Saptashi Bhowmik in Career Guide |   November 13, 2022 . 12 min read

Complete Guide to Cracking Your First Digital Marketing Job 2023

(Contains Skills, Resume, and Interview Tips)

There have been times when our students have straight away asked - “okay, I’ll learn these digital marketing skills over the course of 20 weeks , but how do I know if it’ll help me crack the job?”

Let’s address the doubt.

So, you’re interested in making a career out of digital marketing. Chances are, you even know what might be the right digital marketing field for you and are well-versed with specific digital marketing skills for your field. Maybe you’re a creative person with a knack for creating content for social media or blogs for a website. Or maybe you’re inclined towards the technical bits, delivering targets through performance marketing, and search engine optimization, just to name a few.

That’s not it, though. You have got to apply to companies and face your fears, finally. So, how do we increase your chances of showcasing your digital marketing skills to land the right job for you?

Start by Building Your Resume

You see, building a stellar resume is the first, most important step to help you get through the recruiter’s gate that’s guarded by gigantic dogs posed as Applicant Tracking Softwares.

Now, how do you get through the gate regardless of your experience in digital marketing?

Keep ONLY the Relevant Information Required in the Digital Marketing Field You’re Interested in:

Let’s take an example to understand why keeping relevant information matters.

You’re reading this blog because you’re interested in cracking a digital marketing job, and you want to be job-ready for that. If we were to include a random topic, say, pancakes here, would it appeal to you? No.

It will probably throw you off because that is not what you were looking for.

Recruiters, when filtering out resumes, also have an intent - to find people with suitable skill sets and experiences who can leverage them to get the business moving. Call it a product-market fit where you’re the product, and the company you’re applying to is the market. It’s why putting every piece of relevant information on your resume matters.

For example, an SEO student of our digital marketing course will include a pointer like this to showcase their digital marketing skills and experience from the course:

So, What Should You Put on Your Resume?

Does not matter if you’re a fresher, or if you do not have relevant experience. For a digital marketing role, your resume should showcase the skills and experiences that you can deliver on. Something you’ve learned either in your previous job or during your college, even.

And how you showcase these skills has to be done with a little strategy.

If You Have No Prior Experience in Digital Marketing:

Try following a reverse chronological order of placing information - with the most relevant skill set or experience at the top.

The order of the information will be -

Include Digital Marketing Skills First:

Here, the skills you’ve learned by either volunteering or interning at a company come into play. If you’ve been in some live courses in some areas of digital marketing, this is the time to mention them.

Some Common Digital Marketing Skills That Recruiters Look for:

Over 600+ students have made their careers in digital marketing through the Marketing Launchpad’s digital marketing course . And over 100 brands and agencies have hired them from us. But, while looking closer, we’ve found that a lot of them look for similar traits, skills, and requirements.

Here are some of the skills:

  • Analyzing and reporting various campaigns (influencer, social media, ads, etc)
  • Experience in planning and strategizing campaigns
  • Intermediate Excel knowledge
  • High sense of ownership and delivering within deadlines
  • Ability to solve problems quickly
  • Coordinating with different departments and clients to deliver campaigns

And if we now translate these requirements into mere skills, this is what they actually want:

To help recruiters understand that you can do these things well, show them instances where you’ve practiced some of these things - on your resume through the experience you’ve gathered by working in a job or even during college.

Relevant Certifications to Add Credibility:

Maybe you’ve learned some digital marketing skills in strategizing ad campaigns, or you’ve learned to write blog posts and social media posts. This area gives you room to add credibility to the skill you will apply in your job. And if you haven’t yet, here are some free certifications for you to get started:

Google Ads Certifications (free) ,Google Analytics Certifications (free) ,Amazon Certifications (free) ,Free Basic Digital Marketing Course ,

And, if you want to get deeper into these courses, here’s a treasure .

Achievements You Are Proud of:
This includes anything that helps the recruiter see you as more than a candidate. If these achievements are not much related to digital marketing or showcase your skills, it’s okay. This part helps the recruiter connect with you on a personal level.

