Kraftshala

Professional Brand Management in the Digital Age

Fastest path to marketing leadership in the digital age
Transition into your dream marketing role through 20 weeks of high intensity learning under guidance of industry’s top leaders.
Kraftshala’s Brand Management in the Digital Age helps you transition into your dream marketing role through 20 weeks of high intensity learning and by working on real brand management and digital marketing problems under guidance of industry’s top marketing leaders.
Next step after applying: 1.5 hour Screening Test where you will be asked to decode an adstrokes
Applications are closed for this program
Choose your slot for Screening Test*
Professional Brand Management in the Digital age is a course designed & delivered 100% by industry’s top practitioners
Practical
Practical
You learn best from people who have succeeded in the roles that you want to be in.
Personalised
Personalised
You get better at marketing by discussing, not just doing it yourself. In the program, you work in groups of 3-4 and discuss your work every week with an industry expert.
Performance-driven
Performance-driven
Sharpening your career strategy, to working towards that goal, to getting that actual lift in your career - the program has a parallel track called CAMP to help you do this.

Program Trainers

Varun Satia, Co-founder & CEO, Kraftshala
Varun Satia
Co-founder & CEO, Kraftshala
Ex-Nestle | FMS Delhi’ 11
Eshu Sharma, Co-Founder and Head of New Programs
Eshu Sharma
Co-Founder and Head of New Programs, Kraftshala
Ex- Unilever |FMS Delhi’ 16
Nishtha Jain, Head of Marketing, Kraftshala
Nishtha Jain
Head of Marketing, Kraftshala
Ex-Nestle, GSK-CH | IIM Lucknow’13
Shivang Sethiya, Marketing Training Manager, Kraftshala
Shivang Sethiya
Marketing Training Manager, Kraftshala
Ex-Marketing Manager, Airbnb (8 years+ exp.)
Dinesh Sajnani, Digital Training Manager, Kraftshala
Dinesh Sajnani
Digital Training Manager, Kraftshala
8 years+ agency experience managing Spotify, Hersheys, Kelloggs, etc.
Sumona Shetty, Human Skills, Kraftshala
Sumona Shetty
Human Skills, Kraftshala
Ex- Teach For India, PG from TISS
Varun Satia, Co-founder & CEO, Kraftshala
Varun Satia
Co-founder & CEO, Kraftshala
Ex-Nestle | FMS Delhi’ 11
Eshu Sharma, Co-Founder and Head of New Programs
Eshu Sharma
Co-Founder and Head of New Programs, Kraftshala
Ex- Unilever |FMS Delhi’ 16
Nishtha Jain, Head of Marketing, Kraftshala
Nishtha Jain
Head of Marketing, Kraftshala
Ex-Nestle, GSK-CH | IIM Lucknow’13
Shivang Sethiya, Marketing Training Manager, Kraftshala
Shivang Sethiya
Marketing Training Manager, Kraftshala
Ex-Marketing Manager, Airbnb (8 years+ exp.)
Sunny Jaiswal, Director of Performance Marketing - LATAM, Linio Group
Sunny Jaiswal
Director of Performance Marketing - LATAM, Linio Group
Ex-Digital head, eBay
Dinesh Sajnani, Digital Training Manager, Kraftshala
Dinesh Sajnani
Digital Training Manager, Kraftshala
8 years+ agency experience managing Spotify, Hersheys, Kelloggs, etc.
Kunal Malhotra, Category Marketing Head, Chocolates, Nestle
Kunal Malhotra
Category Marketing Head, Chocolates, Nestle
ex-Coca Cola, Loreal, Dabur
Sudeep Chawla, Category Head, Pidilite
Sudeep Chawla
Category Head, Pidilite
Ex-Mondelez
Piyush Dhanuka, Senior Manager, Google Ads, Google
Piyush Dhanuka
Senior Manager, Google Ads, Google
ex-P&G
Ajitesh Pandey, Senior Manager, Earned Media, Shaadi.com
Ajitesh Pandey
Senior Manager, Earned Media, Shaadi.com
Ex- SEO Head, Sportskeeda.com
Ashish Agrawal, Head of Digital Marketing at Zycus
Ashish Agrawal
Head of Digital Marketing at Zycus
ex-Conde Nast
Shanker Mohan, Associate Director, Growth, MFine
Shanker Mohan
Associate Director, Growth, MFine
Ex-Amazon, Star TV

Admissions Process

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We select applicants based on their performance in the Screening Test and overall profile. It's relevant for both current and aspiring B2C and B2B brand builders. On completion of your application,

Step 1: Appear for the Screening Test

Here, you will need to decode an ad. You will be given prep material which will be a set of videos containing proprietary frameworks of Kraftshala.

Step 2: Attend the LIVE discussion (in small batches)

This will be on the questions asked in the Test. While we can only accept a handful of students, we’d like to help everyone who attempted the Test.

Hear from the past students

Satish Konar
Satish Konar
Then: Brand Building, UltraTech
Now: Brand Executive, Eureka Forbes
I would rate this more than my MBA because what happens there is you learn to work with certain level of people and the main target there is to score marks and to get placed. But in Kraftshala, you focus a lot on actually building your skills. It is not just theory but theory + practical and a real life exposure.
Diptimaya Sarangi
Diptimaya Sarangi
Then: Ex-Associate PwC
Now: Manager (BD), Brand Ads @ Flipkart
I’m not making any advertisement here but speaking out of pure honesty. If you want to equip yourself so that tomorrow when a 1000 people are applying to that job, you're the one standing out, then Kraftshala is really the place for you to go as there cannot really be any other program which deals with marketing in a more comprehensive manner than Kraftshala.
Mayank Sharma, MDI 2014
Mayank Sharma, MDI 2014
Then: Brand Manager, Dr. Oetker
Now: Brand Manager, Tata SmartFoodz
I had worked as a Brand Manager for 4 years before enrolling, but after going through the program, I realised there is so much that I did not know. Specifically, on digital marketing- I got to master methodology that is used in the industry.

Join other participants from companies like

Kraftshala partner companies
Kraftshala partner companies