Brand Building
An exclusive program for handpicked students from B-Schools across the country.
Applications are currently closed

PROGRAM OVERVIEW
A brand branding course for MBA students to help them master brand communication. It is an active industry immersion that features a unique industry forward approach paired with a practical, hands-on experience and live projects.

Access to content built from experiences of top industry experts converted into simple frameworks

Real immersion in the role of a marketer in today’s digital age by working on a guided LIVE Project for 12 weeks

Personalised Coaching on how to strategize and execute campaigns from highly experienced brand / performance marketing managers

INDUSTRYCreds™ certification score, a performance matrix that helps you signal your potential to top recruiters

1-1 mentorships and additional sessions for assistance during internships and placements
with case studies on brands like:




Ajinkya Choudekar | JBIMS Batch’ 19
Placed at Mahindra & Mahindra
INDUSTRYCreds™ Score: 85
Brand Building Program

“Kraftshala has been a true mentor to me throughout my B School journey. Kraftshala joined me on my journey when I needed it the most, during summer placements. With good results from that experience I took up the Brand Building course but the content is just half of the story, what I loved about Kraftshala the most is the support they provide in realizing our true potential. It could have been as easy as, you pay fees, do the online course but this isn't the case with Kraftshala. They've allotted me mentorship slots to help me with anything and everything right from CV review to mock interviews and all of the mentors are active industry professionals. That's just not it, they personally call up and check why I haven't utilized any mentorship sessions. I mean who does this much? This really gains my respect for them as an organization and as a service provider.”
WHO SHOULD APPLY?
In case you are aspiring for a career in marketing or consulting, or you want to crack marketing case competitions, then this online certification course in branding is suited for you
Our past students have ranged from campuses like IIM A, IIM B, IIM C, IIM I, IIM L, IIM K, SPJAIN, MDI, ISB and also BIMTECH, SIIB, KJSOM, VGSOM, amongst many more.
Admissions Process
Step 1: Apply to Kraftshala
Step 2: Appear for the Screening Test
Step 3: LIVE discussion on the Screening Test
Step 4: Enrollment
PROGRAM BENEFITS
Your best shot at converting a PPO by gaining exposure to industry’s way of doing things
Your best shot at cracking marketing & sales roles with the top recruiters visiting your campus.
Your best shot at National Case Study competitions
Highlight your potential to top campus recruiters
Your safe space for life!
INDUSTRY PARTNERS
With our sales and marketing expertise, we work with some of the top recruiters in training B-School talent.









Kriti Kaur Sablok
Ex - Employer Brand Manager, Hindustan Unilever

“It has been a pleasure working with Kraftshala as our partner right from Day 1. The team under the leadership of Varun Satia has always brought in strategic insights which helped strengthen our brand. The uniqueness that Kraftshala brings to the table is to demystify ‘marketing’ and bring in tools on the science and art of marketing. This results in a set of candidates who become real assets to the company from day 1“.


Emilia Matsumura
Director of Marketing, Asia Pacific at Taco Bell

“Kraftshala crafted a training module for our teams to ensure that our communication is always ‘on-brand’. The module was entertaining, easy to follow and interesting. They demonstrated their expertise in the marketing by creating a tailored, one-of-a-kind brand workshop that I know we will refer back to for years to come.”
PROGRAM ARCHITECTS
Meet your course instructors
WITH INSIGHTS FROM

