Ecommerce Manager Job Description : What Does the Job Involve?

E-commerce is one of the fastest-growing sectors in India. By 2025, the market is set to cross ₹13,04,703 crores or about 150 to 160 billion dollars (expanding at nearly 20 percent every year). The industry already supports about 15.8 million jobs, including 3.5 million held by women. Plus, the growth is no longer limited to metros. Tier 2 and 3 cities are catching up quickly as internet access and digital payments become more widespread.

Now, this pace of change puts e-commerce managers at the center. They bring together product, operations, and digital marketing to keep sales growing while shaping customer experience and loyalty. Brands like Amazon India, Flipkart, and Nykaa count on them to get products discovered, run ads effectively, and keep fulfillment smooth.

The ecommerce manager job description usually involves – 

• Planning and executing digital or marketplace ad campaigns with measurable goals
• Improving product listings so they rank higher and convert better
• Working with logistics teams to reduce delays and returns
• Using performance data to spot issues and improve revenue flow

Recruiters pay attention to candidates who can show real projects in SEO, ad campaigns, or marketplace optimisation. Kraftshala helps students build that edge by giving them applied projects in e-commerce and digital marketing that mirror workplace challenges.

Core Responsibilities of an Ecommerce Manager

An ecommerce manager is the person who makes sure an online store runs well and customers enjoy shopping. The role mixes planning with daily problem-solving across marketing, operations, data, and teamwork.

Key responsibilities include –

Managing store performance

They track sales, traffic, conversion rates, and average order value every day. If numbers dip, they test quick fixes like rewriting product titles, adjusting prices, or running new offers.

Digital Marketing Campaigns

They handle SEO, ads, and social campaigns. They revisit the targeting, the creative, and the landing page before spending more to correct the issues if an ad gets clicks but no sales.

Product, Category, and Operations Teams

They make sure the right products are available, stock is in place, and orders are dispatched on time. If a best seller runs low, they alert procurement. 

Sales Data and Customer Insights

They study metrics like cart abandonment, bounce rates, repeat orders, and revenue drops. These numbers point out what needs improvement and guide the next campaign or product change for customer satisfaction.

Smooth User Experience

They check the website or app for speed, mobile readiness, and payment flow. Even a small glitch can block hundreds of orders, so they alert the tech team quickly.

Inventory and Forecasting Demand

They monitor stock and plan for demand ahead of time. This helps prevent both stockouts and overstock. Festivals and big sale periods need extra attention to avoid shortages.

Promotions and Storefronts

They refresh banners, offers, and front-page highlights in line with seasons or events. Timely updates matter because late changes reduce visibility and traffic.

Working with Customer Feedback

They review complaints, ratings, and support tickets. If the same issue repeats, they update product descriptions, return policies, or support processes to fix it.

CRM and Retention Campaigns

They send emails for abandoned carts, re-engagement, or new launches. These campaigns build loyalty and often bring better returns than acquiring new customers.

Marketplace Rules and Competition

They follow the policies of Amazon, Flipkart, or Nykaa when selling through those platforms. They also keep an eye on competitor pricing, promotions, and launches to stay relevant (Legal Guide 2025).

Variations in Ecommerce Manager Roles

There are several variations in Ecommerce Manager roles. Some of them are – 

Ecommerce Catalog Manager

The catalog manager owns product listings. This job might sound simple, but it directly shapes how products show up in search and how customers decide to buy.

• Write and update titles, descriptions, and attributes with search engine optimization in mind
• Ensure high-quality photos and consistent information across platforms
• Track listing errors that can block visibility or affect rankings

A missing specification in a phone listing can sink sales overnight because marketplaces push down incomplete listings. Accuracy becomes your competitive edge.

E-commerce Product Manager

Product management involves thinking bigger. They set the roadmap for products sold online and balance customer needs with profit margins.

• Plan launches and decide pricing
• Analyze customer data to improve offerings
• Coordinate with marketing and operations for smooth rollouts

In festive seasons, a product manager decides whether to push bundles, discounts, or new variants. These choices often decide the spike in revenue.

