A Detailed Comparison of
Kraftshala and IIM Skills

Q: Which has better placement outcomes - Kraftshala or IIM Skills?

Kraftshala publishes batch-wise placement reports with a verified 94% placement rate and avg CTC of ₹5.5 LPA. IIM Skills claims a "100% job guarantee" but does not publish batch-wise placement data or average CTC figures.

Q: Kraftshala vs IIM Skills - which is more affordable?

IIM Skills at ₹59,900 + GST is significantly more affordable than Kraftshala at ₹1.53L + GST. However, Kraftshala offers a 60% fee refund if your job offer is below ₹4.5 LPA - a placement accountability clause IIM Skills does not have.

Q: Kraftshala or IIM Skills - which offers more live learning hours?

Kraftshala offers 850+ hours of live instruction over 22 weeks. IIM Skills offers 6 months of live training but does not publish a specific hours figure.

Q: Are Kraftshala's projects better than IIM Skills'?

Kraftshala offers 8 live projects with real ad budgets. IIM Skills offers 5 simulated projects based on brand case studies.

Q: Kraftshala or IIM Skills - which is better for freshers?

Kraftshala is typically stronger for freshers seeking immediate employment, given its verified placement rate and placement-linked fee model. IIM Skills suits freshers who prioritise certification volume and broader curriculum exposure.

Q: Which offers more certifications - Kraftshala or IIM Skills?

IIM Skills offers 15+ globally recognised certifications including Google and HubSpot certificates. Kraftshala focuses on its proprietary INDUSTRYCreds® certification tied to actual job outcomes.

Q: Kraftshala or IIM Skills - which is better for working professionals?

Both programs work for working professionals. IIM Skills' 6-month pacing may suit those needing flexibility, while Kraftshala's immersive structure works better for those who can commit fully.

for digital marketing
aspirants

While comparing the online digital marketing courses of Kraftshala and IIM Skills, Kraftshala leads on placement transparency, live learning depth, and outcome accountability. IIM Skills offers broader curriculum coverage and lower fees - but does not publish placement rates or average CTC figures to validate its "100% job guarantee."

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Scholarship Deadline: 24 May 2026

Top brands and agencies
hire from Kraftshala

Kraftshala vs IIM Skills: At-a-Glance Comparison for
Digital Marketing Programs

In the high-level comparison of Kraftshala and IIM Skills, Kraftshala demonstrates strength across placement transparency, live learning hours, students placed, ROI, and placement accountability.

Data in the following table is based on publicly available information from the course pages and reports as of Apr 2026.

	Kraftshala's MLP	IIM Skills’ DMMC	Suited Basis Learning & Placements
Duration	22 weeks	6 months^{1 & 2}	Kraftshala (22 weeks vs 6 months)
Live Classes & Hours	850+ live hours	Not available	Kraftshala
Projects	8 Live Projects with Real Budget	5 brand case studies¹	Kraftshala (hands-on experience)
Avg. CTC	₹5.5 LPA	Not available	Kraftshala
Minimum Starting Salary	₹4.5 LPA (or 60% refund)	Not available	Kraftshala (Min. Salary Defined)
No. of Students Placed	3000+ placed	Not available	Kraftshala (3000+ placed)
Placement Linked Fee	60% refund if the job < ₹4.5L	No placement linked Fee	Kraftshala (Shared Accountability)
Placement Transparency	Placement reports for every batch	No batch-wise reports published	Kraftshala (Batch wise reports)
Fee	₹1.53L + 18% GST	₹59,900¹	IIM Skills(lower fee)
Average ROI(Avg. CTC-Fee)/Fee*100	205.5% based on Avg. CTC and listed program fee	Not calculable (Avg. CTC not disclosed)³	Kraftshala

Placement Outcomes & Hiring Companies

When comparing Kraftshala with IIM Skills for placements, Kraftshala stands out with 3000+ students placed and average CTC listed at Rs. ₹5.5LPA as of Apr 2026. Kraftshala also publishes batch-wise placement reports since inception.