Chirag Desai
Marketing Manager


Virat Mehta
Former Head of Brand Communication


Bhawna Sikka
Area Marketing Lead at GSK Consumer Healthcare


Sachin Kataria
Founder, Spherof Foods | Ex-Unilever


Divya Aggarwal
Head Of Marketing at Impresario Handmade Restaurants


Arjun Sood
Client Solutions Manager


Amit Ojha
Head of Agency Business


Sambit Dash
VP, Marketing


Arvind Bhandari
Senior Vice President, South Asia


Madhurjya Banerjee
Global Brand Head, Lifebuoy


Chirag Desai
Marketing Manager


Virat Mehta
Former Head of Brand Communication


Bhawna Sikka
Area Marketing Lead at GSK Consumer Healthcare


Sachin Kataria
Founder, Spherof Foods | Ex-Unilever


Divya Aggarwal
Head Of Marketing at Impresario Handmade Restaurants


Arjun Sood
Client Solutions Manager


Amit Ojha
Head of Agency Business


Sambit Dash
VP, Marketing


Arvind Bhandari
Senior Vice President, South Asia


Madhurjya Banerjee
Global Brand Head, Lifebuoy


Chirag Desai
Marketing Manager


Virat Mehta
Former Head of Brand Communication


Bhawna Sikka
Area Marketing Lead at GSK Consumer Healthcare


Sachin Kataria
Founder, Spherof Foods | Ex-Unilever


Divya Aggarwal
Head Of Marketing at Impresario Handmade Restaurants

YOUR MENTORS

Rajat Sharma
Senior Brand Manager


Rohan Arora
Director


Gaurav Gupta
Senior Manager HRBP


Ashish Agrawal
Head of Digital Marketing


Rudra Mishra
Deputy GM Marketing


Aanchal Chhabra
Associate Brand Manager


Kunwarbir Singh
Marketing Manager


Harsh Pamnani
Marketer and Author of Booming Brands


Reshbha Munjal
Senior Brand Manager M&Ms, Skittles & E-commerce Champion


Shalini Lahiri
Head of Marketing


Ankit Kishore
Senior Manager - Digital planning & buying


Sarah Banerjee
Associate Director - Marketing


Tejas Chaudhari
Performance Marketing


Mansi Khanna
Marketing Manager (Chocolates), Ex – P&G


Kunal Mehta
Global Marketing Communication


Soumita Mukherjee
Ex-Category Manager


Anuri Mehta
Ex-Category Manager


Shankar Mohan
Associate Director, Ex-Amazon, Star


Bhrugesh Chauhan
Consultant


Rajat Sharma
Senior Brand Manager


Rohan Arora
Director


Gaurav Gupta
Senior Manager HRBP


Ashish Agrawal
Head of Digital Marketing


Rudra Mishra
Deputy GM Marketing


Aanchal Chhabra
Associate Brand Manager


Kunwarbir Singh
Marketing Manager


Harsh Pamnani
Marketer and Author of Booming Brands


Reshbha Munjal
Senior Brand Manager M&Ms, Skittles & E-commerce Champion


Shalini Lahiri
Head of Marketing


Ankit Kishore
Senior Manager - Digital planning & buying


Sarah Banerjee
Associate Director - Marketing


Tejas Chaudhari
Performance Marketing


Mansi Khanna
Marketing Manager (Chocolates), Ex – P&G


Kunal Mehta
Global Marketing Communication


Soumita Mukherjee
Ex-Category Manager


Anuri Mehta
Ex-Category Manager


Shankar Mohan
Associate Director, Ex-Amazon, Star


Bhrugesh Chauhan
Consultant


Rajat Sharma
Senior Brand Manager


Rohan Arora
Director


Gaurav Gupta
Senior Manager HRBP


Ashish Agrawal
Head of Digital Marketing


Rudra Mishra
Deputy GM Marketing

PROGRAM FEE
INR 20,000 + GST
Low Cost EMI options available
Hear from our Alumni on their
Kraftshala Experience
Bhargav's Kraftshala Story
Meet Bhargav Pillarisetti, currently working as Operations Manager at Amazon. He is an alumnus of IIM Calcutta Batch'21. He did his summers with Amazon and is a Kraftshala Alumnus too! His zeal and inclination towards marketing and learning new things to become a better version of himself is what makes him stand out! Keep it up! and Keep growing!
Ayush's Kraftshala Story
Meet Ayush Goel, who is currently working as a Leadership Trainee with GroupM. He is an alumnus of IMT, Ghaziabad Batch 2020, and a Kraftshala Alumnus too! His ambition and zeal to succeed are commendable. Being able to evaluate the subjects and then aiming to learn the untaught (in this case - Digital Marketing) is something not everybody is able to do! Keep it up! and Keep growing!
Ajinkya's Kraftshala Story
Meet Ajinkya Patwardhan, currently pursuing MBA-IB from SIIB, Pune. For his summers, he interned with The Green Snack Co. in marketing profile and is also a Kraftshala Alumnus! His dedication and attitude towards learning new things are amazing! Being able to keep such a learning attitude is rare and has led him to make a strong bond with his Kraftshala group as well! Keep learning, keep networking and keep growing!
Nikitha's Kraftshala Story
Meet Nikitha Shenoy, currently studying at SIIB Pune Batch'21. She is Placed at Performics as a Management Trainee, Digital Marketing, and is a Kraftshala Alumnus too! From being interested in marketing to making an effort to explore the same and discovering it to be her passion. She has shown how one can put in efforts to discover themselves and it's what makes her stand out and strive to learn and grow more! Keep it up! and Keep growing!
Vagisha's Kraftshala Story
Meet Vagisha Sharma, who is currently working as a Management Trainee with Nestlé. She is an alumnus of IIM Lucknow Batch'20, did her summers with Unilever Mumbai, and is a Kraftshala Alumnus too! Her clarity of career goals and passion for Marketing is what makes her stand out. In her zeal to achieve more, she has always looked for and accepted her weaknesses and has worked harder to overcome them - which is commendable! Keep it up! and Keep growing!
