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Week | Functional skill | Human skill | |
---|---|---|---|
0 | Team Huddles + Onboardings | ||
1 | Business Fundamentals Converting a business problem into a marketing strategy | Communication Skills Communic- ation Skills | |
2 | SEO (Search Engine Optimization) Driving traffic and sales | ||
3 | Introduction to Facebook Ads | ||
Basis your scores, you get mapped to either of SEO / Paid Media Track | Leadership Skills | ||
4-6 | FB Ads: How to build brands and drive growth Integrated project | On-Page & Tech SEO Creating and optimizing your websites to rank higher on search | |
7-9 | Google Ads: How to build brands and drive growth Integrated project | Off-Page SEO Getting more links for your website Making content strategy to drive business growth | People Skills |
10 | Integrated Project | Work Ethics | |
11-12 | Amazon Ads | ASO: App-store optimization | CV and Interview Prop continues throughout |
Placements | |||
13-20 | Internships Weekdays: Internship in a digital marketing role to apply and showcase and your learning Weekends: Refinement of your concepts and behavioural skills basis your individual progress | ||
Final placements starting INR 4.5 lakhs / year |