The Marketing Launchpad Gets A Redesign

Thanks to the effort and commitment of our MLP Graduates, we’ve been able to place more than 3300 students nationwide with a 94% placement rate and have also become the largest training platform that provides actual jobs in marketing. And we’re committed to helping lakhs of students in building their careers in the next 5 years.

Since the beginning of the journey, we’ve stayed true to one goal: Take responsibility to provide top-notch training to enable the youth to succeed in their careers & unlock their full potential.

It’s our core principle that we’ll always stick to.

You see, our students and us, we’re equal partners in unlocking successful careers. Today, what Kraftshala School of Business (formerly Kraftshala) is, has been built by its community. The community with their unwavering dedication to becoming successful professionals who show up. It’s why we’ve grown.

That being said, we’ve also had an epiphany.

While our unique 100% pay-after-placement model served as a testament to our dedication towards getting our students trained and placed, it is starting to bring to surface a key issue, which was brought into discussion by a lot of our alumni as well over the recent meetups that we had:

The current nature of the fee is attracting students who do not have high intent towards building a career in marketing, depicted through a lack of effort and perseverance that the program requires.

We want to continue to build the community on the same pillars.

The Redesign: What Steps Are We Taking?

We want to honor our community and our brand and want our program to revolve around or match the level of commitment our graduates have shown. To do so, we are taking the following steps:

• Becoming more selective in our screening process. This is to help us in admitting high-intent students, like our MLP graduates who want to put in the work to create the life of their choice.
• Introducing the Kraftshala Changemakers Scholarship of Rs. 30,000. To support students who need financial support we are coming up with a scholarship for the top 5% of the applicants who perform exceptionally well in the admission process.
• One full-stack digital marketing program. We’re moving away from specialisations. The Marketing Launchpad is now a full-stack digital marketing program where every student learns across these functional modules, with AI tools built into each of them:
  • Marketing: Brand strategy, consumer insights and positioning
  • Meta: Facebook and Instagram ads, with a live campaign
  • Google: Search and advanced Google Ads, including PMax
  • Ecom: E-commerce and quick commerce, with live Amazon campaigns
  • Programmatic: Media planning on DV360
  • SEO: Search engine and LLM optimisation
  • Content: Storytelling, copywriting, design and blogs
  • Social Media: Content strategy, Reels, carousels and Stories on Instagram, LinkedIn content, growth analytics and influencer marketing
  • Excel: Data analysis for marketing decisions
  • Vibecoding: Building landing pages and marketing tools with AI, no coding needed
  • Aptitude: Problem-solving and aptitude practice for placements
  • Human Skills: Communication and workplace behaviour that recruiters look for
• Simulations for DV360 and Blinkit. On Meta, Google and Amazon, you run live ads with real budgets. But platforms like DV360 and Blinkit are hard to access for hands-on practice. So we’ve built simulations that work exactly like the real platforms, where you run full ad campaigns and compete with your batchmates on results.
• MORE Live Sessions: You now learn concepts LIVE from our trainers every single day, followed by projects which are also now done under their supervision of experts and you get ongoing feedback! Every step is maximized to ensure the best results!
• Hindi Barrier Unlocked: For folks who had a language barrier, we’ve now introduced a program called Marketing Launchpad – Emerging Talent where the course will be delivered in Hindi and English and the curriculum and structure remain the same as MLP!

What Does Not Change in The Marketing Launchpad

In all scenarios though, what you should notice is that the majority of the program fee (60%) will remain refundable if the student’s job pays less than ₹4.5L. And we will continue to focus on attaining exceptional placement records as we have for all our past batches, now with an even more streamlined focus than ever before.

What we want to point out is that: we want to be joint owners in the careers of our students. We have been for all our earlier batches, with our outstanding alumni who have been the drivers of their journey.

And we strongly believe that with new changes in, it’ll help us build higher accountability amongst the incoming students, to find our Alma Mater.

We thank you for your support and look forward to hearing your thoughts/suggestions on our recent changes and ideas on Scaling Kraftshala with Soul!