What is Kraftshala's PGP in AI-Led Marketing?

The PGP in AI-Led Marketing is a 9-month, full-time program conducted on campus in Gurgaon. The program is designed for digital and AI-first careers. Companies today need professionals with real depth, hands-on practice, and the ability to work with AI tools in real business environments. At Kraftshala School of Business, students build campaigns, analyse performance, work with AI tools, and solve real business problems so that they are ready to deliver from day one.

How is Kraftshala's PGP in AI-Led Marketing different from a traditional MBA?

Many traditional MBA programs rely heavily on lectures and case discussions and may struggle to keep pace with how businesses operate in a digital and AI-driven world. The PGP in AI-Led Marketing is designed as a practical MBA alternative focused on real work rather than classroom-only learning. Students spend more time building campaigns, analysing data, using AI tools, and solving real business problems that companies face today.

Why should I choose PGP in AI-Led Marketing over a traditional MBA?

Companies increasingly value depth, proof of work, and the ability to solve real problems using AI. This program focuses on building those capabilities. Instead of mainly studying frameworks, students build campaigns, analyse data, and solve real business problems using AI tools. By graduation, students have real work to demonstrate in interviews and gain practical skills while spending less time and lower overall cost compared to many traditional MBA programs.

Who is the program best suited for?

The PGP in AI-Led Marketing is designed for people early in their careers who want to build strong capabilities in modern marketing and business growth. This typically includes final-year students, recent graduates, and professionals with up to two or three years of experience who want to work in digital-first companies, brands, agencies, or high-growth startups.

What qualities do you look for in applicants?

The admissions process focuses less on perfect resumes and more on how applicants think. The program looks for curiosity about how businesses work, strong problem-solving ability, and a sense of ownership toward learning and growth.

What kind of peer group can I expect?

The program admits a small cohort of around 30 students, allowing a selective admissions process and close collaboration among peers. Students usually come from diverse academic backgrounds but share a strong interest in building careers in digital-first businesses.

What outcomes can I expect after completing the program?

Graduates leave the program with a clear understanding of how growth happens inside businesses and the ability to demonstrate this capability in interviews. Based on the roles the program prepares students for, average outcomes are expected to fall in the ₹6.5–7L range in top companies, with some roles reaching ₹11–12L. Students with prior relevant experience may see salary increases of 50–100%.

What kind of roles will I get after the program?

Graduates typically move into roles across growth, marketing, and digital strategy. These may include performance marketing, ecommerce growth, brand and communication strategy, digital media planning, content systems, and marketing analytics across consumer brands, agencies, and digital-first companies.

How do Kraftshala outcomes compare to traditional MBA outcomes?

Many MBA programs take two years and involve significantly higher fees, with outcomes varying widely across institutions. Kraftshala programs focus on building practical capabilities and preparing students for roles companies hire for today. Over the last decade, the institution has delivered strong placement rates and career outcomes across marketing and revenue roles.

How does the program ensure real industry exposure?

Industry exposure is integrated into the program through real projects, practitioner-led industry sprints, and immersive learning experiences where students observe how decisions are made inside companies. This ensures learning connects directly to real business environments.

What is the duration and format of the program?

The program runs for nine months and is conducted full-time on campus in Gurgaon. Learning combines structured coursework, applied projects where students execute real campaigns, practitioner-led industry sprints, and industry immersions so that concepts and execution reinforce each other.

Will I receive a degree or certificate after completing the program?

Students who successfully complete the program receive a Post Graduate Program certificate called INDUSTRYCreds™ from Kraftshala School of Business. The program focuses on building practical capability and career readiness rather than following a traditional academic degree structure.

What is the fee for the program and how is it paid?

The program fee is ₹3.7L plus 18% GST. Kraftshala operates with placement accountability. If a graduate secures a role below the defined minimum salary threshold, 60% of the program fee is refunded.

Why is the Kraftshala PGP in AI-Led Marketing priced the way it is?

The pricing philosophy is to charge the lowest fee required to run a high-quality institution sustainably. Instead of spending heavily on infrastructure or marketing optics, the institution invests primarily in practitioners, continuously improving the marketing syllabus, and building strong career support systems.

What are the eligibility criteria for applying?