Kraftshala

IIM Skills

Placement Rate & Salary Range	3000+ students placed Average CTC ₹5.5 LPA Highest ₹10.05 LPA	No public data available for number of students placed & average CTC Highest ₹30 LPA
Top Recruiting Companies(based on alumni details on Linkedin page)		Linkedin page does not show alumni section to pull out recruiting companies.
Placement Reports & Transparency	Kraftshala publishes detailed batch-wise placement reports. View Kraftshala Placement Report	IIM Skills publishes placement reports intermittently. View IIM Skills Placement Report

Kraftshala	IIM Skills
Placement Rate & Salary Range
3000+ students placed Average CTC ₹5.5 LPA Highest ₹10.05 LPA	No public data available for number of students placed & average CTC Highest ₹30 LPA
Top Recruiting Companies(based on alumni details on Linkedin page)
	Linkedin page does not show alumni section to pull out recruiting companies.
Placement Reports & Transparency
Kraftshala publishes detailed batch-wise placement reports. View Kraftshala Placement Report	IIM Skills publishes placement reports intermittently. View IIM Skills Placement Report

Why Recruiters Love Hiring
Kraftshala Digital
Marketing Students

Kraftshala is viewed as a dependable talent pipeline for digital marketing roles, particularly for organizations seeking candidates with applied skills rather than theoretical knowledge. Recruiters describe Kraftshala graduates as job-ready candidates who require minimal training and can be deployed quickly into digital marketing roles.

We are grateful for the strong partnership with Kraftshala. We value the quality of talent that we consistently get. We look forward to an even longer and more fruitful association.

We are grateful for the strong partnership with Kraftshala over the past two years, which has been instrumental in our hiring process at SRV Media. We value the quality of talent that we consistently get from Kraftshala. As we continue to grow, we look forward to an even longer and more fruitful association.

Roma Chandwani

Senior HR, SRV Media

Kraftshala has been a reliable hiring partner, helping us close key roles. Their talent pool helped us find candidates who integrated well into our team

Kraftshala has been a reliable hiring partner, helping us close key roles like Performance Marketing Executive, Digital Marketing Trainee, and Content Writer. Their talent pool ensured we found candidates who integrated well into our team

Riya Panchal

TA Executive, QI Spine

Performics India is extremely satisfied with our experience with MLP. First, it allows us to interact with students across different backgrounds. Second, we get a pool of talent with extremely relevant training. We are optimistic about shifting a large part of our hiring to KS.

Performics India is extremely satisfied with our first experience with the Marketing Launchpad Program. First, it allows us to interact with students across different colleges & cities. Also saves a lot of effort on our end. Second and more importantly, we get a curated pool of talent with extremely relevant digital marketing training. We are optimistic about shifting a large part of our graduate hiring to the Launchpad program over the next year.

Suchit Sikaria

Managing Partner, Performics

We've now recruited our 9th batch from Kraftshala. Their professionalism, commitment to quality are commendable. With their assistance, we were able to swiftly onboard the right candidates for our firm.

We've now recruited our 9th batch from Kraftshala, and our experience has been incredibly positive. Their professionalism, commitment to quality and swift response time are commendable. With their assistance, we were able to swiftly onboard the right candidates for our firm.

G Lavanya

HR, Media Mint

Kraftshala team deserves accolades for turning digital marketing enthusiasts into battle-ready marketing professionals. We closed 2 positions and we won’t need to train these guys as Kraftshala has already done the hard work.

Kraftshala team deserves accolades for turning digital marketing enthusiasts into battle marketing professionals, ready for waging guerrilla marketing wars with their focused skills and market readiness. We closed 2 positions and we feel we won’t need to train these guys as Kraftshala has already done the hard work to that end. Kraftshala has my endorsement for hiring digital marketing professionals!

Aviral Chandra

CEO and Founder, Sif Homes

Kraftshala has truly positioned itself right, the syllabus is as apt as it can be and the quality of candidates was overwhelming to an extent that we made more offers than planned.

Kraftshala has truly positioned itself right, the syllabus is as apt as it can be and the quality of candidates was overwhelming to an extent that we made more offers than planned. The team working behind the scene was true support right from detailing the candidates to understanding the role and pitching it well to the potential candidates. We certainly look forward to hiring from Kraftshala again.

Sarung Subnani

Senior Manager, Talent Acquisition, Splash Learn

Our association with Kraftshala, in my personal capacity, has been by far a positive one. We were able to hire within a very short period of time. I strongly recommend Kraftshala for hiring marketing talent.

Our association with Kraftshala, in my personal capacity, has been by far a positive one. Their professionalism, quality, and response time are flawless. We were able to hire the right interns for our firm within a very short period of time. I strongly recommend Kraftshala for hiring marketing talent.