Somit's Kraftshala Story
Meet Somit, currently studying at GIM, Goa Batch'21. He did his summers at Asian Paints and got a PPO too! The level of clarity he has towards his career goal and passion to learn is what makes him stand out and strive for more. Keep it up! and Keep growing!
Sharmistha's Kraftshala Story
Meet Sharmistha Roy, who is currently working as a Product Manager at Jio. She is an alumnus of IIM Lucknow Batch'20, did her summers with Unilever, and is also a Kraftshala Alumnus! Her learning agility is commendable! From taking feedbacks positively to applying concepts in case study competitions becoming National Finalists. She has always showcased the dedication and hard work. Keep it up! and Keep growing!
Nandakumar's Kraftshala Story
Meet Nandakumar K A, who is currently working as a Business Manager at Performics India (Publicis Groupe). He is an alumnus of Nirma University Batch'20, did his summers with Benetton Group, and is a Kraftshala Alumnus too! His hunger for knowledge and learning new things makes him so unique, amicable, and down to earth. Keep it up! and Keep growing!
Prabahika's Kraftshala Story
Meet Prabahika Goswami, currently studying at IIM Calcutta Batch'21. She did her summers at Samsung India. Her inclination and passion towards marketing is what makes her stand out and strive to learn more and more. Keep it up! and Keep growing!
Shruthi's Kraftshala Story
Meet Shruthi Sharma, who is currently working as IO Business Graduate with Novo Nordisk. She is an alumnus of SDA Bocconi Asia Center Batch'19, did her summers with Ferrero, and is a Kraftshala Alumnus too! Her zeal to achieve is commendable and reflects in the efforts that she puts in the work that she does. From winning FCB Ulka to cracking placement both - from campus as well as off-campus! Keep it up! and Keep growing!
Varun's Kraftshala Story
Meet Varun Kaore, currently placed as a Management Trainee at Adani Wilmar Ltd. He is an alumnus of IMT Ghaziabad Batch'21, did his summers with HP Inc., and is a Kraftshala Alumnus too! His attitude and zeal towards learning and becoming a version of himself are what make him stand out. Keep it up! and Keep growing!
Shreya's Kraftshala Story
Meet Shreya Shukla, who is currently working as a Management Trainee with Nestlé. She is an alumnus of FMS Batch'21, is a National Finalist of Loréal Sustainability Challenge, did her summers with Accenture Strategy, and is a Kraftshala Alumnus too! She is always striving to learn new things and figuring ways to implement those in her work and personal life. Her ability to always look for growth opportunities and being action-oriented are commendable and are what make her stand out. Keep it up! and Keep growing!
Rajit's Kraftshala Story
Meet Rajit Meena, who is currently placed as Senior Operations Manager at Delhivery. He is an alumnus of IIM Kozhikode Batch'21, and is a Kraftshala Alumnus too! His inclination towards Marketing and his approach in life - to do thorough research and taking inputs from all but ultimately making decisions basis his own understanding is what is commendable. Always continue to have this self-belief and Keep Growing!
Parth's Kraftshala Story
Meet Parth Kushwaha, currently working as Marketing Manager at Lcarro. He is an alumnus of TAPMI Batch'21, from where he got placed at ICICI Bank. He did his summers with Caltivare Consulting Services and is a Kraftshala Alumnus too! His inclination and passion towards marketing is what makes him stand out and strive to learn and grow in his career. Keep it up! and Keep growing!
Niharika's Kraftshala Story
Meet Niharika Bhatnagar, currently working as Content Marketer at GeoSpoc. She is an ex-Sales Executive at Nestlé and did her summers with UPL. She is an alumnus of SIIB Pune Batch'21 and is a Kraftshala Alumnus too! Her confidence and zeal to have clear fundamentals and utilise her learnings is commendable. Keep it up! and Keep growing!studying at IIM Calcutta Batch'21. She did her summers at Samsung India. Keep it up! and Keep growing!
Bhargav's Kraftshala Story
Meet Bhargav Pillarisetti, currently working as Operations Manager at Amazon. He is an alumnus of IIM Calcutta Batch'21. He did his summers with Amazon and is a Kraftshala Alumnus too! His zeal and inclination towards marketing and learning new things to become a better version of himself is what makes him stand out! Keep it up! and Keep growing!
Ayush's Kraftshala Story
Meet Ayush Goel, who is currently working as a Leadership Trainee with GroupM. He is an alumnus of IMT, Ghaziabad Batch 2020, and a Kraftshala Alumnus too! His ambition and zeal to succeed are commendable. Being able to evaluate the subjects and then aiming to learn the untaught (in this case - Digital Marketing) is something not everybody is able to do! Keep it up! and Keep growing!
Ajinkya's Kraftshala Story
Meet Ajinkya Patwardhan, currently pursuing MBA-IB from SIIB, Pune. For his summers, he interned with The Green Snack Co. in marketing profile and is also a Kraftshala Alumnus! His dedication and attitude towards learning new things are amazing! Being able to keep such a learning attitude is rare and has led him to make a strong bond with his Kraftshala group as well! Keep learning, keep networking and keep growing!
Nikitha's Kraftshala Story