Applicants should hold a bachelor's degree, although final-year students graduating before the program ends may also apply if they can commit to the full-time on-campus program. The program is typically suited for individuals with zero to three years of experience who want to build careers in AI and digital-first marketing roles.

What is the admissions process?

The admissions process begins with an online application followed by a short screening exercise where applicants analyse a marketing communication. Shortlisted applicants then have a conversation with the admissions team and a personal interview with the program team. Based on the evaluation, applicants receive an admit, waitlist, or decline decision.

Where is PGP in AI-Led Marketing conducted? Is it residential?

The program is conducted on campus in Gurgaon, one of the major hubs for digital businesses and marketing teams in India. Being located in this ecosystem allows students to interact with industry practitioners and participate in sessions and projects connected to real business environments. Classes typically run for about five hours a day, with additional time spent on projects, immersions, and challenges.

Is accommodation available for students?

Yes. The admissions team can guide students in finding PGs and housing options close to the campus. Many students prefer staying nearby to fully participate in the immersive program schedule.

Can I speak with someone before applying?

Yes. You can connect with the admissions team to understand whether the program is the right fit, ask questions about career paths, or arrange a campus visit. You can call +91-7827135490 to set this up.

PGP in AI Led Marketing

India's #1 B-Schoolfor marketingplacements

India's #1 B-School for marketing placements!

A 9-Month, Industry-Backed, AI-Powered, PGP in Marketing for Digital and AI first careers

A 9-Month, Industry-Backed, AI-Powered, Full-Time PGP for Digital and AI first careers

Recruiting Partners

Start Application

Get screening test details on

Yes

Scholarship Deadline: 19 Mar 2026

9 Months

Full Time

Gurugram

On-Campus

30 Students

Selective Intake

Starts May 2026

Cohort 1

Start Application

Get screening test details on

Yes

Scholarship Deadline: 19 Mar 2026

9 Months

Full Time

Gurugram

On-Campus

30 Students

Selective Intake

Starts May 2026

Cohort 1

10,000+ from top organizations and colleges have up-skilled with Kraftshala School of Business in the last 10 years

India’s Leading Organizations and Colleges Use Kraftshala School of Business’s Education

10,000+ from top organizations and colleges have up-skilled with Kraftshala School of Business in the last 10 years.

MBA - THE INDUSTRY WAY

Traditional B-School education is outdated

Marketing is the Engine of Modern Business

Today's brands are digital-first.

Growth is data-driven.

Decision-making is augmented /elevated by AI.

Yet most MBAs treat business, growth and marketing as one elective among many. What the industry needs today are folks with real depth, hands-on practice, and AI built into how they think and work.

Kraftshala School of Business has designed the PGP in AI-Led Marketing for the realities of AI and digital-first brands.

Traditional MBA

Corporate Finance

Managerial Economics

Operations Mgmt

Business Law

Org. Behaviour

Supply Chain

Accounting & Audit

HR Management

Marketing (1 elective)

Strategic Mgmt

Marketing share

Mktg

Rest (80%+)

~15-20% of total curriculum

PGP in AI Led Marketing

Brand Strategy & Positioning

Consumer Insight

Brand Architecture

Performance & Growth

Paid Media

Attribution

CAC / LTV

AI-Augmented Marketing

Generative AI

Personalisation

+ and more...

Marketing share

Marketing - 100%

100% - zero filler subjects

NEW AGE B-SCHOOL

Why Kraftshala School of Business?

Future-Ready

Learn marketing for AI native and digital first careers.

Outcome-Driven

Designed exclusively for marketing roles in brands and agencies.

Selective

30 students. Structured admissions. High-calibre peer group.

Industry-Embedded

Live briefs, real campaign systems, building businesses

Accountable

KSB takes accountability - you get high potential roles in top tier companies

Experiential

In the Millenium City (Gurgaon) with access to amazing opportunities

Kraftshala School of Business vs Generic MBAs

9 Months at Kraftshala School of Business could be the most transformative period of your life –
delivering better ROI than 99.6% of MBA programs.

