Digital Marketing Course Syllabus & Fees Guide 2025

If you’ve ever thought about getting into digital marketing, now might be the best time to do it. Whether it’s a startup or a global brand, companies are constantly looking for people who can help them show up, stand out, and sell better on the internet.

It’s one of those careers where the demand doesn’t just stay steady, it keeps growing. New tools come in, algorithms shift, and suddenly, what worked last year might need a completely new approach this year. That’s what makes this field exciting. It’s never static. You’re always learning, adapting, and testing, which keeps good digital marketers in demand across industries.

If you’re curious, enjoy problem-solving, or just want a career that doesn’t feel stuck, this might be the path worth looking into. Kraftshala’s digital marketing course syllabus is designed around how the real world works, not just theory. So if you’re even a little curious, it’s worth exploring what this digital marketing course offers.

What is a Digital Marketing Course?

A digital marketing course is basically a learning program that helps you understand how brands grow online. It teaches you how to get the right content in front of the right people using platforms like Google, Instagram, YouTube, and more. From running ads and improving search rankings to reading campaign data and figuring out what’s working, it’s all part of the mix.

Digital marketing is not just about clicking “Boost Post” on a page and hoping for the best. It’s about knowing how people behave online, what grabs their attention, and what makes them click or buy. And that’s where a proper course makes a real difference.

According to Eshu Sharma, Head of Academics at Kraftshala, a solid digital marketing course is meant to do two things:

• Help you understand how the digital marketing works in the real world, and not just theory from textbooks and PPTs.
• Train you to solve actual business problems in marketing using tools and strategies that top companies use every day.

That’s why a good digital marketing course must be with hands-on projects, feedback from industry folks, and real exposure to how marketing is done in companies that take performance seriously. 

If you’re someone exploring how to become a digital marketer, getting a close look at actual digital marketing course details can give you the clarity you need. Kraftshala’s course breaks things down in a way that feels practical from day one. If you’re wondering where to begin, this is a good place to look around and see if it fits how you want to learn.

Digital Marketing Course Eligibility Criteria

Before jumping into any course, you’ve got to check if you’re actually eligible. The same applies here. Here’s a simple eligibility checklist to make things clear:

General:

• You are required to have a laptop and a good internet connection.
• Basic knowledge of the English language.
• Interest in digital landscape and marketing.
• You need to be available to take a full-time job immediately after course completion.
• Available for full time digital marketing classes on all weekdays + Saturday (if you are final year student / working professional, you can also check out our 44 week Part-time Digital Marketing Course

Education/Experience:

• Cleared 12th standard
• No prior marketing experience needed

That’s pretty much it. What matters more is if you’re motivated to learn and ready to treat this like the starting point of something real.

The whole idea is to make the digital marketing course eligibility feel open and fair; no hoops that don’t make sense. If you’re in that early-career phase and figuring things out, this setup might just work in your favour.

Digital Marketing Course Duration

So, how long does it take to finish a digital marketing course? For Kraftshala’s full-time Marketing Launchpad program, it’s around 22 weeks. That’s roughly four and a half months, give or take. The idea is to keep it intensive, focused, and outcome-driven. You’ll be learning through live sessions, hands-on projects with real budgets and ad campaigns, mentor feedback, and a placement process that kicks in as soon as training wraps up.

This full-time version is best for folks who aren’t working elsewhere and can give it their full attention. It’s not a casual, watch-a-video kind of setup. It’s more like a boot camp where you’re involved every single day, Monday to Saturday, from 10 AM to 8 PM. The point is to help you build a strong foundation fast, using a digital marketing course curriculum that’s built around how companies actually operate.

Now, if you’re more comfortable learning in a bilingual setup (Hindi + English), Kraftshala also runs an Emerging Talent version of the course. This one’s also 19 weeks long and follows the same structure as the English full-time program. Everything from assignments to project discussions happens in both Hindi and English, so it’s a good fit if you’re more at ease with a bilingual format.

There’s also a part-time or weekend version available. This one’s designed for people who might be working or studying and can’t commit to weekdays. The part-time batch runs for around 11 months, with sessions mainly on weekends. It stretches out the same learning experience over a longer period, so you don’t have to compromise your current schedule.

Across all versions, the course sticks to a consistent structure. You go through carefully planned digital marketing modules starting with the basics, then diving into real tools, real data, and actual campaigns. So whichever version you go for, the core learning stays the same. Just the schedule shifts depending on what works best for you.

Digital Marketing Course Fees in 2025

The fees for Kraftshala’s full-time Marketing Launchpad program in 2025 are set at ₹1,36,000 + 18% GST, which comes out to about ₹1.6 lakhs in total. There are EMI options too, depending on the plan, you’re looking at something like ₹8,158 a month. It’s not a tiny amount, but it’s meant to be a proper investment in skills that can actually land you a job.

