Professional Brand Managementin the Digital Age

Fastest path to marketing leadership in the digital age

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The Professional Brand Management in the Digital Age is an intensive program which delivers decades worth of hard-earned insights & industry experience in 20 weeks. You learn side-by-side from industry experts who’ve built their careers growing brands across sectors and industries and leveraging traditional and digital media to drive business growth.

This will be unlike any other educational experience that you have had online - or even in your MBA programs.

Built with 100% industry expertise, 0% fluff

Course designed & delivered 100% by industry’s top practitioners

You learn best from people who have succeeded in the roles that you want to be in.

Get up to speed through tons of frameworks for identifying brand objectives, identifying an insight, structuring campaigns, evaluating media plans, and more. You learn not just the digital tools, but how to precisely use each of those in different contexts.

Along with our industry experts, we’ve brought tons of insights on the challenges that you face as a marketing professional. Our in-house team has converted all those insights into thought structures which are easy to understand and apply.

In-depth understanding comes from solving real business problems yourself

Marketing recruiters hire lateral talent with relevant experience as they can add value from day 1. In this program, you gain that experience by working on a real business problem. This batch will be working with LEGO to solve an actual problem faced by the brand.

There will be feedbacks at every stage to help you improve and become confident of leading a brand.

You get better at marketing by discussing, not by just doing it yourself

A large part of marketing is articulating your thoughts, taking in new ideas from peers, getting perspectives on your work from experienced / specialised professionals to deliver a fantastic output. Nothing prepares you better for marketing leadership roles than this!

The course promotes this sentiment by making you work in groups of 3-4 and discussing your work with industry experts.