Let’s give a context.

Say you had to organize a fest at college. You needed sponsorships so you could bring in a larger audience to create the buzz for the fest. So you talk to brands, negotiate with them, cut a deal with them and they show up.

Throughout all of these, you also had to manage different departments doing different chores for the fest. One was handling budgets with the local vendors to get food and influencers for the fest. The other department was helping to create games to play. One team was creating buzz for the fest on social media, to attract more and more people.

There was one department that would call in influencers, comedians, singers to play at your fest. And there was a team that would manage all these teams, making sure everything was working out.

Here, talking to sponsors, cutting a deal with them, and even with all the teams you managed are negotiations. You learned to communicate effectively and move the ball in your direction, which resulted in catering to a larger audience. This is an important digital marketing skill.

The teams that you managed throughout the event taught you event management in a space that’s close to marketing. This entire experience also taught you project management, quite an essential skill in digital marketing.

You must have had a fair share of crises throughout the fest that had to be solved. The budget for the entire fest had to be split to get the best deals. This taught you problem-solving - apt for digital marketing again!

And every activity that happened during the fest was to delight the students of your college or the group of students that lived near your college. You created games for them, called influencers, and singers, to be a part of the fest so the students of your college have a good experience. This taught you user-centricity, the core digital marketing skill.

If you have an experience like this or any other experience that taught you these skills, MENTION them here!

If You Have Prior Work Experience

Your resume becomes more experience-focused, as you have the experience to back your skill up. The chronological order of information that you’ll put in the resume remains the same except - you mention prior experience first here.

But every experience is not relevant to the digital marketing role you’ll be applying for. Then how do you showcase your skills?

Let’s understand that with an example from one of our students.

A student from our digital marketing course worked for an IT company before joining. They were in the client servicing department where they had to handle negotiations with the client and with coders. Throughout the project, they faced problems with the code of the product and were asked to update the database for the same product for an insurance company.

Hence, the project involved a lot of discussions with the client to understand what they wanted and get the project moving.

Now, your experience may be different, but you’ve worked with teams, and worked on projects that involved a user. All of these experiences translate into understanding user-centricity and being able to communicate. And as we’ve mentioned above, the core digital marketing skills!

Mention specific experiences where you’ve solved good problems for a user - handled communications, managed a project, or your team members. These are transferable skills and are highly appreciated digital marketing skills for a candidate.

Prepare Yourself for The Digital Marketing Interviews

First things first, interviews are NOT an examination. They’re mere conversation starters between two people. And conversations always include stories about yourself and the one you’re talking to.

Think of your interview as your first date with a girl you like. As much as you’re the topic of the conversation, the girl wants you to ask about her, too. Similarly, the company you’re interviewing for will also want you to ask about the company, and the role you want to play in that company if they hire you.

And for any date to be successful, the better you know yourself, the better you show them who YOU are and what you bring to the table. This is the main essence of an interview. This happens when you learn storytelling to showcase your digital marketing skills. You see, storytelling in interviews is not only a great way to continue a conversation, but it also helps the interviewer be interested in you.

Learn Storytelling in Interviews - Through This Framework

Here’s a framework that helps you frame answers to any question that’ll be thrown at you. 

The framework - 

S: Situation

A: Answer

R: Result

Let’s understand the steps by addressing a question that we had asked one of our students:

**Q:** *“What do you consider as your most significant achievement to date - life and career?”*

Their answer was,

A: “What I consider my most significant achievement to date would be when I had gotten the opportunity to manage a team of 8 members as an Event Coordinator for the Hult Prize at North-Eastern Hill University by the United Nations in December 2021.

We had mentor sessions and a mock pitch session before the main competition took place. The main competition was divided into semi-finals and finals. Despite the competition being brought to campus for the very first time, the Organizing Team brought in all the expertise required.

We had to promote our competition so we could gather more participants. So we organized a Food Campaign as the theme for the competition that year was "Food For Good". For the campaign, we asked the participants to enroll and share their delicacies on Instagram by tagging us, so it would make others aware of the competition, too. This way, the team was able to gather a total of 130 participants who were further divided into groups of four.

