This page explains the syllabus of one program: the Marketing Launchpad, the online digital marketing program run by Kraftshala School of Business. If you are a fresher, a college student or a working professional from a non-marketing background, this guide tells you what you will learn, how long it takes, what it costs and what jobs students get after it.
In short
- The Kraftshala Marketing Launchpad is a digital marketing course with placement.
- The syllabus has 13 modules, 9+ live projects and about 920 hours of training. You learn Meta Ads, Google Ads, e-commerce ads, SEO and AI search, programmatic ads, content and social media, Google Analytics, Excel, interview skills and vibe coding. AI tools are used in every module.
- The program runs for 6 months full-time (Monday to Saturday) or 11 months part-time (Sundays plus 2 to 3 hours on weekdays).
- Kraftshala reports a 94% placement rate, 3,300+ students placed, 800+ hiring partners and an average salary package of ₹5.5 lakh a year. If you are not placed in a job paying ₹4.5 lakh a year or more within 15 months, Kraftshala refunds 60% of your fee.
What does the Marketing Launchpad digital marketing syllabus cover?
The Marketing Launchpad syllabus covers every major channel where Indian brands spend their marketing money, plus the skills you need to clear interviews.
That breadth matters because digital is now the largest advertising channel in India. The dentsu-e4m Digital Advertising Report 2026 puts India’s digital ad spend at ₹71,621 crore in 2025, which is 59% of all advertising. The same report expects digital to reach 70% of ad spend by 2027 and names retail media (ads on shopping sites like Amazon and Flipkart) as the fastest-growing segment.
Here is how each part of the job maps to the Marketing Launchpad modules:
| What the job needs | Marketing Launchpad module | Why companies ask for it |
| Understanding customers and brands | Brand Strategy | Every campaign starts with a clear brief |
| Running Facebook and Instagram ads | Meta Ads | Usually the biggest paid budget for consumer and D2C brands |
| Running Google and YouTube ads | Google Search Ads, Advanced Google Ads | Reaches people who are already searching to buy |
| Selling on Amazon, Flipkart and quick-commerce apps | E-commerce and Quick Commerce | Retail media is India’s fastest-growing ad segment |
| Showing up on Google and AI tools | Search Engine and LLM Optimization | Search now includes Google AI Overviews, ChatGPT and Perplexity |
| Buying ads across many websites | Programmatic Advertising and CM360 | Used by large brands and media agencies |
| Creating posts, Reels and blogs | Content and Social Media | Short videos and content build brand reach |
| Reading results | Google Analytics and Dashboards, Excel and Data Analysis | You are judged on numbers, so you must report them |
| Clearing interviews and working well in a team | Human Skills, Problem Solving | Interviews test how you think and speak, not only tools |
| Building simple tools and pages with AI | Vibe Coding | Marketers who can build landing pages and tools work faster |
What are the 13 modules in the Marketing Launchpad digital marketing syllabus?
The Marketing Launchpad has 13 modules. Kraftshala describes the learning split as 70% projects, 20% mentorship and 10% content. The full program is about 920 hours of training, which covers the 13 modules, 9+ live projects and extra live sessions.
