Brand Building

“I was part of the Kraftshala's program. The topics taught and the frameworks illustrated in the program are of great relevance when it comes to modern day marketing. Besides, the different project opportunities offered by Kraftshala and its partner companies help quite a bit when it comes to solving cases for marketing case competitions. Overall, I'd recommend the program to B-school students, not only for marketing, but also for non-marketing aspirants,”

“The Kraftshala’s Program was quite useful in understanding how concepts are applied in real life marketing. This helped me a lot in successfully completing my project, which eventually resulted in me securing a PPO.”

It was a great experience taking the Kraftshala’s course. INDUSTRYCreds™ certification helped me understand marketing aspects from a practical world perspective. The content is clearly structured and I loved the examples in the course which helps during interviews. I also got access to mentors like Gaurav Gupta, HRBP, Boehringer Ingleheim who helped me understand my CV better. It helped me during my final placements as well. It was one of the many factors which helped......Read more

I had my internship in HUL. But as the summer approached, I was very anxious about my performance at the internship. Some of the seniors at campus had done Kraftshala Courses and they were known to have good marketing knowledge. So one day, out of my anxiety I logged on to Kraftshala website and the inspirational video on the page triggered me immediately to join the course. Kraftshala’s Brand Building course kept me on my toes and honed my skills in marketing. With t......Read more

Kraftshala has been a true mentor to me throughout my B School journey! Kraftshala joined me on my journey when I needed it the most, during summer placements, in the form of Summers Pro program. With good results from that experience I took up another Kraftshala’s program as soon as it was launched. The course content is just half of the story, what I loved abt Kraftshala the most is the support they provide in realising our true potential. It could have been as easy......Read more

Initially, I was very doubtful of joining an online course as I was not very sure of the kind of learning. But the course caught my attention right from the very first screening test which tested the applicative Sales & Marketing skills. This was very much different from what we usually learn at our B-schools. This was kind of a sneak peek into the job life of a Sales/Marketing manager. This preliminary course module actually changed my mind and led me to the deci......Read more

Learning at Kraftshala has been a unique experience. I was enrolled as a part of Sales leadership program while I was in my first year. As a part of the program I was responsible to step in the shoes of an Area Sales Manager and perform set tasks that an ASM is expected to perform on a daily basis. The experience was enriching, interacting with multiple stakeholders, looking at the product offerings, learning the market, devising actionable pointers. All of these comb......Read more

The entire journey of starting the Sales Leadership till the final announcement of results are best described by three Es: exhaustive, enlightening and engaging. The course exhaustively covers most of the concepts that a MBA student will come across, it’s enlightening as the concepts are something which are not always taught during the MBA curriculum and thus helps us get a broader lens to view context. The content covers interviews with various accomplished industry ......Read more

Kraftshala has given me access to some amazing humans - as friends, guides/mentors and well-wishers. I went on to commence my SummersPro certification with them, excited and equally uncertain. Most of my SIP (Summer Internship Program) interviews revolved around my SummersPro Certification and the work I had done here. The gift of narrative is what I developed. The ability to treat interviews as exchange of experiences and not an evaluation portrays confidence and rec......Read more

“Content was refreshing and highly contextual! The live project involved piecing together all that was learnt, making it really engaging. The concepts and frameworks have been useful throughout other marketing courses and case competitions.”

“The Kraftshala’s Program helped me to connect my theoretical Marketing knowledge to industry based practice. The program is well structured. It amplified my knowledge over the MBA marketing courses. Finally, it helped me to crack Asian Paints PPO and Nestle PPI.”

“The journey with Kraftshala has been an enriching one. The program specifically helped me in understanding more about the company I was going to intern with, even before I started with the internship. The program will be a fun ride for anyone who loves marketing and wants to learn and gain a hands-on experience. Moreover, the mentorship series was really helpful in getting CVs reviewed or clarifying career related queries.”

“Kraftshala has helped me in understanding the fundamentals of sales and marketing. The knowledge gained is immense and can help you in cracking interviews as well as understanding the practical knowledge involved. Anshul and Supriya deserve special kudos for keeping me motivated during the placements and advising throughout the program”

“Kraftshala's program is a great course! I learned what work goes at the backend of a company to build and position a brand in the market. I completed the assignments and live project with complete dedication which helped me to understand the concepts and apply them and also to increase my interest towards brands. The program is very structured and the kind of research done by Kraftshala to give the best content to their students is impressive. I strongly recommend al......Read more

“I cannot narrow it down to a particular one thing about Kraftshala that helped me. It's about how the course in its entirety familiarised me with the marleting concepts through rich content and the application of those concepts through the live projects. Doing the projects in the Kraftshala’s program gave me an understanding of how things work and thus during internship gave me a headstart in understanding the processes and working my way through my internship projec......Read more

“Kraftshala’s Program really helped me to clear a lot of marketing Concepts. The videos and examples were really engaging.. Kraftshala helped me to crack a lot of National corporate competition like Marico Over The Wall , HUL etc”

“Kraftshala exposed me to what is actually practiced by the Industry, and my learning came from people, who are currently practicing as marketers with prestigious brands. This was the greatest step I took to understand deep concepts in marketing.”

“Kraftshala’s program helped me develop a deep understanding of the process of branding, while also facilitating the application of concepts to a live market situation. This proved to be of immense help while doing positioning and concept development under my internship project.”

“I was part of the Kraftshala's program. The topics taught and the frameworks illustrated in the program are of great relevance when it comes to modern day marketing. Besides, the different project opportunities offered by Kraftshala and its partner companies help quite a bit when it comes to solving cases for marketing case competitions. Overall, I'd recommend the program to B-school students, not only for marketing, but also for non-marketing aspirants,”

“The Kraftshala’s Program was quite useful in understanding how concepts are applied in real life marketing. This helped me a lot in successfully completing my project, which eventually resulted in me securing a PPO.”