with INDUSTRYCreds™ Certification

Part-Time Facebook & Google Ads Course

Education that gets you hired
A 20 week, online, full-time program.
Pay the fees ONLY when you land a job with a
minimum CTC of INR ₹4.5 lakhs.
dmm group image
The Marketing Launchpad with Digital Media Marketing Paid Ads Specialization is a 30-week, online, part-time Facebook & Google Ads course that includes an 8-week internship.
We select, train, and invest in high-potential candidates to help them kickstart their digital marketing careers. You only pay when you land a job with a minimum CTC of ₹4.5 lakhs.strokes
Batch Start Date : 27th January
Success TickYour Application has been submitted!

An Online Digital Marketing Pay-after-Placement Course

Practical. Personalised.Performance-Driven.
Why is Marketing Launchpad Practical

Practical

Created by industry’s top practitioners, to drive success in the digital age.

How does Marketing Launchpad deliver Personalized Coaching

Personalised

Coaching 50 people together doesn't help. At Kraftshala, you get feedback in smaller groups on your work to build your individual strengths.

How is Marketing Launchpad Performance Driven?

Performance - driven

The more you earn, the more we earn. And if you earn less than ₹4.5 lakhs/year, we earn nothing.

Rahul Nagpal, Digital Marketing Analyst, Performics
Rahul Nagpal, Digital Marketing Analyst, Performics
Rahul Nagpal | Trainee Analyst @ Performics
Rahul Nagpal | Trainee Analyst @ Performics
The entire experience at Kraftshala was amazing as there was a lot more emphasis on practical knowledge, projects and learning from your mistakes rather than just mugging up concepts. In under 3 months of training, I got an offer from Performics, the largest agency in India and one of my dream companies. So I'm really, really excited about it.If you are willing to fully immerse yourself, there is just so much you can get out of this experience that you won’t find anywhere else.Rahul graduated from IHM Chandigarh in 2017 and was working with Hyatt Hotels before joining the 1st batch of MLP in Nov 2020. You can check out his Linkedin Profile here.

Here’s how you learn digital marketing & get placed in 30 weeks

0-22 weeks: Training (8 - 10:30 PM on weekdays, 10 - 5 PM on Saturdays)

Here is our learning methodology:
  • 70% through hands-on projects that you work on in groups
  • 20% through mentorship and coaching from expert practitioners
  • 10% through online lectures from marketing and business leaders

0-22 weeks: Behavioral training

Having worked with 1,000’s of students we know that functional knowledge can land you the job, but behavioural skills will make your career. This is thus a core aspect of your training.

23-30 weeks: Placement Drive + Finishing School / Internships

You will start sitting for job opportunities that are floated as part of the placement drive. During this period, you will also be a part of the finishing school and attempt additional refresher sessions / projects / assessments to get better prepared to ace your interviews and jobs.

During this period, you might also get roles which require you to intern before the full time offer

Final placements

The placement team helps you source, interview and finally land a job with a minimum CTC of ₹4.5 lakhs. You either get a full-time role directly or you get an internship post which you get a full-time role. In either case, you only pay us once you get a full-time job of CTC ₹4.5L or more.

Digital Marketing Course Placements

You do not pay us anything if you don't get a job making at least ₹4.5 lakhs a year or more. The more you earn, the more we earn. And so our incentives are aligned to getting you placed in top digital marketing roles.

Placement results

Here are placement results of 550+ students of our full-time Marketing Launchpad program.

**This is the first Part Time Program Batch**

100% placements in roles with CTC >= 4.5 lakhs Companies hiring across the different batches thus far:
Digital Marketing Recruiting Partners for The Marketing Launchpad
Digital Marketing Recruiting Partners for The Marketing Launchpad

What Facebook and Google Paid ads roles will I get placed in?

Performance Marketing Analyst
Digital Marketing Analyst
Marketing Associate
Category Management
Account Manager
Trainee Analyst
Brand Associate
Media Planning Executive
Programmatic Ads Specialist
Ecommerce Ads Specialist

Hear From our Recruiters

Shravani Rangaswamy
HR Analyst, Indigenesis Consulting Pvt. Ltd.
Our association with Kraftshala, in my personal capacity has been by far a positive one. Their professionalism, quality, response time is faultless. We were able to hire the right interns for our firm within a very short period of time. I strongly recommend Kraftshala for hiring marketing talent.
Aviral Chandra
CEO and Founder, Sif Homes
Kraftshala team deserves accolades for turning digital marketing enthusiasts into battle marketing professionals, ready for waging guerrilla marketing wars with their focused skills and market readiness. We closed 2 positions and we feel we won’t need to train these guys as Kraftshala has already done the hard work to that end. Kraftshals has my endorsement for hiring digital marketing professionals!
Suchit Sikaria
Managing Partner, Performics India
Performics India is extremely satisfied about our first experience with the Marketing Launchpad Program. First, it allows us to interact with students across different colleges & cities. Also saves a lot of effort at our end. Second and more importantly, we get a curated pool of talent with extremely relevant training.
We are optimistic of shifting a large part of our graduate hiring to the Launchpad program over the next year.

Who Should Apply?

Working Professional (who have cleared 12th) - doesnt matter what field you are in.
Final Year students from any background who are graduating in 2022 or 2023.
No prior work experience is necessary.