| # | Module | What you learn, in simple words | What you make | How AI is used |
| 1 | Brand Strategy | How to study customers, competitors and a brand’s goals. How to write a marketing brief with personas (profiles of typical buyers), insights and positioning. | A marketing brief for a new product | Build buyer personas, read customer reviews for pain points, study competitors |
| 2 | Meta Ads (Facebook and Instagram) | How to plan, set up and improve ad campaigns. Choosing goals, bidding, audiences (including lookalike audiences), ad formats, A/B testing (testing two versions of an ad) and reading reports. | A live campaign that drives sales for a brand | Write ad copy, create ad ideas, analyse results |
| 3 | E-commerce and Quick Commerce | Marketing on Amazon, Flipkart and your own online store. Writing product listings, running Sponsored Products, Brands and Display ads, managing budgets and bids, building a Shopify store, improving product pages. | Live e-commerce ad campaigns | Improve product titles and descriptions, compare competitor listings |
| 4 | Google Search Ads | How Google’s ad auction works, finding and grouping keywords, bidding, negative keywords (words you block), ad extensions, tracking sales and leads. | Live Search, YouTube or Display campaigns | Group keywords, write ad copy, suggest improvements |
| 5 | Advanced Google Ads | YouTube, Display, Demand Gen and Performance Max campaigns. Planning budgets across several channels. | A multi-channel media plan | Compare benchmarks, create ad variations, forecast results |
| 6 | Search Engine and LLM Optimization | Keyword research, on-page SEO and WordPress, technical SEO (site speed, schema, Screaming Frog), building authority, and getting content picked up by ChatGPT, Perplexity and voice search. Using Reddit and Quora to find what people ask. Google Analytics and Search Console. | An SEO content plan published on WordPress and set up for AI search | Group keywords, run technical checks, draft blogs, optimise for AI answers |
| 7 | Programmatic Advertising and CM360 | Buying ads through DV360, The Trade Desk and CM360. How ad exchanges and data platforms work, different ways to buy ads, planning campaigns by city or region, tracking budgets and results. | DV360 and Trade Desk setup, a programmatic media plan, CM360 certification prep | Find the best audience groups for a campaign |
| 8 | Content and Social Media | Social media strategy, content calendars, brand voice, writing SEO blogs, and scripting, shooting and editing Reels and Shorts. Writing ad copy and product page copy for Meta, Shopify and Amazon. | A content strategy, published blogs and Reels | Track what people say about a brand, draft blogs and video scripts, spot trends |
| 9 | Google Analytics and Dashboards | Setting up GA4, tracking what users do on a website, measuring which channel brought sales, building dashboards and automatic reports. | A GA4 setup and a live dashboard | Spot unusual changes in data, forecast results |
| 10 | Human Skills | Workplace behaviour, communication and storytelling, CV writing with feedback, answering “why marketing?”, guesstimates and mock interviews. | Pitch presentations and case work | Practice interview conversations, check your CV, get mock interview feedback |
| 11 | Problem Solving | Breaking a problem into parts, finding the root cause, using decision frameworks, solving marketing cases, logical reasoning and data questions. | Problem-solving cases | Brainstorm ideas, test assumptions |
| 12 | Excel and Data Analysis | Formulas, pivot tables, VLOOKUP and HLOOKUP, conditional formatting, Excel and Google Sheets dashboards. | Campaign and sales dashboards | Analyse data faster with AI inside spreadsheets |
| 13 | Vibe Coding | Building working web pages and tools with AI, without traditional coding. You describe what you want, review what the AI builds, improve it and test it, then publish it live. | A live landing page, a widget and a marketing intelligence tool | Plan the product, build the interface, fix errors, connect APIs |
Two parts of this syllabus are newer than in most digital marketing courses. First, the SEO module also teaches you to get content cited by AI tools such as ChatGPT, Perplexity and Google AI Overviews. Second, two full modules, Human Skills and Problem Solving, prepare you for interviews, because recruiters test how you think and communicate, not only which tools you know.
Which live projects are part of the Marketing Launchpad?
The Marketing Launchpad includes 9 live projects. Brands change from batch to batch, and so can the tools.
