MBA Digital Marketing Salary Per Month: Jobs, Roles and Growth in 2025

An MBA in Digital Marketing is a two-year postgraduate program that covers core business management principles, SEO, SEM, social media marketing, and web analytics, all underpinned by leadership, finance, and strategic decision-making skills. The scope in today’s job market is vast and expanding at a rapid pace. According to the report by Claight Corporation, the market is projected to grow at a CAGR of 30.2% between 2024 and 2032, reaching a value of USD 55.37 billion by 2032. 

While it is also true for some recruiters that degrees are irrelevant, they typically hire based on execution and communication skills. You can access high-paying jobs even without an MBA if you show proof of work. 

A lot of MBA graduates assume that the degree itself ensures a ₹60K+ salary; however, the reality is different. There are a lot of factors, including your background, expertise, skillset, and a strong, relevant portfolio. Our guide covers salaries, top jobs, industries, and skills, which will help you get clarity on the MBA digital marketing salary per month and what your next steps are. In addition, we will also look at how programs like Kraftshala’s Marketing Launchpad can be an alternative to MBA for high paying jobs with better ROI. 

MBA Digital Marketing Salary Per Month – Freshers to Senior Roles

A lot of fresh graduates feel unclear about the salary expectations for different levels. And due to this lack of clarity, the students end up taking low-paying opportunities. Thus, we are going to discuss the MBA digital marketing salary per month across experience levels, industries, and roles. 

Freshers/Entry Level (0-2 Years): 

In the initial part of the marketing career, the students can expect different roles in marketing, such as: 

• Digital Marketing Executive
• Social Media Executive
• PPC Analyst 
• Content Writer 
• Programmatic Advertising Executive 

The salary range for these roles may vary depending on the industry, background, and portfolio. However, it typically ranges between 30,000 INR to 60,000 INR per month. The average annual CTC for entry-level roles ranges from 3 to 7 LPA. 

The skills you require for this role are: 

• Understanding the basics of SEO and SEM. 
• Campaign Management
• Google and Meta Analytics 

There are various industries you can start your journey including agencies, startups, and e-commerce platforms. As a fresher, it is not required for you to know it all, but it is essential to understand the basics of the topics in your marketing role. 

For example, if you are an entry-level content writer, then you must know about SEO, keyword research, keyword optimisation, writing practices, and the basic thumb rule. 

You can start with some entry-level courses and resources available on YouTube or HubSpot. There are a lot of opportunities as well as a lot of competition in digital marketing jobs for MBA freshers. That’s why it is important not just to rely on basic resources online. The students can participate in short-term programs like Kraftshala’s Marketing Launchpad, which equips them with hands-on experience, practical learning, and placement support. 

Mid-Level (3-6 Years): 

The mid-level roles require you to have an intermediate level of understanding and core experience in the tools, optimisation, execution, planning, and management. The students who have 3+ years of experience can explore the following mid-level roles such as: 

• Digital Marketing Manager 
• Content Lead 
• Performance Marketing Manager 
• Social Media Lead 
• Programmatic Advertising Lead/Expert 

The average salary for mid-level marketing roles ranges from 70,000 INR to 1.5 lakhs per month. The overall annual CTC in these roles ranges from 8 to 15+ LPA. The skillsets required for the mid-level roles are team leadership, budget management, and advanced experience in analytics tools. The students can work in various industries such as FMCG, Tech and BFSI. 

At mid-level, you will be working in a manager or senior specialist role, which requires a lot of expertise in what you do. To acquire and improve the knowledge, you can listen to podcasts in your niche, sign up for the weekly newsletter by a top creator in marketing, and read books depending on your role. For example, if you are working in the social media segment, you can read books such as “The Art of Social Media by Guy Kawasaki and “Social Media Strategy by Keith A. Quesenberry. 

Senior Level (7+ Years)

In the senior level, you will get to the following roles: 

• Head of Digital Marketing
• Head of Content 
• Assistant VP of Marketing 
• VP of Marketing 
• Head of Marketing and Communications 

The average salary for a senior-level employee is around 1.8 to 3 lakhs per month. The skillsets required for senior-level roles are strategy, brand growth, cross-channel integration, communication, and marketing management. The large corporates, MNCs, and global brands are the segments where senior roles are heavily in demand. 

The average annual CTC for senior roles ranges from 16 to 30 LPA. However, it totally depends on the years of experience, background, career growth, and a great portfolio. 

Digital Marketing Salaries Without an MBA via Kraftshala

Many students pursue an MBA expecting a guaranteed path to high-paying roles. But the reality is that outside of Tier 1 institutes, the return on investment is often underwhelming. Tier 2 and 3 MBA graduates typically face starting salaries in the range of ₹3–6 LPA, despite spending 2 years and ₹8–15 lakhs (or more) on fees. Recruiters increasingly view these MBAs as “generalist” programs, which means you still need to build job-specific skills after graduation.

