9 Reasons to Choose Digital Marketing as a Career in 2024

Are you currently in college or feeling unfulfilled in your current job? If so, then digital marketing might be the perfect fit for you! In this article, we’ll explore the reasons to choose digital marketing as your career path in 2024 is a smart move.

Following are the 9 Reasons to Choose Digital Marketing as a Career in 2024 :

1. Growing Demand
2. Diverse Career Paths
3. Innovation and Creativity
4. Flexibility
5. Skill Development
6. High Earning Potential
7. Impactful Work
8. Social Interaction
9. Global Opportunities

Forget everything you think you know about marketing. In today’s digital age, traditional methods are no longer enough. Digital marketing has exploded into a global phenomenon, transforming how businesses connect with customers. It’s no longer just about social media and ads – it’s a comprehensive strategy encompassing everything from website optimization to targeted online advertising.

Digital marketing is itself a gigantic industry and for now, the most consumed form of marketing. While some might see it as just promoting on social media and running ads, that’s just a glimpse into the vast landscape. This very fact presents several reasons to choose digital marketing.

The landscape of marketing has undergone a seismic shift, and with a staggering 78% of internet users researching products online, a robust digital marketing strategy is the cornerstone of success. It’s no surprise then that digital marketing has eclipsed traditional methods, offering businesses the unparalleled ability to target a global audience with laser precision.

This dynamic field, brimming with reasons to choose digital marketing as a career path, offers a wealth of opportunities for anyone seeking a fulfilling and lucrative future.

1. Growing Demand in Digital Marketing

With digital marketing initiatives surging forward, the question of why choose a digital marketing career becomes increasingly relevant. The demand for skilled professionals is booming. In the UK alone, the advertising and marketing sub-sector employed a staggering 225,000 people in 2021, with the number of digital advertising businesses experiencing a phenomenal 6.1% annual growth rate between 2018 and 2023.

But the opportunities extend far beyond the UK. India, boasting the world’s second-largest population and a massive 82% of consumers actively shopping or researching online according to Forbes, presents a digital marketing goldmine. The “Digital India” initiative by the Ministry of Electronics & IT further fuels this growth, with economists predicting a potential $1 trillion USD boost to India’s GDP by 2025. This translates to a plethora of job opportunities, increased productivity, and a booming private sector – all fueled by the power of digital marketing. Goldman Sachs reinforces this with their research indicating a potential future value of the Indian internet business at a staggering US$160 billion by 2025, tripling its current worth.

2. Diverse Career Paths

One of the main reasons to choose digital marketing as a career is the variety of different career paths available to you. Jobs in this sector are incredibly diverse, allowing you to specialise in social media, SEO, content, email, and so much more. There are different types of career in digital marketing with variety of roles and specialisations. Few examples are:

• Digital Marketing Manager
• Search Engine Optimizer
• Social Media Marketer
• Content Marketer
• Performance Marketing Analyst
• Category Manager

In order to acquire the necessary skills to be prepared for a job, a strong course will introduce you to the various facets of digital marketing, from performance marketing and search engine optimization (SEO) to content marketing and email marketing. This foundational knowledge provides a springboard to choose your area of focus. To get this foundational knowledge you may want to check out the digital marketing course by Kraftshala called The Marketing Launchpad.

3. Creativity and Innovation – Pros of Digital Marketing

As a digital marketer, you’ll be constantly challenged to think outside the box and develop new strategies to stay ahead of the curve. Digital marketing isn’t just about numbers and algorithms; it’s a breeding ground for innovation and creativity.

The world of digital marketing is a constant state of flux. New platforms emerge, consumer behaviours shift, and cutting-edge technologies like artificial intelligence (AI) redefine the game. This constant evolution demands fresh ideas and innovative approaches. The pros of digital marketing lie in its ability to adapt and keep pace with this change, offering businesses new and exciting ways to connect with their target audience.

4. Flexibility and Work-life Balance

One of the biggest reasons to choose digital marketing is that it offers flexibility that empowers you to achieve a healthy work-life balance. Whether it’s attending your child’s school play or taking a midday fitness class, the ability to manage your schedule allows you to integrate your personal life seamlessly with your professional goals. Digital marketing isn’t just about what you do, it’s about how you do it. This field offers a welcome level of flexibility and remote work possibilities, making it ideal for those who crave a work-life balance or a location-independent career.

5. Continuous Upskilling

Why should you choose digital marketing as a career? Well, working in this field forces you to stay on top of trends, learn new skills, and adapt quickly. The digital marketing landscape encompasses a vast array of tools and techniques, offering a wealth of reasons to choose digital marketing. Landing a job in this field will expose you to areas like SEO, social media marketing, content marketing, email marketing, and data analytics. As you navigate these areas, you’ll develop a well-rounded skill set that’s highly valuable in today’s job market.

6. High Earning Potential

When it comes to pay, many companies are deciding the pay hikes based on the employee’s digital skills. A report by Burning Glass Technologies found that job roles that list digital skills as requirement pay 29% more than those that do not. It’s not hard to see why professionals with digital skills are commanding higher salaries.

Digital Marketer Salary in India

The typical annual salary for a Digital Marketing Manager in India is approximately ₹8,09,777. This figure generally applies to professionals with 4 to 8 years of experience. Key factors influencing this salary include industry, educational qualifications, certifications in digital marketing, and the city where the individual resides.

Source: Naukri, Payscale, Glassdoor

Salary ranges for a Digital Marketing Manager vary widely from ₹4,00,000 to ₹18,00,000. As previously noted, numerous elements affect these earnings. For instance, professionals in Tier 1 cities like Mumbai often earn more than their counterparts in Tier 2 cities, despite having similar qualifications and skills.

7. Impactful Work

What a digital marketer does is use a variety of digital channels to raise brand awareness and drive leads. You need to use analytics to identify weaknesses and discover ways to improve performance across these channels.

As a result, brands want marketers with digital expertise who can make their products and services more visible online. They look for people who can craft successful campaigns and optimise landing pages that convert.

Online ads can increase brand awareness by as much as 80%. Awareness is the first step of the marketing funnel, which helps visualise the customer journey. The more people that are aware your company exists, the more chances you have to turn leads into customers.

8. Social Interaction & Network Building

Why to choose marketing? Digital marketing isn’t a solitary pursuit. You’ll collaborate with teams of designers, writers, and other specialists, fostering a dynamic and interactive work environment. Building relationships with clients and fostering brand communities are also key aspects of this social and collaborative field.

Digital marketing might take place in the digital sphere, but the human element remains core to its success. So, if you crave social interaction and enjoy the challenge of building relationships, a career in digital marketing might be the perfect fit.

9. Global Opportunities

The digital landscape transcends geographical boundaries, offering a compelling reason to choose a career in marketing. Digital marketing teams can be spread across the globe, fostering a collaborative environment with diverse perspectives. This flexibility allows you to connect with colleagues and clients from different time zones, enriching your professional experience.

With a strong digital marketing skill set, you become a valuable asset in the global job market. This opens doors to exciting career opportunities with international companies or the chance to work as a freelancer for clients worldwide.

A career in digital marketing is far from static. It’s a world where creativity meets innovation, and staying ahead of tech trends is not just a plus, it’s a necessity. With so many reasons to choose digital marketing, it’s no wonder this field is attracting so many talented individuals. It offers a unique blend of massive reach, constant innovation, data-driven decision making, diverse career paths, and continuous upskilling opportunities. If you’re looking for a dynamic and rewarding career path, the world of digital marketing is waiting to be explored.