Meet Nikitha Shenoy, currently studying at SIIB Pune Batch'21. She is Placed at Performics as a Management Trainee, Digital Marketing, and is a Kraftshala Alumnus too! From being interested in marketing to making an effort to explore the same and discovering it to be her passion. She has shown how one can put in efforts to discover themselves and it's what makes her stand out and strive to learn and grow more! Keep it up! and Keep growing!
Vagisha's Kraftshala Story
Meet Vagisha Sharma, who is currently working as a Management Trainee with Nestlé. She is an alumnus of IIM Lucknow Batch'20, did her summers with Unilever Mumbai, and is a Kraftshala Alumnus too! Her clarity of career goals and passion for Marketing is what makes her stand out. In her zeal to achieve more, she has always looked for and accepted her weaknesses and has worked harder to overcome them - which is commendable! Keep it up! and Keep growing!
Somit's Kraftshala Story
Meet Somit, currently studying at GIM, Goa Batch'21. He did his summers at Asian Paints and got a PPO too! The level of clarity he has towards his career goal and passion to learn is what makes him stand out and strive for more. Keep it up! and Keep growing!
Sharmistha's Kraftshala Story
Meet Sharmistha Roy, who is currently working as a Product Manager at Jio. She is an alumnus of IIM Lucknow Batch'20, did her summers with Unilever, and is also a Kraftshala Alumnus! Her learning agility is commendable! From taking feedbacks positively to applying concepts in case study competitions becoming National Finalists. She has always showcased the dedication and hard work. Keep it up! and Keep growing!
Nandakumar's Kraftshala Story
Meet Nandakumar K A, who is currently working as a Business Manager at Performics India (Publicis Groupe). He is an alumnus of Nirma University Batch'20, did his summers with Benetton Group, and is a Kraftshala Alumnus too! His hunger for knowledge and learning new things makes him so unique, amicable, and down to earth. Keep it up! and Keep growing!
Prabahika's Kraftshala Story
Meet Prabahika Goswami, currently studying at IIM Calcutta Batch'21. She did her summers at Samsung India. Her inclination and passion towards marketing is what makes her stand out and strive to learn more and more. Keep it up! and Keep growing!
Shruthi's Kraftshala Story
Meet Shruthi Sharma, who is currently working as IO Business Graduate with Novo Nordisk. She is an alumnus of SDA Bocconi Asia Center Batch'19, did her summers with Ferrero, and is a Kraftshala Alumnus too! Her zeal to achieve is commendable and reflects in the efforts that she puts in the work that she does. From winning FCB Ulka to cracking placement both - from campus as well as off-campus! Keep it up! and Keep growing!
Varun's Kraftshala Story
Meet Varun Kaore, currently placed as a Management Trainee at Adani Wilmar Ltd. He is an alumnus of IMT Ghaziabad Batch'21, did his summers with HP Inc., and is a Kraftshala Alumnus too! His attitude and zeal towards learning and becoming a version of himself are what make him stand out. Keep it up! and Keep growing!
Shreya's Kraftshala Story
Meet Shreya Shukla, who is currently working as a Management Trainee with Nestlé. She is an alumnus of FMS Batch'21, is a National Finalist of Loréal Sustainability Challenge, did her summers with Accenture Strategy, and is a Kraftshala Alumnus too! She is always striving to learn new things and figuring ways to implement those in her work and personal life. Her ability to always look for growth opportunities and being action-oriented are commendable and are what make her stand out. Keep it up! and Keep growing!
Rajit's Kraftshala Story
Meet Rajit Meena, who is currently placed as Senior Operations Manager at Delhivery. He is an alumnus of IIM Kozhikode Batch'21, and is a Kraftshala Alumnus too! His inclination towards Marketing and his approach in life - to do thorough research and taking inputs from all but ultimately making decisions basis his own understanding is what is commendable. Always continue to have this self-belief and Keep Growing!
Parth's Kraftshala Story
Meet Parth Kushwaha, currently working as Marketing Manager at Lcarro. He is an alumnus of TAPMI Batch'21, from where he got placed at ICICI Bank. He did his summers with Caltivare Consulting Services and is a Kraftshala Alumnus too! His inclination and passion towards marketing is what makes him stand out and strive to learn and grow in his career. Keep it up! and Keep growing!
Niharika's Kraftshala Story
Meet Niharika Bhatnagar, currently working as Content Marketer at GeoSpoc. She is an ex-Sales Executive at Nestlé and did her summers with UPL. She is an alumnus of SIIB Pune Batch'21 and is a Kraftshala Alumnus too! Her confidence and zeal to have clear fundamentals and utilise her learnings is commendable. Keep it up! and Keep growing!studying at IIM Calcutta Batch'21. She did her summers at Samsung India. Keep it up! and Keep growing!
Bhargav's Kraftshala Story
Meet Bhargav Pillarisetti, currently working as Operations Manager at Amazon. He is an alumnus of IIM Calcutta Batch'21. He did his summers with Amazon and is a Kraftshala Alumnus too! His zeal and inclination towards marketing and learning new things to become a better version of himself is what makes him stand out! Keep it up! and Keep growing!