Digital marketing, on the other hand, is a high-growth career path where companies prioritize hands-on skills and real project experience over just degrees. That’s where Kraftshala’s Marketing Launchpad makes the difference. In just 22 weeks, you train directly on industry-relevant projects (Meta Ads, Google Ads, SEO, Programmatic, Content, and Social Media Strategy) and graduate into roles that pay ₹4.5–10LPA as a starting package—often higher than what many Tier 2 and 3 MBAs deliver after two years.

With a 94% placement rate and placement accountability (you only pay in full if you land a role above ₹4.5 LPA), Kraftshala ensures that your outcome is directly tied to your success. For students considering an MBA primarily for salary growth, a focused, skills-first program like Kraftshala’s Marketing Launchpad delivers a faster, lower-cost, and higher-ROI alternative.

Here is the complete scenario of the Kraftshalas program offering vs a Tier 2/3 college opportunities: 

Top-Paying Jobs After an MBA in Digital Marketing

A lot of fresh graduates of MBA in Digital Marketing enter the workforce with great expectations, only to settle for entry-level roles which don’t match their qualifications. The truth is, there are various high-paying MBA digital marketing jobs across industries; however, the students are not aware of them. It is important to know which roles one can target, which can help them fast-track their career and negotiate better salaries. 

Let’s explore the top-paying jobs after an MBA in Digital Marketing:

1. Performance Marketing Manager:

A performance marketing manager runs ROI-focused campaigns on Google, Meta, LinkedIn, and programmatic platforms. They are responsible for monitoring KPIs such as CPA, ROAS, and conversions. There are various industries in which these types of experts have high demand, such as E-commerce, Travel, BFSI, and startups. In addition, a lot of brand agencies, such as Publicis and Dentsu, hire experts for their clients. 

The average salary of a performance marketing manager ranges around 7 to 15 LPA. 

Example: A performance marketer working at MakeMyTrip, to optimise campaigns to increase bookings by 25% using retargeting ads.

2. Programmatic Advertising Expert:

A programmatic advertising expert manages automated, data-driven ad buying across platforms. They are responsible for designing targeting strategies, optimising real-time bidding (RTB), and ensuring ads reach the right audience at the right time. The industries one can work in are BFSI, Tech, Media & Entertainment, and Travel. The experts also work in brand and design agencies. 

The average salary of a programmatic advertising expert ranges from 6 to 10 LPA. 

Example: A programmatic advertising specialist working at a travel platform like Expedia uses programmatic campaigns to retarget users who abandoned bookings, achieving a 25% uplift in conversions while reducing ad wastage.

3. SEO/SEM Lead: 

An SEO/SEM specialist manages organic and paid search visibility and focuses on keyword strategies, technical SEO, and PPC ad campaigns. The SEO specialists are in high demand in different industries such as Agencies, SaaS, and E-commerce. According to the Ambition Box, the average salary of an SEO expert in urban Bangalore ranges from 3 to 25 lakhs, all depending on the level of experience, portfolio, technical skillsets, and in-depth knowledge. 

Example: SEO lead working at Zomato optimises search rankings to capture millions of local search queries for restaurants.

4. Product Marketing Specialist: 

A product marketing specialist is responsible for defining the go-to-market strategy, messaging, and positioning for products. The specialist collaborates with sales and products teams to drive adoption. There are various industries where the product marketing specialist is required, such as SaaS, B2B Tech, and IT services. According to Ambition Box, the average salary ofa  product marketing specialist ranges from 4.1 to 25 LPA, based on the analysis of 510 salaries registered on the platform. 

For example, A product marketer working at Freshworks runs ABM campaigns targeting global enterprises, boosting product adoption.

5. Brand Manager: 

A brand manager is responsible for building brand equity through digital storytelling, influencer campaigns, and integrated marketing. There are various industries where there is a large demand for brand managers, including FMCG, Lifestyle, and Consumer Tech. According to Glassdoor, a brand manager in urban Bangalore earns around 10 to 21 LPA. 

For example, A brand manager working at Unilever who blends traditional and digital campaigns to launch new products successfully. 

Industries Offering the Best Salaries for MBA Digital Marketing Graduates

A lot of fresh graduates and MBAs often apply across all industries without understanding pay scales. It is important to acquire knowledge about the different industries and understand where you fit, as per your interests and the scope of opportunities. Let’s explore the different industries in detail: 

E-commerce

It is one of the fastest-growing industries for digital marketers. It focuses on data-driven decision-making, category growth, and hyper-personalised campaigns. You are responsible for optimize marketplace listings to manage paid campaigns. 

In addition, you are expected to have analytical skills. You can earn MBA digital marketing salary per month in e-commerce ranging from 60,000 INR to 1,00,000 INR. The salary depends on various factors such as skill sets, portfolio, years of experience, and knowledge of the latest AI-integrated tools. 

FMCG

Fast-Moving Consumer Goods are organisations such as HUL, Nestle, and P&G, which thrive on brand marketing and omnichannel strategies. You can work on creating integrated campaigns, blending traditional media with digital channels. In addition, you can execute performance-driven product launches. The average salary of an MBA graduate in digital marketing ranges from 50,000 to 80,000 INR. This sector is suitable for you if you have a mix of creativity and data. 