Parameter

PGP in AI Led MarketingKraftshala School of Business

MBA (beyond top 20)Generic B-Schools

Duration

9 Months2.5x faster

2 years

Fee

₹3.7LUp to 4x cheaper

₹6–15L

Placements

Expected avg. CTC ₹6.5–7L

50-100% hike for folks with relevant experience

₹4-12L

Immediate ROI

0.5-0.75 X

Compounded ROI

Higher

- start in better roles, faster

Lower - takes years to reach high-potential marketing roles

Roles

Brand, Digital, Growth

at top-tier companies

90% Low potential roles in Sales, Banking and IT

Placement Accountability

Yes

- 60% fee refunded if your job is less than a min CTC

DeadlineApril 2026

Apply Now

THE LEARNING MODEL

NEW AGE B-SCHOOL

How you learn at Kraftshala School of Business?

The PGP in AI Led Marketing Is built on 4 Interlocking Pillars. Learning compounds across all 4 pillars.

Core Tracks

Structured academic modules covering insight, brand, growth, performance and scale.

Applied Marketing Projects

Every concept is translated into Real Play through actual campaign builds and execution.

Industry Sprints

Practitioner-led challenge sessions where real marketing problems are solved under time constraints.

Industry Immersions

On-ground immersion inside agency and brand / consumer environments to observe and engage with live decision systems.

Core Tracks

Structured academic modules covering insight, brand, growth, performance and scale.

Applied Marketing Projects

Every concept is translated into Real Play through actual campaign builds and execution.

Industry Sprints

Practitioner-led challenge sessions where real marketing problems are solved under time constraints.

Industry Immersions

On-ground immersion inside agency and brand / consumer environments to observe and engage with live decision systems.

Track Details

Brand & Consumer Understanding

Understanding demand before creating supply.

Learn foundational techniques for conducting consumer research, including identifying fears, motivations, triggers, and barriers through in-home visits and ethnographic studies.
Explore shopper immersions by accompanying real consumers in physical stores to observe decision-making processes firsthand.
Utilize UX research methods like heat maps to analyze user interactions with apps and websites, spotting friction points and distractions.
Transform raw data into actionable understanding and insights

Applied AI Examples

Synthetic Personas: Using LLMs to simulate "customer interviews"

Tools

SimilarwebEvidenzaGeminiCometGoogle Keyword PlannerGoogle TrendsMeta Ad Library

Real Play - Projects

Applied Marketing

Every concept learnt in the core tracks is immediately translated into action through Real Play.
Combined with sprints and immersions, these are some of the most exciting parts of the program.Take a closer look.

UX Research

Brand & Strategic Management

Use heat maps and observe how interact with apps/sites to identify friction points, dead clicks & distractions.

Meta Campaigns

Performance Marketing

Run real campaigns with real money, get real orders for the student-run brand "Unleavables."

Ecommerce Strategy

Ecommerce Marketing

Create a Meta and Ecom strategy for Planterie.in

Ecommerce Campaigns

Ecommerce Marketing

Run Amazon ads to drive sales for Kraftshala Merch.

Content Strategy

Designing Content Engines

Figure out what stories this brand should narrate to implicitly convince the user of the positioning it wants to take.

Hook Engineering

Designing Content Engines

Learn how to storyboard the first 3 seconds of an Ad. Design the Pattern Interrupt to prevent the user from scrolling away.

Content Creation

Designing Content Engines

Create top of the funnel reels for Unleavables, KraftshalaMerch and Planterie.in

Challenges from CXOs

Industry Sprints

Work with CXOs and leaders on focused Sprints. Sprints compress industry learning into high-intensity, real-world problem solving. Some examples of sprints that you can get exposed to:

On-Ground Immersions

Industry Immersions

On-ground immersion inside agency, brand and consumer environments to observe and engage with live decision systems.

immersion 01

Agency Immersion

Get insider access to top digital marketing agencies. Observe and decode how agencies turn strategy into execution under real timelines and client pressure.

Agency

immersion 02

Shopper Immersion

Conduct structured in-store observation to analyse in-store decision pathways, triggers, and friction points.

Retail

immersion 03

Quick Commerce Operations

Study how inventory planning, pricing updates, promotions and fulfilment decisions impact conversion and margin in a physical dark store.

Q-Commerce

immersion 04

Ethnographic Research

Conduct in-home visits to understand purchase triggers, barriers and category misconceptions.

Consumer Insight

immersion 05

D2C Founder Residency

Shadow early-stage founders to understand trade-offs between growth, burn, retention and working capital.