| Project | Time | What you do | Tools used |
| Meta Ads | 15 hours plus 15 days live | Run a Facebook and Instagram campaign for a partner brand | Meta Business Manager, Meta Ads, ChatGPT, Canva |
| E-commerce | 15 hours plus 7 days live | Run Amazon ad campaigns for a food brand | Shopify, Amazon Seller Central, Amazon Ads, Flipkart Ads |
| Google Ads | 15 hours plus 7 days live | Run a Google search campaign | Google Ads, Keyword Planner, Google Analytics, Tag Manager |
| SEO | 11.5 hours plus 7 days of tracking | Plan SEO for a brand, audit its website and publish on WordPress | WordPress, Semrush, Moz, Ahrefs, Screaming Frog, Search Console, PageSpeed Insights |
| Programmatic | 10 hours | Plan a full DV360 ad campaign for a bank | DV360, Keyword Planner, Google Trends |
| Blog creation | 30 hours | Write SEO blogs for two brands | Perplexity, WordPress, Search Console, Google Analytics |
| Social media strategy | 30 hours | Plan a brand’s social media before, during and after a product launch | ChatGPT, Grok, Canva, Instagram |
| Content creation | 30 hours | Script and make Reels and Shorts for three brand briefs | ChatGPT, Canva, Instagram Reels |
| Vibe coding | 15 hours | Publish a live landing page, a widget and an AI-powered marketing tool | ChatGPT, Gemini, Claude, GA4, Google Sheets, APIs |
Every project ends with a presentation and a review by industry leaders. By the end of the program you have a portfolio of real work to show in interviews.
Who teaches the Marketing Launchpad?
The Marketing Launchpad is taught by 100+ industry leaders who work, or have worked, at large brands and agencies. Kraftshala’s program has experts including Abhishek Srivastava (VP Marketing at Piramal, previously at Hershey’s), Mehak Gulati (Airtel), Piyush Dhanuka (Strategic Partnerships at Google) and Tejas Chaudhari (Performance Marketing Lead, E-commerce, at Unilever).
Which digital marketing tools will you learn in the Marketing Launchpad?
You work with 20+ tools across the program. They fall into five groups:
- Ads platforms: Meta Ads Manager, Google Ads (Search, YouTube, Display, Performance Max, Demand Gen), Amazon Ads, Flipkart Ads, DV360, The Trade Desk, CM360
- SEO and AI search: Ahrefs, Semrush, Moz, Ubersuggest, Screaming Frog, Google Search Console, PageSpeed Insights, GTmetrix, Google Trends
- Analytics and data: Google Analytics 4, Google Tag Manager, Excel, Google Sheets
- Content and design: WordPress, Shopify, Canva
- AI tools: ChatGPT, Gemini, Claude, Perplexity, Grok
Tools change every year, so the program teaches the thinking behind each tool as well as how to use it.
What does a typical day in the Marketing Launchpad look like?
The full-time batch runs Monday to Saturday, about 8 to 10 hours a day, with an assessment every week.
| Time (IST) | Activity |
| 9:00 am to 11:00 am | Live classes on marketing skills |
| 11:00 am to 1:00 pm | Practice exercises |
| 1:00 pm to 2:00 pm | Lunch |
| 2:00 pm to 3:00 pm | Project work, Excel or aptitude |
| 3:00 pm to 4:30 pm | Feedback and coaching from experts |
| 4:30 pm to 5:00 pm | Break |
| 5:00 pm to 7:00 pm | Human skills and problem solving |
Attendance above 90% is required for classes, tests and project work. The program is live, so you cannot do it at your own pace. Much of the work happens in groups with live feedback.
How long is the Kraftshala Marketing Launchpad?
The Marketing Launchpad is about 920 hours of training, taken over 6 months full-time or 11 months part-time. Placements begin once training ends.
| Format | Duration | Schedule | Best for |
| Full-time | 6 months | Monday to Saturday, about 8 to 10 hours a day | Freshers and anyone who can study full-time |
| Part-time (Sunday batch) | 11 months | Sundays plus 2 to 3 hours on weekdays | Working professionals and final-year students |
| Emerging Talent batch | 6 months | Full-time, taught in Hindi and English | Learners who are more comfortable in a bilingual classroom |
All three formats use the same syllabus and the same placement process.
What is the Marketing Launchpad fee in 2026?