Shravani Rangaswamy

HR Analyst, Indigenesis Consulting Pvt. Ltd.

The students trained by Kraftshala show exceptional preparedness, particularly in technical aspects. Our hires from Kraftshala have truly distinguished themselves as strong candidates.

The students trained by Kraftshala show exceptional preparedness, particularly in technical aspects. Their presentations and manners reflect a high level of professionalism. Our hires from Kraftshala have truly distinguished themselves as strong candidates.

Roohi Jaiswal

Recruitment, M&C Saatchi Performance

I got 3 candidates hired in just a week. The team is highly professional and cooperative. We highly recommend interviewing MLP candidates for Digital Marketing roles.

I got 3 candidates hired in just a week without taking any pain. The team is highly professional, supportive and cooperative. We highly recommend interviewing Marketing Launchpad candidates for Digital Marketing roles.

Shruti Garg

Assistant Manager- HR, AdMedia

I recommend Kraftshala as their hands-on learning, and practical training ensures candidates are ready for real-world business challenges.

I recommend Kraftshala to businesses like Z1 for their industry. Their hands-on learning, and practical training ensures candidates gain practical skills and insights helping drive results tailored to real-world business challenges.

Vidhi

Senior Associate, Talent Acquisition, Z1 Tech

We are grateful for the strong partnership with Kraftshala. We value the quality of talent that we consistently get. We look forward to an even longer and more fruitful association.

Roma Chandwani

Senior HR, SRV Media

Kraftshala has been a reliable hiring partner, helping us close key roles. Their talent pool helped us find candidates who integrated well into our team

Riya Panchal

TA Executive, QI Spine

Suchit Sikaria

Managing Partner, Performics

G Lavanya

HR, Media Mint

Aviral Chandra

CEO and Founder, Sif Homes

Kraftshala has truly positioned itself right, the syllabus is as apt as it can be and the quality of candidates was overwhelming to an extent that we made more offers than planned.

Sarung Subnani

Senior Manager, Talent Acquisition, Splash Learn

Shravani Rangaswamy

HR Analyst, Indigenesis Consulting Pvt. Ltd.

The students trained by Kraftshala show exceptional preparedness, particularly in technical aspects. Our hires from Kraftshala have truly distinguished themselves as strong candidates.

Roohi Jaiswal

Recruitment, M&C Saatchi Performance

I got 3 candidates hired in just a week. The team is highly professional and cooperative. We highly recommend interviewing MLP candidates for Digital Marketing roles.

Shruti Garg

Assistant Manager- HR, AdMedia

I recommend Kraftshala as their hands-on learning, and practical training ensures candidates are ready for real-world business challenges.

Vidhi

Senior Associate, Talent Acquisition, Z1 Tech

We are grateful for the strong partnership with Kraftshala. We value the quality of talent that we consistently get. We look forward to an even longer and more fruitful association.

Roma Chandwani

Senior HR, SRV Media

Kraftshala has been a reliable hiring partner, helping us close key roles. Their talent pool helped us find candidates who integrated well into our team

Riya Panchal

TA Executive, QI Spine

Suchit Sikaria

Managing Partner, Performics

Curriculum Overview and Learning Tracks

Kraftshala's MLP focuses on 7 core functional skill areas with deeper coverage per track, and stands out on human skills - covering communication, storytelling, guesstimate frameworks, and work product skills vs IIM Skills' resume building and LinkedIn prep. IIM Skills covers broader ground across 22 topics including International Freelancing, E-mail Marketing, and Web Design.

	Functional Skills	Human Skills	AI, Excel & Analytics
Kraftshala	Brand Strategy Meta Ads E-commerce and Quick Commerce Google Ads (Basic + Advanced) SEO / AEO / GEO Programmatic Advertising Content & Social Media Marketing	Problem Solving Communication and storytelling CV Building Mock Interviews Work product skills (ChatGPT, Google Docs, Sheets, Slides, Canva, etc.) Situational and Guesstimate Q&A Frameworks	Microsoft Excel (Basic to Advanced) Google Search Console Google Analytics Ahrefs Semrush Marketing data dashboards
IIM Skills¹	Foundations of the Digital Ecosystem Professional Web Design with WordPress Visual Branding & Graphic Design Copywriting & Creative Narrative Generative Engine Optimization (GEO) Search Engine Optimization (Organic Traffic) Search Engine Marketing (Google PPC) Content Marketing & Strategy Social Media Marketing & Community Email Marketing & Drip Automation Inbound Marketing & Sales Funnels Conversion Rate Optimization (CRO) Performance Marketing & Scaling Influencer Marketing Strategies OTT & Digital TV Advertising Native Advertising & Contextual Ads E-Commerce Landscape & Strategies Drop Shipping & Online Store Setup Al-Powered Marketing & Automation Brand Identity & Reputation Management Career Mastery: CV & Interview Prep International Freelancing Mastery	Resume Building Mock Interviews Personal Branding Linkedin Prep	Google Search Console Google Analytics Social media analytics Ahrefs Semrush ChatGPT, Perplexity, Dall-E