D2C · Startup

immersion 06

Brand Strategy in Action

Develop and defend launch communication strategies for live industry mandates, reviewed by practicing marketing leaders.

Brand · Strategy

immersion 07

Creator Partnership Strategy

Construct a defensible influencer shortlist based on strategic alignment, reach efficiency and conversion potential.

Creator · Influencer

immersion 08

Applied AI Systems Design

Construct working AI applications by defining decision logic, prompt architecture and measurable output criteria.

AI · Systems

Real Business. Real Stakes.

Entrepreneurship @ KSB

Across the programme, students launch and scale a real business in three structured phases - designed to develop judgement in unstructured environments.

Every business begins with ambiguity. Students identify and validate a core consumer problem - before any solution is built.

Market gap identification
Consumer insight validation
Competitive white-space analysis
Value proposition articulation

Output: A defensible problem statement and positioning thesis.

Strategy must translate into execution. Students move from frameworks to live market action - building, launching, and tracking a real business.

Go-to-market frameworks
Digital presence & distribution
Paid and organic acquisition
Tracking early performance signals

Output: A live market launch with measurable traction.

Growth without systems is fragile. Students build the operational and financial logic to take a business from traction to scale.

Analyse CAC, LTV & contribution margins
Identify bottlenecks & inefficiencies
Automation & agentic workflows
Improve retention & operational efficiency

Output: A structured scale plan backed by financial and operational logic.

Learn fromCXOs and Industry Leaders

Varun Satia

Founder & CEO

Nandu Nandkishore

Teaches Strategy @ ISB,Ex-Head, Asia, Oceania & Africa

Sambit Dash

VC Partner, RPSG Capital, Ex-Marketing Head

Palsv Jain

Ex-C0-CEO

Phanindra Sama

Ex-Founder and CEO

Varun Sethuraman

Communications & Media Head

Sanchari Biswas

Head of Media & Digital

Abhishek Srivastava

Chief Marketing Officer

Mehak Gulati

Chief Brand Officer

Tejas Chaudhari

Lead - Quick Commerce

Varun Satia

Founder & CEO

Nandu Nandkishore

Teaches Strategy @ ISB,Ex-Head, Asia, Oceania & Africa

Sambit Dash

VC Partner, RPSG Capital, Ex-Marketing Head

Palsv Jain

Ex-C0-CEO

Phanindra Sama

Ex-Founder and CEO

Varun Sethuraman

Communications & Media Head

Sanchari Biswas

Head of Media & Digital

Abhishek Srivastava

Chief Marketing Officer

Mehak Gulati

Chief Brand Officer

Tejas Chaudhari

Lead - Quick Commerce

Ayushi Mona

India Lead, Global Recruitment Platform

Mani Makkar

GTM and Prouct Marketing Lead

Arjun Sood

Regional Solutions-APAC

Amit Ojha

Head of Agency Business

Gaurav Arora

Co-founder

Akash Kumar Agarwal

Assistant General Manager

Dharamvir Singh

Director - Omni-channel

Adarsh Menon

Partner

Bhaskar Jaiswal

Chief Operating Officer

Sobhanjeet Rath

Senior Director, Marketing

Ayushi Mona

India Lead, Global Recruitment Platform

Mani Makkar

GTM and Prouct Marketing Lead

Arjun Sood

Regional Solutions-APAC

Amit Ojha

Head of Agency Business

Gaurav Arora

Co-founder

Akash Kumar Agarwal

Assistant General Manager

Dharamvir Singh

Director - Omni-channel

Adarsh Menon

Partner

Bhaskar Jaiswal

Chief Operating Officer

Sobhanjeet Rath

Senior Director, Marketing

Placements & Outcomes

Placements afterPGP in AI-Led Marketing

Kraftshala has placed thousands of students across marketing and growth roles.The PGP in AI-Led Marketing brings this same placement rigour - now in a full-time, campus-based format in Gurgaon.

Kraftshala has placed thousands of studentsacross marketing and growth roles.The PGP in AI-Led Marketing brings this sameplacement rigour - now in a full-time,campus-based format in Gurgaon.