Rahul Das | IIM Calcutta Batch'18
Placed at BCG

“I was part of the Kraftshala's program. The topics taught and the frameworks illustrated in the program are of great relevance when it comes to modern day marketing. Besides, the different project opportunities offered by Kraftshala and its partner companies help quite a bit when it comes to solving cases for marketing case competitions. Overall, I'd recommend the program to B-school students, not only for marketing, but also for non-marketing aspirants,”

Shruti Soni | MDI Gurgaon Batch'18
Placed at Coca Cola

“The Kraftshala’s Program was quite useful in understanding how concepts are applied in real life marketing. This helped me a lot in successfully completing my project, which eventually resulted in me securing a PPO.”

Shruthi Sharma | MISB Bocconi Batch’19
Placed at Novo Nordisk

It was a great experience taking the Kraftshala’s course. INDUSTRYCreds™ certification helped me understand marketing aspects from a practical world perspective. The content is clearly structured and I loved the examples in the course which helps during interviews. I also got access to mentors like Gaurav Gupta, HRBP, Boehringer Ingleheim who helped me understand my CV better. It helped me during my final placements as well. It was one of the many factors which helped......Read more

Vagisha Sharma | IIM Lucknow Batch’20
Placed at Nestle India Limited

I had my internship in HUL. But as the summer approached, I was very anxious about my performance at the internship. Some of the seniors at campus had done Kraftshala Courses and they were known to have good marketing knowledge. So one day, out of my anxiety I logged on to Kraftshala website and the inspirational video on the page triggered me immediately to join the course. Kraftshala’s Brand Building course kept me on my toes and honed my skills in marketing. With t......Read more

