KJSOM, VJSOM, amongst many more.
Step 1: Apply to Kraftshala
Step 2: Appear for the Screening Test
Step 3: LIVE discussion on the Screening Test
Step 4: Enrollment
Your best shot at converting a PPO by gaining exposure to industry’s way of doing things
Your best shot at cracking marketing & sales roles with the top recruiters visiting your campus.
Your best shot at National Case Study competitions
With our sales and marketing expertise, we work with some of the top recruiters in training B-School talent.
Kriti Kaur Sablok
Ex - Employer Brand Manager, Hindustan Unilever
“It has been a pleasure working with Kraftshala as our partner right from Day 1. The team under the leadership of Varun Satia has always brought in strategic insights which helped strengthen our brand. The uniqueness that Kraftshala brings to the table is to demystify ‘marketing’ and bring in tools on the science and art of marketing. This results in a set of candidates who become real assets to the company from day 1“.
Director of Marketing, Asia Pacific at Taco Bell
“Kraftshala crafted a training module for our teams to ensure that our communication is always ‘on-brand’. The module was entertaining, easy to follow and interesting. They demonstrated their expertise in the marketing by creating a tailored, one-of-a-kind brand workshop that I know we will refer back to for years to come.”
Meet your course instructors
WITH INSIGHTS FROM
Client Solutions Manager
Head of Agency Business
Head, Tea Innovations
VP, Content Marketing
Associate Brand Manager
Marketer and Author of Booming Brands
Senior Brand Manager M&Ms, Skittles & E-commerce Champion
Head of Marketing
INR 26,000 + GST
Low Cost EMI options available
Hear from our Alumni on their
Ayush's Kraftshala Story
Meet Ayush Goel, who is currently working as a Leadership Trainee with GroupM. He is an alumnus of IMT, Ghaziabad Batch 2020, and a Kraftshala Alumnus too! His ambition and zeal to succeed are commendable. Being able to evaluate the subjects and then aiming to learn the untaught (in this case - Digital Marketing) is something not everybody is able to do! Keep it up! and Keep growing!
Shruthi Sharma | MISB Bocconi Batch’19
Placed at Novo Nordisk
It was a great experience taking the Kraftshala’s course. INDUSTRYCreds™ certification helped me understand marketing aspects from a practical world perspective. The content is clearly structured and I loved the examples in the course which helps during interviews. I also got access to mentors like Gaurav Gupta, HRBP, Boehringer Ingleheim who helped me understand my CV better. It helped me during my final placements as well. It was one of the many factors which helped...
Vagisha Sharma | IIM Lucknow Batch’20
Placed at Nestle India Limited
I had my internship in HUL. But as the summer approached, I was very anxious about my performance at the internship. Some of the seniors at campus had done Kraftshala Courses and they were known to have good marketing knowledge. So one day, out of my anxiety I logged on to Kraftshala website and the inspirational video on the page triggered me immediately to join the course. Kraftshala’s Brand Building course kept me on my toes and honed my skills in marketing. With t...