For Freshers / No Relevant Experience - Expected CTC

Expected CTC

5.5-11L

For Folks with Relevant Experience - Expected Hike

Expected Hike

50-100% Hike

Where You'll Work

Legacy Brands /Agencies &Fast-GrowingCompaniesLegacy Brands / Agencies orFast-Growing Companies

Roles You'll Be Placed In

Performance MarketingBrand MarketingBrand ManagementEcommerce MarketingContent MarketingContent StrategistCategory ManagementProgrammaticSEO & LLMORetention MarketingCreative StrategistSocial Media ManagerFounder's Office

Our Track Record

Kraftshala is the largest talent provider toIndia's top brands and agenciesEntrepreneurship @ KSBKraftshala is India's largest talent provider to India's top brands and agencies

Mode: Online

10.05L

Highest CTC

5.5L

Avg CTC

94%

PLACEMENT RATE

Focus

Agencies & brands for marketing roles

Roles

Performance Marketing, Ecommerce, SEO, Programmatic, Content & Brand Marketing

Hired By

+ more

Mode: Online

22L

Highest CTC

10.5L

Avg CTC

100%

PLACEMENT RATE

Focus

B2B, SaaS, FMCG & D2C for revenue & sales roles

Roles

SDR/BDR, Account Manager, Partnerships, Category Manager, B2B Marketing

Hired By

+ more

Admissions Process

Admission to the PGP in AI-Led Marketing follows a structured evaluation process designed to assess your learning ability, problem solving and career intent as we have a selected intake of 30 students.

Online Application

Submit a short application with your basic academic & professional details, along with a brief reflection on your career goals and interest in marketing. After submitting the form, you will receive access to the Marketing Screening Test, which is the first evaluative stage of the process.

Marketing Screening Test

You will watch short videos explaining key marketing concepts and apply them to analyze a marketing communication or advertisement. This stage helps us understand how quickly you can learn new ideas and apply them to real marketing situations. You get up to three attempts to complete the exercise.

Goal Alignment Call

You will speak with a Program Counselor to discuss your career goals and understand whether the program is the right fit for you. You may also choose to visit the campus and meet the team in person.

Personal Interview

You will meet the Program Team for a one-on-one interview, where we assess your problem solving, ownership and learning agility. The discussion typically involves analyzing a marketing or communication challenge based on an advertisement.

Admission Decision

After the evaluation process, applicants receive one of three decisions:

Admit
Waitlist
Not Selected

Selected candidates receive their Admission Letter and can proceed with enrollment.

Eligibility and Admissions Criteria

The PGP in AI-Led Marketing is a limited intake program. We look for candidates who demonstrate strong problem-solving ability and clear career intent towards marketing during the admissions process.

Education

Applicants should hold a Bachelor's degree. Candidates in their final year of undergraduate studies, expected to graduate before the program concludes, are also eligible to apply.

Experience

The cohort will comprise of individuals with 0-3 years of exp, with a few high-potential folks with 4-8 years of experience. We are also open for career re-starters who may have taken time off for personal reasons or competitive exam preparation.

Intent & Ownership

A clear intent to build a career in marketing, along with the ownership to take initiative and drive your own learning and growth.

Communication

All candidates will be assessed throughout the application process on their ability to structure their thoughts and express ideas impactfully.

Learning Agility

We look for people who are curious, open-minded, and committed to continuous improvement - individuals who actively seek better data, ideas, and solutions and constantly work to raise their own standards.

Problem Solving

We look for individuals who think clearly and solve problems from first principles - starting with the user, identifying root causes, and prioritising long-term impact over short-term gains.

Fees

Admission Rounds

Application Deadline

Program Fee

Apply Now

Final Admission

April 2026

₹3,70,000

EMIs starting ~₹15,000/month are available with our non-banking financing companies

Fee amounts mentioned above are exclusive of 18% GST

Final Admission

Deadline: April ‘26

Fee: ₹3,70,000

EMIs starting ~₹15,000/month are available with our non-banking financing companies
Fee amounts mentioned above are exclusive of 18% GST

Real people. Real love.

Ishan Pant

Assistant Manager @ Nykaa

I had zero digital knowledge — only traditional marketing internships. Everyone said you need 2 years of sales experience to enter digital marketing. Then I found Kraftsh...

Chakresh Tiwari

Performance Marketing @ Emergent

I never thought that a 3 months program can get me the best job! Before Kraftshala, I was confused and was exploring opportunities - I did not want to waste another year...