Ajinkya Choudekar | JBIMS Batch’19
Placed at Mahindra & Mahindra

Kraftshala has been a true mentor to me throughout my B School journey! Kraftshala joined me on my journey when I needed it the most, during summer placements, in the form of Summers Pro program. With good results from that experience I took up another Kraftshala’s program as soon as it was launched. The course content is just half of the story, what I loved abt Kraftshala the most is the support they provide in realising our true potential. It could have been as easy......Read more

Pranay Kathuria | MDI Gurgaon Batch’21
Placed at MakeMyTrip

Initially, I was very doubtful of joining an online course as I was not very sure of the kind of learning. But the course caught my attention right from the very first screening test which tested the applicative Sales & Marketing skills. This was very much different from what we usually learn at our B-schools. This was kind of a sneak peek into the job life of a Sales/Marketing manager. This preliminary course module actually changed my mind and led me to the deci......Read more

Yash Thakkar | SIMSREE Batch’21
Placed at InsideIIM

Learning at Kraftshala has been a unique experience. I was enrolled as a part of Sales leadership program while I was in my first year. As a part of the program I was responsible to step in the shoes of an Area Sales Manager and perform set tasks that an ASM is expected to perform on a daily basis. The experience was enriching, interacting with multiple stakeholders, looking at the product offerings, learning the market, devising actionable pointers. All of these comb......Read more

Anindya Som Chaudhary | FSM Batch’21
Placed at Gartner

The entire journey of starting the Sales Leadership till the final announcement of results are best described by three Es: exhaustive, enlightening and engaging. The course exhaustively covers most of the concepts that a MBA student will come across, it’s enlightening as the concepts are something which are not always taught during the MBA curriculum and thus helps us get a broader lens to view context. The content covers interviews with various accomplished industry ......Read more

Deepon Das | TAPMI Batch’21
Placed at HCL

Kraftshala has given me access to some amazing humans - as friends, guides/mentors and well-wishers. I went on to commence my SummersPro certification with them, excited and equally uncertain. Most of my SIP (Summer Internship Program) interviews revolved around my SummersPro Certification and the work I had done here. The gift of narrative is what I developed. The ability to treat interviews as exchange of experiences and not an evaluation portrays confidence and rec......Read more

Priyanka Unnithan | IIM Lucknow Batch'18
Placed at BCG

“Content was refreshing and highly contextual! The live project involved piecing together all that was learnt, making it really engaging. The concepts and frameworks have been useful throughout other marketing courses and case competitions.”

Puskar Sharma | IIM Bangalore Batch'19
Placed at Asian Paints

“The Kraftshala’s Program helped me to connect my theoretical Marketing knowledge to industry based practice. The program is well structured. It amplified my knowledge over the MBA marketing courses. Finally, it helped me to crack Asian Paints PPO and Nestle PPI.”

Priya Sharma| SJMSOM Batch'19
Placed at Asian Paints

“The journey with Kraftshala has been an enriching one. The program specifically helped me in understanding more about the company I was going to intern with, even before I started with the internship. The program will be a fun ride for anyone who loves marketing and wants to learn and gain a hands-on experience. Moreover, the mentorship series was really helpful in getting CVs reviewed or clarifying career related queries.”

Ashrav Gupta | IIM Kozhikode Batch'19
Placed at Asian Paints

“Kraftshala has helped me in understanding the fundamentals of sales and marketing. The knowledge gained is immense and can help you in cracking interviews as well as understanding the practical knowledge involved. Anshul and Supriya deserve special kudos for keeping me motivated during the placements and advising throughout the program”

Sandesh R Nayak | VGSoM, IIT Kharagpur Batch'20
Placed at PwC

“Kraftshala's program is a great course! I learned what work goes at the backend of a company to build and position a brand in the market. I completed the assignments and live project with complete dedication which helped me to understand the concepts and apply them and also to increase my interest towards brands. The program is very structured and the kind of research done by Kraftshala to give the best content to their students is impressive. I strongly recommend al......Read more

Chinmay Panday | IIM Bangalore Batch'19
Placed at HUL

“I cannot narrow it down to a particular one thing about Kraftshala that helped me. It's about how the course in its entirety familiarised me with the marleting concepts through rich content and the application of those concepts through the live projects. Doing the projects in the Kraftshala’s program gave me an understanding of how things work and thus during internship gave me a headstart in understanding the processes and working my way through my internship projec......Read more