The Marketing Launchpad fee is ₹1,64,000 + 18% GST, which is ₹1,93,520 in total. The same fee applies to the full-time and part-time formats.
| Fee item | Amount |
| Program fee | ₹1,64,000 |
| GST (18%) | ₹29,520 |
| Total payable | ₹1,93,520 |
| EMI (pay in monthly parts) | From ₹7,198 a month through lending partners. Credit card EMI is also available. |
| Merit scholarship | ₹30,000 off for the top 5% of applicants, based on your first screening test attempt taken within 72 hours of applying |
| Refund if not placed at ₹4.5 LPA or more | 60% of the fee, if you are not placed within 15 months of finishing the program |
Some conditions apply. The full terms are on the Marketing Launchpad page:
- The refund is not a job guarantee. It applies when you have met the attendance and effort requirements and still do not get a job paying ₹4.5 LPA or more within 15 months.
- If you leave midway or do not put in the required effort, you are not eligible for a refund.
Is the Marketing Launchpad fee worth it?
At the reported average CTC of ₹5.5 LPA, a Marketing Launchpad graduate’s first-year salary is about 2.8 times the ₹1,93,520 fee. If you are not placed at ₹4.5 LPA or more, the 60% refund brings your cost down to ₹65,600 plus GST.
How does the Marketing Launchpad fee compare with other digital marketing courses?
Digital marketing courses in India range from free online certifications to MBA programs that cost several lakh. The main difference is how much live practice and placement support you get for the money.
| Type of course | Typical fee | Typical duration | Live projects | Placement support |
| Free online certifications from Google Skillshop, HubSpot Academy, Meta Blueprint and Amazon Ads Academy | ₹0 | Hours to weeks | No | No |
| Short certificate courses | ₹5,000 to ₹40,000 | 1 to 3 months | Limited | Rarely |
| Professional and diploma programs | ₹40,000 to ₹1,50,000 | 4 to 6 months | Some | Placement assistance |
| Kraftshala Marketing Launchpad | ₹1,93,520 including GST | 6 or 11 months | 9+ | Placement support with a 60% fee refund if not placed at ₹4.5 LPA or more |
| MBA or PGDM in marketing (tier 2 and tier 3 colleges) | ₹8 lakh to ₹15 lakh | 1 to 2 years | Few | Campus placements, no minimum salary |
The paid course bands come from Kraftshala’s review of published fee pages of Indian digital marketing institutes in September 2026. The MBA range is the estimate shown in the comparison table on the Marketing Launchpad page. Fees change often, so check each institute’s current fee before you apply.
What placement results does the Marketing Launchpad report?
Kraftshala reports a 94% placement rate for the Marketing Launchpad, with 3,300+ students placed across 800+ hiring partners. It has published batch-wise placement reports since its first batch, so you can check the numbers for each batch yourself.
| Metric | Figure |
| Placement rate | 94% |
| Students placed | 3,300+ |
| Hiring partners | 800+ |
| Average CTC | ₹5.5 LPA |
| Highest CTC | ₹10.4 LPA (freshers), ₹16 LPA (experienced learners) |
| Minimum CTC covered by the refund | ₹4.5 LPA |
| Placement speed | 60% placed by week 6 and 80% by week 8 of the placement drive |
Alumni work at companies including Google, Meta, Amazon, Nykaa, Publicis Groupe, dentsu, Nestlé, Razorpay and HiveMinds. Recruiter salary packages listed on the program page include Performics (₹4.5 LPA), HiveMinds (₹4.5 LPA), Mediabrands (₹4.5 to 6.5 LPA), Coursera (₹6 LPA), Growisto (₹6.5 LPA) and The Souled Store (₹6.5 LPA).
Common roles after the program are Digital Marketing Analyst, Performance Marketing Executive, E-commerce Marketing Executive, Programmatic Executive, SEO Analyst, Client or Account Manager, and Content and Social Media Manager. According to Kraftshala, about 50% of students get direct full-time roles after training. Most of the others start with a paid internship and convert it into a full-time role of ₹4.5 LPA or more. Those who don’t convert are brought back into the placement process.
Who can join the Marketing Launchpad, and how does admission work?
You can join if you have cleared Class 12, know basic English, have a laptop with a good internet connection and are ready to take a full-time job after the program. You do not need any marketing experience, and students from every educational background are welcome. Final-year students who have not yet received their degree can also apply.