Ruchi Jaiswal

Associate Manager @ Traya

The whole digital marketing training, of course, helped me build my digital marketing acumen and helped me gain confidence. I was nervous but at the same time I knew I wo...

Anurag Singh

Senior Marketing Analyst @ Hiveminds

I joined Kraftshala just from the point of view that I will learn digital marketing but then after I joined, I not only got the functional aspect of digital marketing, bu...

Marmik Gupta

Search Engine Optimization Executive @ Schbang

I never imagined a 3-month program could place me at Schbang, one of India's top agencies. Before Kraftshala I was totally lost — wasting time on CAT prep and ready to se...

Nilta Sood

CA Finalist | Graduate Trainee, Marketing @ Sesa Care

I have never come across a digital marketing learning experience like this because of the way it is structured. The way it is planned - that you learn a topic, then you s...

Paulson Joseph

Media Planner @ Madison World

The stakes I took were very high. So, I wanted the program to be very strict and into us. And, that's what I got. Because there were long hours, 8 - 10 hours per day. It...

Pratyush Sarkar

Media Performance Analyst @ Publicis Global Delivery

Kraftshala was a unique experience since it wasn't just the theoritical learning but practical learning along with expert sessions with people from the industry which wer...

Deepshikha Chaubey

SEO @ Publicis Groupe

I'm from a middle-class family in Varanasi, zero digital marketing knowledge, secretly paid the fees while preparing for other exams. I joined Kraftshala's Marketing Laun...

Hemant Chauhan

Performance Marketing Manager @ Pixis.ai

Before Kraftshala, I was just preparing for exams and entrances and wasn't clear about my life. My backup option was to do a digital marketing course and that's when I fo...

Pranav Jha

SEO Associate @ Performics

Kraftshala was a pretty immersive course, I would say. I had to sit 10 plus hours every day, even work half a day on Saturdays, which is just not fun. But, in the end, th...

Aditya Dave

Customer Evangelist @ Dentsu

Before Kraftshala, I was super lazy and my entire routine was a mess. But when I joined Kraftshala, many things changed! Initially I struggled but then I started using th...

Vidisha Lad

SEO @ Performics

When Performics came, as a part of our placement process. I remember, it was so super fast that it really happened in two days time. Like, I've never seen such a super fa...

Chethan Malpe

Search Engine Optimization Analyst @ Performics

The journey overall was very hectic. I was never busier in my entire life as I was in Kraftshala, but it was very fun. The training method of Kraftshala was very impressi...

Sunil Satpute

Senior Associate - Paid Search & Social, IPG

I decided to quit my decent paying job as I realized that I don't enjoy it. I started researching for courses and found about Kraftshala. I was looking for a course that...

Praveen Pandey

Associate Manager - PGD

With Kraftshala, the good thing was that the theoretical part was very less. Obviously, it's boring to attend a one or two hour digital marketing class, instead we had pr...

Bhuwan Sharma

Media Performance Associate Manager - PGD

Kraftshala is a good mould of theory and practical, where you are aligned in such a way that first they give you a complete theoretical knowledge and they give you projec...

Md Hedaytullah

Senior Analyst @ Hiveminds

I was a B.Com student from a Bihar village, zero knowledge of digital marketing, and didn't even know what CPC-CTR meant. Discovered Kraftshala, joined for its 94% placem...

Varsha Gupta

PPC Expert @ Remote Resource

I did my MBA long back, took a career break after marriage, and when I tried returning, companies were offering just 15k roles. I found Kraftshala's MLP program while sea...

Soham Ghosh

Senior SEO Specialist @ Testlify

I did my MBA and did sales and HR roles post that but I found my true calling in Digital Marketing. Unfortunately I wasn't getting opportunities in it. After researching...

Vishal Jaiprakash Nair

Lead, Ecommerce - Team Pumpkin

I have never been used to these kinds of learning experiences where everyone is so ready to help you at whatever point it is, and whatever time it is, or you know, ready...

Kishan Pandey

Search Engine Optimization Executive @ Masai School

I was running a failing clothing business and couldn't afford an MBA. Joined Kraftshala because it promised real hands-on work — and it delivered from day 1: live ads, da...