Since it was an online competition due to the pandemic, I prepared decks for each event, facilitated the events by preparing schedules, and delegated tasks for the competition to be carried out smoothly. We successfully conducted the competition for 21 days, and I was in the driver’s seat for the very first time. Though I had a lot of responsibilities, it felt fulfilling to do them. I emerged as a better leader, a better people person.”

Here, as you can see, the answer has a complete story of what happened with an impact.

Let’s now divide this story into three parts: situation, action, and result:

Situation: “What I consider my most significant achievement to date would be when I had gotten the opportunity to manage a team of 8 members as an Event Coordinator for the Hult Prize at North-Eastern Hill University by the United Nations in December 2021.

We had mentor sessions and a mock pitch session before the main competition took place. The main competition was divided into semi-finals and finals. Despite the competition being brought to campus for the very first time, the Organizing Team brought in all the expertise required.”

Action: “We had to promote our competition so we could gather more participants. So we organized a Food Campaign as the theme for the competition that year was "Food For Good". For the campaign, we asked the participants to enroll and share their delicacies on Instagram by tagging us, so it would make others aware of the competition, too.”

Result: “This way, the team was able to gather a total of 130 participants who were further divided into groups of four.

Since it was an online competition due to the pandemic, I prepared decks for each event, facilitated the events by preparing schedules, and delegated tasks for the competition to be carried out smoothly. We successfully conducted the competition for 21 days, and I was in the driver’s seat for the very first time. Though I had a lot of responsibilities, it felt fulfilling to do them. I emerged as a better leader, a better people person.”

The Situation-Action-Result (SAR) framework used gave the interviewer, and us, a backstory of the interviewee’s accomplishment, why it mattered to them, and how they delivered the result, the result being impactful and also showing excellent skills related to digital marketing!

So, as you prepare for your interviews, you’ll come across various questions, even the simplest “Tell me about yourself”.

Ace your answers by following the SAR framework to frame the answers to the questions, and you’ll deliver impact just like that, showing them who you are and how you’re the perfect fit for them!

Finally, Apply to Companies Offering Your Desired Digital Marketing Role

While we say “apply”, by now you should know that it’s not enough. You see, your application gets drowned in hundreds of other applications. And thus, your chances of getting hired goes down to a flicker of hope and lots of waiting.

But when you have the skills for the job, you would want to stand out, right?

Step 1: Select the companies you want to work for

It could be either on Naukri, LinkedIn, etc.

Step 2: Create a presentation of what you can do for the company.

You can suggest changes to their existing marketing strategies to showcase your digital marketing skills.

If you’re into search engine optimization, you could show them how you can create an SEO plan catering to the metrics that can help them rank better on search engines. Maybe, you are a content person, then you’d want to select some content spaces for them, and write a little something for them to show what you can do for them.

Step 3: Share it with them, preferably on LinkedIn or over email.

Share it with them, preferably on LinkedIn or over email. You can even send cold emails to them.

When you’re approaching them, start out by showing how interested you are in their company. You can show them that by appreciating how some parts of their business, maybe some marketing campaign that they did woo you. Then you can go on to showcase your digital marketing skills to show how else you can help them.

Say you’re interested in creating a bidding strategy for their paid marketing campaign, show them how you can add to the campaign.

If you want to create content for their social media marketing , you can create even those.

But, as Ankur Warikoo says, be persistent with reaching out. It may happen that you do not get a response. That doesn’t mean you’re declined the role. Reach out to them, and state the solutions you have for their social media strategy.

There’s also another way you can get crack a digital marketing role, this time with more skills and experiences as your leverage.

Kraftshala’s Marketing Launchpad Program teaches digital marketing skills and gets students placed. Every piece of content covered in this blog, from resume building that happens for at least a week, to answering interview questions framework, and building a proof of work to show recruiters, is practiced by hundreds of students who are now hired for digital marketing roles for brands and agencies like Nykaa, Beaconstac, GroupM, and Performics, just to name a few.