Digital Marketing Course Fees

We believe in making education performance-driven.Hence, it is a pay-after-placement course.
We believe in making education performance-driven. Hence, it is a pay after placement program.
This puts us on the same team as our students.
The better you do, the better we do.

Option 1

₹14,000 Upfront + 3 months salary when you land the job

You pay the balance fees - which is 3 months of your salary only after you get a job with a minimum CTC of ₹4.5 lakhs. Capped at a maximum of ₹2.5 lakhs (Plus GST@ 18% ).
Opt-out within the first 3 weeks (till review 1) or if you don’t get placed within 15 months from program completion.

Option 2

₹1.5 lakh upfront

You can also go for the fixed ₹ 1.5 lakh fee (Plus GST@ 18% ). This fee Is refundable in case you want to opt-out within the first 3 weeks (till review 1) or if you don't get placed within 15 months from program completion.
*All amounts can be facilitated through our EMI partners.
Here’s how the maths works:
If your salary is... 4.5 Lakhs/Year
₹4,50,000
₹15,00,000
Total Fees Payable: 1,26,500 + GST
A few examples to show how the fee calculation works:
Not getting a jobAny offer less than 4.5L eg. CTC 4LCTC 4.5LCTC 6L
Upfront Payment₹14,000₹14,000₹14,000₹14,000
After getting a job₹ 0₹ 03/12*4.5L= 112,5003/12*6L = 150,000
All amounts can be facilitated through EMI partners and are exclusive of GST

We know this is a crucial step for you and here is a simple chart to make the decision easy.

Comparison of Digital Marketing Courses & Career Trajectories
Comparison of Digital Marketing Courses & Career Trajectories

Admissions Process

title underlines
We receive lots of applications for every seat. Students are selected through a week-long process where they are tested on their quant and logical aptitude, communications skills, marketing acumen and overall learnability.

Step 1: Apply to Kraftshala

Tell us briefly about your background, and book a slot for the Screening Test.
Apply Now

Step 2: Appear for the Screening Test

Take the Common Screening Test, which evaluates you on your logical ability, marketing acumen, written. communication and your overall learnability. Practice material will be shared with you as soon as you finish applying in Step 1.
This is an elimination step.

Step 3: Submit your SOP

If shortlisted, you will be asked to submit a Statement of Purpose for joining the program, along with a few additional details. We will release the final offers post this stage.

Step 4: Enrollment

Based on your performance in the Screening Test, SOP and your overall profile, we will extend an offer to join a specialization under the Marketing Launchpad.
Welcome to the ride 🙂

WHO WILL BE TRAINING?

And a range of external experts

WHAT COULD MY CAREER TRAJECTORY LOOK LIKE?

title underlines
Digital Marketing Trajectory Image

Curriculum designed to get you hired

The average digital marketing talent in this market knows the theory about tools, pulling out reports and some theory about optimizations - all of which is stuff that you can learn for free.And in case you want to know from where, we will be happy to help :)The Marketing Launchpad candidates, on the other hand, will excel because they will be trained to do more.
Here’s a summary of the 30 weeks:
Week
Functional skill
Human skill
0
Team Huddles and Orientation
1-2
Business Fundamentals

Converting a business problem into a marketing strategy
Communication Skills
3-8
Facebook Ads

How to Build and Drive growth using FB ads platform

Integrated Project
Leadership Skills
9-18
Google Ads

How to Build and Drive growth using Search, Youtube, Discovery

Integrated Project
People Skills
19-20
Google Analytics
Work Ethics
21-22
Programmatic / Amazon Ads
CV and interview prep continues throughout
23-30
Placement Drive + Finishing School / Internships
Post 30 weeks
Final Placements starting INR 4.5 Lakhs / year

You either get a full-time role directly or you get an internship post which you get a full-time role. In either case, you only pay us once you get a full-time job of CTC ₹4.5L or more.

Tools covered

title underlines
Digital marketing tools taught by Kraftshala
Digital marketing tools taught by Kraftshala

What will a typical week look like?

Classes take place between Monday - Saturday. You will have a test every week to assess your mastery of the objectives set for the week.
Here is what an average week might look like.
Weekdays - Monday to Friday
8 - 9 PM
Review of lectures for the day
9 - 10:30 PM
Practice of the concepts through exercises
Weekends - Saturday
10 AM - 12 PM
Project work in groups
12 - 1 PM
Feedback on exercises and doubt resolutions
1 - 1:30 PM
Lunch
1:30 - 3:30 PM
Communication classes, including role-plays, activities, writing etc
3:30 - 5:30 PM
Additional huddles with experts for clarifying any concept
If you are available full time and want to end the program in 20 weeks instead of 30 weeks, you can check out our Full Time
Marketing Launchpad program

Student testimonials

Vikash Kumar Sahu
BTech 2018
Placed @ Team Pumpkin
If you have a passion for marketing and need a streamlined industrial training, then there is no better place than Kraftshala.
Ruchi Jaiswal
MBA, University of Mumbai’21
Placed @ Performics
I loved the most was that people were encouraged to ask the silliest and the stupidest of the questions without making us feel bad.
Kalpesh Nikhare
B.E. Mechanical, Mumbai University’18
Placed @ Sif Homes
Getting into marketing is tough - its either MBA or nothing at all. But then I joined Kraftshala and here I am today!

Facebook and Google Paid ads Course FAQ’s

  • General
  • Working Professionals
  • Final Year Students
  • General
  • Working Professionals
  • Final Year Students