How Rohit Chose Digital Marketing Over an MBA and Got Placed at Performics

Written ByNishtha Jain

Updated on 21 Aug 2026

This blog is a transcript of a video testimonial shared by Rohit Tiwari, an alumnus of Kraftshala’s Marketing Launchpad. You can watch the full conversation here: Watch the video on YouTube.

Quick facts

Name: Rohit Tiwari
From: Ambikapur / Kawardha, Chhattisgarh
Education / background: Graduate of Sri Sai Baba Mahavidyalaya, Ambikapur; family largely in the government sector
Program: Marketing Launchpad (MLP)
Current role: SEO & paid media executive
Company: Performics, Mumbai
In their words: “Whatever IIDE gives me for 8 lakhs, Kraftshala gives me for around 1.5 lakh.”

Rohit’s parents wanted him to do an MBA – his father was ready to spend as much as ₹25-50 lakh on it. His sister suggested digital marketing instead. After weighing a 7-8 lakh IIDE fee, ₹20-30k “certificate-and-job” institutes, and Kraftshala, Rohit made his call on one thing: proof. Today he works in SEO and paid media at Performics in Mumbai. Here’s his story.

Why did you choose digital marketing over an MBA?

About a year after graduation, my parents told me to do an MBA, so I researched colleges in Delhi and Pune. Money wasn’t the issue – my father was ready to spend 25-50 lakhs. But my elder sister suggested a digital marketing program instead: lower fees, and a lot of growth. I watched YouTube explainers, and after all that research I was sure. Everyone is doing an MBA, so this growth is very good.

“People enter an MBA without checking whether there’s growth. I have friends doing post-MBA internships for ₹5,000-10,000 with no guarantee of a job.”

You researched a lot. Why Kraftshala over the others?

I looked at a lot of options. There were ₹20,000-30,000 institutes promising a certificate and a job; I even did one such course, online and offline. Then I came across IIDE. In the end I was stuck between two: IIDE and Kraftshala. IIDE’s fee is very high – 7-8 lakhs – whereas Kraftshala’s is a normal 1-1.5 lakhs. My thinking was: whatever IIDE gives me for 8 lakhs, Kraftshala gives me for around 1 lakh.

Why not the cheaper institutes that promised jobs?

Because there’s no proof. If Kraftshala says it has a 95-97% placement rate, I can verify that – I can check it on LinkedIn, apply, and talk to their teachers. There was a ₹30,000 coaching I asked, “Do you have proof of placements?” and they said, “No – just do it and we’ll get you a job.” Without proof, I couldn’t trust it.

What was the training like day to day?

When the program started I was very nervous – everything was new. But Kraftshala’s management is really good. There’s a catch-up every week, Zoom meetings, and a test every two to three days that you have to clear before moving on. Every month there’s a module where you need 70% to progress. Other institutes teach and just move you forward, but Kraftshala doesn’t let you move ahead until you’ve actually learned it – that’s a very good thing.

“We’d study for two or three days, take a test, then study another two or three days – so no student gets left behind.”

A normal Kraftshala day runs 9 to 7. How did that feel?

Initially I found it hectic, and so did my batchmates. But you’re preparing for the private sector. Now that I’ve been working for three to four months, I understand what a good thing that training was – because I learned it then, I have no problem in my job today.

What’s a favourite Kraftshala memory?

We stayed in constant contact. Our student-success mentor, Sanjogita ma’am, came to the weekly catch-ups, solved our problems, played games and just talked to us. We’d flood the chat in the Zoom meetings. It was a lot of fun – I don’t think any other institute does it quite like that.

How was your placement journey?

Once my course finished, companies started coming, but at first our CVs weren’t getting shortlisted, so we got worried, and our families were worried too. Gradually the shortlists came and we prepared hard. I got rejected by a company or two. Then Performics came; we’d studied SEO and paid media really well, and Performics Mumbai took me for SEO.

Your family is in the government sector. Why switch?

The reality is that in the government sector people tend to stay in the same place. My father is a headmaster in Ambikapur <!– TODO: confirm –> and is still there; my brother is preparing for UPSC; my sister is a government professor at the same school. But if I grow in digital marketing, I can go anywhere – all over India, all over the world. I can increase my earnings, open my own startup, or work under someone and still grow.

How’s life at Performics now?

Very good. The people there are so nice. When I joined, they trained us for about one-and-a-half to two months – how to work, how the team operates, how to work in a group, and later how to meet clients. It was a really good onboarding.

Is the training useful for your actual job?

99% useful. If I’d tried to learn SEO and paid media on my own and apply it, it would have taken me one to one-and-a-half years to learn how to actually work. Kraftshala taught me in three to four months.

“After Kraftshala, my life became consistent. You sit and work, and you do everything on time.”