Ecommerce Account Manager

Account managers are the bridge between brands and marketplaces like Amazon or Flipkart. Their role is deeply relationship-driven.

• Negotiate ad placements, promotions, and visibility slots
• Ensure compliance with platform policies
• Monitor sales performance and competitor activity

A good account manager can win a top banner spot during a sale, while a poor one loses visibility to rivals. The difference shows directly in sales numbers.

Ecommerce Operations Manager

Operations managers keep the engine running. They focus on logistics, fulfillment, and customer experience.

• Manage inventory and prevent stockouts
• Monitor warehouse operations and dispatch timelines
• Balance speed with cost to protect margins

Customers rarely blame the courier. They blame the brand. That is why operations managers track return rates and delivery delays as closely as revenue.

Ecommerce Category Manager

Category managers focus on a slice of the store such as electronics, apparel, or home decor.

• Track sales trends and category profitability
• Run targeted promotions and seasonal campaigns
• Benchmark against competitors within the same category

A category manager for fashion may push ethnic wear ahead of Diwali but pivot to winter jackets a month later. Timing decides success.

Ecommerce Program Manager

Program managers handle multiple projects that cut across teams. Their work is more about coordination and delivery.

• Oversee platform upgrades or new market launches
• Align tech, marketing, and operations teams
• Track milestones to avoid delays and overruns

A platform migration may look technical but touches everything from SEO to order tracking. A strong program manager keeps these pieces from falling apart.

Ecommerce Delivery Manager

Delivery managers are responsible for the last mile, which often defines customer satisfaction.

• Partner with couriers and track delivery SLAs
• Resolve delivery complaints quickly
• Balance speed, cost, and reliability in shipping methods

Customers forgive a late order if informed in advance but not if left in the dark. Delivery managers ensure that communication lines stay clear.

Ecommerce Brand Manager

Brand managers focus on storytelling and positioning. Their role connects the product with customer emotions.

• Build social media campaigns that highlight brand values
• Ensure visual and verbal consistency across touchpoints
• Track repeat purchase rates and brand recall

A brand manager’s campaign during Independence Day can push both patriotic emotion and sales. This balance makes their role both creative and measurable.

Skills and Competencies Required for Ecommerce Manager

Managing an e commerce business involves connecting marketing, operations, data, and strategy. Below are some ecommerce manager skills and competencies.

Digital Marketing Skills

You must understand how online marketing works. SEO helps customers find your products. Ads bring website traffic and social media can influence purchases. Catalog teams at Nykaa optimize product descriptions and images so products are discoverable. Digital marketing skills will also help you build a career in several related fields with great growth potential.

Practical skills

• Researching keywords for product listings
• Running performance-focused ad campaigns
• Using social media to boost interest and conversions

Resources

• Google Digital Garage free courses on digital marketing basics
• Facebook Blueprint courses for social media ads
• Moz Blog for SEO trends and updates

Analytical Ability

You must be able to track sales, conversion rates, customer behavior, and campaign results using tools like Google Analytics, Tableau, or marketplace dashboards. Strong analysis will help you understand why a product underperforms, which promotion works, or how to manage inventory.

Practical skills

• Reading dashboards and spotting trends
• Calculating ROI on campaigns and promotions
• Using past data to forecast demand

Resources

• Google Analytics Academy for step-by-step learning
• Tableau Public to practice dashboards with sample data
• Khan Academy statistics courses to strengthen your basic understanding

Product Knowledge

You must know your products and your market quite well. Try to understand customer needs, competitor offerings, and trends. For example, a Flipkart category manager for smartphones will check which models sell best during festivals and plan inventory accordingly (increasing stock).

Practical skills

• Tracking market trends and seasonal demand
• Learning customer preferences and pain points
• Evaluating competitors’ strategies

Resources

• Google Trends to track product interest
• Statista for market reports and data
• Amazon Best Sellers to see trending products

Operational Skills

You manage inventory, logistics, fulfillment, and vendors. In India, cash-on-delivery, returns, and timely deliveries make operations more complex. So, solid operational skills ensure orders reach customers efficiently and reliably.