Hands-On Projects

For any digital marketing course, hands-on experience is a key differentiator. Kraftshala offers 8 live, budget-backed projects across Meta Ads, Google Ads, SEO, Programmatic, and more. IIM Skills offers 5 projects structured around brand case studies - Starbucks, Nike, HubSpot, Uber, and boAt - which are simulated live projects.

	Kraftshala	IIM Skills¹
Total Projects	8	5
Project Type	Live Budget-backed	Strategy-focused Brand case studies
Project Titles	Meta Ads Ecom Ads Google Ads SEO Project Programmatic Blog Creation Project Social Media Strategy Project Content Creation Project	Social Media Strategy High-ROAS Google Ads (SEM) Campaign Email Nurturing & Automation Workflow Data-Driven Predictive Analytics Video Marketing & Reels Campaign

Program Suitability Based on Learner Profiles

Both programs suit a range of learner profiles - from fresh graduates to working professionals. Kraftshala is the stronger fit for job seekers
and career switchers who want placement accountability, while IIM Skills has an edge for freelance-oriented learners with a dedicated freelancing module.

Profile	Program Fit Based on Learner Preference	Why?
Final-year students	Kraftshala's Marketing Launchpad	Immediate Placement leading to better ROI
Career switchers	Kraftshala's Marketing Launchpad	Students from all backgrounds get placed in digital marketing
Learners who are working professionals (PT)	Both can be looked at	Kraftshala offers Immersive Structure IIM Skills offers Flexible Pacing
Freelance-oriented learners	IIM Skills	Dedicated freelancing module
Job seekers	Kraftshala's Marketing Launchpad	Placement-linked fee model
People who are comfortable in Hindi	Kraftshala's Marketing Launchpad	Emerging Talent program specifically designed in Hinglish

Student Testimonials for Kraftshala's Marketing Launchpad

As cited in multiple reviews, students cite Kraftshala as their choice due to the structured learning, hands-on exposure, access to industry experts and the strength of the alumni community. They also recommend it over mediocre MBA colleges stating it saves time and money while offering practical skills and much better placements.

Vishal Jaiprakash Nair

Digital Intern @ Team Pumpkin

I have never been used to these kinds of learning experiences where everyone is so ready to help you at whatever point it is, and whatever time it is, or you know, ready to explain things to you no matter how many times until the ... show more

Vidisha Lad

SEO @ Performics

When Performics came, as a part of our placement process. I remember, it was so super fast that it really happened in two days time. Like, I've never seen such a super fast placement process. I couldn't believe myself that I actua... show more

Paulson Joseph

Media Planner @ Madison World

The stakes I took were very high. So, I wanted the program to be very strict and into us. And, that's what I got. Because there were long hours, 8 - 10 hours per day. It was very systematic and it was very well organised.... show more

Pratyush Sarkar

Media Performance Analyst @ Publicis Global Delivery

Kraftshala was a unique experience since it wasn't just the theoritical learning but practical learning along with expert sessions with people from the industry which were very fruitful. Also, for entire 3 months we had Human skil... show more

Anurag Singh

Senior Marketing Analyst @ Hiveminds

I joined Kraftshala just from the point of view that I will learn digital marketing but then after I joined, I not only got the functional aspect of digital marketing, but also the behavioural and communication skills which are re... show more

Hear more stories

Kraftshala's Marketing
Launchpad: Highlights

Students select Kraftshala for its immersive learning experience, placement accountability, recruiter network and comprehensiveness of curriculum.

94%

Placement Rate

3000+

Students Placed

10.05 LPA

Highest Package

205.5%

Return on
Investment based on avg. CTC

60%

Fee refund, if not placed at 4.5LPA or more

94%

Placement Rate

3000+

Students Placed

10.05 LPA

Highest Package

205.5%

Return on
Investment based on avg. CTC

60%

Fee refund, if not placed at 4.5LPA or more

Apply Now

Frequently Asked Questions

Which has better placement outcomes - Kraftshala or IIM Skills?