Apoorva Chaudhary | SJMSOM Batch'19
Placed at GEP

“Kraftshala’s Program really helped me to clear a lot of marketing Concepts. The videos and examples were really engaging.. Kraftshala helped me to crack a lot of National corporate competition like Marico Over The Wall , HUL etc”

Nandakumar K A | NIRMA Batch'20
Placed at Performics

“Kraftshala exposed me to what is actually practiced by the Industry, and my learning came from people, who are currently practicing as marketers with prestigious brands. This was the greatest step I took to understand deep concepts in marketing.”

Akshay Vashistha | SJMSOM Batch'19
Placed at Coca Cola

“Kraftshala’s program helped me develop a deep understanding of the process of branding, while also facilitating the application of concepts to a live market situation. This proved to be of immense help while doing positioning and concept development under my internship project.”

Rahul Das | IIM Calcutta Batch'18
Placed at BCG

“I was part of the Kraftshala's program. The topics taught and the frameworks illustrated in the program are of great relevance when it comes to modern day marketing. Besides, the different project opportunities offered by Kraftshala and its partner companies help quite a bit when it comes to solving cases for marketing case competitions. Overall, I'd recommend the program to B-school students, not only for marketing, but also for non-marketing aspirants,”

Shruti Soni | MDI Gurgaon Batch'18
Placed at Coca Cola

“The Kraftshala’s Program was quite useful in understanding how concepts are applied in real life marketing. This helped me a lot in successfully completing my project, which eventually resulted in me securing a PPO.”

Shruthi Sharma | MISB Bocconi Batch’19
Placed at Novo Nordisk

It was a great experience taking the Kraftshala’s course. INDUSTRYCreds™ certification helped me understand marketing aspects from a practical world perspective. The content is clearly structured and I loved the examples in the course which helps during interviews. I also got access to mentors like Gaurav Gupta, HRBP, Boehringer Ingleheim who helped me understand my CV better. It helped me during my final placements as well. It was one of the many factors which helped......Read more

Vagisha Sharma | IIM Lucknow Batch’20
Placed at Nestle India Limited

I had my internship in HUL. But as the summer approached, I was very anxious about my performance at the internship. Some of the seniors at campus had done Kraftshala Courses and they were known to have good marketing knowledge. So one day, out of my anxiety I logged on to Kraftshala website and the inspirational video on the page triggered me immediately to join the course. Kraftshala’s Brand Building course kept me on my toes and honed my skills in marketing. With t......Read more

Ajinkya Choudekar | JBIMS Batch’19
Placed at Mahindra & Mahindra

Kraftshala has been a true mentor to me throughout my B School journey! Kraftshala joined me on my journey when I needed it the most, during summer placements, in the form of Summers Pro program. With good results from that experience I took up another Kraftshala’s program as soon as it was launched. The course content is just half of the story, what I loved abt Kraftshala the most is the support they provide in realising our true potential. It could have been as easy......Read more

Pranay Kathuria | MDI Gurgaon Batch’21
Placed at MakeMyTrip

Initially, I was very doubtful of joining an online course as I was not very sure of the kind of learning. But the course caught my attention right from the very first screening test which tested the applicative Sales & Marketing skills. This was very much different from what we usually learn at our B-schools. This was kind of a sneak peek into the job life of a Sales/Marketing manager. This preliminary course module actually changed my mind and led me to the deci......Read more

Yash Thakkar | SIMSREE Batch’21
Placed at InsideIIM

Learning at Kraftshala has been a unique experience. I was enrolled as a part of Sales leadership program while I was in my first year. As a part of the program I was responsible to step in the shoes of an Area Sales Manager and perform set tasks that an ASM is expected to perform on a daily basis. The experience was enriching, interacting with multiple stakeholders, looking at the product offerings, learning the market, devising actionable pointers. All of these comb......Read more

Anindya Som Chaudhary | FSM Batch’21
Placed at Gartner

The entire journey of starting the Sales Leadership till the final announcement of results are best described by three Es: exhaustive, enlightening and engaging. The course exhaustively covers most of the concepts that a MBA student will come across, it’s enlightening as the concepts are something which are not always taught during the MBA curriculum and thus helps us get a broader lens to view context. The content covers interviews with various accomplished industry ......Read more

