Brand Building

with INDUSTRYCreds™ Certification and Live Projects

An exclusive program for handpicked students from B-Schools across the country.

Applications for the 2020-22 batch are now open
Brand Building course logo by Kraftshala

PROGRAM OVERVIEW

A brand branding course for MBA students to help them master brand communication. It is an active industry immersion that features a unique industry forward approach paired with a practical, hands-on experience and live projects.

We are training you to master ‘industry’s way’ of doing things. And our programs deliver that training 10% through content, 20% through feedbacks and discussions and 70% by doing it yourself
Kraftshala Industry Expert curated content

Access to content built from experiences of top industry experts converted into simple frameworks

Marketing live projects by Kraftshala

Real immersion in the role of a marketer in today’s digital age by working on a guided LIVE Project for 12 weeks

Personalised coaching by Kraftshala

Personalised Coaching on how to strategize and execute campaigns from highly experienced brand / performance marketing managers

INDUSTRYCreds™ certification by Kraftshala

INDUSTRYCreds™ certification score, a performance matrix that helps you signal your potential to top recruiters

1-1 mentorships by Kraftshala

1-1 mentorships and additional sessions for assistance during internships and placements

with case studies on brands like:

Brand case studies by Kraftshala
Brand case studies by Kraftshala
Ajinkya Choudekar | JBIMS Batch’ 19, Mahindra & Mahindra
Ajinkya Choudekar | JBIMS Batch’ 19, Mahindra & Mahindra

Ajinkya Choudekar | JBIMS Batch’ 19

Placed at Mahindra & Mahindra

INDUSTRYCreds™ Score: 85

Brand Building Program

quote

“Kraftshala has been a true mentor to me throughout my B School journey. Kraftshala joined me on my journey when I needed it the most, during summer placements. With good results from that experience I took up the Brand Building course but the content is just half of the story, what I loved about Kraftshala the most is the support they provide in realizing our true potential. It could have been as easy as, you pay fees, do the online course but this isn't the case with Kraftshala. They've allotted me mentorship slots to help me with anything and everything right from CV review to mock interviews and all of the mentors are active industry professionals. That's just not it, they personally call up and check why I haven't utilized any mentorship sessions. I mean who does this much? This really gains my respect for them as an organization and as a service provider.”

WHO SHOULD APPLY?

In case you are aspiring for a career in marketing or consulting, or you want to crack marketing case competitions, then this online certification course in branding is suited for you

Our past students have ranged from campuses like IIM A, IIM B, IIM C, IIM I, IIM L, IIM K, SPJAIN, MDI, ISB and also BIMTECH, SIIB, KJSOM, VGSOM, amongst many more.

Admissions Process

Step 1: Apply to Kraftshala

Apply to any of the program of your preference - Digital Brand Building, Brand Building, Sales Leadership or any of the Preparatory Packages. In case you are not clear, you can always talk to our Admissions Team and change your preference post applying.

Step 2: Appear for the Screening Test

Take our Screening Test which will test you on logical ability, user centricity and ability to grasp and apply concepts that we teach. Practice material will be shared with you beforehand. This is an elimination step.

Step 3: LIVE discussion on the Screening Test

Upon completion of the Screening Test, you’ll get an invitation to attend a live session by an expert to get clarity on how you could have approached the Test questions. While we can only accept a handful of students, we’d like to help everyone who attempted the Test to become better marketing and sales professionals.

Step 4: Enrollment

We will be taking 2-10 students from every campus. Offers will be rolled out basis your profile and your performance in the test! If you get in, welcome to the ride 🙂

PROGRAM BENEFITS

Your best shot at converting a PPO by gaining exposure to industry’s way of doing things

Your best shot at cracking marketing & sales roles with the top recruiters visiting your campus.

Your best shot at National Case Study competitions

Industry relevant frameworks and chance to take 1:1 interactions with Industry experts to help you streamline your solutions. Our students have won LIME, Interrobang, RB Global Challenge, Nestle 2 min desh ke liye etc just in the last 2 years!

INDUSTRY PARTNERS

With our sales and marketing expertise, we work with some of the top recruiters in training B-School talent.

hindustan unilever logo
nestle logo
reckitt logo
marico
3M logo
performics logo
yum logo
Kriti Kaur Sablok Ex - Employer Brand Manager, Hindustan Unilever
Kriti Kaur Sablok Ex - Employer Brand Manager, Hindustan Unilever

Kriti Kaur Sablok

Ex - Employer Brand Manager, Hindustan Unilever

quote

“It has been a pleasure working with Kraftshala as our partner right from Day 1. The team under the leadership of Varun Satia has always brought in strategic insights which helped strengthen our brand. The uniqueness that Kraftshala brings to the table is to demystify ‘marketing’ and bring in tools on the science and art of marketing. This results in a set of candidates who become real assets to the company from day 1“.