BFSI

The Banking, Financial Services, Insurance sector focus on lead generation, retention campaigns, and regulatory-compliant marketing. There is a high demand for professionals in this sector due to the high competition in credit cards, loans, and insurance products. You can get on average 60,000 to 1,00,000 INR. 

Tech & SaaS

Tech and SaaS organisations rely on marketers who know product marketing, inbound growth, and account-based marketing. It focuses on content-led strategies, webinars, and high-ticket lead nurturing. You can earn upto 70,000 to 90,000 INR in this field. 

Travel & Hospitality

Travel brands and startups rely on performance marketing, influencer tie-ups, and CRM to boost bookings. The post-pandemic recovery has created demand for digital marketers who can revive customer trust and engagement. You can earn upto 45,000 to 75,000 INR per month. 

Do not apply blindly; you should prioritise industries which are aligned with your skills and salary goals. Each sector values a unique mix of technical and leadership skills. Kraftshala’s Marketing Launchpad program helps you focus on industries which offer the best career ROI. 

Skills That Boost MBA Digital Marketing Salaries

A lot of students look for jobs after an MBA in digital marketing, but they end up finding low-paying opportunities. Many MBAs rely only on academic knowledge, ignoring in-demand industry skills. The students who have both technical and leadership skills have seen a salary boost in their marketing careers. Let’s discuss the skills in detail. 

Technical Skills

The technical skills are related to the tools and techniques in SEO/SEM, performance marketing, and programmatic advertising. 

1. SEO/SEM mastery

SEO and SEM work on the brand’s online visibility, and it is done by mastering keyword research, on-page optimisation, and paid search campaigns. You can learn the basics of SEO and SEM from HubSpot’s free courses and practice the exercises given in their modules. In addition, you can also start your own website and publish articles around a chosen niche. You can learn more from doing than just reading online theory. 

2. Performance marketing

Performance Marketing majorly focuses on measurable results such as clicks, conversions, and ROI. Hence, you should learn to adapt to analytics, metrics, and numbers. It involves running campaigns on platforms such as Google Ads, Facebook, or LinkedIn. You can learn the basics of performance marketing through HubSpot and Meta resources.

3. Programmatic Advertising

It uses AI and automation to buy digital ads in real-time. It makes sure ads reach the right audience at the right moment. Kraftshala’s marketing program covers the essential curriculum and tools for programmatic advertising. You get to work on real-world scenario projects and gain hands-on experience. 

Soft Skills

The soft skills, such as leadership, communication, and project management, help you boost your MBA digital marketing salary. 

1. Leadership

In your role, you may need to guide teams, inspire innovation and achieve campaign goals. You can learn leadership skills by taking a small project and leading a small group of experts to achieve the goal. You can work on planning, execution and direction of the project. 

2. Communication

You can learn about communication by practising daily conversation with your colleagues or friends, or in the marketing community. In addition, you can also watch podcasts and attend webinars on strategic communication. 

3. Project Management

It is an important skills which help you to balance budgets, timelines, and resources. A good project manager ensures campaigns run smoothly without delays. You can learn the basics of project management through YouTube, and understand some basic functioning of project management tools such as Trello and Asana. 

There are various MBA digital marketing jobs, but they require both technical and soft skills. Thus, Kraftshala’s Marketing Launchpad program helps you integrate both technical and leadership skills for maximum employability. The program bridges the gap between theory and industry practice. You get training in both technical tools and leadership skills. 

Start Your High-Salary Digital Marketing Career with Kraftshala’s Marketing Launchpad

If you’re serious about starting a high salary career in digital marketing, Kraftshala’s Marketing Launchpad (MLP) stands out as the most reliable choice. Unlike short crash courses that only scratch the surface, this is a 22-week, full-time program built in partnership with top recruiters like Nykaa, Mamaearth, Publicis, and GroupM—so the skills you learn are exactly what the industry is hiring for.

Here’s what makes it the best alternative to an MBA:

• Placement Accountability: With 94%+ placement rates, the program ensures you don’t just learn digital marketing—you start your career in it. You only pay the full fees if you land a job paying ₹4.5 LPA or more.
• Hands-On Learning: Instead of theory, you execute 8 live projects—Meta Ads, Google Ads, SEO, Programmatic, Social Media, E-commerce, Content Creation, and Blog Building—giving you proof of work that recruiters trust.
• High ROI: The program fee is ₹1.4 lakhs, and graduates consistently secure jobs paying ₹4.5–9.5 LPA. The return on investment outperforms most local institutes that lack placement accountability.
• Personalised Career Support: From one-on-one mentorship to CV prep, mock interviews, and recruiter-driven feedback, you get individualised guidance designed to help you crack interviews with confidence.
• Future-Ready Skills: The curriculum integrates AI tools, automation, and data analysis, ensuring you’re equipped not just for today’s roles but also for the future of digital marketing.

For students and young professionals, Kraftshala’s Marketing Launchpad is the fastest, most reliable way to launch a high paying digital marketing career with the skills and confidence recruiters already trust.