The program is open to:
- Freshers and recent graduates
- Final-year students (usually through the part-time format)
- Working professionals who want to move into marketing
- People thinking about an MBA or PGDM only to get a marketing job
Admission has four steps:
- Apply on the Kraftshala website.
- Take the screening test. You watch a short lesson on marketing concepts and apply it to an ad. You get 3 attempts, and your first attempt within 72 hours of applying is considered for the ₹30,000 scholarship. About 1 in 3 people who take the test is selected.
- Talk to an admissions counsellor about your goals and results.
- Enrol and start the program.
How can you compare the Marketing Launchpad with other digital marketing courses?
Before you pay for any digital marketing course, including the Marketing Launchpad, check these seven points:
- Channels covered: Does it teach Meta Ads, Google Ads, SEO, e-commerce ads and analytics, or only one or two of them?
- AI search: Does the SEO part cover Google AI Overviews, ChatGPT and Perplexity, or only old-style SEO?
- Real budgets: Will you run campaigns with real money for real brands, or only practice exercises?
- Hours: How many hours are live practice, and how many are recorded videos?
- Trainers: Do the trainers work in marketing at known brands or agencies today?
- Interview preparation: Is there a module for CVs, mock interviews and case questions?
- Placement proof: Does the institute promise a minimum salary and publish batch-wise placement reports you can check?
Choosing the Marketing Launchpad
If you want to start a career in digital marketing and need a job at the end of your training, you can apply on the Marketing Launchpad page.
Frequently Asked Questions
What is the syllabus of the Kraftshala Marketing Launchpad?
The Marketing Launchpad syllabus has 13 modules: Brand Strategy, Meta Ads, E-commerce and Quick Commerce, Google Search Ads, Advanced Google Ads, Search Engine and LLM Optimization, Programmatic Advertising and CM360, Content and Social Media, Google Analytics and Dashboards, Human Skills, Problem Solving, Excel and Data Analysis, and Vibe Coding. It also includes 9+ live projects, and AI tools are used in every module.
What is the fee for the Kraftshala Marketing Launchpad?
The fee is ₹1,64,000 + 18% GST, which is ₹1,93,520 in total. EMI starts at ₹7,198 a month, and the top 5% of applicants get a ₹30,000 merit scholarship.
How long is the Kraftshala Marketing Launchpad?
It is about 920 hours of training, spread over 6 months full-time (Monday to Saturday) or 11 months part-time (Sundays plus 2 to 3 hours on weekdays). There is also a 6-month Emerging Talent batch taught in Hindi and English.
Is the Marketing Launchpad a job guarantee program?
No. It is a job-linked program with placement support and a refund. If you are not placed at ₹4.5 LPA or more within 15 months of finishing the program, Kraftshala refunds 60% of your fee, as long as you meet the attendance and effort requirements.
What salary can I expect after the Marketing Launchpad?
Kraftshala reports an average CTC of ₹5.5 LPA for Marketing Launchpad graduates, with placements starting at ₹4.5 LPA and a highest CTC of ₹10.4 LPA for freshers.
Can I do the Marketing Launchpad while working?
Yes. The part-time format runs for 11 months with classes on Sundays and 2 to 3 hours of work on weekdays. It uses the same syllabus and placement process as the full-time format.
Do I need a marketing background to join the Marketing Launchpad?
No. You need to have cleared Class 12, know basic English, have a laptop and internet connection, and clear the screening test. Students from any educational background can apply.
Does the Marketing Launchpad syllabus include AI?
Yes. AI tools are used in all 13 modules. The Search Engine and LLM Optimization module teaches you to get content picked up by ChatGPT, Perplexity and Google AI Overviews, and the Vibe Coding module teaches you to build live marketing tools with AI.
Eshu Sharma 
Co-founder & Head of Academics, Kraftshala
Eshu Sharma is the co-founder and Head of Student Experience at Kraftshala, the largest marketing jobs providing edtech platform in India.... read more