INDUSTRYCreds™ Certificationby Kraftshala
The only marketing and sales certification which gets you ready to deliver from Day 1
We talk to hundreds of companies on what specific skills are continuously needed for the marketing and sales roles of today and then design our courses to help candidates master those skills to contribute to these companies from Day 1.
How are INDUSTRYCreds™ certified students ready to deliver from Day 1?
Practical
Since many of the critical concepts in sales and marketing become
intelligible only when candidates start solving real problems, we
design our programs project-out. Each program has project/s which
students start working on from day 1 of the program, in groups of
3-4. The learning modules serve a guide on how to solve the tasks,
and discussions with group members enhance the experience for
every student.
Based on the 70:20:10 learning model, in Kraftshala programs, the
project contributes to 70% of the learning process and the content
contributes to 10% of the learning. The 20% is covered under personalised learning.
Personalised
Our students experience a warm and personalised student journey
because we have created automated checkpoints that trigger
interventions from the academic and operations teams to ensure
high quality learning outcomes.
For instance, students are required to rate each coach
interaction. These ratings, along with qualitative feedback, are
shared automatically with the coach, with their incentives tied to
average student rating.
The programs are also personalised because students get to connect
with top industry experts and discuss your learnings every week
and in the case of our full-time program, every day. This is also
the remaining 20% part of the 70:20:10 learning model.
Performance Driven
Every program’s career support is mapped to the audience’s needs.
In the case of programs for fresh graduates who have no experience
or networks, we own the end-to-end placement process, connecting
with recruiters to deliver 100% placements between 4.5 - 8 LPA.
In the case of working professionals, the support starts with
helping them sharpen their profile based on a focused career
strategy, and then extends to helping them get shortlisted and
finally get on the fastest path towards marketing leadership roles
We call this approach, CAMP: Career Acceleration Module for
Professionals.
Practical
Since many of the critical concepts in sales and marketing become
intelligible only when candidates start solving real problems, we
design our programs project-out. Each program has project/s which
students start working on from day 1 of the program, in groups of
3-4. The learning modules serve a guide on how to solve the tasks,
and discussions with group members enhance the experience for
every student.
Based on the 70:20:10 learning model, in Kraftshala programs, the
project contributes to 70% of the learning process and the content
contributes to 10% of the learning. The 20% is covered under personalised learning.
Personalised
Our students experience a warm and personalised student journey
because we have created automated checkpoints that trigger
interventions from the academic and operations teams to ensure
high quality learning outcomes.
For instance, students are required to rate each coach
interaction. These ratings, along with qualitative feedback, are
shared automatically with the coach, with their incentives tied to
average student rating.
The programs are also personalised because students get to connect
with top industry experts and discuss your learnings every week
and in the case of our full-time program, every day. This is also
the remaining 20% part of the 70:20:10 learning model.
Performance Driven
Every program’s career support is mapped to the audience’s needs.
In the case of programs for fresh graduates who have no experience
or networks, we own the end-to-end placement process, connecting
with recruiters to deliver 100% placements between 4.5 - 8 LPA.
In the case of working professionals, the support starts with
helping them sharpen their profile based on a focused career
strategy, and then extends to helping them get shortlisted and
finally get on the fastest path towards marketing leadership roles
We call this approach, CAMP: Career Acceleration Module for
Professionals.
Course format
Follow a rigorous and yet enjoyable structure that will challenge you. It will get you results and not just a degree. This varies from program to program but the below structure will give you a broad understanding of our pedagogy
Full-time Program (10 AM - 8 PM):
Marketing Launchpad
10 - 12 AM
Review of lectures for the day
12 - 1 PM
Practice of the concepts through exercises
1 - 2 PM
Lunch
2 - 4 PM
Project work in groups
4 - 5 PM
Feedback on exercises and doubt resolutions
5 - 7 PM
Communication Classes including role plays, activities, writing etc.
7 - 8:30 PM
Additional huddles with experts for clarifying any concept
Part-time programs:
Professional Brand management in the Digital age & BSchool programs
IN ADDITION GET HELP WHEN YOU NEED ITWe're in this together. Student Success Advisors are just a message away whenever you need extra help, so your learning is never stalled while you wait around for a response.
Meet your Program Architects
We're in this together. Student Success Advisors are just a message away whenever you need extra help, so your learning is never stalled while you wait around for a response.
How do you get INDUSTRYCreds™ certified in sales or marketing?
INDUSTRYCreds™ certification is earned upon successful completion of a Kraftshala program. Candidates are assessed on the basis of SuccessKeys, which are parameters that reflect leadership and sales and marketing aptitude that reflect their learning from the program. These SuccessKeys are parameters that are used by major recruiters in their own hiring process and thus are a good indication of your success in your future roles. Once you have completed the program and become endorsed by INDUSTRYCreds™ certification of Kraftshala, your profile will be pushed to our network of partners looking to hire, based on the right fit.