Kraftshala publishes batch-wise placement reports with a verified 94% placement rate and avg CTC of ₹5.5 LPA. IIM Skills claims a "100% job guarantee" but does not publish batch-wise placement data or average CTC figures.

Kraftshala vs IIM Skills - which is more affordable?

IIM Skills at ₹59,900 + GST is significantly more affordable than Kraftshala at ₹1.53L + GST. However, Kraftshala offers a 60% fee refund if your job offer is below ₹4.5 LPA - a placement accountability clause IIM Skills does not have.

Kraftshala or IIM Skills - which offers more live learning hours?

Kraftshala offers 850+ hours of live instruction over 22 weeks. IIM Skills offers 6 months of live training but does not publish a specific hours figure.

Are Kraftshala's projects better than IIM Skills'?

Kraftshala offers 8 live projects with real ad budgets. IIM Skills offers 5 simulated projects based on brand case studies.

Kraftshala or IIM Skills - which is better for freshers?

Kraftshala is typically stronger for freshers seeking immediate employment, given its verified placement rate and placement-linked fee model. IIM Skills suits freshers who prioritise certification volume and broader curriculum exposure.

Which offers more certifications - Kraftshala or IIM Skills?

IIM Skills offers 15+ globally recognised certifications including Google and HubSpot certificates. Kraftshala focuses on its proprietary INDUSTRYCreds® certification tied to actual job outcomes.

Kraftshala or IIM Skills - which is better for working professionals?

Both programs work for working professionals. IIM Skills' 6-month pacing may suit those needing flexibility, while Kraftshala's immersive structure works better for those who can commit fully.

About our information

Below are the sources used to gather information for this comparison.

Digital Marketing Master Course – IIM Skills, accessed on Apr 28, 2026, https://iimskills.com/digital-marketing/
Digital Marketing Master Course – IIM Skills Brochure, accessed on Apr 28, 2026 – https://iimskills.com/Brochures/Digital-Marketing-Course-Brochure.pdf
IIM Skills Placement report, accessed on Apr 28, 2026 – https://iimskills.com/Placement_report/Digital-Marketing-Placement-Report.pdf
#1 Digital Marketing Course with Placement in India – Kraftshala, accessed on Apr 28, 2026 – https://www.kraftshala.com/marketing-launchpad/digital-marketing-course/
Kraftshala batch-wise updated detailed placement reports, accessed on Apr 28, 2026 – https://placement-reports.kraftshala.com/
Kraftshala Recruiting Companies – https://www.linkedin.com/school/learn-kraftshala/people/

This comparison is based on publicly available information as of Apr 2026.
Prospective students are encouraged to independently verify program details before making a decision.
All trademarks and brand names belong to their respective owners. Copyright not claimed.
Data used for reference purposes only.

A Detailed Comparison ofKraftshala and IIM Skills

Top brands and agencies hire from Kraftshala

Kraftshala vs IIM Skills: At-a-Glance Comparison forDigital Marketing Programs

Placement Outcomes & Hiring Companies

Why Recruiters Love Hiring Kraftshala Digital Marketing Students

Curriculum Overview and Learning Tracks

Hands-On Projects

Program Suitability Based on Learner Profiles

Student Testimonials for Kraftshala's Marketing Launchpad

Kraftshala's Marketing Launchpad: Highlights

Frequently Asked Questions

Which has better placement outcomes - Kraftshala or IIM Skills?

Kraftshala vs IIM Skills - which is more affordable?

Kraftshala or IIM Skills - which offers more live learning hours?

Are Kraftshala's projects better than IIM Skills'?

Kraftshala or IIM Skills - which is better for freshers?

Which offers more certifications - Kraftshala or IIM Skills?

Kraftshala or IIM Skills - which is better for working professionals?

About our information

Explore the Course in Detail or Speak to a Counselor

A Detailed Comparison of
Kraftshala and IIM Skills

Top brands and agencies
hire from Kraftshala

Kraftshala vs IIM Skills: At-a-Glance Comparison for
Digital Marketing Programs

Why Recruiters Love Hiring
Kraftshala Digital
Marketing Students

Kraftshala's Marketing
Launchpad: Highlights