Admissions team
























































Projects Briefing
Meeting with the industry experts
Making the campaigns live with the given budget
Media Strategy Submission & Campaign Optimization
Presentations and Mock Interviews
Projects Briefing
Meeting with the industry experts
Making the campaigns live with the given budget
Media Strategy Submission & Campaign Optimization
Presentations and Mock InterviewsApplied AI Examples
Persona Building with AI: Mine reviews, map consumer triggers & barriers, and build detailed audience personas – cutting research time from days to hours.
AI-Powered Ad Copy: Generate and test multiple headline and hook variations at scale, so you always have fresh creative to fight ad fatigue.
Project Briefing
Meeting with the industry experts
Making the campaigns live with the given budget
Media Strategy Submission & Campaign Optimization
Campaign Ends and Final Reports are Created
Presentations and Mock Interviews
Project Briefing
Meeting with the industry experts
Making the campaigns live with the given budget
Media Strategy Submission & Campaign Optimization
Campaign Ends and Final Reports are Created
Presentations and Mock InterviewsApplied AI Examples
Listing Optimisation: Analyse competitor listings, identify keyword gaps, and generate product titles and descriptions that improve search ranking.
Search Term Analysis: Process large search term reports, surface winning and wasteful keywords faster, and make smarter bid decisions.
Project Briefing
Meeting with the industry experts
Making the campaigns LIVE with the given budget
Media Strategy Submission & Campaign Optimization
Presentations and Mock Interviews
Project Briefing
Meeting with the industry experts
Making the campaigns LIVE with the given budget
Media Strategy Submission & Campaign Optimization
Presentations and Mock InterviewsApplied AI Examples
Ad Copy at Scale: Generate dozens of headline and description variations in minutes, letting you A/B test more aggressively without the manual effort.
Negative Keyword Checks: Scan search term reports and identify irrelevant query patterns, protecting your budget from wasted spend automatically.
Project Briefing
Catchup with the experts
SEO and Content Strategy Submission
Blog Publishing Using Wordpress
Presentations
Project Briefing
Catchup with the experts
SEO and Content Strategy Submission
Blog Publishing Using Wordpress
PresentationsApplied AI Examples
AI Content Briefs: Generate structured, intent-matched content briefs in minutes. Covering headings, keywords, and competitor gaps. All before writing a single word.
Answer Engine Optimisation: Restructure content for Google's AI Overviews and featured snippets, so your pages rank in the new era of search.
Project Briefing
Attempting the media plan on DV360
Catchup with the experts
Finalisation of media plan
Presentations
Project Briefing
Attempting the media plan on DV360
Catchup with the experts
Finalisation of media plan
PresentationsApplied AI Examples
Audience Segment Modelling: Identify which demographic, interest, and behavioural targeting combinations are most likely to perform for your campaign objective
Project briefing
Creating the blog strategy
Writing and Optimizing the blogs
Publishing the blogs
Presentations
Project briefing
Creating the blog strategy
Writing and Optimizing the blogs
Publishing the blogs
PresentationsApplied AI Examples
Content Outlining: Deep LLM aware content research, identify high-intent topics, generate detailed blog outlines, and blog quality evaluation.
SEO Optimisation: Refine meta titles, descriptions, and on-page structure, ensuring every blog is optimised before it goes live.
Project briefing
Creating the Organic Content Strategy
Making social media posts
Publishing the social media posts
Presentations
Project briefing
Creating the Organic Content Strategy
Making social media posts
Publishing the social media posts
PresentationsApplied AI Examples
Competitor Content Analysis: Scan competitor social pages, identify content gaps and high-performing formats, and build a differentiated campaign strategy faster.
Project briefing
Understanding user, brand and objectives
Creating and Revising content
Publishing Content
Presentations
Project briefing
Understanding user, brand and objectives
Creating and Revising content
Publishing Content
PresentationsApplied AI Examples
AI Scriptwriting: Generate and stress-test video scripts across different hooks and formats.


![]() | Internships | MBA T2/T3 | Other Digital Courses | |
|---|---|---|---|---|
| Cost (excluding GST) | ₹1.53L if you get a job of ₹4.5L or more | N/A | ₹ 8L - 15 L | ₹0.7 - 3 L |
| Cost, if unemployed post completion | ₹ 61.2K | N/A | ₹ 8L - 15 L | ₹0.7 - 3 L |
| Time investment | 22 weeks | 3-6 Months | 12-24 months | 4 - 12 months |
| Cost of travel | No Cost as program is Online | May need relocation | Full Time needs relocation | Yes, if Offline |
| Practical exposure in marketing | High Industry-focused learning | Medium | Low | Low-Medium |
| Behavioural skill development | High | Low-Medium | Medium | Low |
| AI Integration | Fully Integrated | N/A | 1-2 lectures on what is AI and its importance | Basic ChatGPT usage |