Practical skills

• Managing vendors and supply chains
• Monitoring stock and warehouse performance

Resources

• TradeGecko Blog on inventory and order management
• ShipBob Blog for fulfillment insights
• Supply Chain Dive for industry trends

Soft Skills

Leadership, communication, and adaptability make everything work. You lead teams, coordinate across departments, and handle vendor negotiations. You adjust when campaigns underperform, launches are delayed, or logistics face problems.

Practical skills

• Motivating teams and coordinating departments
• Negotiating with vendors and partners
• Solving problems under pressure

Resources

• Coursera leadership courses
• TED Talks on communication and adaptability
• MindTools articles for practical soft skills

To gain real understanding, you must run campaigns, improve listings, or optimize delivery metrics.

Skill Map

Skill Area	What You Learn
Tech	Analytics, dashboards, automation tools
Marketing	SEO, ads, social media, content optimization
Operations	Inventory, fulfillment, vendor management, logistics
Soft Skills	Leadership, communication, adaptability

Career Growth and Opportunities for Ecommerce Managers

Ecommerce management in India is growing rapidly. There are over 34K active job openings on Naukri alone. 

Career Path

Ecommerce Manager

An E-commerce manager job description includes handling daily operations, updating product listings, managing campaigns, and ensuring smooth order fulfillment. Strong attention to detail and quick problem-solving matter most.

Senior Ecommerce Manager

You take on strategic responsibilities such as analyzing sales data, identifying trends, and leading teams across product, marketing, and operations. Decision-making and coordination become central to your work.

Head of Ecommerce

You lead the overall ecommerce strategy, set business goals for online business channels, and drive initiatives that impact revenue and customer experience. The focus shifts from execution to planning and growth.

VP of Digital

You oversee all digital channels, align ecommerce with wider business strategy, and lead digital transformation initiatives. Leadership, vision, and the ability to integrate multiple teams define success at this level.

Industry Demand

In FY2025, India’s e-commerce sector reached a total sales value of about Rs. 1.19 lakh crore (US$14 billion), growing 12% compared to the previous year.

Ecommerce managers are in demand across retail, FMCG, direct-to-consumer brands, and marketplaces. Retailers want professionals to grow their online sales. Over 60% FMCG companies (Deloitte’s Report) already rely on e-commerce managers to distribute products efficiently. D2C brands need managers to manage their own stores and campaigns. Marketplaces like Amazon and Flipkart require experts to manage listings, promotions, and operations at scale.

Emerging Areas

Omnichannel retail combines online and offline channels to create a seamless shopping experience. EY Report states that generative AI-driven ecommerce will boost productivity by 35-37% in the retail and ecommerce sectors. It uses data and automation to personalize customer interactions, optimize pricing, and forecast demand. These areas are shaping the next wave of ecommerce opportunities.

Ecommerce Manager Job Description with Kraftshala Advantage

An ecommerce manager helps an online store grow and run smoothly. The job includes tracking sales, running digital marketing, planning inventory, improving the shopping experience, and working with different teams. Companies want people who can use data to make smart decisions and keep both sales and customers steady.

Kraftshala’s Marketing Launchpad teaches these skills through real industry experience. The program goes beyond theory. It gives learners tools, mentors, and projects that match what recruiters look for.

What sets it apart

• 4.5 LPA and above job offers for freshers entering ecommerce roles
• Over 2500 students already placed across marketing and ecommerce profiles
• Live mentorship from experts who have worked with India’s leading brands
• Real campaigns and projects that become a part of your portfolio

The journey follows a clear path – upskilling through training, building projects that prove ability, and moving into placement opportunities. This makes the transition into roles like ecommerce manager practical and achievable. Explore Kraftshala’s Marketing Launchpad now for the smooth transition and impressive packages.