What you get in return isn’t just access to classes or videos. It’s live training, industry-level tools, feedback, career prep, and a structured path that ends with a job placement. The ROI? It’s landing roles that pay anywhere between ₹4.5 to ₹9 LPA. That’s usually within weeks after finishing the program. So if you’re comparing the cost to what you could make in your first job, it kind of explains itself. And the best part of the program is it’s placement accountability. If by any tiny bit chance, you are not able to crack a role of ₹4.5 LPA and above, you get 60% of the fees refunded.

Now, if you’re considering the Hindi version of the course, that works a little differently. You pay ₹83,000 upfront and then an additional fee of around ₹50,000 + GST only after you get placed with a job paying ₹3 LPA or more. It’s designed so the risk feels lower, especially if you’re still unsure about jumping all in right away.

There’s also a part-time/weekend batch, made for people who can’t do the full-time schedule. The fees here are the same as the full-time English version, which is ₹1.6 lakhs, including GST. Again, EMI options are available, the placement structure, and placement accountability stays just as solid.

Digital Marketing Course Syllabus: Course Outline, Modules & Curriculum

If you’ve been wondering what you’ll actually learn in a digital marketing course, here’s a detailed look at how things are structured in Kraftshala’s Marketing Launchpad. The course isn’t just about getting familiar with a few tools, it’s more like learning how to think, plan, and execute like a real digital marketer.

Here’s a breakdown of the key modules and what each of them covers:

Module	What You’ll Learn
Meta (Facebook + Instagram) Ads	Campaign structure, budget allocation, audience segmentation, ad creatives, pixels, analytics, and how to actually optimize ads based on data.
Google Ads: Search & Shopping	Keyword targeting, writing search ad copy, Quality Score, landing page strategy, bid strategies, and setting up shopping campaigns.
Google Ads: Display & YouTube Ads	Creating visual ads, using targeting options like affinity/in-market audiences, and setting up campaigns on Display Network and YouTube.
App Campaigns (UAC)	How to run app install campaigns using Google UAC, working with machine learning to improve installs at a lower cost.
Amazon Advertising	Product listing ads, keyword types (broad, phrase, exact), bid optimization, budgeting, and driving visibility in a marketplace setting.
Paid Media Reporting & Analysis	Understanding user funnels, attribution models, audience behavior, custom dashboards, and turning data into actionable campaign improvements.
Search Engine Optimization (SEO)	On-page and technical SEO basics, keyword research, page speed, backlinks, internal linking, and analytics tools like Google Search Console.
Content & Social Media Growth	Planning content calendars, writing for SEO, distribution strategy, repurposing content, and building organic reach over time with social media platforms.
SEO Reporting & Tools	How to measure organic growth, tools like Google Search Console, GA4, Moz, Ubersuggest, Screaming Frog, and interpreting traffic and keyword performance.
E-commerce Setup (D2C)	Building and managing your own Shopify store, setting up products, checkout flows, payment gateways, and inventory basics.
Marketplace Setup (Amazon/Flipkart)	Setting up and managing seller accounts, uploading SKUs, running price checks, and boosting visibility on marketplaces.
E-commerce Advertising	Using paid channels to drive D2C traffic, setting up and tracking conversions, and working with Meta and Google ads for product-based campaigns.
Campaign Management (Daily Ops)	Managing ad accounts day-to-day, writing performance reports, communicating with clients or internal teams, and tracking budgets effectively.
Strategy & Problem Solving	Thinking through business goals, figuring out what platform works best, how to set campaign goals, and testing different media approaches.
Career Prep & Placement	Mock interviews, resume building, portfolio feedback, building LinkedIn presence, and getting ready for actual job interviews in digital roles.

The digital marketing course syllabus is designed to go beyond surface-level tools. You’re learning the “why” just as much as the “how.” Real projects. Actual industry formats. And enough hands-on work that you come out with experience, not just theory.

You’ll also get to work with campaign dashboards, reporting sheets, and real-time case simulations, basically, the kind of stuff you’d face in a digital marketing job. It gives you a sense of what teams actually expect when they bring someone new in. That’s why it’s important to treat the course like a work environment from day one.

Join Kraftshala’s Premier Digital Marketing Course Today

If you’ve made it this far, chances are you’re seriously considering getting into digital marketing, and that’s honestly a smart move. The industry is growing fast, and companies aren’t slowing down their need for people who can figure out what works online.

Kraftshala’s Marketing Launchpad isn’t just another online course. It’s designed to feel like real work, because that’s what helps you actually get hired. With hands-on learning, feedback from mentors, and a solid track record of placements, it’s built for people who want to hit the ground running.

If you’re ready to explore what the program looks like in detail, you can check out everything here: Marketing Launchpad – Digital Marketing Course.