Emilia Matsumura Director of Marketing, Asia Pacific at Taco Bell
Emilia Matsumura Director of Marketing, Asia Pacific at Taco Bell

Emilia Matsumura

Director of Marketing, Asia Pacific at Taco Bell

quote

“Kraftshala crafted a training module for our teams to ensure that our communication is always ‘on-brand’. The module was entertaining, easy to follow and interesting. They demonstrated their expertise in the marketing by creating a tailored, one-of-a-kind brand workshop that I know we will refer back to for years to come.”

PROGRAM ARCHITECTS

Meet your course instructors

Varun Satia Founder CEO, Kraftshala

Varun Satia

Founder CEO, Kraftshala

Eshu Sharma Co-Founder, Kraftshala

Eshu Sharma

Co-Founder, Kraftshala

Nishtha Jain Head, Marketing & Content, Kraftshala

Nishtha Jain

Head, Marketing & Content, Kraftshala

Shivang Sethiya Marketing Training Manager, Kraftshala

Shivang Sethiya

Marketing Training Manager, Kraftshala

Dinesh Sajnani Digital Training Manager, Kraftshala

Dinesh Sajnani

Digital Training Manager, Kraftshala

WITH INSIGHTS FROM

Arjun Sood Client Solutions Manager

Arjun Sood

Client Solutions Manager

Amit Ojha Head of Agency Business

Amit Ojha

Head of Agency Business

Sambit Dash VP, Marketing

Sambit Dash

VP, Marketing

Arvind Bhandari Senior Vice President, South Asia

Arvind Bhandari

Senior Vice President, South Asia

Madhurjya Banerjee Global Brand Head, Lifebuoy

Madhurjya Banerjee

Global Brand Head, Lifebuoy

YOUR MENTORS

Aanchal Chhabra Associate Brand Manager

Aanchal Chhabra

Associate Brand Manager

Kunwarbir Singh Marketing Manager

Kunwarbir Singh

Marketing Manager

Harsh Pamnani Marketer and Author of Booming Brands

Harsh Pamnani

Marketer and Author of Booming Brands

Reshbha Munjal Senior Brand Manager M&Ms, Skittles & E-commerce Champion

Reshbha Munjal

Senior Brand Manager M&Ms, Skittles & E-commerce Champion

Shalini Lahiri Head of Marketing

Shalini Lahiri

Head of Marketing

PROGRAM FEE

INR 20,000 + GST

Low Cost EMI options available

Hear from our Alumni on their
Kraftshala Experience

Ayush's Kraftshala Story

Meet Ayush Goel, who is currently working as a Leadership Trainee with GroupM. He is an alumnus of IMT, Ghaziabad Batch 2020, and a Kraftshala Alumnus too! His ambition and zeal to succeed are commendable. Being able to evaluate the subjects and then aiming to learn the untaught (in this case - Digital Marketing) is something not everybody is able to do! Keep it up! and Keep growing!

Shruthi Sharma | MISB Bocconi Batch’19

Shruthi Sharma | MISB Bocconi Batch’19

Placed at Novo Nordisk

quote

It was a great experience taking the Kraftshala’s course. INDUSTRYCreds™ certification helped me understand marketing aspects from a practical world perspective. The content is clearly structured and I loved the examples in the course which helps during interviews. I also got access to mentors like Gaurav Gupta, HRBP, Boehringer Ingleheim who helped me understand my CV better. It helped me during my final placements as well. It was one of the many factors which helped...

Vagisha Sharma | IIM Lucknow Batch’20

Vagisha Sharma | IIM Lucknow Batch’20

Placed at Nestle India Limited

quote

I had my internship in HUL. But as the summer approached, I was very anxious about my performance at the internship. Some of the seniors at campus had done Kraftshala Courses and they were known to have good marketing knowledge. So one day, out of my anxiety I logged on to Kraftshala website and the inspirational video on the page triggered me immediately to join the course. Kraftshala’s Brand Building course kept me on my toes and honed my skills in marketing. With t...

CURRICULUM

FAQ's

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