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with INDUSTRYCreds™ Certification
Education that gets you hired
A 20 week, online, full-time program.
Pay the fees ONLY when you land a job with a
minimum CTC of INR ₹4.5 lakhs.
Pay the fees ONLY when you land a job with a
minimum CTC of INR ₹4.5 lakhs.
The Marketing Launchpad is a 20 week, online, full-time program that includes an 8 week internship.
We select, train and invest in high potential graduates to help them kickstart their marketing career. You only pay when you land a job with a minimum CTC of ₹4.5 lakhs.
Your Application has been submitted!
The Marketing Launchpad trains candidates to deliver on the job from Day 1. Here’s how:
Practical
You’re trained for 12 weeks by top experts.
Personalised
Coaching 50 people together doesn't help. At Kraftshala, you get feedback in smaller groups on your work to build your individual strengths.
Performance-driven
You don't pay us anything if you don't get a job of min 4.5 lakhs / year.
Admission Process
We receive lots of applications for every seat. You need to clear 2 rounds:
Aptitude (Quant, Logical), Marketing Aptitude and
Writing skills
Writing skills
Aptitude (Quant, Logical), Marketing Aptitude and Writing skills
Statement of Purpose
You will receive further details on the prep material once you complete your application.
100% placements in roles with CTC >= 4.5 lakhs Companies hiring across the different batches thus far:
Vikash Kumar Sahu
BTech 2018
Placed @ Team Pumpkin
If you have a passion for marketing and need a streamlined industrial training, then there is no better place than Kraftshala.
Ruchi Jaiswal
MBA, University of Mumbai’21
Placed @ Performics
I loved the most was that people were encouraged to ask the silliest and the stupidest of the questions without making us feel bad.
Kalpesh Nikhare
B.E. Mechanical, Mumbai University’18
Placed @ Sif Homes
Getting into marketing is tough - its either MBA or nothing at all. But then I joined Kraftshala and here I am today!
Here’s a summary of the 20 weeks:
Digital Media Marketing
Content & Social Media Marketing
Team Huddles + Onboardings
Business Fundamentals
Communication Skills
SEO (Search Engine Optimization)
Introduction to Facebook Ads
Leadership Skills
FB Ads:
On-Page & Tech SEO
Google Ads:
Off-Page SEO
People Skills
Work Ethics
Amazon Ads
ASO: App-store optimization
CV and Interview Prop continues throughout
Placements
Internships
Final placements starting INR 4.5 lakhs / year
Team Huddles + Onboardings
Business Fundamentals
Writing Basics
Communication Skills
Social Media Management:
Writing for Blogs
Leadership Skills
Influencer Management:
Writing for Social Media
People Skills
Design Principles
Writing for Website / Ads
Work Ethics
SEO:
Portfolio Building
CV and Interview Prep continues throughout
Placements
Internships
Final placements starting INR 4.5 lakhs / year
| Week | Functional skill | Human skill | |
|---|---|---|---|
| 0 | Team Huddles + Onboardings | ||
| 1 | Business Fundamentals Converting a business problem into a marketing strategy | Communication Skills Communic- ation Skills | |
| 2 | SEO (Search Engine Optimization) Driving traffic and sales | ||
| 3 | Introduction to Facebook Ads | ||
| Basis your scores, you get mapped to either of SEO / Paid Media Track | Leadership Skills | ||
| 4-6 | FB Ads: How to build brands and drive growth Integrated project | On-Page & Tech SEO Creating and optimizing your websites to rank higher on search | |
| 7-9 | Google Ads: How to build brands and drive growth Integrated project | Off-Page SEO Getting more links for your website Making content strategy to drive business growth | People Skills |
| 10 | Integrated Project | Work Ethics | |
| 11-12 | Amazon Ads | ASO: App-store optimization | CV and Interview Prop continues throughout |
Placements | |||
| 13-20 | Internships Weekdays: Internship in a digital marketing role to apply and showcase and your learning Weekends: Refinement of your concepts and behavioural skills basis your individual progress | ||
Final placements starting INR 4.5 lakhs / year | |||
