How to Crack Kraftshala Screening Test for The Marketing Launchpad? (Updated)
- Key Takeaways from the Blog:
- First, A Quick Summary of Kraftshala’s Screening Test
- Section 1 (Part 1): Logical Reasoning and Data Interpretation:
- Section 1 (Part 2): Quantitative Ability
- Section 2: Reverse Marketing
- Get Access to Kraftshala Screening Test Sample Questions:
- In conclusion…
- Frequently Asked Questions:
So you are interested in getting into Kraftshala’s Marketing Launchpad. But then, there’s this hurdle called the “Screening Test” that you have to get through. And since you’ve stumbled upon this blog, you’re probably confused about how to prepare for the test.
Let’s help you crack it.
Key Takeaways from the Blog:
This blog aims to help you crack the Marketing Launchpad’s 45-Minutes Screening Test so you can finally get to the side of building your marketing career!
What you’ll read:
- The Details About Kraftshala’s Screening Test
- Why We Have A Screening Test
- The Different Sections of the Kraftshala Screening Test: Logical Reasoning, Data Interpretation, Quantitative Ability and Reverse Marketing
- How to Solve the Kraftshala Screening Test Questions with Kraft Tips and Resources
So, let’s get started!
First, A Quick Summary of Kraftshala’s Screening Test
- Total Duration of the Test: 45 Minutes
- Different Sections of the Test:
- 8 MCQs on Logical Reasoning, Data Interpretation and Quantitative Ability (30 minutes)
- 2 Subjective Questions on Reverse Marketing (15 minutes)
- Who is the Screening Test for: Anyone with a knack for marketing, aiming to build a career in marketing, and wants to get enrolled in the Marketing Launchpad Program
- 3 Attempts to Clear the Screening Test: Out of the three attempts, if you take the screening test within 72 hours of your registration, you become eligible for a 30% scholarship that reduces your fee by Rs. 31,500.
For any candidate like you who enrolls in our digital marketing course, we provide this material that helps them prepare. But, let’s take it a step further in this blog.
Let’s dive into each of the sections of Kraftshala’s Screening Test.
Section 1 (Part 1): Logical Reasoning and Data Interpretation:
This part of the screening test checks how you’ll handle decision-making within a time constraint. Logical reasoning allows you to see numbers and figures beyond their face value.
When you’re good at logical reasoning, you can look at the patterns and understand why a certain action (say, X) takes place when you do Y. Looking at data and making sense of it becomes easier. For someone to be kickass at marketing, this is a prerequisite.
And so to test your logical reasoning, this section asks you to solve questions on Sequences, Directions, Family Relationships, Arrangements, Number Series, Analogies, Data Sufficiency, etc. You’ll have a range of 3-5 questions out of the 8 questions in this section.
For example, questions like:
Some Resources That Can Help You Practice Logical Reasoning and Data Interpretation
Logical Reasoning Questions and Answers | AmbitionBox
Logical Reasoning Questions and Answers
Logical Reasoning Questions for SNAP PDF – Cracku
Blood Relations – Practice Questions Section & Answers
KraftTips to Help Crack the Logical Reasoning and Data Interpretation Section:
When you prepare for logical reasoning and data interpretation, keep in mind that familiarity with questions is key here. Logical reasoning thrives on patterns and logic that might look different at first glance. But with enough practice, you’ll find that the logic behind solving these questions will be familiar to you – something you’ve already done before.
One golden trick to solving logical reasoning questions is to note down every piece of information given in a question. For instance, if you get a question related to arrangements, note down every piece of information. This will help you connect the dots and put together all the pieces of the puzzle together.
Section 1 (Part 2): Quantitative Ability
Crunching data is an everyday job for a marketer. You’ll have to deal with spreadsheets and data often. So, how do we make sure that you are well-versed in the basics of quantitative aptitude?
This section tests your ability to solve numerical problems by asking you to solve questions ranging from numbers, algebra, and arithmetic. You’ll have a range of 3-5 questions out of the 8 questions in this section.
You get questions on Numbers, HCF and LCM, Time and Work, Ratios and Proportion, Percentages, Divisibility, Time, Speed and Distance, Profit and Loss, and Mixtures and Alligation.
For example, questions like:
Some Resources That Can Help You Practice Quantitative Ability And Ace Kraftshala’s Screening Test:
Quantitative Aptitude Questions and Answers – javatpoint
Aptitude Questions and Answers
8500+ Quantitative Aptitude Questions and Answers With Explanation
Top 100 Quantitative Aptitude Questions and Answers
KraftTips to Help Crack the Quantitative Ability Section:
Quantitative ability is one section that comes bearing gifts. If you’re good at it, you’ll find it the most scoring section of all. Guess why?
It all depends on the concepts. You’ll find some application-based questions too, but being clear with the mathematical concepts gives you an edge over solving any type of question.