Deepon Das | TAPMI Batch’21
Placed at HCL

Kraftshala has given me access to some amazing humans - as friends, guides/mentors and well-wishers. I went on to commence my SummersPro certification with them, excited and equally uncertain. Most of my SIP (Summer Internship Program) interviews revolved around my SummersPro Certification and the work I had done here. The gift of narrative is what I developed. The ability to treat interviews as exchange of experiences and not an evaluation portrays confidence and rec......Read more

Priyanka Unnithan | IIM Lucknow Batch'18
Placed at BCG

“Content was refreshing and highly contextual! The live project involved piecing together all that was learnt, making it really engaging. The concepts and frameworks have been useful throughout other marketing courses and case competitions.”

Puskar Sharma | IIM Bangalore Batch'19
Placed at Asian Paints

“The Kraftshala’s Program helped me to connect my theoretical Marketing knowledge to industry based practice. The program is well structured. It amplified my knowledge over the MBA marketing courses. Finally, it helped me to crack Asian Paints PPO and Nestle PPI.”

Priya Sharma| SJMSOM Batch'19
Placed at Asian Paints

“The journey with Kraftshala has been an enriching one. The program specifically helped me in understanding more about the company I was going to intern with, even before I started with the internship. The program will be a fun ride for anyone who loves marketing and wants to learn and gain a hands-on experience. Moreover, the mentorship series was really helpful in getting CVs reviewed or clarifying career related queries.”

Ashrav Gupta | IIM Kozhikode Batch'19
Placed at Asian Paints

“Kraftshala has helped me in understanding the fundamentals of sales and marketing. The knowledge gained is immense and can help you in cracking interviews as well as understanding the practical knowledge involved. Anshul and Supriya deserve special kudos for keeping me motivated during the placements and advising throughout the program”

Sandesh R Nayak | VGSoM, IIT Kharagpur Batch'20
Placed at PwC

“Kraftshala's program is a great course! I learned what work goes at the backend of a company to build and position a brand in the market. I completed the assignments and live project with complete dedication which helped me to understand the concepts and apply them and also to increase my interest towards brands. The program is very structured and the kind of research done by Kraftshala to give the best content to their students is impressive. I strongly recommend al......Read more

Chinmay Panday | IIM Bangalore Batch'19
Placed at HUL

“I cannot narrow it down to a particular one thing about Kraftshala that helped me. It's about how the course in its entirety familiarised me with the marleting concepts through rich content and the application of those concepts through the live projects. Doing the projects in the Kraftshala’s program gave me an understanding of how things work and thus during internship gave me a headstart in understanding the processes and working my way through my internship projec......Read more

Apoorva Chaudhary | SJMSOM Batch'19
Placed at GEP

“Kraftshala’s Program really helped me to clear a lot of marketing Concepts. The videos and examples were really engaging.. Kraftshala helped me to crack a lot of National corporate competition like Marico Over The Wall , HUL etc”

Nandakumar K A | NIRMA Batch'20
Placed at Performics

“Kraftshala exposed me to what is actually practiced by the Industry, and my learning came from people, who are currently practicing as marketers with prestigious brands. This was the greatest step I took to understand deep concepts in marketing.”

Akshay Vashistha | SJMSOM Batch'19
Placed at Coca Cola

“Kraftshala’s program helped me develop a deep understanding of the process of branding, while also facilitating the application of concepts to a live market situation. This proved to be of immense help while doing positioning and concept development under my internship project.”

Rahul Das | IIM Calcutta Batch'18
Placed at BCG

“I was part of the Kraftshala's program. The topics taught and the frameworks illustrated in the program are of great relevance when it comes to modern day marketing. Besides, the different project opportunities offered by Kraftshala and its partner companies help quite a bit when it comes to solving cases for marketing case competitions. Overall, I'd recommend the program to B-school students, not only for marketing, but also for non-marketing aspirants,”

Shruti Soni | MDI Gurgaon Batch'18
Placed at Coca Cola

“The Kraftshala’s Program was quite useful in understanding how concepts are applied in real life marketing. This helped me a lot in successfully completing my project, which eventually resulted in me securing a PPO.”