So, when you go about preparing for this section, revise topics and concepts.
For instance, the topic ‘Time and Work’ has questions like: ‘the total amount of work done by two people in X days. How much work was done by two of them separately in a day?’
You’ll have formulas to answer these kinds of questions. But, get to the bottom of understanding how these formulas work, so you’re clear about the specific concept and can tackle any sort of question related to this topic.
When you get a little comfortable with these concepts, start tracking time. Track how much time you take to solve a particular question. Analyze where you get stuck. And figure out how you can avoid getting stuck. You’ll have a time constraint in this screening test, so it’s a must that you are able to solve questions in the minimum time.
Section 2: Reverse Marketing
Reverse marketing is one skill that answers – “What are other marketers doing with their brands?”
Call it the art of deducing the strategy of an advertisement.
The marketing industry is a user-centric world and demands its people to keep users at the center of their operations. And reverse marketing is one way that helps you think from the user’s point of view, understanding what makes a user tick.
Here, you approach an advertisement from a marketer’s point of view and figure out what problem a brand is trying to solve. And more importantly, try to figure out whose problem they’re trying to solve.
Key Areas to Focus on in Reverse Marketing
Reverse marketing consists of figuring out four things:
- Business Objective: What is the brand trying to achieve through this advertising campaign?
- Target Audience: Who are they targeting? Here’s a blog that can help you understand target audience.
- Communication Challenge: What is that one core communication objective that the target audience cares about? Something that the brand solves? To understand the communication challenge, read this blog.
Now, a way to figure out a brand’s business objective is to understand the Growth Equation, which you will learn in the videos here.
Some Resources To Help You Learn Reverse Marketing
To ace this section, you MUST go through these videos linked below in the same order to get a better understanding of reverse marketing.
The Framework Covers:
- Introduction to Reverse Marketing
- Growth Equation
- Business Objective Amazon
- Is Uber trying to gain new Users?
- Is Uber trying to Increase frequency?
- Defining a User
- User – Thums Up
- Defining Communication Challenge
If you want to learn even further, read the blogs linked below:
Relevant Blog: How to come up with an innovation?
Relevant Blog: Bringing your innovation to life
Relevant Blog: Why is defining a Target Audience critical for a brand?
KraftTips to Help Crack the Reverse Marketing Section:
The only way to ace this screening test is to watch the reverse marketing videos again and again. You can make notes of the concepts and create a flowchart for yourself if it helps.
We’re strict about Reverse Marketing as it helps us understand your intent of applying to our digital marketing course.
It’s not that you have to get all the answers right here. Understanding reverse marketing and communication challenge takes time and a lot of practice. So, what we focus on here is your approach to solving the questions we ask you.
We also evaluate your written English, grammar, and the way you articulate your thoughts. If you’re interested in our content writing and social media marketing course, it’s an absolute must that you are good at writing skills and grammar. And the best way to show this is by writing well in this section.
Get Access to Kraftshala Screening Test Sample Questions:
Use this practice material that will help you crack Kraftshala’s Screening Test and allow you to get a 30% scholarship on your fee if you take the test within 72 hours of your registration.
In conclusion…
It’s not a tough test to crack. It doesn’t test your memory or intelligence. All it tests is your potential and your willingness to take charge of your life with us. Because, believe it or not, we’re always here for you whenever you choose to take the test.
All the best for the screening test. See you on the other side soon!
Frequently Asked Questions:
Q.1 How competitive is the application process for the Kraftshala Screening Test? What factors are considered during the selection?
Answer: The screening test is moderate in difficulty. The test evaluates your learning ability and written communication through the Marketing acumen questions which have to be answered basis your learning from the content that is sent to you while applying.
Q.2 Is there a minimum score or threshold that applicants need to achieve in Kraftshala’s Screening Test to be considered for enrollment?
Answer: The screening test is subjective in nature, hence would not have a minimum score. However, the qualifying criteria are basis how much the applicant is able to absorb and apply while answering the marketing acumen questions.
Q.3 When do I get the Kraftshala Screening Test’s Result?
Answer: Your screening test results are declared 3-4 days after your test. To view your results, keep checking your email!
Q.4 What is the format of Kraftshala’s Screening Test? Will something happen if I don’t keep my camera/mic on?
Answer: The Kraftshala’s Screening Test is a proctored test and hence requires the applicant to keep their camera own and to make sure there is no one else present in the room while they are applying for the test. If the camera/mic is not on or is switched off while the test is being conducted the applicant will be rejected based on proctoring and will not be allowed to apply in that batch.
Q.5 Can I take Kraftshala’s Screening Test on my phone?
Answer: It is advised to take the test on a system with a working camera however in case of unavailability of the same the test can be given on a phone but the applicant has to make sure that there are no interruptions (phone calls etc.) while the test is being conducted.
